Studio-OOK

What Studio-OOK does

Studio-OOK is a multidisciplinary design studio headquartered in Eindhoven, Netherlands, founded by Charlotte Grün (with Ramon Verberne as co-lead) and operating with a team of 1–10. The firm provides project-based professional design services spanning five practice areas: Inzicht (research and future vision studies), Concept (exhibition and event concepts), Creatie (installations, artworks, publications), Impact (workshop facilitation and social design campaigns), and Inspiratie (exhibition and presentation design). Its core method integrates research, strategy, and co-design to make complex societal themes tangible, with recurring specializations in social design themes including safety, water, mobility, healthcare, literacy, and housing. The studio has no proprietary technology platform; its offering rests on design thinking, spatial visualization, exhibition craft, and material authenticity rather than software or AI systems.

Studio-OOK serves primarily Dutch institutional clients across cultural, healthcare, public-sector, and design-foundation verticals. Named customers include KB Nationale Bibliotheek (multi-project repeat client), Dutch Design Foundation / World Design Ambassies (recurring annual exhibition partner across Safety, Water, Mobility themes), VNG, Rijkswaterstaat, Zuyderland and Catharina hospitals, De Bibliotheek Eindhoven, De Nieuwe Kolk Assen, Woningcorporatie 'Thuis', and Florius Hypotheken. Revenue is generated through commissioned design projects with project-based fees determined by scope and complexity; there are no disclosed pricing details and no self-serve or marketplace distribution channels. Marketing is reputation-driven, anchored on portfolio visibility and Dutch Design Week participation, with no evidence of paid digital marketing or external investment.

The business operates as an independent, founder-owned partnership with no parent company, subsidiaries, or disclosed investors. Strategic partnerships with Lidewij Edelkoort (trend forecasting), Sixfingers (interactive installations), and SPITZ (event production) extend delivery capacity without expanding headcount. Geographic reach is national (Netherlands), and the firm has shown no documented expansion outside its home market. Notable outcomes include the Het Kolkt in Assen cultural festival drawing over 4,000 visitors, the accessible Zwartschrift braille publication, and the Biotope Brainport healthy nutrition experimentation project spanning healthcare, agriculture, water management, and design stakeholders.

Name

Studio-OOK

Legal name

Studio-OOK

Website

https://studio-ook.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio-OOK is an Eindhoven-based multidisciplinary design studio of 1–10 people providing project-based exhibition, identity, and co-design services to Dutch institutional clients in cultural, healthcare, municipal, and design-foundation sectors.

Ownership category

akta.pro rank

Product category

Exhibition & Spatial Design

NAICS

Interior Design Services (54141), Interior Design Services (541410), Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Exhibition design services
• Visual identity design
• Spatial identity design
• Co-design workshops
• Cultural event production

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design and Creative Services: Studio-OOK generates revenue through commissioned design projects for institutional clients including exhibitions, spatial identity design, visual communication systems, and social design interventions. Projects are commissioned for specific organizations such as the Dutch Design Foundation, KB Nationale Bibliotheek, healthcare institutions, and municipalities. Revenue is project-based with commissions ranging from exhibition design to full event production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio-OOK is a multidisciplinary design bureau offering research, strategy, and design services for institutional clients in the Netherlands. The firm delivers exhibition design, spatial and visual identity systems, interactive installations, co-design workshop facilitation, social design campaigns, and full cultural event/festival production, with work organized into five portfolio categories: Inzicht (insight/research), Concept, Creatie (creation), Impact, and Inspiratie (exhibition and presentation design). Projects are commissioned directly by government agencies, cultural institutions, healthcare organizations, housing corporations, and design foundations.

Product overview

Studio-OOK is a multidisciplinary design agency offering a portfolio of design services organized into five core categories: Inzicht (insight/research and future vision studies), Concept (exhibition and event concepts), Creatie (creation of installations, artworks, and publications), Impact (workshop facilitation and social design campaigns), and Inspiratie (exhibition and presentation design). Their named offerings include the Ambassy series exhibitions (Safety, Water, Mobility) for Dutch Design Foundation, KB Atelier spatial identity for the National Library, interactive installations like Knoop XL and anamorphic displays, co-created artworks using recycled materials, the Zwartschrift accessible braille book, BOEKenDELEN traveling book exhibition, National Library Congress design services, cultural festival production, and experimental food/healthcare projects. The company works with government clients, healthcare institutions, cultural organizations, and design foundations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Design Services
• Visual & Spatial Identity Design
• Interactive Installation Design
• Co-Design Workshop Facilitation
• Social Design Campaigns
• Community Needs Research
• Cultural Festival & Event Production
• Conference & Congress Design Services
• Future Vision & Trend Research
• Publication & Accessible Design
• Experimental Food & Sustainability Projects

Quantifiable outcome

• Event 'Het Kolkt in Assen' drew over 4,000 visitors
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Dutch Design FoundationcoreStrategic or Co-development PartnerStudio-OOK maintains an ongoing partnership with the Dutch Design Foundation for World Design Ambassies exhibitions including Ambassy of Safety, Ambassy of Water, and Ambassy of Mobility. These recurring annual commissions during Dutch Design Week represent a significant portion of Studio-OOK's portfolio and public visibility. The foundation provides the overarching framework while Studio-OOK provides exhibition concept, design, and production.
• KB Nationale BibliotheekcoreStrategic or Co-development PartnerStudio-OOK has a strong relationship with the KB (National Library of the Netherlands) spanning multiple projects including the KB Atelier visual identity, BOEKenDELEN exhibition, and full design services for the Nationale Bibliotheekcongres. This partnership demonstrates Studio-OOK's role as a trusted creative partner for the Dutch national library.
• Lidewij EdelkoortcoreStrategic or Co-development PartnerStudio-OOK collaborates with renowned trend forecaster Lidewij Edelkoort on research projects including the 'Een echt belangrijk boek' (A Really Important Book) future study on public libraries and the BOEKenDELEN exhibition featuring the book collection of Anthon Beeke. This partnership provides access to high-profile cultural networks and trend forecasting expertise.
• SixfingersminorStrategic or Co-development PartnerStudio-OOK works with Sixfingers (creative agency) on interactive installations including the Ambassy of Water workshop on water's role in housing construction and the future vision housing project with Florius Hypotheken. The partnership appears project-specific rather than ongoing.
• SPITZ Congres en EventsminorImplementation/ SI/ Consulting PartnerStudio-OOK partners with SPITZ for event production on projects including the Nationale Bibliotheekcongres and the cultural festival 'Het Kolkt in Assen.' SPITZ handles production logistics while Studio-OOK provides creative direction and design.
• De Bibliotheek EindhovenminorStrategic or Co-development PartnerStudio-OOK works with De Bibliotheek Eindhoven on neighborhood library development projects including workshops for Stadsdeelbibliotheek Tongelre and Gestel, involving community engagement and programming development.
• VNG (Vereniging van Nederlandse Gemeenten)minorStrategic or Co-development PartnerStudio-OOK collaborated with VNG on the What if Lab 'Smart Society' project during Dutch Design Week, creating an interactive anamorphic installation exploring creative solutions to municipal challenges.
• Zuyderland ZiekenhuisminorStrategic or Co-development PartnerStudio-OOK developed the 'Je bent niet in je eendje' (You're not alone) self-care campaign for Zuyderland Hospital, focused on healthcare worker wellness following the COVID-19 pandemic. The project used co-design methodologies to create rituals and solutions for reducing stress and increasing work enjoyment.
• World Design AmbassiescoreStrategic or Co-development PartnerStudio-OOK is an ongoing creative partner for World Design Ambassies, producing annual exhibitions on themes including Safety, Water, and Mobility during Dutch Design Week. These exhibitions feature installations, spatial design, and interactive elements exploring societal issues.
• Florius HypothekenminorStrategic or Co-development PartnerStudio-OOK collaborated with Florius (mortgage provider) on an interactive installation during Dutch Design Week exploring future housing forms for seniors, featuring moving green furniture representing different living scenarios.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MVRDV: Internationally renowned Rotterdam-based architecture and design firm working on cultural buildings, public spaces, and exhibitions. Overlaps with Studio-OOK in spatial/exhibition design and Dutch public-sector work, but at much larger architectural scale.
• Total Design: One of the Netherlands' largest established design agencies offering brand, interior, exhibition, and digital design across multiple sectors. Broader and larger portfolio than Studio-OOK but overlapping strongly in identity, interior, and exhibition work for institutional clients.
• NorthernLight (now FORM): Dutch experience and exhibition design firm delivering narrative environments for museums, brands, and public institutions. Directly comparable to Studio-OOK's exhibition/interior design focus but operates at significantly larger scale with broader client base.

Direct peers

• Lust.nl: The Hague-based design studio working across identity, editorial, and exhibition design with cultural-sector clients. Comparable small-studio positioning with Dutch institutional client base similar to Studio-OOK.
• Inside Information: Dutch exhibition and museum design agency creating visitor experiences for cultural and heritage institutions. Comparable to Studio-OOK's exhibition design and Dutch cultural-sector client base, though more focused on heritage/museums specifically.
• Experimental Jetset: Amsterdam-based graphic design studio working in identity, print, and exhibition design with strong cultural-sector portfolio. Comparable in studio size, Dutch positioning, and design-led approach to cultural and public clients.
• Kossmanndejong: Amsterdam-based exhibition and interior design studio specializing in narrative environments for museums, cultural institutions, and public spaces. Directly comparable to Studio-OOK in scope (exhibition design, cultural-sector clients) but operates at significantly larger scale.
• Thonik: Amsterdam-based design studio working across identity, exhibition, and social design for cultural and public-sector clients. Comparable to Studio-OOK in size (small studio), Dutch positioning, and focus on institutional design with societal themes.
• Studio Dumbar: Renowned Dutch design studio specializing in identity, motion, and exhibition design for cultural and public-sector clients including museums and government agencies. Closely matches Studio-OOK's combination of identity work and exhibition/spatial design for institutional clients.
• BEELD en GELUID / Tinker imagineers: Utrecht-based experience design studio creating exhibitions, visitor centers, and themed environments for cultural and educational institutions. Closely comparable to Studio-OOK's exhibition and spatial identity work for Dutch cultural-sector clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/StudioOOK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio-OOK