What Kossmanndejong does

Kossmanndejong B.V. is a privately held Amsterdam-based exhibition design studio founded in 1998 that specializes in narrative spatial experiences for cultural institutions, museums, governments, NGOs, and global brands. Its core service offering is full-lifecycle bespoke exhibition design — from concept development and content development through spatial design, graphic design, and production — delivered via a co-creation model in which every project is built jointly with the client. The studio employs approximately 30 people across spatial design, graphic design, content development, project management, and administration, with named co-founders Herman Kossmann and Mark de Jong and partner-level creative directors still active in the business.

The studio's underlying technology combines multisensory immersive installations with interactive AV: body scanning, geo-tracked spatial audio, theatrical lighting, multimedia projections, and climate or scent systems engineered into the architecture. Notable technical showpieces include Micropia (the world's first museum of microbes, 850 m²), the Netherlands Pavilion at Expo 2020 Dubai (which manufactured rain by harvesting 800 liters of water daily from desert air), the spatial audio drama at Bunker Texel, and the Amsterdam-Almere Pavilion at Floriade Expo 2022. The studio does not develop software products; all work is delivered as commissioned professional services.

Revenue is generated through project-based professional services contracts on bespoke terms; no public pricing exists and all new business is acquired through direct relationships handled by named business development contacts. The studio has no disclosed external investment, no parent company, and no subsidiaries. Its project portfolio spans the Netherlands, Germany, Switzerland, the United Kingdom, the United States (La Brea Tar Pits), and the UAE, with anchor clients including ARTIS, the Ministry of Foreign Affairs, Stapferhaus, Historisches Museum Frankfurt, and the Municipalities of Amsterdam and Almere. Award validation includes the European Museum of the Year Kenneth Hudson Award (2016), the Art Directors Club Germany Grand Prix in Exhibition Design (2023), and Columbia University's Digital Dozen (2022).

Name

Kossmanndejong

Legal name

Kossmanndejong B.V.

Website

https://kossmanndejong.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Kossmanndejong is an Amsterdam-based, privately held exhibition design studio founded in 1998 that creates narrative, multisensory spatial experiences for museums, cultural institutions, governments, NGOs, and global brands through full-lifecycle bespoke design and co-creation.

Ownership category

akta.pro rank

Product category

Exhibition Design Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Exhibition design
• Spatial storytelling
• Museum exhibition
• Experiential design
• Immersive installations

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Design Services: Full-service bespoke exhibition and spatial design engagements, from strategy to production, for museums, institutions, NGOs, and brands. Revenue is generated through project-based professional services contracts. Every project is a co-creation, with services including concept development, spatial design, graphic design, creative direction, content development, and production.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Kossmanndejong provides bespoke exhibition design and spatial storytelling services, co-creating narrative visitor experiences for museums, cultural institutions, NGOs, government bodies, and global brands. Services cover the full project lifecycle from strategy and concept development through spatial design, graphic design, content development, audio direction, and production delivery. Each engagement integrates immersive technologies, multisensory environments, and interactive installations to translate complex or sensitive stories into compelling, lasting visitor experiences.

Product overview

Kossmanndejong is a design studio specializing in exhibition design and spatial storytelling, offering a unified service rather than a software product. The company's core offering comprises exhibition design services spanning concept development, spatial design, graphic design, and creative direction. Their portfolio includes over 17 distinct museum and exhibition projects including Micropia, the Netherlands Pavilion Expo 2020 Dubai, Our Land at Museum Sophiahof, the Stapferhaus Nature exhibition, and the Amsterdam-Almere Pavilion at Floriade Expo 2022. Projects serve museums, NGOs, brands, and institutions globally, transforming stories into authentic, lasting visitor experiences through a full-process approach from strategy to production.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Design and Spatial Storytelling Services Bespoke, end-to-end exhibition design and spatial storytelling service that co-creates narrative visitor experiences with museums, cultural institutions, NGOs, government bodies, and global brands. Covers the full project lifecycle from strategy and concept through spatial and graphic design, content development, audio direction, and production delivery.
• Micropia Museum (ARTIS Amsterdam) The world's first museum of microbes, designed by Kossmanndejong for ARTIS in Amsterdam. Features interactive installations including body scanning, a kiss-o-meter, arcade-style games, and live microbe demonstrations to reveal the hidden microbial world.
• Netherlands Pavilion at Expo 2020 Dubai Multisensory experience pavilion commissioned by the Netherlands Ministry of Foreign Affairs for Expo 2020 Dubai, showcasing Dutch innovation in water, energy, and food through a climate machine that produces rain in the desert and 360-degree multimedia projections.
• Nature. And us? (Stapferhaus, Lenzburg) Exhibition at Stapferhaus in Switzerland exploring humanity's relationship with nature through interactive installations, sensory experiences, and a compass-guided visitor journey.
• The Voice of Urban Nature (Floriade Expo 2022) Amsterdam-Almere Pavilion at Floriade Expo 2022, designed with bio-based materials and amplifying voices of urban inhabitants including humans, animals, plants, and microbes.
• Keerzijde (The Other Side) at National Military Museum Thematic space at the National Military Museum focusing on the aftermath of military missions, featuring the story of an armored vehicle damaged in Afghanistan.
• Our Land – Decolonization, Generations, Stories (Museum Sophiahof) Permanent exhibition at Museum Sophiahof in The Hague exploring Dutch colonial past through eight families' stories tracing connections between the Netherlands and the Dutch East Indies.
• Things That Matter (Wereldmuseum Amsterdam) Permanent exhibition at Wereldmuseum Amsterdam about significant objects linked to contemporary social issues such as migration and ancestry.
• Echo of the Past (Bunker Texel) Spatial audio drama experience at Aviation & War Museum Texel, telling the story of the Georgian Uprising during WWII through multi-dimensional geo-tracked sound.
• Canon of Dutch History (Dutch Open Air Museum) Permanent multimedia exhibition at the Dutch Open Air Museum presenting Dutch history through film projections, interactive games, and spatial installations across four halls.
• Museum of the Mind (Museum Het Dolhuys) Activistic museum about mental health at Museum Het Dolhuys in Haarlem celebrating diversity and vulnerability through personal stories.
• Expedition Clean World / No Time to Waste (HVC, Alkmaar) Expedition experience through HVC's operational waste incineration plant in Alkmaar, exploring sustainability, circular economy, and consumption habits.
• Typical Frankfurt (Historisches Museum Frankfurt) Three-part exhibition at Historisches Museum Frankfurt (two permanent, one temporary) featuring a giant snow globe with eight typical Frankfurter clichés, a 75 m² scale model of Frankfurt built by Rotterdam-based artist Herman Helle, and a city laboratory.
• Expo A16 - The Making of a New Highway Experience center for the A16 Rotterdam highway construction, featuring interactive maps, builder interviews, and 360-degree videos about infrastructure development.
• ARTIS Aquarium - Life in Water Aquarium exhibition in Amsterdam showcasing aquatic life and the relationship between humans and water ecosystems.
• Celebrating Diversity (Museum Het Dolhuys) First Dutch museum for psychiatry, exploring the boundaries between normal and abnormal through personal stories and encounters.
• Loaded Trains (Het Spoorwegmuseum) Permanent exhibition at Het Spoorwegmuseum built around freight wagon NS4088, exploring the transport of Jews during WWII and the role of railways.

Quantifiable outcome

• Micropia: First and only museum of microbes with 850 m² of space, 40 living microbes on display, 9 awards won
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• HVC (Alkmaar)coreStrategic or Co-development Partner · 1 January 2023Kossmanndejong worked in close collaboration with HVC (waste incineration company) to transform the operational HVC factory in Alkmaar into 'Expedition Clean World' — an educational spatial narrative about sustainability, circular economy, and waste management. Artists were brought in to paint life-size illustrations on the factory walls.
• Overtreders WcoreStrategic or Co-development Partner · 1 January 2022Overtreders W collaborated with Kossmanndejong, the Onkruidenier, and Joost Emmerik to design The Voice of Urban Nature for the Amsterdam-Almere municipalities at Floriade Expo 2022. They designed the pavilion, gardens, and exhibition as an integrated spatial and layered narrative.
• The OnkruideniercoreStrategic or Co-development Partner · 1 January 2022Collaborated with Kossmanndejong, Overtreders W, and Joost Emmerik on the Amsterdam-Almere Pavilion at Floriade Expo 2022, designing an integrated spatial narrative where the pavilion's building, nature, and story become one.
• Joost EmmerikcoreStrategic or Co-development Partner · 1 January 2022Partnered with Kossmanndejong, Overtreders W, and the Onkruidenier on the Amsterdam-Almere Pavilion at Floriade Expo 2022, contributing to the integrated spatial and layered narrative of the pavilion, gardens, and exhibition.
• Municipalities of Amsterdam and AlmerecoreOthers · 1 January 2022Client and partner for the Amsterdam-Almere Pavilion at Floriade Expo 2022. After the Expo, the municipalities will relocate and reuse the bio-based pavilion for ten years.
• Pakhuis de ZwijgerminorStrategic or Co-development Partner · 1 January 2022Contributed to the cross-pollination of design, expertise, and perspective for the Amsterdam-Almere Pavilion at Floriade Expo 2022.
• Avanti AlmereminorStrategic or Co-development Partner · 1 January 2022Contributed to the cross-pollination of design, expertise, and perspective for the Amsterdam-Almere Pavilion at Floriade Expo 2022.
• Paul Faassen (Illustrator)minorStrategic or Co-development Partner · 1 January 2022Illustrator who created humorous portraits of Amsterdam and Almere's inhabitants (humans and non-humans) for the Amsterdam-Almere Pavilion at Floriade Expo 2022, painted directly onto the pavilion's wooden walls as a visual and spatial manifesto.
• Stapferhaus (Lenzburg, Switzerland)coreOthers · 1 January 2022Client for two major exhibitions: 'Nature. And us?' (nature and human relationship) and 'Health First' (health and the healthcare system). Both exhibitions received significant visitor engagement and industry recognition.
• BIND filmcoreStrategic or Co-development Partner · 1 January 2021Kossmanndejong collaborated with BIND film to develop the multimedia experience for the Netherlands Pavilion at Expo 2020 Dubai, creating a 360-degree projection narrative onto white umbrellas culminating in a miraculous rainfall effect from 18 meters high. This was a co-developed creative and technical production partnership for a flagship international pavilion.
• Aviation & War Museum TexelcoreOthers · 1 January 2020Client for the Bunker Texel 'Echo of the Past' project — an immersive spatial audio experience about the Georgian Uprising during WWII.
• Mariska Voskamp van NoordminorStrategic or Co-development Partner · 1 January 2020Artist contributing to the Museum of the Mind / Museum van de Geest exhibition, creating art pieces such as plastic bags containing the breaths of people in mental health care.
• RedrumminorStrategic or Co-development Partner · 1 January 2017Collaborated with Kossmanndejong and IJsfontein, led by Pieter van der Heijden of XPEX, on the Canon of Dutch History exhibition for the Dutch Open Air Museum.
• IJsfonteinminorStrategic or Co-development Partner · 1 January 2017Collaborated with Kossmanndejong and Redrum, led by Pieter van der Heijden of XPEX, on the Canon of Dutch History exhibition for the Dutch Open Air Museum.
• Herman Helle (Rotterdam-based Artist)minorStrategic or Co-development Partner · 1 January 2017Created the 75 m² Frankfurt scale model using found objects from Frankfurt for the Historisches Museum Frankfurt's 'Frankfurt Jetzt!' exhibition.
• Historisches Museum FrankfurtcoreOthers · 1 January 2017Client for the 'Typical Frankfurt' exhibition project — three exhibitions (two permanent, one temporary) including a snow globe installation, Frankfurt scale model, and city laboratory.
• La Brea Tar Pits (Los Angeles, US)coreOthersClient for a major under-construction exhibition project about climate change brought to the surface, located at the La Brea Tar Pits in Los Angeles, US.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kossmanndejong