SP Televisao
SP Televisão is Portugal's largest independent audiovisual production company, producing telenovelas and series primarily for domestic broadcasters SIC and RTP and licensing content to broadcasters and streaming platforms across 142+ countries, supported by six studios and 25 years of creative leadership.
- Company typePrivate
- Founded2007
- HeadquartersSão Marcos, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SP Televisao does
SP Televisão is Portugal's largest independent audiovisual production company, founded in 2007 and headquartered in São Marcos, Cacém (Sintra, Lisbon district), operating as part of the MADRE Group conglomerate. The company specializes in the end-to-end production of Portuguese-language telenovelas and television series, primarily commissioned by Portugal's two principal broadcasters — SIC (Sociedade Independente de Comunicação) and RTP (Rádio e Televisão de Portugal) — and distributed internationally to broadcasters and streaming platforms across 142+ countries on five continents. Over approximately 18 years, SP Televisão has produced 56+ projects totaling 10,309 episodes, accumulating 146 awards and nominations including an International Emmy Award (2011, for Laços de Sangue), Venice TV Awards, and Globo de Ouro recognitions.
The company's technology base is built around six production studios totaling 5,400 m², four fixed and three mobile broadcast control rooms, 22 post-production rooms equipped with Avid and Blackmagic Design tooling, the largest wardrobe collection in the Portuguese audiovisual industry (65,000 pieces), and a 1,500 m² props warehouse with 6,000+ items spanning 1960 to present. This capital-intensive infrastructure enables simultaneous multi-production output. SP Televisão operates a multi-brand group structure: SP Televisão (core domestic telenovela/series business), SPi (international projects — producer of Portugal's first Netflix original, Glória, in 2021), and SP Entertainment (entertainment formats and experiences, including the Ah Amália Living Experience which won Europe's Leading New Tourist Attraction 2025).
The business model is B2B content licensing: revenue is generated through commissioned-production contracts with domestic broadcasters (one-time license/commission model), international content licensing to broadcasters and SVOD platforms (Netflix, Disney+, Globoplay, Amazon Prime Video, Hulu, Opto, TF1, Las Estrellas), and adaptation rights sales to regional markets (e.g., Corazón de Oro on Mexico's Las Estrellas). Additional nascent revenue comes from format adaptation royalties, worldwide distribution partnerships (Bavaria Media for CODEX 632), and a new experiential/tourism vertical (Ah Amália). The go-to-market combines direct enterprise relationships with major broadcasters, event-driven sales at MIPCOM/Conecta Fiction/IBERSERIES, and channel partnerships with global distributors. Customer segments are split between Portuguese broadcasters (SIC, RTP) for primetime slots and international broadcasters/streaming platforms for global distribution.
SP Televisao firmographics
Firmographics- Name
- SP Televisao
- Legal name
- SP Televisão
- Website
- https://sptelevisao.pt
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SP Televisão is Portugal's largest independent audiovisual production company, producing telenovelas and series primarily for domestic broadcasters SIC and RTP and licensing content to broadcasters and streaming platforms across 142+ countries, supported by six studios and 25 years of creative leadership.
- Ownership category
- akta.pro rank
SP Televisao industry classification
Industry- Product category
- Television Production Services
- NAICS
- Motion Picture and Video Distribution (512120), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- International TV Program Distribution (Sales/Output Deals) (MPABAMAD)
- akta.pro secondary industry
- Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)
Keywords
Where SP Televisao is headquartered
LocationHeadquarters
- HQ city
- São Marcos
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
SP Televisao business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- TV Production Licensing: Commissioned production of telenovelas and series for Portuguese broadcasters SIC and RTP. Productions air on primetime slots on major national channels.
- International Content Sales: Licensing of telenovela and series content to international broadcasters and streaming platforms across 142+ countries and 5 continents.
- Streaming Platform Partnerships: Productions licensed to streaming platforms including Netflix (Glória as Portugal's first Netflix original), Disney+, Globoplay, Amazon Prime Video, Hulu, Opto.
- Format Adaptation Sales: Adaptation rights sold internationally - projects like Coração de Ouro adapted as 'Corazón de Oro' for Mexican broadcaster Las Estrellas, and various format sales to Latin American markets.
Go-to-market motion3 records
Distribution channels9 records
Marketing channels5 records
SP Televisao product offering
Product offeringCore offering
SP Televisão is an independent audiovisual production company that produces Portuguese-language telenovelas and television series on commission for major Portuguese broadcasters (SIC and RTP), and licenses its content to international streaming platforms (Netflix, Disney+, Amazon Prime Video, Globoplay) and broadcasters across 142+ countries. The company operates end-to-end production capabilities including in-house studios, post-production, wardrobe, props, and broadcast control rooms. Its subsidiaries SPi handle international co-productions and SP Entertainment produces entertainment formats and immersive experiences such as the Ah Amália Living Experience.
Product overview
SP Televisão is Portugal's leading independent audiovisual production company, operating a multi-brand portfolio. The core offering includes telenovela and series production through SP Televisão for broadcasters like SIC and RTP, while SPi handles international projects including Netflix's first Portuguese original series Glória. SP Entertainment produces entertainment formats and experiences, notably the AH AMÁLIA Living Experience. The company operates six production studios (5,400 m²) with full post-production, wardrobe, props, and control room facilities, producing over 56 projects with 10,309 episodes through 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Ah Amália – Living Experience: The first immersive biographical experience dedicated to a Portuguese personality
- SP Smart Media
Products and services
- Glória (Gloria) Television series and Portugal's first Netflix original production, commissioned for global streaming distribution on the Netflix platform.
- Vitória Portuguese telenovela for SIC primetime, simultaneously released as the first Portuguese telenovela on Disney+.
- A Herança (The Last Will) Telenovela produced for SIC primetime that consistently led Portuguese TV audiences and received international award recognition.
- A Promessa (Broken Promise) Telenovela for SIC that strengthened the international projection of Portuguese fiction through cross-market distribution.
- The Medalists (Os Eleitos) Television series for Amazon Prime Video streaming platform.
- Ah Amália – Living Experience Immersive biographical experience dedicated to Portuguese singer Amália Rodrigues, featuring multimedia exhibits and a living museum format; operated by SP Entertainment with a touring extension (Ah Amália On Tour).
- SP Televisão Production Studios and Facilities End-to-end in-house production infrastructure including six studios, wardrobe (65,000 pieces) and props warehouses, 22 post-production rooms with Avid and Blackmagic Design technology, and broadcast control rooms used to execute productions internally and for partners.
Quantifiable outcome
- Productions consistently lead Portuguese TV ratings - 'A HERANÇA' finale led audiences, 'VITÓRIA' won over Portuguese viewers, telenovelas lead primetime programming
- +2 more outcomes
Companies that use SP Televisao
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
SP Televisao technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SP Televisao partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Universidade Lusófona de LisboaminorBYTE Project selected in European call - result of a partnership between SP Televisão and Universidade Lusófona. This represents an academic collaboration for research and innovation in audiovisual production.
- RTP (Rádio e Televisão de Portugal)coreSPi and RTP launch the first Portuguese Microdrama project. Long-standing partnership for series production including 'SALTO DE FÉ', 'AO LARGO', with ongoing co-production agreements.
- Disney+coreUnprecedented partnership with SIC brings first Portuguese telenovela 'VITÓRIA' to Disney+ platform, marking significant milestone in Portuguese content international distribution.
- CTV (Corporação de Televisão)minorSPi and CTV ally themselves for the creation of international fiction projects, representing strategic co-development partnership for new productions.
- AmazonminorSPi and Amazon present 'SENHOR PRESIDENTE' documentary, with Prime Video hosting series premieres including 'The Medalists'.
- Bavaria Media DistributioncoreBavaria Media secures worldwide distribution of CODEX 632 series, representing international distribution partnership for reaching global audiences.
- NetflixcoreSPi produced Portugal's first Netflix original series 'Glória', marking a landmark in Portuguese audiovisual international reach. Netflix event held to promote the series.
- SPicoreSPi is part of SP Televisão Group, focused on development and production of international projects with broad catalogue of series, documentaries, and sitcoms available across various streaming platforms.
- SP EntertainmentcorePart of SP Televisão universe, focused on production and development of original entertainment content, television formats, events, and experiences. Created 'AH AMÁLIA – Living Experience'.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
SP Televisao competitors and assessment
Company assessmentDirect peers
- Beta Film: German-based international distribution and co-production company distributing scripted content to broadcasters and streamers globally. Already partners with SP Televisão via CODEX 632 distribution; comparable in international sales model.
- Plural Entertainment Portugal: Major Portuguese independent TV production company producing telenovelas and series for SIC and RTP, directly competing with SP Televisão in the domestic primetime fiction market. Closest direct competitor in the Portuguese production landscape.
- Mediapro / The Mediapro Studio: Spanish audiovisual production and distribution group producing content for broadcasters and streamers across Europe and Latin America. Comparable in Iberian production market focus and international co-production model.
Broad incumbents
- Globo (Grupo Globo): Brazilian media conglomerate and world's largest producer of telenovelas, with its streaming platform Globoplay (an SP Televisão client). Comparable in telenovela production expertise and Lusophone market focus.
- ITV Studios: UK-based international production and distribution arm of ITV, producing scripted and entertainment content globally. Comparable in international format distribution and streaming platform partnerships.
- Telemundo (NBCUniversal): US Spanish-language broadcast network and major producer of telenovelas and scripted content. Comparable in Spanish-language telenovela production and global format licensing.
- StudioCanal: Film and series production/distribution subsidiary of Canal+ Group, with a deep European catalog and international distribution arm. Comparable in scripted content production and library licensing model.
- Fremantle (RTL Group): Global production and distribution company operating across 27 territories with scripted and entertainment content. Comparable in international production scale, content library breadth, and global distribution capabilities.
- Banijay Group: World's largest independent content producer and distributor, owning Endemol Shine and dozens of production labels globally. Comparable business model of multi-territory content production and international format distribution.
- Televisa / TelevisaUnivision: Mexican media giant and dominant Spanish-language telenovela producer; operates Las Estrellas (which airs adaptations of SP Televisão content). Comparable in telenovela production model and Hispanic market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SP Televisao social profiles
Digital presenceSP Televisao financial estimates
Financial estimateRevenue estimate
Valuation estimate
SP Televisao leadership team
Management profileNumber of profiles
Profiles6 records
SP Televisao subsidiaries and ownership
Company hierarchySubsidiaries2 records
SP Televisao funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SP Televisao M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SP Televisao
What does SP Televisao do?
SP Televisão is an independent audiovisual production company that produces Portuguese-language telenovelas and television series on commission for major Portuguese broadcasters (SIC and RTP), and licenses its content to international streaming platforms (Netflix, Disney+, Amazon Prime Video, Globoplay) and broadcasters across 142+ countries. The company operates end-to-end production capabilities including in-house studios, post-production, wardrobe, props, and broadcast control rooms. Its subsidiaries SPi handle international co-productions and SP Entertainment produces entertainment formats and immersive experiences such as the Ah Amália Living Experience.
Is SP Televisao a public or private company?
SP Televisao is a private company. It is classified as corporate owned and is currently operating.
When was SP Televisao founded?
SP Televisao was founded in 2007. It employs 101 to 250 people.
Where is SP Televisao based?
SP Televisao is headquartered in São Marcos, Portugal, in the Europe region.
How does SP Televisao make money?
Four revenue lines are on record. TV Production Licensing is the primary driver. The others are international Content Sales, streaming Platform Partnerships and format Adaptation Sales.
Who are SP Televisao's main competitors?
Direct peers on record are Beta Film, Plural Entertainment Portugal and Mediapro / The Mediapro Studio. Broad incumbents are Globo (Grupo Globo), ITV Studios, Telemundo (NBCUniversal), StudioCanal, Fremantle (RTL Group), Banijay Group and Televisa / TelevisaUnivision.
Does SP Televisao have an API?
No public API is recorded for SP Televisao.
What industry is SP Televisao in?
SP Televisao's product category is Television Production Services. Its primary akta.pro industry code is MPABAMAD, International TV Program Distribution (Sales/Output Deals), with a secondary code of MPABAMAC, Program Distribution to Stations & Affiliates (Domestic). Its NAICS code is 512120 and its SIC code is 7812.