SP Televisao

What SP Televisao does

SP Televisão is Portugal's largest independent audiovisual production company, founded in 2007 and headquartered in São Marcos, Cacém (Sintra, Lisbon district), operating as part of the MADRE Group conglomerate. The company specializes in the end-to-end production of Portuguese-language telenovelas and television series, primarily commissioned by Portugal's two principal broadcasters — SIC (Sociedade Independente de Comunicação) and RTP (Rádio e Televisão de Portugal) — and distributed internationally to broadcasters and streaming platforms across 142+ countries on five continents. Over approximately 18 years, SP Televisão has produced 56+ projects totaling 10,309 episodes, accumulating 146 awards and nominations including an International Emmy Award (2011, for Laços de Sangue), Venice TV Awards, and Globo de Ouro recognitions.

The company's technology base is built around six production studios totaling 5,400 m², four fixed and three mobile broadcast control rooms, 22 post-production rooms equipped with Avid and Blackmagic Design tooling, the largest wardrobe collection in the Portuguese audiovisual industry (65,000 pieces), and a 1,500 m² props warehouse with 6,000+ items spanning 1960 to present. This capital-intensive infrastructure enables simultaneous multi-production output. SP Televisão operates a multi-brand group structure: SP Televisão (core domestic telenovela/series business), SPi (international projects — producer of Portugal's first Netflix original, Glória, in 2021), and SP Entertainment (entertainment formats and experiences, including the Ah Amália Living Experience which won Europe's Leading New Tourist Attraction 2025).

The business model is B2B content licensing: revenue is generated through commissioned-production contracts with domestic broadcasters (one-time license/commission model), international content licensing to broadcasters and SVOD platforms (Netflix, Disney+, Globoplay, Amazon Prime Video, Hulu, Opto, TF1, Las Estrellas), and adaptation rights sales to regional markets (e.g., Corazón de Oro on Mexico's Las Estrellas). Additional nascent revenue comes from format adaptation royalties, worldwide distribution partnerships (Bavaria Media for CODEX 632), and a new experiential/tourism vertical (Ah Amália). The go-to-market combines direct enterprise relationships with major broadcasters, event-driven sales at MIPCOM/Conecta Fiction/IBERSERIES, and channel partnerships with global distributors. Customer segments are split between Portuguese broadcasters (SIC, RTP) for primetime slots and international broadcasters/streaming platforms for global distribution.

Name

SP Televisao

Legal name

SP Televisão

Website

https://sptelevisao.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

SP Televisão is Portugal's largest independent audiovisual production company, producing telenovelas and series primarily for domestic broadcasters SIC and RTP and licensing content to broadcasters and streaming platforms across 142+ countries, supported by six studios and 25 years of creative leadership.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Video Distribution (512120), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

International TV Program Distribution (Sales/Output Deals) (MPABAMAD)

akta.pro secondary industry

Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)

Keywords

• Television production services
• Telenovela production
• Audiovisual content licensing
• TV series production
• International content distribution

Headquarters

HQ city

São Marcos

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. TV Production Licensing: Commissioned production of telenovelas and series for Portuguese broadcasters SIC and RTP. Productions air on primetime slots on major national channels.
2. International Content Sales: Licensing of telenovela and series content to international broadcasters and streaming platforms across 142+ countries and 5 continents.
3. Streaming Platform Partnerships: Productions licensed to streaming platforms including Netflix (Glória as Portugal's first Netflix original), Disney+, Globoplay, Amazon Prime Video, Hulu, Opto.
4. Format Adaptation Sales: Adaptation rights sold internationally - projects like Coração de Ouro adapted as 'Corazón de Oro' for Mexican broadcaster Las Estrellas, and various format sales to Latin American markets.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels5 records

Core offering

SP Televisão is an independent audiovisual production company that produces Portuguese-language telenovelas and television series on commission for major Portuguese broadcasters (SIC and RTP), and licenses its content to international streaming platforms (Netflix, Disney+, Amazon Prime Video, Globoplay) and broadcasters across 142+ countries. The company operates end-to-end production capabilities including in-house studios, post-production, wardrobe, props, and broadcast control rooms. Its subsidiaries SPi handle international co-productions and SP Entertainment produces entertainment formats and immersive experiences such as the Ah Amália Living Experience.

Product overview

SP Televisão is Portugal's leading independent audiovisual production company, operating a multi-brand portfolio. The core offering includes telenovela and series production through SP Televisão for broadcasters like SIC and RTP, while SPi handles international projects including Netflix's first Portuguese original series Glória. SP Entertainment produces entertainment formats and experiences, notably the AH AMÁLIA Living Experience. The company operates six production studios (5,400 m²) with full post-production, wardrobe, props, and control room facilities, producing over 56 projects with 10,309 episodes through 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Ah Amália – Living Experience: The first immersive biographical experience dedicated to a Portuguese personality
• SP Smart Media

Products and services

• Glória (Gloria) Television series and Portugal's first Netflix original production, commissioned for global streaming distribution on the Netflix platform.
• Vitória Portuguese telenovela for SIC primetime, simultaneously released as the first Portuguese telenovela on Disney+.
• A Herança (The Last Will) Telenovela produced for SIC primetime that consistently led Portuguese TV audiences and received international award recognition.
• A Promessa (Broken Promise) Telenovela for SIC that strengthened the international projection of Portuguese fiction through cross-market distribution.
• The Medalists (Os Eleitos) Television series for Amazon Prime Video streaming platform.
• Ah Amália – Living Experience Immersive biographical experience dedicated to Portuguese singer Amália Rodrigues, featuring multimedia exhibits and a living museum format; operated by SP Entertainment with a touring extension (Ah Amália On Tour).
• SP Televisão Production Studios and Facilities End-to-end in-house production infrastructure including six studios, wardrobe (65,000 pieces) and props warehouses, 22 post-production rooms with Avid and Blackmagic Design technology, and broadcast control rooms used to execute productions internally and for partners.

Quantifiable outcome

• Productions consistently lead Portuguese TV ratings - 'A HERANÇA' finale led audiences, 'VITÓRIA' won over Portuguese viewers, telenovelas lead primetime programming
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Universidade Lusófona de LisboaminorStrategic or Co-development Partner · 1 January 2026BYTE Project selected in European call - result of a partnership between SP Televisão and Universidade Lusófona. This represents an academic collaboration for research and innovation in audiovisual production.
• RTP (Rádio e Televisão de Portugal)coreChannel Partner/ Reseller/ Distributor · 1 January 2025SPi and RTP launch the first Portuguese Microdrama project. Long-standing partnership for series production including 'SALTO DE FÉ', 'AO LARGO', with ongoing co-production agreements.
• Disney+coreChannel Partner/ Reseller/ Distributor · 1 January 2025Unprecedented partnership with SIC brings first Portuguese telenovela 'VITÓRIA' to Disney+ platform, marking significant milestone in Portuguese content international distribution.
• CTV (Corporação de Televisão)minorStrategic or Co-development Partner · 1 January 2023SPi and CTV ally themselves for the creation of international fiction projects, representing strategic co-development partnership for new productions.
• AmazonminorChannel Partner/ Reseller/ Distributor · 1 January 2023SPi and Amazon present 'SENHOR PRESIDENTE' documentary, with Prime Video hosting series premieres including 'The Medalists'.
• Bavaria Media DistributioncoreChannel Partner/ Reseller/ Distributor · 1 January 2022Bavaria Media secures worldwide distribution of CODEX 632 series, representing international distribution partnership for reaching global audiences.
• NetflixcoreChannel Partner/ Reseller/ Distributor · 1 January 2021SPi produced Portugal's first Netflix original series 'Glória', marking a landmark in Portuguese audiovisual international reach. Netflix event held to promote the series.
• SPicoreOthersSPi is part of SP Televisão Group, focused on development and production of international projects with broad catalogue of series, documentaries, and sitcoms available across various streaming platforms.
• SP EntertainmentcoreOthersPart of SP Televisão universe, focused on production and development of original entertainment content, television formats, events, and experiences. Created 'AH AMÁLIA – Living Experience'.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beta Film: German-based international distribution and co-production company distributing scripted content to broadcasters and streamers globally. Already partners with SP Televisão via CODEX 632 distribution; comparable in international sales model.
• Plural Entertainment Portugal: Major Portuguese independent TV production company producing telenovelas and series for SIC and RTP, directly competing with SP Televisão in the domestic primetime fiction market. Closest direct competitor in the Portuguese production landscape.
• Mediapro / The Mediapro Studio: Spanish audiovisual production and distribution group producing content for broadcasters and streamers across Europe and Latin America. Comparable in Iberian production market focus and international co-production model.

Broad incumbents

• Globo (Grupo Globo): Brazilian media conglomerate and world's largest producer of telenovelas, with its streaming platform Globoplay (an SP Televisão client). Comparable in telenovela production expertise and Lusophone market focus.
• ITV Studios: UK-based international production and distribution arm of ITV, producing scripted and entertainment content globally. Comparable in international format distribution and streaming platform partnerships.
• Telemundo (NBCUniversal): US Spanish-language broadcast network and major producer of telenovelas and scripted content. Comparable in Spanish-language telenovela production and global format licensing.
• StudioCanal: Film and series production/distribution subsidiary of Canal+ Group, with a deep European catalog and international distribution arm. Comparable in scripted content production and library licensing model.
• Fremantle (RTL Group): Global production and distribution company operating across 27 territories with scripted and entertainment content. Comparable in international production scale, content library breadth, and global distribution capabilities.
• Banijay Group: World's largest independent content producer and distributor, owning Endemol Shine and dozens of production labels globally. Comparable business model of multi-territory content production and international format distribution.
• Televisa / TelevisaUnivision: Mexican media giant and dominant Spanish-language telenovela producer; operates Las Estrellas (which airs adaptations of SP Televisão content). Comparable in telenovela production model and Hispanic market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SPTelevisao
• Facebookfacebook.com/sptelevisao
• LinkedInlinkedin.com/company/sp-televisao

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SP Televisao