What Bernd Kraft does

AnalytiChem GmbH, formerly Bernd Kraft GmbH, is a German specialty-chemical manufacturer that produces ready-to-use laboratory chemicals, certified reference materials, and reagents for analytical laboratories. Founded in 1973 and headquartered in Duisburg in the Ruhr region, the company operates a DIN EN ISO 17025 accredited on-site testing laboratory and manufactures approximately 1,000 new articles per year, with around 80% of these developed to specific customer specifications. Its product portfolio spans standard laboratory chemicals, multi-element standards for ICP-AAS analysis, reagents formulated for partner analyzer platforms, and ultra-high purity acids and bases capable of trace-element detection at parts-per-trillion (ppt) levels, delivered in customer-specific packaging with pre-dosed quantities.

The company's core technology rests on chemical formulation, purification, and quality control rather than software or data-driven systems; products are manufactured to customer specification and qualified under REACH and GHS-compliant documentation standards. This positions the firm as a contract-style supplier of analytical inputs to laboratory customers, with differentiation driven by purity grades, customizability, regulatory-grade documentation, and packaging flexibility rather than by proprietary instrumentation or digital platforms.

AnalytiChem GmbH generates revenue through direct B2B sales of its chemicals and reference materials, delivered via qualified field-sales representatives providing on-site consultation and supplemented by a company-operated webshop (webshop.analytichem.de). Its customer base consists of laboratories and research institutions requiring ready-to-use reagents and certified reference materials for analytical testing, and it sells into German-speaking markets with broader reach available through its parent group, the worldwide AnalytiChem Group. The company does not publicly disclose pricing or contract structures, and no public revenue figures are available.

Name

Bernd Kraft

Legal name

AnalytiChem GmbH

Website

https://berndkraft.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

AnalytiChem GmbH (formerly Bernd Kraft GmbH) is a German specialty-chemical manufacturer that produces ready-to-use laboratory chemicals, certified reference materials, and ultra-high purity reagents used by B2B laboratories and research institutions for analytical testing and trace analysis.

Ownership category

akta.pro rank

Product category

Laboratory Chemicals Manufacturing

NAICS

Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH)

akta.pro secondary industry

Analytical Instruments & Chromatography Systems (HLAGAIAA)

Keywords

• Laboratory chemicals
• Certified reference materials
• Analytical reagents
• Trace analysis chemicals
• ICP-AAS standards

Headquarters

HQ city

Oberhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Chemicals Sales: Sale of ready-to-use laboratory chemicals, certified reference materials, and related products. Products are manufactured to customer specifications with optimal packaging solutions. Revenue generated through direct sales via field service and webshop.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bernd Kraft, now operating as AnalytiChem GmbH, manufactures and sells ready-to-use laboratory chemicals, certified reference materials, and custom reagents for analytical laboratories. Approximately 80% of roughly 1,000 new articles produced annually are developed to specific customer specifications, with products tested in an on-site DIN ISO 17025 accredited laboratory.

Product overview

AnalytiChem GmbH (formerly Bernd Kraft GmbH) operates as a single unified product platform providing ready-to-use laboratory chemicals and certified reference materials. The core offering consists of Laboratory Chemicals (Laborchemikalien) supplemented by Certified Reference Materials (Zertifizierte Referenzmaterialien) and specialized Packaging Solutions (Verpackungen). The product portfolio includes specialized sub-products such as ICP-AAS Multi-Element Standards, Reagents for Analyzers, Ultra-High Purity Acids and Bases, and High-Purity Nitric/Hydrochloric Acids for trace analysis. The company produces approximately 1,000 new articles per year, with 80% being customer-specific custom formulations. As part of the global AnalytiChem Group, products from sister companies are also available through the unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Chemicals (Laborchemikalien)

Quantifiable outcome

• Time and cost savings through ready-to-use formulations eliminating in-house preparation
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AnalytiChem Group (Sister Companies)coreStrategic or Co-development PartnerAs part of the worldwide AnalytiChem Group, the company has access to products from sister companies, expanding its portfolio and geographic reach. The group structure enables cross-selling of products across the organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell (Fluka / Honeywell Research Chemicals): Honeywell's Fluka and related analytical reagent brands compete directly with Bernd Kraft in high-purity acids, bases, and trace analysis reagents. Honeywell offers a global footprint and broad analytical chemistry catalog overlapping Bernd Kraft's ultra-pure specialty positioning.
• Agilent Technologies: Agilent is a leading manufacturer of analytical instruments (ICP-MS, ICP-OES, AAS) and complementary consumables/reagents. Its instrument-bundled reagent offerings and ICP-AAS standards directly compete with Bernd Kraft's multi-element standards and ultra-pure acid lines targeted at the same analytical workflows.
• Thermo Fisher Scientific: Thermo Fisher (including the Alfa Aesar and Fisher Chemical brands) is a global leader in laboratory chemicals, reagents, and certified reference materials. It serves the same analytical laboratory customers as Bernd Kraft with substantially broader product depth, digital procurement platforms, and instrument-ecosystem lock-in.
• Merck KGaA (MilliporeSigma): MilliporeSigma is the life science arm of Merck KGaA and the world's largest supplier of lab chemicals, reagents, and reference materials. It is the most direct incumbent against Bernd Kraft, offering a vastly broader catalog, global logistics, and bundled instrument-plus-reagent solutions to analytical labs.
• Avantor (VWR): Avantor, operating the VWR brand, is a major global distributor and producer of laboratory chemicals and supplies. It overlaps with Bernd Kraft on ready-to-use reagents, certified reference materials, and B2B lab supply contracts for analytical customers across Europe.

Emerging players

• Reagecon: Reagecon is an Irish manufacturer specializing in analytical reagents, certified reference materials, and pH/conductivity standards. It competes in a narrower niche than Bernd Kraft but overlaps meaningfully on custom-made standards and ready-to-use analytical solutions for European labs.
• Hach (Danaher): Hach, part of Danaher's water and applied solutions segment, manufactures analytical reagents and test kits for water and environmental analysis. It overlaps with Bernd Kraft's trace analysis reagents for environmental and quality-control laboratories, with a more focused vertical specialty.

Direct peers

• LGC Group: LGC Group is a UK-headquartered life sciences company producing certified reference materials, standards, and laboratory reagents. It directly competes with Bernd Kraft in the certified reference materials and analytical standards category with global reach and strong regulatory credentials.
• Carl Roth: Carl Roth is a German specialty chemicals and lab supplies company with a comparable product portfolio (reagents, salts, standards) and a similar DACH-market orientation. It is the closest direct competitor to Bernd Kraft in the German-speaking lab chemicals market, with overlapping customer segments and a comparable specialty manufacturing footprint.

Regional players

• Th Geyer: Th Geyer is a German chemical distributor and producer of laboratory reagents, including ready-to-use solutions and high-purity solvents. It is a regional competitor serving DACH-market analytical labs with a comparable product mix to Bernd Kraft.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernd Kraft