Effingermedien
Effingermedien AG is a Swiss regional publisher and printing services company in Windisch, Aargau, operating three weekly newspapers and the ihre-region-online.ch portal to reach approximately 90,000 households in the Brugg-Baden region, while offering a full suite of digital printing and publishing services to local businesses as part of the Schellenberg Gruppe.
- Company typePrivate
- Founded-
- HeadquartersBrugg, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Effingermedien does
Effingermedien AG is a Swiss regional publishing and printing services company headquartered in Windisch, Aargau. It operates three weekly newspapers — General-Anzeiger, Rundschau Süd, and Rundschau Nord — and the online portal ihre-region-online.ch, collectively reaching approximately 90,000 households in the Brugg-Baden region with claimed 100% regional coverage and no scatter loss. The company is a member of the Schellenberg Gruppe, a Swiss conglomerate of printing and media companies, which provides operational synergies and cross-selling across sister entities.
The company's product portfolio combines four core content/publishing assets with a comprehensive suite of 11 print and publishing services covering consulting, design and prepress, production, editorial, digital printing, mailings, proofreading, job printing (Akzidenzen), finishing, cartonage, packaging, and logistics/shipping. Channel partnerships extend the offering into crossmedia (pro-sales.ch), large-format and merchandise printing (Schwegler Druck und Medien AG, stprint.ch), and security printing (Oscards AG). The underlying technology is digital printing combined with traditional publishing infrastructure; no proprietary AI, machine-learning, or platform-software capabilities are disclosed. The company holds ISO 9001 and ISO 14001 certifications.
Effingermedien generates revenue through four streams: subscription and single-copy newspaper sales (regional readers), advertising in its three weekly titles (local advertisers targeting the economically strong Aargau market), professional printing services (local SMBs and enterprises on a quote-based model), and its online portal (digital advertising and content). Its go-to-market is regional direct sales, leveraging the 90,000-household newspaper footprint as both a reader engagement channel and an advertiser-acquisition channel. The company has 51–100 employees and claims over 150 years of operating history, with no disclosed funding rounds, M&A activity, or leadership changes.
Effingermedien firmographics
Firmographics- Name
- Effingermedien
- Legal name
- Effingermedien AG
- Website
- https://effingermedien.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Effingermedien AG is a Swiss regional publisher and printing services company in Windisch, Aargau, operating three weekly newspapers and the ihre-region-online.ch portal to reach approximately 90,000 households in the Brugg-Baden region, while offering a full suite of digital printing and publishing services to local businesses as part of the Schellenberg Gruppe.
- Ownership category
- akta.pro rank
Effingermedien industry classification
Industry- Product category
- Regional Newspaper Publishing and Printing Services
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120), Direct Mail Advertising (54186)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Printing & Copy Services Retail (CRALABAD)
Keywords
Where Effingermedien is headquartered
LocationHeadquarters
- HQ city
- Brugg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Effingermedien business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Newspaper Publishing: Publishing of three weekly regional newspapers (General-Anzeiger, Rundschau Süd, Rundschau Nord) distributed to approximately 90,000 households in the Brugg-Baden region. Revenue is generated through newspaper sales and advertising.
- Advertising: Advertising platform offered to local businesses, providing targeted regional advertising in the three weekly newspapers with 100% coverage of the Brugg-Baden region.
- Printing Services: Comprehensive printing services including digital printing, mailings, finishing, packaging, logistics and shipping, design and prepress, and specialty printing services.
- Online Portal: Operation of online portal ihre-region-online.ch for regional news and potentially digital advertising.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Effingermedien product offering
Product offeringCore offering
Effingermedien AG publishes three weekly regional newspapers (General-Anzeiger, Rundschau Süd, Rundschau Nord) and operates the digital portal ihre-region-online.ch, reaching approximately 90,000 households in the Brugg-Baden region of Aargau, Switzerland. The company complements its publishing operations with a full suite of printing and publishing services including consulting, design and prepress, production, digital printing, mailings, proofreading, finishing, cartonage, packaging, and logistics/shipping. It also sells targeted regional advertising space across its newspaper portfolio to local businesses.
Product overview
Effingermedien AG operates as a regional publishing house offering a portfolio of four core products: three weekly newspapers (General-Anzeiger, Rundschau Süd, and Rundschau Nord) and one digital portal (ihre-region-online.ch), serving the Brugg-Baden region of Aargau with approximately 90,000 households coverage. The company complements its publishing operations with a comprehensive suite of 11 print and publishing services including consulting, design and prepress, production, editorial services, digital printing, proofreading, job printing, finishing, cartonage, packaging, and logistics/shipping.
Differentiator
Problem solved
Functional benefit
Brands
- General-Anzeiger: Weekly newspaper serving the Brugg-Baden region in Aargau, Switzerland
- Rundschau Süd
- Rundschau Nord
- ihre-region-online.ch
Products and services
- General-Anzeiger Weekly regional newspaper covering local news and stories from the Brugg-Baden region in Aargau, Switzerland, distributed as part of a portfolio reaching approximately 90,000 households with 100% regional coverage. Targeted at local residents and advertisers.
- Rundschau Süd Weekly regional newspaper delivering local news and stories to the southern part of the Brugg-Baden area in Aargau, Switzerland. Distributed alongside the other Effingermedien titles to approximately 90,000 households.
- Rundschau Nord Weekly regional newspaper delivering local news and stories to the northern part of the Brugg-Baden area in Aargau, Switzerland. Distributed alongside the other Effingermedien titles to approximately 90,000 households.
- ihre-region-online.ch Online news portal providing regional digital content for the Brugg-Baden area in Aargau, Switzerland, complementing the three weekly print newspapers. For local readers and digital advertisers.
- Printing and Publishing Services End-to-end commercial printing and publishing services for local and regional businesses, including consulting, design and prepress, production, editorial/publishing, digital printing and mailings, proofreading, job printing (Akzidenzen), finishing (Veredelung), cartonage, packaging, and logistics and shipping. Delivered as a one-stop shop from a single provider.
- Regional Newspaper Advertising Platform Targeted regional advertising space across General-Anzeiger, Rundschau Süd, and Rundschau Nord, providing local businesses with 100% coverage of approximately 90,000 households in the economically strong Brugg-Baden region with no scatter loss.
Quantifiable outcome
- 90,000 households reached with 100% regional coverage
Companies that use Effingermedien
Customer profileSegments3 records
Ideal customer profiles3 records
Effingermedien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Effingermedien partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Schellenberg GruppecoreEffingermedien AG is a member of the Schellenberg Gruppe, a Swiss printing and media group comprising multiple companies including Schellenberg Druck AG, Hess Druck AG, Druckerei Horisberger AG, and others. This affiliation provides cross-selling opportunities and operational synergies across the group.
- pro-sales.ch (Crossmedia)minorCrossmedia partnership for consulting services, offering additional marketing and crossmedia solutions to customers.
- Schwegler Druck und Medien AGminorSpecialized printing partner offering large format printing, merchandise, roll-ups, banners, posters, ReBoard furniture, and interior/exterior design services.
- stprint.ch (Merchandise)minorMerchandise partner providing additional product offerings for customers.
- Oscards AGminorSecurity printing partner offering payment and loyalty solutions, security printing, and card solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Effingermedien competitors and assessment
Company assessmentDirect peers
- Somedia Press AG: Somedia is a Swiss regional publishing house producing multiple local titles in Graubünden, with integrated printing and digital operations. Directly comparable to Effingermedien as a multi-title regional publisher with in-house printing services serving a defined Swiss catchment.
- Druckerei Odermatt AG: Druckerei Odermatt is a mid-sized Swiss commercial printing company offering design, digital printing, finishing, and mailing services to Swiss SMBs. Highly comparable on the printing services side of Effingermedien's business, competing for the same local printing customers.
- CH Media: CH Media is one of Switzerland's largest regional media companies, operating daily and weekly newspapers across German-speaking Switzerland including the Aargauer Zeitung — a direct competitor to Effingermedien's titles in the Aargau market. Highly comparable in product (regional newspapers), advertising platform, and local business model.
- Basler Zeitung: Basler Zeitung is a Swiss regional newspaper serving the Basel area with associated print operations. Directly comparable as a regional German-Swiss daily/weekly title with print and digital advertising monetization.
- St. Galler Tagblatt AG: St. Galler Tagblatt publishes regional newspapers in the St. Gallen area with an integrated print production facility. Highly comparable regional newspaper-plus-print model serving a defined Swiss German-speaking market.
- Südostschweiz Medien: Südostschweiz Medien operates regional newspapers and associated printing services in eastern Switzerland. Comparable in scale, regional scope, and the combination of local news publishing with commercial printing services for SMBs.
- Vetter Druck AG: Vetter Druck is a Swiss commercial printer offering digital print, mailings, finishing, and packaging for Swiss business customers. Comparable as a competitor in the regional commercial printing market that Effingermedien serves.
Broad incumbents
- NZZ Mediengruppe: NZZ Mediengruppe operates Switzerland's flagship national newspaper and several regional titles (including in partnership with CH Media). Broader and more national in scope than Effingermedien, but competes for the same regional advertising budgets in Aargau and offers overlapping print and digital services.
- TX Group (Tamedia): TX Group is the largest Swiss media group, operating 20 Minuten, Tamedia dailies, and digital marketplaces. A broad incumbent that competes with Effingermedien for digital local advertising spend and for reader attention, even if it does not directly compete in Effingermedien's micro-region.
- Ringier Print AG: Ringier is one of Switzerland's largest media groups with printing operations and a portfolio of national and regional titles. Comparable as a broader Swiss incumbent that competes for print advertising spend and offers overlapping commercial printing services at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Effingermedien social profiles
Digital presenceEffingermedien compliance and trust
Trust signalCompliance2 records
Effingermedien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Effingermedien leadership team
Management profileNumber of profiles
Effingermedien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Effingermedien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Effingermedien
What does Effingermedien do?
Effingermedien AG publishes three weekly regional newspapers (General-Anzeiger, Rundschau Süd, Rundschau Nord) and operates the digital portal ihre-region-online.ch, reaching approximately 90,000 households in the Brugg-Baden region of Aargau, Switzerland. The company complements its publishing operations with a full suite of printing and publishing services including consulting, design and prepress, production, digital printing, mailings, proofreading, finishing, cartonage, packaging, and logistics/shipping. It also sells targeted regional advertising space across its newspaper portfolio to local businesses.
Is Effingermedien a public or private company?
Effingermedien is a private company. It is classified as corporate owned and is currently operating.
When was Effingermedien founded?
Effingermedien was founded in -1. It employs 51 to 100 people.
Where is Effingermedien based?
Effingermedien is headquartered in Brugg, Switzerland, in the Europe region.
How does Effingermedien make money?
Four revenue lines are on record. Newspaper Publishing is the primary driver. The others are advertising, printing Services and online Portal.
Who are Effingermedien's main competitors?
Direct peers on record are Somedia Press AG, Druckerei Odermatt AG, CH Media, Basler Zeitung, St. Galler Tagblatt AG, Südostschweiz Medien and Vetter Druck AG. Broad incumbents are NZZ Mediengruppe, TX Group (Tamedia) and Ringier Print AG.
Does Effingermedien have an API?
No public API is recorded for Effingermedien.
What industry is Effingermedien in?
Effingermedien's product category is Regional Newspaper Publishing and Printing Services. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of CRALABAD, Printing & Copy Services Retail. Its NAICS code is 51311 and its SIC code is 2711.