TX Group
TX Group AG is a Swiss-listed holding company operating diversified media, advertising, and digital marketplace businesses, including Tamedia newspapers, 20 Minuten digital media, Goldbach advertising, and stakes in JobCloud and SMG Swiss Marketplace Group, reaching over 80% of the Swiss population.
- Company typePublic
- Founded1893
- HeadquartersZürich, Switzerland
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What TX Group does
TX Group AG is a Swiss-listed holding company (SIX: TXGN) that operates a diversified portfolio of media, advertising, digital marketplace, and technology businesses centered on the Swiss market. Headquartered in Zurich and tracing its origins to 1893 with the founding of the Tages-Anzeiger newspaper, the group reached CHF 982.5 million in revenue in 2023 and employs more than 3,000 people. Its product surface spans newspapers and magazines (Tamedia), the leading free commuter-turned-digital media brand in German and French-speaking Switzerland (20 Minuten), a multi-channel advertising sales and brokerage business (Goldbach) operating in Switzerland, Austria and Germany, and significant stakes in Switzerland's leading employment marketplace (JobCloud, 50%) and a multi-vertical digital marketplace group (SMG Swiss Marketplace Group, ~31%) covering real estate, automotive, and general classifieds. The group also holds majority control of the Doodle scheduling platform and the Zattoo TV streaming service, and operates a CHF 100 million fintech venture fund (TX Ventures).
The business model is a hybrid of advertising sales, subscription and copy sales, marketplace commissions, and ancillary services. Goldbach generates advertising revenue by brokering inventory across TV, radio, print, online, mobile, outdoor and performance marketing channels. Tamedia and 20 Minuten generate subscription, retail copy, and digital advertising revenue, with 20 Minuten repositioned in 2025 to discontinue print and concentrate on digital. JobCloud and SMG generate commissions and listing fees from job postings, real estate listings (Homegate, ImmoScout24), automotive listings (AutoScout24), and general classifieds (tutti.ch, Ricardo). The group also owns five real estate properties used as offices and printing centers, with surplus space leased to third parties. The combined reach exceeds 80% of the Swiss population, providing the underlying distribution advantage for advertising inventory and marketplace liquidity.
Technically, TX Group operates digital media platforms, online marketplaces, multi-channel advertising technology, and is investing in artificial intelligence applications for journalism and content production at 20 Minuten. Its proprietary platforms include the Goldbach multi-channel advertising stack and the TX Ventures fintech investment platform. Distribution is delivered through three of Switzerland's largest newspaper printing plants (operated by Tamedia), owned digital properties (20 Minuten, jobs.ch, jobup.ch, Homegate, ImmoScout24, AutoScout24, tutti.ch, Ricardo), the Doodle scheduling product, and the Zattoo streaming service. A central shared-services entity (TX Group Services) provides finance, HR, legal, IT, communications, M&A, and tech transformation across the portfolio. The group's stated 2025 priorities include the digital repositioning of 20 Minuten, the SMG Swiss Marketplace Group IPO, a share buyback programme covering up to 6.25% of share capital, and continued capital allocation across its core media and marketplace verticals.
TX Group firmographics
Firmographics- Name
- TX Group
- Legal name
- TX Group AG
- Website
- https://tx.group
- Company type
- Public
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- TX Group AG is a Swiss-listed holding company operating diversified media, advertising, and digital marketplace businesses, including Tamedia newspapers, 20 Minuten digital media, Goldbach advertising, and stakes in JobCloud and SMG Swiss Marketplace Group, reaching over 80% of the Swiss population.
- Ownership category
- akta.pro rank
TX Group industry classification
Industry- Product category
- Media Holdings
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising Agencies (7311), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where TX Group is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
TX Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue: Goldbach Group markets and brokers advertising space across TV, radio, print, online and mobile media. Also includes outdoor advertising and performance marketing.
- Media Subscriptions and Sales: Tamedia operates leading daily and weekly newspapers, magazines and news platforms with subscription and sales revenue
- Marketplace Commissions: JobCloud job portals (jobs.ch, jobup.ch) and SMG marketplaces (ImmoScout24, AutoScout24, Homegate, tutti.ch, Ricardo) generate transaction and listing fees
- Real Estate: TX Group owns 5 real estate properties used as office buildings and printing centers in Zurich, Bern and Lausanne, with space leased to third parties
- TX Ventures Investments: VC investments in fintech startups through TX Ventures managing CHF 100m fund
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Job portal premium listings |
| Subscription | Annual | Media subscriptions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
TX Group product offering
Product offeringCore offering
TX Group is a Swiss holding company that operates media brands (Tamedia newspapers and magazines, 20 Minuten digital news), an advertising sales broker (Goldbach), digital marketplaces (JobCloud job portals and SMG Swiss Marketplace Group real estate/automotive platforms), and technology platforms (Doodle scheduling, Zattoo TV streaming). The group reaches over 80% of Switzerland's population across its product portfolio and generates revenue through advertising brokerage, media subscriptions, marketplace commissions, and venture investments.
Product overview
TX Group is a multi-faceted Swiss media and technology enterprise organized as a holding company with seven main subsidiaries. The portfolio consists of Tamedia (newspapers, magazines, and printing plants), Goldbach (advertising sales and performance marketing), and 20 Minuten (digital media with news and entertainment), which form the core media operations. The Group also holds significant stakes in JobCloud (job portals including jobs.ch and jobup.ch) and SMG Swiss Marketplace Group (real estate and automotive marketplaces including Homegate, ImmoScout24, AutoScout24). Supporting operations include TX Group Services (central corporate functions) and TX Ventures (CHF 100m fintech VC fund). Majority stakes are held in Doodle (scheduling platform) and Zattoo (streaming TV). TX Group reaches over 80% of Switzerland's population through its products and brands, with roots dating back to 1893.
Differentiator
Problem solved
Functional benefit
Brands
- Tamedia: Media house with newspapers, magazines, news platforms and printing plants across German-speaking and French-speaking Switzerland
- Goldbach
- 20 Minuten
- JobCloud
- SMG Swiss Marketplace Group
- TX Ventures
- Doodle
- Zattoo
Products and services
- Tamedia
Quantifiable outcome
- 80% population reach in Switzerland
- +1 more outcomes
Companies that use TX Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
TX Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TX Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- JobCloudcoreTX Group holds 50% stake in JobCloud, the leading digital company for the Swiss employment market. JobCloud operates job portals jobs.ch and jobup.ch along with partner network.
- SMG Swiss Marketplace GroupcoreTX Group holds approximately 31% stake (30.74% mentioned elsewhere) in SMG Swiss Marketplace Group, a digital pioneer simplifying lives with products in real estate, automotive, general marketplaces, finance and insurance sectors.
- DoodlecoreTX Group holds majority stake in Doodle, a scheduling and meeting management platform.
- ZattoocoreTX Group holds majority stake in Zattoo, a TV streaming platform.
- Google (JobCloud Partnership)minorJobCloud is a privileged Google partner and offers clients the possibility to showcase their brands within the Tamedia and Ringier network.
- Ringier NetworkminorJobCloud offers employer branding within the Tamedia and Ringier advertising network.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
TX Group competitors and assessment
Company assessmentDirect peers
- Scout24 AG: German operator of leading real estate and auto marketplaces (ImmobilienScout24, AutoScout24). Direct overlap with TX Group's SMG Swiss Marketplace Group assets (ImmoScout24, Homegate, AutoScout24) — essentially the DACH analogue of SMG.
- Ringier AG: Largest privately held Swiss media group with newspapers, magazines, digital platforms, TV and entertainment assets. Closest direct competitor to TX Group across Swiss journalism, classifieds and digital media, including the JobCloud partnership with Tamedia.
- Axel Springer SE: German digital media and classifieds company operating Bild, Welt and StepStone. Directly comparable to TX Group's portfolio of national newspapers, digital news brands and recruitment marketplaces (StepStone vs JobCloud).
- Schibsted ASA: Norwegian media and online classifieds group operating leading Nordic marketplaces (Finn, Blocket) and news brands. Highly comparable to TX Group's combined media + marketplace (SMG/JobCloud) structure; former Schibsted executive Dr. Sverre Munck sits on TX Group's Audit Committee.
- Reach plc: UK's largest newspaper publisher (Daily Mirror, Daily Express, Daily Star, regional titles) with growing digital reach. Directly comparable to TX Group's Tamedia national newspaper portfolio in terms of print decline exposure and digital transition strategy.
- Sanoma Oyj: Finnish media and learning company with newspapers, magazines, TV and digital marketplaces across Northern Europe. Comparable diversified media-house structure with subscription, advertising and platform revenue streams.
Broad incumbents
- News Corp: Global media conglomerate including Dow Jones, Wall Street Journal, HarperCollins, REA Group (Australian real estate marketplace) and Foxtel. Provides a broader-incumbent comparison to TX Group's combination of journalism, advertising sales, and marketplace (REA vs SMG) assets.
- Bauer Media Group: Privately held European media company operating magazines, radio and digital platforms across Germany, UK and beyond. Comparable to TX Group's Tamedia magazines and Goldbach advertising-portfolio sales function across multiple European markets.
- ProSiebenSat.1 Media SE: German TV broadcaster and digital entertainment group with advertising-funded streaming (Joyn) and commerce platforms. Overlaps with TX Group's broadcast-advertising (Goldbach) and streaming (Zattoo) businesses and faces the same global walled-garden pressures.
- RTL Group: Europe's largest broadcaster operating TV channels, streaming (RTL+) and digital content. Comparable to TX Group's combination of Tamedia/20 Minuten editorial output and Zattoo streaming, though RTL operates at significantly larger scale across multiple European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TX Group social profiles
Digital presenceTX Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
TX Group leadership team
Management profileNumber of profiles
Profiles16 records
TX Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
TX Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TX Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TX Group
What does TX Group do?
TX Group is a Swiss holding company that operates media brands (Tamedia newspapers and magazines, 20 Minuten digital news), an advertising sales broker (Goldbach), digital marketplaces (JobCloud job portals and SMG Swiss Marketplace Group real estate/automotive platforms), and technology platforms (Doodle scheduling, Zattoo TV streaming). The group reaches over 80% of Switzerland's population across its product portfolio and generates revenue through advertising brokerage, media subscriptions, marketplace commissions, and venture investments.
Is TX Group a public or private company?
TX Group is a public company. It is classified as public and is currently operating.
When was TX Group founded?
TX Group was founded in 1893. It employs 1,001 to 5,000 people.
Where is TX Group based?
TX Group is headquartered in Zürich, Switzerland, in the Europe region.
How does TX Group make money?
Five revenue lines are on record. Advertising Revenue is the primary driver. The others are media Subscriptions and Sales, marketplace Commissions, real Estate and TX Ventures Investments.
Who are TX Group's main competitors?
Direct peers on record are Scout24 AG, Ringier AG, Axel Springer SE, Schibsted ASA, Reach plc and Sanoma Oyj. Broad incumbents are News Corp, Bauer Media Group, ProSiebenSat.1 Media SE and RTL Group.
Does TX Group have an API?
No public API is recorded for TX Group.
What industry is TX Group in?
TX Group's product category is Media Holdings. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 541810 and its SIC code is 7311.