Bay Design Store

What Bay Design Store does

Bay Design Store is a privately held, founder-owned home furnishings retailer and full-service interior design firm headquartered in Naples, Florida, with two showroom locations (Downtown at 326 13th Avenue South and North Naples at 5510 Shirley Street). Founded by Susan Bay in 1979 in Ann Arbor, Michigan, the company expanded to Naples in 2003 and consolidated to a single market there in 2012 after closing the Ann Arbor store. The core product is a curated, ever-changing collection of ready-to-deliver furniture, accessories, art, lighting, fabrics and pillows, layered with full-service interior design capabilities — space planning, color and materials selection, custom furniture design, delivery supervision, staging and accessorizing, and coordination with architects and builders. A complimentary Instant Design Program extends the offering with in-home consultation, selection, delivery and installation for rapid room or whole-home completion.

The company's revenue mechanics combine unit-priced showroom furniture sales, project-based custom furniture orders, quote-based full-service design engagements (single room to whole-home), a complimentary Instant Design acquisition service, and a licensing/royalty stream from Susan Bay's design role on Sherrill Furniture's DC Collections showcased at High Point Market. Go-to-market is sales-led and direct, anchored by physical showrooms, private and video consultations, white-glove delivery, and Instagram/Facebook-driven top-of-funnel demand. The target customer is affluent residential homeowners in luxury Naples-area communities (Port Royal, Pelican Bay, Tiburon, Grey Oaks, Old Naples, Coquina Sands, etc.) plus seasonal residents; a single out-of-market project (Tampa Bay Beauty) shows modest geographic reach extension. The company operates with 11–50 employees, no external institutional capital, no parent company, and no public revenue disclosure.

Name

Bay Design Store

Legal name

Bay Design Store

Website

https://baydesignstore.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay Design Store is a Naples, Florida-based home furnishings retailer and full-service interior design firm offering designer-curated furniture, custom design services, and a complimentary in-home Instant Design Program for affluent residential homeowners in Southwest Florida luxury communities.

Ownership category

akta.pro rank

Product category

Home Furnishings & Interior Design

NAICS

Interior Design Services (54141), Industrial Design Services (541420)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Home furnishings retail
• Interior design services
• Custom furniture design
• Space planning services
• Home decor accessories

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Furniture and Home Furnishings Sales: Sale of ready-to-deliver furniture, accessories, art, and lighting from the showroom floor. Products include sofas, chairs, consoles, cabinets, tables, fabrics, and pillows. Same-day delivery available for showroom items.
2. Full-Service Interior Design: Professional interior design services including space planning, color palette selection, custom furniture design, delivery supervision, staging, and accessorizing. Services range from single-room projects to whole-home furnishing.
3. Instant Design Program: Complimentary in-home design service where designers meet clients, determine needed pieces, select items from the collection, and deliver and install them for an instant designer look.
4. Custom Furniture Design (Sherrill Furniture): Susan Bay designs custom furniture for Sherrill Furniture's DC Collections, featured at High Point Market twice yearly. Based on original designs of award-winning designer Dan Carithers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bay Design Store is a home furnishings boutique and full-service interior design firm that sells an extensive, ever-changing collection of ready-to-deliver furniture, art, lighting, and accessories from its two Naples, Florida showrooms. The firm also provides professional interior design services covering space planning, color and materials selection, custom furniture design, staging, accessorizing, coordination with architects and builders, and white-glove delivery. Through its Instant Design Program, designers meet clients in their homes, select items from the collection, and deliver and install them for a finished designer look in one visit.

Product overview

Bay Design Store is a home furnishings retailer and full-service interior design firm based in Naples, Florida. The company offers an extensive collection of designer-curated home furnishings (furniture, accessories, art, lighting) combined with professional interior design services. Core offerings include Home Furnishings (the main retail product), Interior Design Services (space planning, custom furniture design, coordination with architects/builders), the complimentary Instant Design Program for quick room completion, and White Glove Delivery Service. Founder Susan Bay also designs the DC Collections line for Sherrill Furniture, featured at High Point Market. The company operates two showroom locations and maintains a design portfolio showcasing completed residential projects throughout Naples.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Furnishings Extensive, ever-changing collection of ready-to-deliver furniture and home accessories including sofas, chairs, consoles, cabinets, tables, fabrics, pillows, unique accessories, original gallery-quality oil paintings and prints, lighting, and sumptuous upholstery, sold from the Naples showroom floors.
• Full-Service Interior Design Professional interior design services including space planning, color palette and materials selection, custom furniture design, furniture delivery supervision and placement, staging and accessorizing, product management, and coordination with architects and builders, serving homeowners ranging from single-room projects to whole-home furnishing.
• Instant Design Program Complimentary service where a designer meets clients in their home to determine needed pieces for a finished designer-detailed look, selects items from the collection, delivers them, and expertly installs and arranges them in a single visit.
• White Glove Delivery Service Prompt, courteous delivery and installation service handling demanding deliveries and installations with care, with same-day delivery often available for showroom floor items.
• DC Collections by Susan Bay for Sherrill Furniture Custom furniture line of upholstery and case goods designed by Susan Bay for Sherrill Furniture's DC Collections, featuring both upholstery and case goods based on the original designs of award-winning designer Dan Carithers and showcased at High Point Market.

Quantifiable outcome

• Same-day delivery available for showroom floor items
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sherrill FurniturecoreStrategic or Co-development PartnerSusan Bay designs for Sherrill Furniture on the DC Collections featured at High Point Market in April and October each year. Based on the original designs of award-winning designer Dan Carithers, the collection features both upholstery and case goods. Susan's fresh perspective and experience have made the DC Collection one of the most popular lines in the Sherrill family of furniture.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RH (Restoration Hardware): Large publicly-traded luxury home furnishings retailer with galleries, design services, and hospitality. Overlaps in affluent residential design + premium furniture, but at far greater national scale and capital intensity.
• Williams-Sonoma Home: Premium home furnishings brand from Williams-Sonoma offering designer-curated furniture and complimentary design services. Comparable affluent customer target and design service offering as part of broader portfolio.
• Ethan Allen: Established U.S. furniture manufacturer and retailer with design centers offering interior design services. Comparable design-plus-furnishings model, but with broader mass-affluent positioning rather than luxury boutique.
• Bassett Furniture: Long-established U.S. furniture manufacturer and retailer with showroom-based design services for custom furniture orders. Comparable custom-order residential furniture and in-store design consultation model.

Direct peers

• Roche Bobois: French luxury furniture retailer with showrooms worldwide and in-house interior design services for high-net-worth residential clients. Comparable premium positioning, designer-curated collections, and turnkey furnishing project offerings.
• Frontgate: Premium home furnishings retailer (part of Cornerstone Brands) offering upscale furniture and decor with white-glove delivery. Comparable premium residential positioning and curated product model.
• Serena & Lily: Coastal-inspired luxury home furnishings retailer with showrooms and design services, targeting affluent residential customers. Closely comparable aesthetic, customer demographic, and showroom + design service model.
• Arhaus: U.S. specialty retailer of premium home furnishings operating showroom-based retail with in-house design services. Highly comparable in offering curated furniture plus full-service interior design to affluent homeowners, though at much larger national scale.
• Interior Define: Custom furniture brand offering made-to-order pieces combined with interior design services. Comparable bundling of bespoke furniture design with full-service design engagements for residential customers.
• Decorating Den Interiors: Largest North American interior design franchise specializing in residential full-service design with home furnishings. Comparable model of combining curated product access with personalized design services for affluent homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BayDesignStore
• Instagraminstagram.com/baydesignstore
• Xx.com/baydesignstore
• LinkedInlinkedin.com/company/bay-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Design Store