Chohan Estate
Chohan Estate is a family-owned Lahore real estate agency founded in 1985 that brokers residential and commercial properties across DHA phases 1-12 via a network of 100+ agents, serving domestic buyers, renters, multinational tenants, and overseas Pakistani investors.
- Company typePrivate
- Founded1985
- HeadquartersLahore, Pakistan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Chohan Estate does
Chohan Estate is a privately held, family-owned real estate agency founded in 1985 and headquartered in DHA Phase 1, Lahore, Pakistan. The firm specializes in residential and commercial property brokerage across DHA Lahore phases 1-12 and adjacent neighborhoods, with a self-reported track record of 20,000+ contracts closed and a network of 100+ real estate agents. Its customer base spans middle-class to high-net-worth domestic buyers and sellers, tenants, multinational corporate clients housing expatriate employees in DHA, and overseas Pakistani investors (approximately 20% of clientele) seeking properties for investment and eventual relocation back to Pakistan.
The company's product surface is a WordPress-based property listings portal built on the Houzez theme, featuring searchable listings by DHA phase, property type, size (5 Marla to 2 Kanal), and price band, complemented by a proprietary ChohanEstate Maps tool for location-based property discovery. Beyond brokerage, Chohan Estate offers Construction Services and File Rates advisory for housing schemes, though its product overview explicitly characterizes the offering as a "traditional real estate agency platform rather than a tech/SaaS product." Distribution is direct-to-consumer via the website, WhatsApp, phone, and walk-in inquiries handled by the agent network; word-of-mouth and referrals are the primary bottom-of-funnel driver.
The business model is transaction-based commission revenue on property sales and rentals, with no publicly disclosed pricing or financial figures. The firm is led by Managing Director Muhammad Atif Iqbal and owned by Muhammad Yousaf Shafi, with next-generation family member Eesha Yousaf serving as COO. Chohan Estate operates without disclosed external institutional investment, no parent entity, and no app, API, or AI/ML capabilities in its current technology footprint.
Chohan Estate firmographics
Firmographics- Name
- Chohan Estate
- Legal name
- Chohan Estate
- Website
- https://chohanestate.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chohan Estate is a family-owned Lahore real estate agency founded in 1985 that brokers residential and commercial properties across DHA phases 1-12 via a network of 100+ agents, serving domestic buyers, renters, multinational tenants, and overseas Pakistani investors.
- Ownership category
- akta.pro rank
Chohan Estate industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Activities Related to Real Estate (5313)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Chohan Estate is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Chohan Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Real Estate Commission: Chohan Estate earns commission fees from property transactions including sales and rentals of residential properties (bungalows, plots, portions) in DHA Lahore
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential properties for sale - varying by DHA phase, size, and condition |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Chohan Estate product offering
Product offeringCore offering
Chohan Estate is a real estate brokerage that buys, sells, and rents residential plots, houses, and commercial properties on behalf of clients in DHA Lahore across phases 1–12. The company supports transactions with a Houzez-based property listing website, an interactive ChohanEstate Maps tool, file rate information, and ancillary construction services for property development.
Product overview
Chohan Estate operates as a traditional real estate agency platform rather than a tech/SaaS product. The offering consists of a property listings website powered by the Houzez WordPress theme, complemented by a mapping tool, construction services, and file rate information. The core service is a classified listing marketplace for residential and commercial properties (plots, houses for sale and rent) across DHA Lahore and surrounding areas. The products are not part of a unified platform architecture but rather separate service offerings under the Chohan Estate brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Houses for Sale
Quantifiable outcome
- Over 20,000 contracts successfully closed
- +1 more outcomes
Companies that use Chohan Estate
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Chohan Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Chohan Estate partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Chohan Estate competitors and assessment
Company assessmentBroad incumbents
- Zameen.com: Zameen.com is Pakistan's largest online real estate marketplace, aggregating listings across Lahore and DHA. While Chohan Estate operates a similar listings portal, Zameen.com is a much broader incumbent that disintermediates traditional brokerages and competes for buyer traffic and seller leads.
- Lamudi Pakistan: Lamudi is a regional property portal with Pakistan operations that aggregates listings and competes for buyer traffic in Lahore. It is comparable to Chohan Estate's listings portal as an alternative channel for buyer discovery.
- OLX Pakistan (Real Estate vertical): OLX Pakistan hosts a large real estate classifieds vertical used by individual sellers and small brokers in Lahore. It is comparable to Chohan Estate as a competing discovery channel, though typically for lower-value listings than DHA premium properties.
- Graana.com: Graana.com is a Pakistan-wide real estate platform with strong Lahore coverage, offering brokerage and listing services. It is comparable to Chohan Estate as a full-service real estate intermediary in the same geographic market, though with broader geographic scope.
Direct peers
- Kingdom Estate: Kingdom Estate is a Lahore-based real estate agency specializing in DHA, Bahria Town, and other premium housing schemes. It is comparable to Chohan Estate in target customer, geographic focus, and broker-led service model.
- Estate 121: Estate 121 is a Lahore-based real estate agency with a comparable focus on DHA and Bahria Town properties. It directly competes with Chohan Estate for buyers, sellers, and renters in the same premium Lahore micro-markets using a similar agent-led model.
- Sky Marketing: Sky Marketing is a Lahore real estate agency active in DHA and Bahria Town Lahore. It is comparable to Chohan Estate as a peer brokerage serving similar mid-to-high-net-worth buyer segments in Lahore.
- Defense Estate (DHA Lahore agencies): Defence Estate is a DHA-focused Lahore real estate agency with a similar specialization and product mix to Chohan Estate. It directly competes on DHA listings, agent coverage, and overseas Pakistani clientele.
- Iman Group (Lahore): Iman Group is a Lahore-based real estate and construction firm active in DHA Lahore and surrounding housing societies. It is comparable to Chohan Estate in combining brokerage with construction services in the same premium segments.
Regional players
- Bahria Town Marketing Offices: Bahria Town's in-house marketing and resale offices handle transactions in Bahria Town Lahore, a competing premium housing scheme to DHA Lahore. It is comparable to Chohan Estate as a competing sales channel for high-net-worth Lahore buyers considering alternatives to DHA.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chohan Estate social profiles
Digital presenceChohan Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chohan Estate leadership team
Management profileNumber of profiles
Profiles7 records
Chohan Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chohan Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chohan Estate
What does Chohan Estate do?
Chohan Estate is a real estate brokerage that buys, sells, and rents residential plots, houses, and commercial properties on behalf of clients in DHA Lahore across phases 1–12. The company supports transactions with a Houzez-based property listing website, an interactive ChohanEstate Maps tool, file rate information, and ancillary construction services for property development.
Is Chohan Estate a public or private company?
Chohan Estate is a private company. It is classified as family owned and is currently operating.
When was Chohan Estate founded?
Chohan Estate was founded in 1985. It employs 51 to 100 people.
Where is Chohan Estate based?
Chohan Estate is headquartered in Lahore, Pakistan, in the Asia region.
How does Chohan Estate make money?
One revenue line is on record: real Estate Commission.
Who are Chohan Estate's main competitors?
Broad incumbents on record are Zameen.com, Lamudi Pakistan, OLX Pakistan (Real Estate vertical) and Graana.com. Direct peers are Kingdom Estate, Estate 121, Sky Marketing, Defense Estate (DHA Lahore agencies) and Iman Group (Lahore). Bahria Town Marketing Offices is listed as a regional player.
Does Chohan Estate have an API?
No public API is recorded for Chohan Estate.
What industry is Chohan Estate in?
Chohan Estate's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.