PIA Interior
PIA Interior is a Bangkok-based interior design and execution firm that delivers hotels, resorts, corporate offices, and retail projects. Founded by Rujiraporn PIA Wanglee, it operates with 251-500 employees under a project-based services model.
- Company typePrivate
- Founded-
- HeadquartersBangkok, Thailand
- Headcount251–500
- GTM typeB2B
- OfferingServices
What PIA Interior does
PIA Interior is a Bangkok-based interior design and execution firm that delivers projects across four commercial segments: hotels, resorts, corporate offices, and retail spaces. The company combines design services with on-the-ground execution, implying an integrated model that spans concept development, FF&E specification, and physical build-out rather than a pure design consultancy.
The firm operates at mid-market scale with 251-500 employees and is founder-led, with Rujiraporn PIA Wanglee serving as founder and president. Its Bangkok base positions it within Thailand's active hospitality and commercial real estate pipeline, where it competes for design and fit-out mandates. The business model is project-based services revenue, typical of interior design and execution firms, where revenue is recognized against individual hospitality, corporate, or retail engagements; however, no pricing models, contract structures, or per-project benchmarks are disclosed in the available data.
Corporate transparency is limited: the company's website (piainterior.com) returned only a Cloudflare verification screen during scraping, and no funding rounds, ownership structure, customer logos, partnerships, certifications, or financials are disclosed in the input data. There are no indications of AI tooling, proprietary technology platforms, or digital product offerings. As a result, several standard PE/VC diligence inputs — revenue, growth, cap table, customer concentration, and moat defensibility — cannot be assessed from publicly available information.
PIA Interior firmographics
Firmographics- Name
- PIA Interior
- Website
- https://piainterior.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PIA Interior is a Bangkok-based interior design and execution firm that delivers hotels, resorts, corporate offices, and retail projects. Founded by Rujiraporn PIA Wanglee, it operates with 251-500 employees under a project-based services model.
- Ownership category
- akta.pro rank
PIA Interior industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB), Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)
Keywords
Where PIA Interior is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Markets served
PIA Interior business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
PIA Interior product offering
Product offeringCore offering
PIA Interior is a Bangkok-based design firm that specializes in the interior design and execution (design-and-build) of hotels, resorts, corporate offices, and retail spaces. The firm delivers end-to-end interior fit-out services, combining design conceptualization with on-site execution for commercial property clients across hospitality, workplace, and retail segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Interior Design and Execution End-to-end interior design and fit-out execution service for hotel owners, operators, and developers requiring branded, guest-facing hospitality interiors.
- Resort Interior Design and Execution Interior design and on-site execution service for resort developers and operators, covering guest rooms, public areas, F&B outlets, and back-of-house spaces.
- Corporate Office Interior Design Interior design and fit-out service for corporate office occupiers and landlords, covering workspace planning, finishes, and built-in elements.
- Retail Space Interior Design Interior design and execution service for retail brand operators, developers, and landlords requiring branded retail environments and store fit-outs.
Companies that use PIA Interior
Customer profileIdeal customer profiles3 records
PIA Interior technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PIA Interior partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
PIA Interior competitors and assessment
Company assessmentBroad incumbents
- Gensler: Largest global design and architecture firm with significant hospitality, corporate office, and retail interior practices. Overlaps with PIA Interior across all three named verticals but operates at much larger scale with a broader portfolio.
Direct peers
- IA Interior Architects: Corporate office interior design and workplace strategy firm serving global enterprises. Directly comparable to PIA Interior's corporate office vertical and to corporate fit-out execution work.
- DiLeonardo: International hospitality interior design firm serving hotels, resorts, and cruise brands. Comparable to PIA Interior in design specialization for branded hotels and the ability to execute multi-property rollouts.
- Yabu Pushelberg: Premium hospitality and retail interior design studio known for luxury hotel and resort work. Comparable to PIA Interior in the high-end hospitality design niche and ability to pursue flagship international hotel projects.
- M Moser Associates: Asia-headquartered workplace design and build firm specializing in corporate offices. Comparable to PIA Interior in the corporate office design-and-execution model with strong Asia regional footprint.
- CCD (Cheng Chung Design): Hong Kong-based hospitality interior design firm specializing in hotels and resorts across Asia. Directly comparable to PIA Interior in hospitality focus and Asia regional presence; competes for similar hotel development mandates.
- Hirsch Bedner Associates (HBA): Global hospitality interior design firm specializing in luxury hotels, resorts, and residential — directly comparable to PIA Interior's hospitality design and execution focus. One of the most established hospitality design brands globally.
- Wilson Associates: Hospitality interior design firm serving luxury hotels, resorts, and mixed-use developments worldwide. Highly comparable to PIA Interior in end-market focus (hotels, resorts) and design-and-execute positioning.
Regional players
- Space Matrix: Singapore-based workplace interior design and build firm serving corporate offices across Asia-Pacific. Comparable to PIA Interior's corporate office vertical and SE Asia regional presence.
- P49 Deesawat: Thai-based architecture and interior design firm serving hospitality, residential, and commercial projects in Thailand. Local competitor to PIA Interior with overlapping Bangkok clientele and design-aesthetic positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PIA Interior social profiles
Digital presencePIA Interior financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIA Interior leadership team
Management profileNumber of profiles
Profiles1 record
PIA Interior funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIA Interior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIA Interior
What does PIA Interior do?
PIA Interior is a Bangkok-based design firm that specializes in the interior design and execution (design-and-build) of hotels, resorts, corporate offices, and retail spaces. The firm delivers end-to-end interior fit-out services, combining design conceptualization with on-site execution for commercial property clients across hospitality, workplace, and retail segments.
When was PIA Interior founded?
PIA Interior was founded in -1. It employs 251 to 500 people.
Where is PIA Interior based?
PIA Interior is headquartered in Bangkok, Thailand, in the Asia region.
Who are PIA Interior's main competitors?
Gensler is listed as a broad incumbent. Direct peers are IA Interior Architects, DiLeonardo, Yabu Pushelberg, M Moser Associates, CCD (Cheng Chung Design), Hirsch Bedner Associates (HBA) and Wilson Associates. Regional players are Space Matrix and P49 Deesawat.
Does PIA Interior have an API?
No public API is recorded for PIA Interior.
What industry is PIA Interior in?
PIA Interior's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAB, Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels). Its NAICS code is 54141.