iMarc Consulting

What iMarc Consulting does

iMarc Consulting is a founder-led marketing consulting firm based in Woodinville, Washington, that exclusively serves values-based remodeling and construction companies across the United States. Founded in 2011 by Lauri Shoemake, a marketing professional with 30+ years of experience, the firm operates with a small core team of four specialists covering marketing strategy, social media management, graphic and web design, and content strategy. Its service portfolio is structured around three core pillars: Marketing Assessment + Plan Development (strategic foundation and stakeholder research), Marketing Management + Execution (ongoing implementation including project management, vendor coordination, and KPI reporting), and Measure & Track Results (performance analytics), supported by component services in website design, SEO, social media, branding, and digital advertising.

The business operates on a professional services model with custom quote-based, multi-year engagements and no publicly disclosed pricing tiers. iMarc does not use any proprietary technology platform; its 'technology' is its domain expertise and integrated workflow. Client acquisition is primarily sales-led and referral-driven, with the Remodelers Advantage industry network serving as a core channel alongside direct outreach and existing client testimonials. The firm is bootstrapped and privately held as iMarc Consulting, LLC, with no external institutional investment, no parent company, and no disclosed M&A or funding activity.

Customer outcomes demonstrated across named engagements include revenue growth (Gayler Design Build from $2.5M to $4.5M, Progressive Design Build from $2.0M to $4.0M+), doubled lead volume with 35-38% conversion rates (Acton Construction), and near-100% appointment-to-contract conversion within six months (Sweeney Design Remodel). The firm claims a 98% client retention rate and 409 managed campaigns to date. All publicly visible clients are U.S. mid-market design-build and remodeling firms, indicating a focused vertical niche but limited segment diversification.

Name

iMarc Consulting

Legal name

iMarc Consulting, LLC

Website

https://imarcconsulting.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

iMarc Consulting is a founder-led marketing consulting firm in Woodinville, Washington that exclusively serves U.S. mid-market remodeling and construction companies with integrated strategy, branding, SEO, web, and digital marketing services on multi-year engagements.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Marketing consulting services
• Remodeling industry marketing
• Construction marketing agency
• Lead generation services
• Brand strategy consulting

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Consulting Services: Professional consulting services including marketing assessment, plan development, and ongoing marketing management. Services include strategy, planning, management, creative direction, and execution across multiple marketing disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

iMarc Consulting provides integrated marketing consulting services exclusively to values-based remodeling and construction companies across the United States. The firm builds and executes end-to-end marketing strategies including strategic marketing plan development, ongoing marketing management and execution, and performance measurement with KPI/ROI reporting, supported by services such as SEO, social media management, website design, branding, and digital marketing. Engagements are custom, multi-year, and quote-based, positioning iMarc as an embedded marketing partner rather than a transactional vendor.

Product overview

iMarc Consulting is a marketing consulting firm offering an integrated suite of marketing services for remodeling and construction companies. The core offering consists of three interconnected service pillars: Marketing Assessment + Marketing Plan Development (strategic foundation and research), Marketing Management + Execution (ongoing implementation and project management), and Measure & Track Results (performance analytics). These are delivered through specific service components including Website Design & Development, Social Media Marketing, Search Engine Optimization (SEO), Branding, and Digital Marketing. The services work together as a unified marketing solution designed to help values-based companies achieve sustainable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Assessment + Marketing Plan Development Strategic consulting engagement that builds a detailed understanding of a client's organization, including marketing, sales, and operations, using focus groups, surveys, and stakeholder interviews, and produces an authentic, differentiation-based strategic marketing plan. It is targeted at owners of remodeling and construction firms seeking a strategic marketing foundation.
• Marketing Management + Execution Ongoing, multi-year marketing management service that handles strategy execution, creative development, project management, social media management, website updates, budget administration, vendor management, and KPI reporting for remodeling and construction clients.
• Measure & Track Results Performance measurement and analytics service that tracks leads, conversions, and sales outcomes for clients using marketing measurement tools, with the goal of monitoring performance and replicating successful outcomes over time.

Quantifiable outcome

• Client revenue growth from $2.5M to $4.5M within 4 years (Gayler Design Build)
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Remodelers AdvantagecoreGTM or Marketing Partner · 1 May 2016Industry network organization that refers remodeling companies to iMarc Consulting. Through this partnership, iMarc gained clients including Progressive Design Build (referred via Steve Ramaekers) and Sweeney Design Remodel (referred via Jill Miller). Remodelers Advantage serves as a key referral channel for iMarc's client acquisition.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Peers

• Thrive Internet Marketing Agency:

Direct peers

• Rok Marketing (formerly Blue Corona): Digital marketing agency specialized in home services businesses including contractors and remodelers. Comparable in vertical focus on residential contractors and integrated SEO/web/lead-gen services, though typically larger and broader than iMarc.
• Conklin Media: Digital marketing agency that focuses on generating leads and booked jobs for home service contractors (roofing, HVAC, remodeling). Highly comparable in target customer, service mix (SEO, web, PPC, branding), and B2B professional services model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/imarc_llc
• Facebookfacebook.com/iMarcConsultingLLC
• LinkedInlinkedin.com/company/imarc-consulting-llc
• Instagraminstagram.com/imarcconsultingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMarc Consulting