Rok Marketing

What Rok Marketing does

Rok Marketing (Agencia ROK) is a digital agency operating as a sole proprietorship founded in 2014 by Santiago Andrés Tonelli and headquartered remotely in Córdoba, Argentina. The firm provides web design, local SEO, Google Business Profile optimization, and review management services to small and mid-sized businesses, with a clear vertical concentration in healthcare clinics (especially dental) and professional services such as psychology, nutrition, aesthetic medicine, language schools, and architecture studios. The technical stack is WordPress-based with low-code configuration and integrations to Google Analytics 4, Google Tag Manager, Google Ads, Monday.com CRM, and Raiola Networks hosting. The firm also operates an English-language sub-brand ("Web Design for Expats") serving English-speaking entrepreneurs in Córdoba, and a specialized dental marketing offering.

The business model combines one-time project fees ($590–$2,200+ per project) with optional monthly retainers ($150–$250 per month) for maintenance, content, and SEO, all under a no-lock-in policy in which clients retain ownership of domain, content, and credentials from day one. The go-to-market motion is sales-led and principal-led: Santiago personally handles all client interactions from a free 48-hour video website diagnostic through a 30-minute consultation and a fixed-price proposal, with no channel partners or resellers. Acquisition channels rely primarily on organic SEO, content marketing (blog), Google reviews as social proof, Instagram, word-of-mouth referrals, and the free diagnostic lead magnet, with Google Ads positioned as a post-launch add-on for clients rather than a primary acquisition channel.

The company is bootstrapped with no disclosed external funding, acquisitions, or institutional backing, operates with a team of 1-10 employees fully remotely, and maintains a 5.0 Google rating from 15+ verified client reviews. Geographic reach is concentrated in Argentina (primarily Córdoba, with national reach and some international projects in Germany and Costa Brava), supported by hosting infrastructure in Madrid and Córdoba. The firm has no subsidiaries, no public listing, no certifications, no patents, and no AI/ML research footprint; AI is referenced as a search surface to optimize for (ChatGPT, Gemini) rather than as a build capability.

Name

Rok Marketing

Legal name

Santiago Andrés Tonelli

Website

https://agenciarok.com.ar

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rok Marketing (Agencia ROK) is a Córdoba, Argentina-based bootstrapped digital agency that designs WordPress websites, executes local SEO, and manages Google Business Profiles and reviews for healthcare clinics and professional service SMBs in Argentina, with limited international reach.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Web Design & Development Projects: One-time fees for website design and development projects (landing pages and multi-page websites). Projects are priced from USD 590 to USD 2,200+ depending on scope, features, and SEO requirements. Clients receive ownership of domain, content, and credentials from day one.
2. Monthly Maintenance & SEO: Optional recurring monthly retainer covering website updates, security, SEO content, Google Business Profile maintenance, and reporting. Priced at USD 150/month (basic technical) and USD 250+/month (full SEO). Cancelable anytime with no lock-in.
3. Add-on Features and Extras: Optional add-ons sold as one-time or integrated costs: SEO blog (+USD 390), multilingual support (+USD 490), booking/CRM integration (quoted separately).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rok Marketing designs and builds WordPress-based websites for small healthcare clinics and professional service businesses in Argentina (and selected international clients), packaged with local SEO, Google Business Profile optimization, AI-search visibility, and review management. Core delivery is fixed-scope, fixed-price project work (one-time fees starting at USD 590) supplemented by optional monthly SEO and maintenance retainers (USD 150–250+/month), with all client interactions handled directly by the founder from initial diagnostic through launch.

Product overview

Rok Marketing (Agencia ROK) is a web design and digital marketing agency based in Córdoba, Argentina, specializing in professional service businesses and healthcare clinics. The core offering consists of two main service tiers: Presencia Digital Básica (Basic Digital Presence), a conversion-focused landing page with Google Business Profile optimization from 590 USD, and Presencia Digital + SEO + GEO, a full multi-page website with SEO structure and review management from 1,200 USD. These core products are supported by optional add-ons including Blog SEO (+390 USD), Multiidioma WPML (+490 USD), and Integración Reservas/CRM (consultable), plus a monthly Mantenimiento y Crecimiento Continuo service at 150 USD. The agency also operates sub-brands focused on specific verticals: Marketing Dental for dental clinics and Web Design for Expats for English-speaking clients in Córdoba. Additional services include a free digital diagnostic delivered via video within 48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Presencia Digital Básica

Quantifiable outcome

• 75% of people judge a clinic's credibility by its website design before reading any content (Stanford Web Credibility Project)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Google (Google Analytics 4, Google Tag Manager, Google Ads)coreTechnology or IntegrationGoogle's suite of tools (GA4, GTM, Google Ads) is used for site analytics, audience measurement, and advertising tracking. The agency's own website uses Google Analytics 4, Google Tag Manager, and Google Ads. This partnership is fundamental to the agency's SEO and measurement services for clients.
• Monday.comsupportingTechnology or IntegrationMonday.com is used as the CRM/platform for managing leads and scheduling client meetings/contact requests. Referenced in the Privacy Policy as a data processor.
• Raiola NetworkscoreTechnology or IntegrationRaiola Networks is the agency's preferred hosting provider for client websites, particularly for sites targeting the Spanish market. Features physical servers in Madrid (Spain) and Córdoba (Argentina), which the agency cites as critical for site speed and SEO performance. The agency uses an affiliate link and discloses this transparently.
• Hosting and Email Service ProviderssupportingTechnology or IntegrationReferenced in the Privacy Policy as data processors for site hosting and email communications. Specific providers are not individually named in the visible source material.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cardinal Digital Marketing: Healthcare-focused digital marketing agency serving hospitals, health systems, and medical practices with web design, SEO, and paid media. Comparable vertical focus and service mix to Rok.
• Practice Café: Boutique digital marketing agency serving medical and dental practices with website design, SEO, and reputation management. Direct vertical overlap with Rok's healthcare SMB focus.
• Intrepy Healthcare Marketing: A digital marketing agency specialized in healthcare and medical practice SMBs, offering web design, SEO, and patient acquisition services. Directly comparable to Rok's healthcare-vertical model and target customer base.
• Intentionally Creative: Healthcare and dental marketing agency providing web design, branding, and SEO for SMB medical practices. Comparable in target vertical and project-based service delivery to Rok.
• Studio 3 Marketing: Digital marketing agency specializing in dental and healthcare practices, offering website design, SEO, and patient acquisition. Closely matches Rok's dental vertical sub-brand positioning.

Broad incumbents

• Lounge Lizard: Digital marketing and web design agency serving SMB and mid-market clients with branding, web design, and SEO. Comparable core offerings to Rok but without Rok's healthcare vertical specialization.
• SmartSites: Digital marketing agency offering website design, SEO, and PPC for SMBs across multiple verticals. Comparable project-based web design and SEO services to Rok at a larger scale.
• Thrive Agency: Full-service digital marketing agency providing web design, SEO, and social media for SMBs. Comparable service portfolio to Rok but operating across many verticals and at significantly larger scale.
• WebFX: Established large-scale digital marketing agency offering website design, SEO, and CRO for SMBs and mid-market clients. Overlaps with Rok's core services but operates at much greater scale across many industries.
• Power Digital Marketing: Large full-service digital marketing agency offering web design, SEO, and paid media across many verticals including healthcare. Comparable service mix but at significantly larger scale and broader vertical focus than Rok.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rok.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rok Marketing