The White Label
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
The White Label firmographics
Firmographics- Name
- The White Label
- Website
- https://thewhite-label.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The White Label industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320), Special Food Services (7223), Food Service Contractors (722310)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
- akta.pro secondary industries
- Corporate & Business Event Catering (THAHAKAA), Corporate Catering & Office Food Programs (HSACAGAC), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Catering, Pantry & Food Service (On-site Refreshments/Events) (IMAIALAD)
Keywords
Where The White Label is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The White Label business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
The White Label product offering
Product offeringCore offering
The White Label operates as a catering and event planning company, preparing food and managing event logistics for client occasions. The firm is positioned within the UK hospitality sector and delivers its services in-person in the London market.
Differentiator
Problem solved
Functional benefit
Products and services
- Catering services Food preparation and provision for client occasions, delivered as a catering service to event hosts.
- Event planning Coordination and management of event logistics for client functions.
Companies that use The White Label
Customer profileIdeal customer profiles1 record
The White Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The White Label competitors and assessment
Company assessmentDirect peers
- Rhubarb Food Design: London-based premium event caterer offering bespoke menus and full event production. Directly comparable to The White Label's catering-plus-event-planning model in the same high-end London segment.
- Paye Events: UK-based corporate event caterer delivering event design, catering, and production services. Directly comparable in corporate event catering scope.
- Absolute Taste: London event caterer and party planner providing food, staffing, and event coordination for corporate and private events. Directly competitive on the bundled service model.
- Create Food & Party Design: London event caterer providing food, design, and event production services. Closely mirrors the combined catering and event planning proposition.
- Rocket Food: London luxury event caterer specializing in bespoke menus for high-end corporate and private functions. Comparable premium London market positioning.
- Zafferano Catering: London-based corporate and private event caterer providing on-site and off-site catering with full service. Directly comparable offering and geography.
- The Admirable Crichton: Established London-based event caterer offering seasonal menus and full event service for corporate and private clients. Comparable customer profile and service model.
Broad incumbents
- Sodexo: International contract foodservice and facility services provider with UK event and corporate catering operations. Comparable on contract catering model but as a diversified incumbent.
- Compass Group: Global contract foodservice giant operating across corporate, event, and institutional catering. Overlaps with The White Label in outsourced food service but operates at vastly greater scale across a broader portfolio.
Regional players
- Bartlett Mitchell: UK-focused contract caterer providing workplace and corporate catering. Comparable on corporate catering delivery but primarily workplace rather than event-led.
Market position
Strengths3 records
Weaknesses4 records
Key risks5 records
Key highlights4 records
Customer concentration
The White Label social profiles
Digital presenceThe White Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
The White Label leadership team
Management profileNumber of profiles
The White Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The White Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The White Label
What does The White Label do?
The White Label operates as a catering and event planning company, preparing food and managing event logistics for client occasions. The firm is positioned within the UK hospitality sector and delivers its services in-person in the London market.
When was The White Label founded?
The White Label was founded in 2015. It employs 11 to 50 people.
Where is The White Label based?
The White Label is headquartered in London, United Kingdom, in the Europe region.
Who are The White Label's main competitors?
Direct peers on record are Rhubarb Food Design, Paye Events, Absolute Taste, Create Food & Party Design, Rocket Food, Zafferano Catering and The Admirable Crichton. Broad incumbents are Sodexo and Compass Group. Bartlett Mitchell is listed as a regional player.
Does The White Label have an API?
No public API is recorded for The White Label.
What industry is The White Label in?
The White Label's product category is Catering Services. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering), with a secondary code of THAHAKAA, Corporate & Business Event Catering. Its NAICS code is 722320 and its SIC code is 5810.