Astrum

What Astrum does

Astrum Management Advisory Private Limited is India's first research-based strategic communications consulting firm, founded in 2015 by Ashwani Singla. The firm provides science-based reputation management advisory services combining data science, behavioral science, and neuroscience — branded as the "Science of Persuasion" methodology — to multinational corporations, Indian enterprises, political parties, NGOs, and public affairs leaders. Service lines span market research, corporate reputation management, crisis and issues communication, corporate affairs, ESG consulting, executive media coaching, and election campaign strategy, delivered through senior counselors and multi-disciplinary teams from offices in NCR (Gurugram), Mumbai, and Bengaluru, with global reach across 100 cities in 30 countries via partner networks including IPRN.

The firm differentiates through a portfolio of proprietary, trademarked frameworks — WinningKnowledge™, Reputation Health Index (RHI™), Net Persuasion Score (NPS™), Social Impact Index (SII™), Social Impact Focus (SIF™), CADI™ ESG methodology, the 4C Reputation Management Framework, the Battleground Framework, and Base-Swing-Reach stakeholder segmentation. DigitalOverwatch™ provides AI-powered always-on digital reputation monitoring using NLP for anomaly detection, predictive threat identification, and SEO/SEM interventions, while TARA (The Astrum Reputation Academy) supports internal talent development through the Future Leaders Programme.

Astrum operates as a private, bootstrapped professional services firm generating revenue through project-based consulting engagements and retainer arrangements with enterprise, government, and political clients. Pricing is customized and quote-based with no public tiers. The firm markets primarily through thought leadership — Substack newsletter, Constellar blog, LinkedIn, Twitter/X, Instagram, industry events, and earned media — and positions senior partners directly in client relationships. Headcount is reported as 11–50 employees, supplemented by an extensive advisory "Brain Trust" of former CXOs, an IAS officer, and industry veterans.

Name

Astrum

Legal name

Astrum Management Advisory Private Limited

Website

https://astrum.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Strategic communications consulting
• Reputation management advisory
• Crisis communication services
• ESG consulting services
• Election campaign strategy

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Research-based strategic communications and reputation management advisory services for corporations, political leaders, and NGOs. Services include market research, corporate reputation management, crisis communication, ESG consulting, corporate affairs, and election strategy. Revenue generated through project-based consulting engagements and retainer arrangements with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Astrum is India's first science-based specialist reputation management advisory, providing research-backed strategic communications consulting to corporations, political parties, and NGOs. Its core offerings include market research, corporate reputation management, crisis and issues communication, corporate affairs, ESG consulting, executive media coaching, and election campaign strategy, all delivered via senior counselors and multi-disciplinary teams using proprietary frameworks such as WinningKnowledge™, Reputation Health Index™, Net Persuasion Score™, and DigitalOverwatch™.

Product overview

Astrum is India’s first research-based strategic communications consulting firm offering a comprehensive portfolio of science-based services. The core offering combines Market Research, Corporate Reputation Management, Crisis Communication, Corporate Affairs, ESG Consulting, Executive Media Coaching, and Election Campaign Strategy services. The firm differentiates through proprietary intellectual property including WinningKnowledge™, Reputation Health Index™ (RHI™), Net Persuasion Score™ (NPS™), Social Impact Index™ (SII™), Social Impact Focus (SIF™), CADI™ Methodology, and the 4C Reputation Management Framework. Supporting platforms include DigitalOverwatch™ for AI-powered ORM, Constellar insights blog, and T.A.R.A talent academy with Future Leaders Programme. All services are underpinned by the Science of Persuasion methodology integrating data science, behavioral science, and neuroscience.

Differentiator

Problem solved

Functional benefit

Brands

• Constellar: The Astrum blog featuring insights and new thinking on reputation management, corporate affairs, ESG, election strategy, and strategic communications in India. An evolution from the founder’s personal blog ‘Reputare’.

Products and services

• Market Research Services Bespoke qualitative and quantitative research combining data science, behavioral science, and neuroscience to deliver WinningKnowledge for competitive advantage. Services span Corporate Research, Social Impact research, and Election Strategy for corporate, NGO, and political clients.
• Corporate Reputation Management

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• K.R. Mangalam UniversitycoreStrategic or Co-development Partner · 23 April 2025First-of-its-kind industry-academia collaboration between Astrum and K.R. Mangalam University. Partnership aims to bridge academic learning with industry requirements in strategic communications and reputation management, providing students with practical exposure and career pathways in the profession.
• PRCAI (Public Relations Consultants Association of India)coreStrategic or Co-development PartnerAstrum contributed expertise as knowledge partner for PRCAI CEO Survey on 'India's Place in the New World Order', providing research insights on business sentiment and ease of doing business in India.
• Board StewardshipminorStrategic or Co-development PartnerCollaboration with Board Stewardship for publishing thought leadership content on corporate governance and reputation management. Sunil Lulla's article on stakeholder engagement published in Board Stewardship journal.
• Exchange4mediacoreStrategic or Co-development PartnerOngoing relationship for industry recognition and rankings. Astrum featured in E4M PR & Corp Comm Watchlist; leadership recognized for industry contributions; panel participation in Exchange4media events.
• BW BusinessworldcoreStrategic or Co-development PartnerAstrum served as knowledge partner for BW Businessworld's Fastest Growing Companies ranking (2025-2026), providing methodology development and evaluation of 948 publicly listed companies on growth metrics.
• IPRN (International PR Network)coreStrategic or Co-development PartnerAshwani Singla serves on the global executive board of IPRN, the largest independent PR agency network, enabling global campaign delivery and network collaboration.
• ICCO (International Communications Consultancy Organisation)coreStrategic or Co-development PartnerAditya Vasan Singla serves as co-chair of ICCO NextGen Board, positioning Astrum in global communications industry leadership and youth development initiatives.
• PR MomentminorGTM or Marketing PartnerPartnership for RiseUp PR Edition 3 initiative empowering PR talent with real-world experience and industry mentorship for next-generation reputation management professionals.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MSL India (Publicis Groupe): Publicis-owned global communications network with India operations offering corporate, consumer, public affairs, and reputation services. A scaled incumbent competing for Indian enterprise mandates.
• Edelman India: Indian arm of the world's largest independent PR firm, providing corporate reputation, ESG, crisis, and public affairs services to multinational and Indian enterprises. A larger, globally resourced incumbent competing for the same enterprise reputation mandates.
• Weber Shandwick India: Interpublic-owned global PR firm with India presence offering corporate reputation, public affairs, and crisis communications to enterprise clients. Overlaps significantly on Indian enterprise reputation mandates.
• FleishmanHillard India: Omnicom-owned global PR firm with a substantial India practice offering corporate, crisis, and public affairs services to enterprise clients. Comparable in reputation and public affairs work, with broader global reach and larger headcount.
• Hill+Knowlton India: Global communications consultancy with India operations serving multinational and large Indian enterprises on corporate reputation, crisis, ESG, and public affairs. Comparable in service portfolio, larger in scale.

Direct peers

• Avian WE: India-focused integrated communications and PR firm combining corporate, consumer, and public affairs practices with significant enterprise client penetration. Closely comparable in service mix and Indian enterprise client targeting.
• Adfactors PR: India's largest homegrown public relations and communications firm, offering corporate communications, crisis, public affairs, and digital reputation services to the same enterprise client base that Astrum targets. The most direct domestic competitor for Indian corporate reputation mandates.
• Genesis BCW (now BCW India): India operations of BCW (a WPP-owned global communications agency) and the firm where Astrum's founder Ashwani Singla was previously CEO Co-Promoter. Directly comparable in corporate communications, public affairs, and crisis offerings across Indian enterprise clients.

Others

• KPMG India (ESG & Risk Advisory): Big Four advisory practice in India offering ESG strategy, risk, and board advisory services that increasingly overlap with Astrum's ESG consulting and corporate reputation work for enterprise clients.
• Carter Murray (executive search / reputation talent): Executive search firm specializing in communications, marketing, and reputation hires. Not a direct competitor but adjacent, sourcing senior talent that Astrum and its peers hire for reputation advisory roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/astrumco
• LinkedInlinkedin.com/company/astrum---reputation-advisory
• Instagraminstagram.com/astrum.in
• Facebookfacebook.com/astrumco

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrum