What Avian WE does

Avian WE is a Delhi-headquartered integrated communications agency operating across six Indian cities (New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune) with extended APAC reach through its Chase APAC subsidiary covering Singapore, Vietnam, Malaysia, Indonesia, and Australia. Founded in 2004 by Nikhil Khanna as Avian Media with three employees and two clients (Airbus and Sona Koyo Steering), the firm rebranded to Avian WE in 2018 after We. Communications acquired a strategic stake, and has since scaled to over 200 employees across practices including corporate reputation, public policy and advocacy (Chase India), social impact, insights and analytics, crisis management, and a 50-member digital and content practice (EXPD). The agency's revenue model is B2B professional services delivered primarily through retainer engagements with enterprise and government clients including Samsung India, Amazon India, Reckitt, McDonald's India, Vistara, VMware, Johnson & Johnson, NITI Aayog, and Atal Innovation Mission.

The firm's core technology stack is intentionally light: Avian WE sells communications services rather than a software platform, with the principal technology-adjacent offering being GEO Compass, a Generative Engine Optimization service that audits how brands appear in AI-generated responses across ChatGPT, Gemini, Perplexity, Claude, and Grok, and recommends earned-media interventions to improve AI search visibility. The Momentum Methodology serves as the agency's internal IP for sequencing audience insights, narrative creation, campaign planning, and go-to-market execution. The company monetizes through agency fees structured around client scope and engagement length, with no publicly disclosed pricing; customer acquisition is reputation-led and referral-driven, evidenced by consecutive Agency of the Year wins across SABRE, Campaign South Asia, Fulcrum, IPRCCA, and Velocity awards between 2021 and 2023. The firm operates as a privately held subsidiary within the We. Communications global network, with no disclosed external funding rounds.

Name

Avian WE

Legal name

Waggener Edstrom Worldwide, Inc.

Website

https://avianwe.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Avian WE is a Delhi-headquartered integrated communications agency serving enterprise and government clients across India and APAC with PR, public affairs, digital, crisis management, and AI-search optimization services under the We. Communications global network.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Communications Services: Agency fees for comprehensive PR and communications services including corporate reputation, public policy, social impact, analytics, crisis management, and digital/creative services. Revenue appears to be retainer-based with long-term client partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Avian WE is an integrated communications agency providing public relations, corporate reputation, public policy, social impact, crisis management, digital and content marketing, and analytics services. The firm serves enterprise, government, and non-profit clients across India and Southeast Asia with retainer-based communications engagements. Its service portfolio is unified under the Momentum methodology and delivered through dedicated practices including EXPD (digital experience) and Chase India (public affairs).

Product overview

Avian We. is an integrated communications agency and part of WE Communications. The company offers a portfolio of services organized around integrated communications: GEO Compass is its AI-powered Generative Engine Optimization service that analyzes brand presence in AI-generated answers; EXPD (Digital Experience & Technology) is its award-winning digital and content marketing practice; Chase India handles public policy and government relations; complemented by core services in Corporate Reputation & Brand Purpose, Public Policy & Advocacy, Social Impact, Insights & Analytics, Issues & Crisis Management, and Digital/Content/Creative Experience. These offerings work together under the Momentum methodology framework to drive measurable business results.

Differentiator

Problem solved

Functional benefit

Brands

• EXPD: Award-winning digital and content marketing practice at Avian We., a 50-member team handling key clients including NITI Aayog, European Delegation, Samsung, and VMware.
• GEO Compass
• Chase India
• Chase APAC

Products and services

• GEO Compass Generative Engine Optimization service that audits and monitors how brands appear in AI-generated answers across major AI platforms (ChatGPT, Google Gemini, Google AI Mode, Perplexity, Claude, Grok) and provides strategic recommendations for improving earned media and content strategy.
• EXPD (Digital Experience & Technology) Award-winning digital and content marketing practice with a 50-member team creating visual storytelling campaigns across the media ecosystem for clients including NITI Aayog, European Delegation, Samsung, Reckitt Benckiser, and VMware.
• Chase India Specialist public policy and government relations firm advising Indian and multinational companies on policy and regulatory affairs, engagement with federal and state governments, and public sector entities.
• Corporate Reputation & Brand Purpose Service helping brands define what they stand for, grounding all aspects of work in purposeful action and bold leadership.
• Public Policy & Advocacy Aids brands, NGOs and foundations with policy counsel, grassroots-level communication and helps understand India's regulatory environment.
• Social Impact Acts as partner, facilitator and collaborator for development agencies, not-for-profit and community-based organisations, and corporations to deliver high-impact programmes.
• Insights & Analytics Measures moments that matter from PR to public programmes to digital integrated campaigns, rooting strategy in real business context.
• Issues & Crisis Management Assesses, navigates and manages complex regulatory, political, business and social developments to maintain and protect brand reputation.
• Digital, Content & Creative Experience DXT team creates meaningful visual storytelling campaigns that engage audiences across the entire media ecosystem.

Quantifiable outcome

• 20.67% increase in brand trust score for McDonald's India
• +8 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

27 partnerships are on record, tiered core, major and minor.

• We. CommunicationscoreStrategic or Co-development PartnerIn 2018, We. Communications took a stake in Avian, forming the Avian We. entity. We. Communications is one of the world's largest independent communications and integrated marketing agencies, providing global network support and resources while Avian We. maintains local India market expertise.
• Chase IndiacoreStrategic or Co-development PartnerChase India is an associate company co-founded in 2011 by Nikhil Khanna to work on public policy mandates for leading Indian and multinational companies. It operates as Avian We.'s dedicated public affairs practice. Manash Neog now leads Chase APAC expansion into Southeast Asia.
• NITI AayogmajorGTM or Marketing PartnerNITI Aayog (National Institution for Transforming India) is the central government policy think tank. Avian We.'s EXPD team handles digital and content marketing for government initiatives including Atal Innovation Mission programs.
• Atal Innovation MissionmajorGTM or Marketing PartnerGovernment initiative under NITI Aayog. Avian We. managed the Atal Tinkering Marathon campaign which won multiple industry awards including GOLD at Campaign India PR Awards 2023 and ET Digiplus Awards 2023.
• Samsung IndiamajorGTM or Marketing PartnerSamsung India is one of Avian We.'s largest client relationships. Services include CSR campaigns ('Together for Tomorrow!'), integrated communications, and technology sector campaigns. Partnership recognized with multiple industry awards.
• Amazon IndiamajorGTM or Marketing PartnerAmazon India is a major client for integrated marketing campaigns including the Great India Festival. Other campaigns include fintech marketing for Amazon Pay and various ecommerce initiatives. Multiple award-winning campaigns.
• Reckitt (Dettol)majorGTM or Marketing PartnerReckitt (Dettol brand) is a key healthcare and hygiene client. Campaigns include Dettol Banega Swachh India hygiene education reaching 4.5 million school children, Dettol Hygiene Olympiad, and #DettolSalutes. Multiple award-winning partnership.
• VMware IndiamajorGTM or Marketing PartnerTechnology client for diversity communications and employer branding campaigns including 'Creating an Equitable Workforce' and 'VMInclusion Taara'. Multiple wins at PRovoke Sabre and other awards.
• EdelGive FoundationmajorGTM or Marketing PartnerNon-profit foundation focused on women empowerment. Partnership for 'UdyamStree' campaign won multiple awards including GOLD at Fulcrum Awards and recognition at PRovoke Sabre for diversity communications.
• India Leadership Forum Against Human Trafficking (ILFAT)majorGTM or Marketing PartnerCoalition for anti-human trafficking advocacy. Avian We. manages the 'ILFAT' public affairs campaign winning multiple awards including Best Public Affairs Campaign at ICCO Global PR Awards 2023.
• CARE IndiamajorGTM or Marketing PartnerNGO focused on early education and maternal/child health. Partnership during COVID-19 for vaccine hesitancy communications and 'Reaching the Unreachable' campaign winning multiple industry awards.
• NATHEALTHminorGTM or Marketing PartnerHealthcare federation partnership for '#WeStandWithIndia' campaign during COVID-19 pandemic response.
• Harpic (Reckitt)majorGTM or Marketing PartnerPartnership for '#LeaveNoOneBehind | Harpic World Toilet College' sanitation campaign winning multiple awards including GOLD at E4M IPRCCA Awards 2022.
• Vedanta Ltd.majorGTM or Marketing PartnerMining and metals conglomerate. Partnership for 'Run for Zero Hunger' CSR campaign winning awards at PRovoke Sabre South Asia Awards 2023 and ET Brand Equity Kaleido Awards 2023.
• Oyo RoomsmajorGTM or Marketing PartnerHospitality company. 'Oyo for All' campaign ranked #23 in Top 40 World Campaigns at PRovoke Sabre Global Awards 2023 and won multiple awards for corporate image communications.
• World Toilet OrganizationminorGTM or Marketing PartnerInternational NGO focused on sanitation. Partnership with Reckitt to institute India's first World Toilet College for sanitation workers in Aurangabad, Maharashtra.
• EY (Ernst & Young)minorGTM or Marketing PartnerProfessional services firm as knowledge partner for Reckitt's Hygiene India survey across 25 Indian cities.
• NFSSM AllianceminorGTM or Marketing PartnerAlliance for sanitation and waste management. Partnership for 'Sabka Haq Swachhta' campaign winning awards at PRovoke Sabre South Asia Awards 2023.
• Delegation of EU to India and BhutanmajorGTM or Marketing PartnerInternational diplomatic mission. Partnership for International Day of Girl Child campaign winning GOLD at Fulcrum Awards 2022.
• Kia IndiamajorGTM or Marketing PartnerAutomobile manufacturer. Partnership for Carens launch campaign 'Establishing Carens as a Disruptive Game Changer' winning GOLD at Fulcrum Awards 2022.
• Johnson & Johnson IndiamajorGTM or Marketing PartnerHealthcare and pharmaceutical company. Partnership for '#BeTheChangeforTB' tuberculosis awareness campaign winning multiple awards.
• PVR InoxmajorGTM or Marketing PartnerEntertainment and cinema company. Partnership for 'The Power of Two' financial and IPO communications campaign following the PVR-Inox merger, winning at PRovoke Sabre South Asia Awards 2023.
• ITC (Sunfeast, Fabelle)majorGTM or Marketing PartnerDiversified conglomerate. Brand campaigns include Sunfeast SuperMilk Biscuits launch and ITC Fabelle influencer marketing, winning awards at Campaign India PR Awards 2023.
• Godrej & BoycemajorGTM or Marketing PartnerManufacturing conglomerate. Partnership for 125th anniversary celebrations and automotive engineering education initiatives, winning multiple awards.
• Bangalore International Airport Ltd.minorGTM or Marketing PartnerAirport operator. Partnership for Terminal 2 launch communications winning BRONZE at Campaign India PR Awards 2023.
• AerospikeminorGTM or Marketing PartnerTechnology company. Partnership for 'Powering The Right Economy' media relations campaign winning BRONZE at Fulcrum Awards 2023.
• Deloitte IndiamajorGTM or Marketing PartnerProfessional services firm. Partnership for SEO campaign winning SILVER at ET Digiplus Awards 2023.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Weber Shandwick India: IPG-owned global communications network with India operations; delivers corporate reputation, consumer marketing, public affairs and digital storytelling for enterprise and global brands — directly comparable integrated offering.
• FleishmanHillard India: Omnicom global PR firm with Indian operations; provides corporate reputation, public affairs, healthcare and digital communications to enterprise clients — directly overlaps Avian WE's services and client verticals.
• Edelman India: India arm of the world's largest PR firm; offers corporate communications, public affairs, health, digital and brand marketing to enterprise and multinational clients in India — direct competition for Avian WE's marquee mandate share.
• AdFactors PR: India's largest independent public relations firm, providing integrated communications (corporate reputation, crisis, public affairs, digital) to enterprise and consumer clients across sectors — directly comparable offering and customer segment to Avian WE.
• Ketchum (Ketchum Sampark): Global communications network's India presence (historically Sampark/now Ketchum India); Omnicom-owned competitor offering corporate, consumer, technology and healthcare PR — overlaps with Avian WE's sector mix.
• Ogilvy PR (Ogilvy Public Relations): Integrated communications and PR practice within the WPP/Ogilvy network operating in India; competing for the same integrated marketing and brand reputation mandates that Avian WE pursues for Samsung, Amazon and consumer brands.
• Burson (formerly BCW India): WPP-owned global communications firm with India operations formed from the merger of Burson-Marsteller and Cohn & Wolfe; integrated communications across corporate, consumer, technology and healthcare — directly comparable to Avian WE's practice mix.
• MSL India (MSL Group / Publicis): Publicis-owned global PR network with established Indian operations; provides corporate communications, consumer marketing, public affairs and digital — overlaps Avian WE's enterprise and consumer mandate profile.
• Hill & Knowlton India: WPP-owned global public relations consultancy with India presence; offers corporate reputation, public affairs, crisis and digital work — directly comparable enterprise and policy practice to Avian WE.

Broad incumbents

• Brunswick Group: Global advisory firm specializing in corporate reputation, public affairs and capital markets communications; comparable to Avian WE's higher-end advisory work with Fortune 500 and government clients, though broader geographic footprint and not India-headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvianWE
• LinkedInlinkedin.com/company/avianwe
• Instagraminstagram.com/avianwe

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avian WE