State Listings

What State Listings does

State Listings, Inc. is a privately held real estate technology company founded in 2009 by Dawn Pfaff and headquartered in Jupiter, Florida. The company operates two Multiple Listing Service platforms: NY State MLS, a statewide MLS for New York with over 32,000 members, and My State MLS, the first nationwide MLS covering all 50 US states and Puerto Rico. These platforms enable real estate agents to list properties, search across the nationwide agent network, generate cross-state referral fees, and distribute listings to more than 100 real estate websites in the US (including Zillow, Trulia, Realtor.com, and Homes.com) plus over 20 international sites across Europe and Asia in 24 languages with local currency conversion.

Beyond the core MLS subscriptions, State Listings offers two complementary products: BrokerLS, a private branded MLS front-end that allows brokerages operating across multiple cities or states to consolidate listings, documents, and reports into a single hub; and IDX Websites, custom real estate websites with automated listing population from My State MLS and responsive mobile-friendly design. The underlying technology is a custom MVC framework built with PHP, MySQL, JavaScript/jQuery, CSS, and HTML, deployed as cloud-based MLS and website solutions.

The company generates revenue through recurring subscriptions across its three product lines, with a hybrid go-to-market that combines self-serve online registration for individual agents (memberships and IDX) and sales-assisted, quote-based motion for brokerage-level BrokerLS deployments. Operating with 11-50 employees and no disclosed outside funding, State Listings is founder-led and privately held under the State Listings, Inc. corporate entity in Florida.

Name

State Listings

Legal name

State Listings, Inc.

Website

https://statelistings.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

State Listings operates NY State MLS and the nationwide My State MLS, serving real estate agents and brokerages with subscription MLS access, cross-state referrals, branded brokerage platforms (BrokerLS), and IDX-integrated custom websites across all 50 states and Puerto Rico.

Ownership category

akta.pro rank

Product category

Real Estate MLS Software

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate MLS
• IDX website feeds
• MLS platform software
• Brokerage technology
• Listing syndication services

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. MLS Membership Subscriptions: Recurring subscription fees for agents and brokers to access NY State MLS and My State MLS platforms, enabling listing submissions, searches, and lead generation across the network
2. BrokerLS Platform Fees: Branded private MLS solution for brokerages with customizable features for company-wide listing management, reporting, and document storage
3. IDX Website Services: Custom website design and hosting services with automatic MLS integration for real estate professionals

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

State Listings operates Multiple Listing Service (MLS) platforms for real estate professionals, including NY State MLS (statewide coverage of New York) and My State MLS (the first nationwide MLS covering all 50 US states and Puerto Rico). The company also offers BrokerLS, a private-branded MLS front-end for brokerages, and IDX Websites, custom real estate websites with automatic MLS feed integration. Services include listing syndication to 100+ major real estate portals and international distribution in 24 languages.

Product overview

State Listings offers a platform of real estate MLS-related products. The core offerings consist of NY State MLS (statewide coverage for New York) and My State MLS (the first nationwide Multiple Listing Service covering all 50 states and Puerto Rico). These MLS platforms feed listings to major portals like Zillow and Realtor.com. Add-on services include BrokerLS, a private MLS front-end for brokerages to manage listings under their own brand, and IDX Websites, custom websites that automatically display listings from My State MLS. Together, these products enable agents and brokerages to list, syndicate, and manage real estate listings across local, state, and national levels.

Differentiator

Problem solved

Functional benefit

Brands

• NY State MLS: Statewide Multiple Listing Service covering the entirety of New York, with over 32,000 members.
• My State MLS
• BrokerLS
• IDX Websites

Products and services

• NY State MLS Statewide Multiple Listing Service covering the entirety of New York, providing real estate agents with MLS access, listing submission, search, and cross-state referral networking capabilities within New York.
• My State MLS The first nationwide Multiple Listing Service covering all 50 US states and territories including Puerto Rico. Provides agents with cross-state listing visibility, referral networking, and automated syndication to 100+ major real estate portals and 20+ international websites in 24 languages with currency conversion.
• BrokerLS Private branded MLS front-end system for real estate brokerages, allowing consolidation of listings from multiple local MLSs into a single platform. Gives brokerages full control over their company data, branding, and searching experience, with features for listing entry, custom reports, and document storage.
• IDX Websites Custom real estate websites with IDX functionality that automatically populate listings from My State MLS. Features responsive, mobile-friendly design allowing buyers to search properties directly on the agent's or brokerage's website, capturing leads and increasing sales.

Quantifiable outcome

• 32,000+ agents on NY State MLS platform
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• California Regional MLS (CRMLS): CRMLS is the largest regional MLS in the US, covering California. It is directly comparable to State Listings as a multi-regional MLS infrastructure provider serving real estate agents and brokerages with listing data, IDX feeds, and agent membership subscriptions.
• Real Geeks: Real Geeks provides IDX-enabled real estate websites with MLS integration and lead capture tools for agents. It directly competes with State Listings' IDX Websites product on the website and lead generation layer of the real estate tech stack.
• Bright MLS: Bright MLS is one of the largest regional Multiple Listing Services in the US, serving the Mid-Atlantic. It directly competes with State Listings as a regional MLS providing listing infrastructure and data distribution to real estate agents, though it operates on a defined regional rather than nationwide footprint.
• MLS PIN: MLS PIN is a regional MLS serving New England and parts of the Northeast. It competes directly with State Listings' NY State MLS product, offering subscription-based MLS access, listing distribution, and IDX services to agents in overlapping geographies.
• Heartland MLS (KCRAR): Heartland MLS is a regional MLS serving the Kansas City region and surrounding areas. It is a comparable MLS infrastructure provider offering listing data, agent subscriptions, and IDX feed distribution—the same core value proposition as State Listings' products.
• IDX Broker (iHomefinder): IDX Broker is a leading IDX/MLS data feed provider powering property search on agent and brokerage websites. It competes directly with State Listings' IDX Websites offering and the MLS data distribution layer of the company's technology stack.
• Trestle (CoreLogic): Trestle is CoreLogic's MLS data platform providing standardized listing data feeds, APIs, and IDX integration to brokerages and technology providers. It competes directly with State Listings' MLS infrastructure layer by offering similar data syndication and integration services to the same agent and brokerage customer base.

Broad incumbents

• CoStar Group / Homes.com: CoStar Group owns Homes.com, Apartments.com, and LoopNet and is a major player in residential and commercial real estate data. It is comparable as a broader incumbent in real estate data and listing distribution, competing for the same advertising and listing visibility budget that powers State Listings' syndication network.
• Realtor.com (Move, Inc.): Realtor.com is a major consumer-facing real estate portal operated by Move, Inc. (backed by News Corp). It is a syndication destination for State Listings' member listings and competes indirectly for agent lead generation spend, though it does not operate an MLS directly.
• Zillow Group: Zillow Group operates the largest US real estate portal (Zillow) plus Trulia, StreetEasy, and other consumer-facing platforms. It is an indirect competitor that consumes MLS feeds and competes for agent mindshare and lead generation, though its primary business is consumer search rather than MLS infrastructure.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/state-listings-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Listings