Orange Media
Orange Media Group is a full-service digital advertising and marketing agency serving automotive dealerships, local businesses, and national corporations with digital media planning, creative production, NIL partnerships, and Tealium-powered customer data platform services. Headquartered in Schaumburg, Illinois.
- Company typePrivate
- Founded-
- HeadquartersSchaumburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Orange Media does
Orange Media Group (operates as "Orange Media" or "OMG") is a full-service digital advertising and marketing agency headquartered at 900 National Parkway, Suite 490, Schaumburg, Illinois, with secondary operations in Indianapolis, Indiana. The firm is incorporated in Indiana as Orange Media Group, Inc., operates as a privately-held corporation with 11-50 employees, and claims over twenty years of operational history (with its automotive retail team citing thirty-plus years of experience). Its primary vertical is automotive dealerships, including multi-dealership groups (Rohrman Automotive Group, Kowalis Auto Group, Spring Valley Ford, Fort Wayne Subaru, and multiple Kia dealers) as well as brand-level engagements with Toyota and Ford. Beyond automotive, the agency serves local businesses/entrepreneurs, national corporations, media companies (Univision Communications Inc.), consumer products (Pluie, Nectar, Greenleaf Juicing Company), and food/beverage brands.
The company's core products are organized into six service offerings: Client Services (strategic marketing partnership, media planning, third-party vendor advocacy); Digital Advertising (PPC, paid social, YouTube, CTV/OTT, retargeting, programmatic, email conquesting, Waze, geofencing, SEO, reputation management); Creative Production (digital, print, video, and broadcast assets delivered through an in-house advanced greenscreen studio); Media Management (media targeting, organization, and optimization); NIL Partnership & Production (legal, creative, video, photography, social, and event support for NCAA athlete name-image-likeness deals); and a Customer Experience Platform built on Tealium's Customer Data Platform for automotive dealer groups. Underlying technology includes Tealium-powered CDP integration for data cleansing, audience creation, marketing automation, and CDP-tied digital advertising.
The revenue model is professional services with non-disclosed, quote-based pricing tailored to client needs. Go-to-market is sales-led with dedicated account executives managing client relationships on a personalized basis (supported by direct website, phone, and in-person outreach). The firm is 8x Telly Award winner in 2024 (45th Annual), 4x Telly Award winner in 2023 (44th Annual), 2023 Gold/Silver Vega Digital Award winner, and a Google Partner agency. No funding rounds, M&A, or external investors are disclosed; ownership appears founder/management-owned.
Orange Media firmographics
Firmographics- Name
- Orange Media
- Legal name
- Orange Media Group, Inc.
- Website
- https://omgorange.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orange Media Group is a full-service digital advertising and marketing agency serving automotive dealerships, local businesses, and national corporations with digital media planning, creative production, NIL partnerships, and Tealium-powered customer data platform services. Headquartered in Schaumburg, Illinois.
- Ownership category
- akta.pro rank
Orange Media industry classification
Industry- Product category
- Digital Marketing and Advertising Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)
Keywords
Where Orange Media is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Orange Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising Services: Planning and buying digital media with in-house technology to hyper-target key audiences. Includes PPC, social media advertising, CTV/OTT, programmatic targeting, and geofencing.
- Creative Production: Production of digital, print, video, and broadcast assets. Includes content creation, graphic design, broadcast production, email marketing, and audio streaming/podcasting.
- Media Management: Organization, storage, and optimization of media assets for internal efficiencies. Includes traditional media, internet media, targeting, organization, and optimization services.
- Client Services/Strategy: Full-service marketing partnership including advertising strategy, media planning and buying, internal marketing communications, strategic planning, and 3rd party vendor advocacy.
- NIL Partnership & Production: Name, Image and Likeness partnership services for businesses including legal communications, contract negotiation, creative strategy, video production, photography, social media, and event planning.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Orange Media product offering
Product offeringCore offering
Orange Media Group is a full-service digital advertising and marketing agency that plans, buys, and produces digital and traditional media campaigns on behalf of clients. Core services include strategic client services, digital advertising (PPC, social, CTV/OTT, programmatic, geofencing), creative production (digital, print, video, broadcast with an advanced greenscreen studio), media management, and Name, Image and Likeness (NIL) partnership production for NCAA athletes, supported by a Customer Data Platform offering for automotive dealer groups via a Tealium partnership.
Product overview
Orange Media Group is a full-service marketing and digital advertising agency offering a unified portfolio of services. The core offerings include Client Services (strategic marketing partnership), Digital Advertising (paid search, social media, CTV/OTT, programmatic), Creative Production (video, broadcast, print, digital assets), Media Management (media planning, targeting, optimization), and NIL Partnership & Production (college athlete name/image/likeness deals). These services are supported by a Customer Experience Platform leveraging Tealium's CDP technology for automotive retail clients. The company operates as a service-based agency rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Client Services Strategic full-service marketing partnership including advertising and promotion strategy, media planning and buying, internal marketing and communications, strategic planning, and third-party vendor advocacy for businesses and national corporations.
- Digital Advertising
- Creative Production
- Media Management
- NIL Partnership & Production
- Customer Experience Platform (Automotive CDP)
Quantifiable outcome
- 208% increase in overall Pluie website visitors through multi-channel digital campaigns
- +1 more outcomes
Companies that use Orange Media
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Orange Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Orange Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TealiumcoreStrategic partnership making Orange Media Group Tealium's preferred Tier 3 Automotive Customer Data Platform (CDP) partner. This collaboration democratizes advanced CDP capabilities for smaller automotive dealer groups. Services include custom CDP build, data cleansing, tech stack coordination, use-case and audience creation, marketing automation, and digital advertising tied to the CDP.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Orange Media competitors and assessment
Company assessmentEmerging players
- LotLinx: AI-driven automotive marketing platform that optimizes paid media spend at the inventory level for dealers; partial overlap with Orange Media's media planning and hyper-targeting capabilities but narrower scope.
Direct peers
- Dealer.com: Cox Automotive-owned platform providing websites, paid media, SEO, and digital advertising specifically to automotive retailers; directly comparable vertical focus and service overlap with Orange Media's dealership practice.
- Disruptive Advertising: Digital advertising agency focused on paid media, SEO, and creative production for mid-market clients; comparable full-service digital offering and customer-size overlap (SMB to mid-market brands).
- Team Velocity: Full-service automotive marketing agency providing websites, paid media, SEO, and lead generation to dealerships; highly comparable operating model serving the same mid-market dealer client.
- Scorpion: Technology-enabled marketing provider combining SaaS and services with a strong automotive vertical focus on websites, advertising, and reputation management; comparable customer overlap and full-service delivery model.
- Dealer Inspire: Cox Automotive subsidiary offering dealer websites, paid advertising, and digital marketing solutions; comparable as a dedicated automotive digital marketing specialist with overlap in paid media and creative production.
- PureCars: Automotive marketing platform delivering paid digital advertising, retargeting, and inventory-level advertising to dealerships; comparable customer base and direct overlap in media buying for the auto vertical.
Broad incumbents
- Rise Interactive: Full-service digital marketing agency with strengths in media planning, buying, and analytics across paid search, programmatic, and creative; comparable operating model though multi-vertical rather than automotive-specialized.
- Publicis Groupe: Global advertising holding company with deep automotive accounts (e.g., GM, Stellantis) and integrated media, creative, and data capabilities; sets the upper-end benchmark that Orange Media must differentiate against in competitive pitches.
- Tinuiti: Large independent media agency offering paid search, programmatic, social, and connected TV to e-commerce and B2C brands; overlaps directly with Orange Media's digital advertising and CTV/OTT capabilities but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Orange Media social profiles
Digital presenceOrange Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Media leadership team
Management profileNumber of profiles
Profiles3 records
Orange Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Media
What does Orange Media do?
Orange Media Group is a full-service digital advertising and marketing agency that plans, buys, and produces digital and traditional media campaigns on behalf of clients. Core services include strategic client services, digital advertising (PPC, social, CTV/OTT, programmatic, geofencing), creative production (digital, print, video, broadcast with an advanced greenscreen studio), media management, and Name, Image and Likeness (NIL) partnership production for NCAA athletes, supported by a Customer Data Platform offering for automotive dealer groups via a Tealium partnership.
Is Orange Media a public or private company?
Orange Media is a private company. It is classified as management employee owned and is currently operating.
When was Orange Media founded?
Orange Media was founded in -1. It employs 11 to 50 people.
Where is Orange Media based?
Orange Media is headquartered in Schaumburg, United States, in the North America region.
How does Orange Media make money?
Five revenue lines are on record. Digital Advertising Services are the primary driver. The others are creative Production, media Management, client Services/Strategy and NIL Partnership & Production.
Who are Orange Media's main competitors?
LotLinx is listed as an emerging player. Direct peers are Dealer.com, Disruptive Advertising, Team Velocity, Scorpion, Dealer Inspire and PureCars. Broad incumbents are Rise Interactive, Publicis Groupe and Tinuiti.
Does Orange Media have an API?
No public API is recorded for Orange Media.
What industry is Orange Media in?
Orange Media's product category is Digital Marketing and Advertising Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAKALAI, Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals). Its NAICS code is 5418 and its SIC code is 7311.