What Manna FM does

Manna FM is a community radio station broadcasting on 98.6 MHz in Budapest, Hungary, operated by Manna Vision Media Műsorszolgáltató Kft. since its founding in 2019. The station targets a values-oriented Hungarian-speaking audience with programming centered on positive content, family themes, Christian values, and psychological wellbeing, delivered through a lineup of 25+ named programs led by Program Director Mónika Bali.

The technical platform combines analog FM broadcast with digital distribution layers, including online streaming, a mobile application, and presence on podcast platforms — extending the addressable audience beyond the Budapest geographic footprint to Hungarian-speaking listeners globally. Distribution partnerships with Public House Media, River Rádió, Rackforest Kft., and Online-Radio.com support the multi-channel architecture.

The business model is a hybrid of advertising sales and government support, with material reliance on the Médiatanács Támogatási Program (National Media and Communications Authority grant scheme) as a funding source. The go-to-market is community-led, anchored in the station's niche editorial positioning rather than mass-market reach, and headcount is modest at 11-50 employees.

Name

Manna FM

Legal name

Manna Vision Media Műsorszolgáltató Kft.

Website

https://mannafm.hu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Manna FM is a Budapest-based community radio station on FM 98.6 MHz, broadcasting 25+ values-based programs on family, Christian, and wellbeing themes, with multi-channel reach via streaming, mobile app, and podcasts to Hungarian-speaking listeners.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Community radio broadcasting
• FM radio station
• Online radio streaming
• Podcast content production
• Christian radio programming

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Media Sales: Radio advertising space is sold to advertisers wanting to reach the Budapest regional audience. The station offers media advertising packages.
2. Government Support: The station receives support from Médiatanács (National Media and Communications Authority) through the Médiatanács Támogatási Program, which funds media service activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Manna FM is a community radio station that broadcasts 24-hour programming on FM frequency 98.6 MHz in Budapest, Hungary, and distributes the same content globally via online streaming on its website, dedicated mobile applications, podcast archives, and a YouTube video channel. The station delivers a curated mix of news, music, family-oriented programming, lifestyle and psychology discussions, faith-based content, business conversations, and cultural segments under a content philosophy centered on positive inner values, family values, and a Christian worldview.

Product overview

Manna FM is a Budapest-based community radio station broadcasting on FM frequency 98.6 MHz with a positive, values-driven programming philosophy centered on internal human values. The core offering consists of live radio broadcasting (FM and online streaming) supported by a diversified portfolio of 25+ named programs/modules spanning news (News Hour, Budapest Update), morning shows (Morning Manna, Manna Délelőtt), weekend magazines (Családi Manna, Kanapé/Couch), film (CineManna), live music (Live Session), spirituality (Cross GPS, Manna World, Manna Gospel), lifestyle and psychology (Lélekszörf, Mindennapi Életünk), business (Tudásból Tőke), technology (Digitális Hétköznapjaink on AI), and music compilations (Manna Hits, Hungarian Music Hour, Life Party). The platform also provides on-demand podcast access, a newsletter subscription, and a mobile application for on-the-go listening. Programming follows a schedule-based model with both live broadcasts and rebroadcasts, with shows targeted at the Hungarian-speaking community with particular emphasis on family values, personal development, and Christian-oriented content.

Differentiator

Problem solved

Functional benefit

Products and services

• Manna FM 98.6 (FM Broadcasting) 24-hour FM radio broadcast service on 98.6 MHz delivering community radio programming to the Budapest metropolitan area, featuring news, music, family, lifestyle, business, and faith-based content.
• Manna FM Online Streaming Live online streaming service providing global internet access to Manna FM's broadcast content through the station's website.
• Manna FM Podcast Archive On-demand podcast archive of Manna FM programming available through SoundCloud and dedicated podcast pages, allowing listeners to access shows after their original air time.
• Manna FM Mobile Application Dedicated mobile application for iOS and Android devices enabling listeners to stream Manna FM live and access podcasts on mobile devices.
• Manna FM Media Advertising Packages Sold radio advertising slots and structured media advertising packages offered to local Budapest-area businesses and regional brands that want to reach the station's community radio audience.
• Manna FM Newsletter Service Email newsletter subscription service delivering station updates, programming highlights, and community news to registered subscribers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Public House MediacoreStrategic or Co-development PartnerPublic House Media provides educational podcasts in English during nighttime hours on Manna FM. Their mission is to improve communication quality on-air and give voice to those with real and valuable messages, targeting audiences seeking spiritual refreshment.
• River RádióminorStrategic or Co-development PartnerContent partnership featuring selections from River Rádió's programming based on Christian values, aired on Sunday evenings under 'Manna Selection by River'.
• Online-Radio.comminorChannel Partner/ Reseller/ DistributorListed as partner for online radio distribution and streaming platform integration.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kossuth Rádió: Hungary's flagship public service radio station operated by MTVA. Broad incumbent that competes for general audience share in Budapest with much larger production resources and national reach.
• Sláger FM: Hungarian commercial music radio network with broad adult contemporary format. Competes for advertising dollars in the Budapest market and online streaming.
• Radio 1 Hungary: Leading Hungarian commercial CHR (Contemporary Hit Radio) network. Competes for Budapest ad budgets and audience attention with mainstream music format and national distribution.
• InfoRádió: Hungarian news/talk radio station. Overlaps with Manna FM's news programming (Budapest Update, News Hour) and competes for the same Budapest news-listener segment.
• Petőfi Rádió: Major Hungarian public youth-oriented radio station. Competes for similar listener segments in Budapest with significantly greater production scale, brand recognition, and public funding.

Regional players

• Klubrádió: Hungarian talk/news radio broadcasting in Budapest. Comparable in format to Manna FM's talk-heavy programming and shares the Budapest regional market.

Direct peers

• Hope FM (formerly Európa Rádió): Hungarian Christian radio network with multi-city presence. Direct competitor in faith-based radio broadcasting with similar values-based programming model.
• Magyar Katolikus Rádió (Hungarian Catholic Radio): Hungary's national Catholic radio broadcaster. Direct peer in faith-based, values-driven community radio targeting similar Christian and family audiences with mission-aligned programming.
• Szív Rádió: Hungarian Christian community radio with similar values-based positioning, family-friendly programming, and online streaming distribution comparable to Manna FM.

Others

• Public House Media: English-language Christian podcast producer that supplies overnight content to Manna FM. Direct strategic partner and adjacent operator in faith-based audio content production and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCF7roRFYMHmVhuIB81IDkZA
• Facebookfacebook.com/mannafmofficial
• Instagraminstagram.com/manna_fm
• LinkedInlinkedin.com/company/manna-vision-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manna FM