RM Friedland

What RM Friedland does

RM Friedland is a privately held commercial real estate brokerage firm headquartered in Harrison, NY with a secondary office in Stamford, CT. Founded in 1970 by Robert Friedland as R.L. Friedland, the firm currently operates with a team of 26 brokerage professionals and 7 staff (33 total) across four asset-class divisions: Industrial, Investment Sales, Office, and Retail. The firm serves investors, corporate occupiers, government and nonprofit organizations, national retailers, and developers across nine sub-markets in the Tri-State area, including Westchester County, Bronx, Fairfield County (CT), Queens, Brooklyn, Northern Manhattan, Rockland, Orange, and Dutchess counties. The firm was sold to a group of private investors including principals of the Robert Martin Company in the 2010s and rebranded under its current name.

The company's core technology is a proprietary commercial real estate database established in 1970, containing tenant and landlord information, market data, and transaction history across the Tri-State area and refined over 55+ years. This database powers both the firm's targeted prospecting (via SIC-coded email campaigns) and its quarterly Market Insight Reports, which cover leasing and sales activity across industrial, office, and retail sectors in its operating geographies. The firm also offers a Property Listings platform and an interactive map tool for clients searching available space. Client-facing services are delivered through direct enterprise field sales by experienced brokers handling acquisitions, dispositions, and leases.

RM Friedland earns revenue through transaction-based commissions on commercial real estate deals, with pricing not publicly disclosed and typically structured as a percentage of transaction value. The firm's go-to-market is broker-led relationship selling, supplemented by thought-leadership content, social media presence (LinkedIn, Facebook, Instagram, YouTube, X), email newsletters, earned media in trade publications, and participation in industry panels and conferences. Notable customers include Ginsburg Development Company (exclusive office leasing at City Square/50 Main St, 360,000+ SF), Westchester Institute for Human Development (occupier at 80 Grasslands Road), and national retail tenants such as Taco Bell, Popeyes, PXG, and Total Wireless by Verizon. The firm has recorded over $3.34 billion in transaction volume, 2,700+ transactions, and 29.5 million+ square feet leased and sold across its history, with the Investment Sales team alone responsible for $2.45 billion+ and 500+ transactions since 2009.

Name

RM Friedland

Legal name

RM Friedland LLC

Website

https://rmfriedland.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

RM Friedland is a privately held, 55-year-old commercial real estate brokerage headquartered in Harrison, NY, serving investors, corporate occupiers, retailers, and developers across the Tri-State area through four divisions—Industrial, Investment Sales, Office, and Retail—powered by a proprietary 1970-vintage market database.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate brokerage
• Industrial real estate
• Investment sales
• Office leasing
• Retail brokerage

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Commercial Real Estate Brokerage Commissions: The firm earns commissions on commercial real estate transactions including acquisitions, dispositions, and leases across industrial, investment sales, office, and retail asset classes. Revenue is generated through successful transaction closings with fees typically based on transaction value.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

RM Friedland is a commercial real estate brokerage company providing acquisition, disposition, and leasing services across four core asset classes—Industrial, Investment Sales, Office, and Retail—in the Tri-State area. The firm also offers consulting services for investors and developers, including go-to-market strategy, pre-leasing, demand analysis, and RFP creation, supported by a proprietary market database established in 1970.

Product overview

RM Friedland is a commercial real estate brokerage company offering a unified platform of services across four core divisions: Industrial, Investment Sales, Office, and Retail brokerage. The company also provides Consulting Services for investors and developers, and produces Market Insight Reports using a proprietary database established in 1970. Property Listings and an Interactive Map serve as the primary client-facing tools for searching available commercial real estate across the Tri-State area (Westchester, Bronx, Fairfield, Queens, Brooklyn, Northern Manhattan).

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Brokerage Industrial real estate brokerage services in the Metropolitan New York Area, including tenant representation, landlord representation, acquisitions, and dispositions for industrial property buyers, sellers, and tenants.
• Investment Sales Investment sales and special assets services for investors seeking commercial real estate investment opportunities across all asset classes, with a collective sales volume of more than $2.45 billion and over 500 transactions completed since 2009.
• Office Brokerage Office space brokerage services providing tenant representation, landlord representation, leasing, and sales for companies seeking office space in challenging markets requiring experienced, detail-oriented representation.
• Retail Brokerage Retail real estate brokerage serving tenants entering high barrier-to-entry markets and landlords looking to maximize asset value, including national and regional retailers and restaurant operators.
• Consulting Services

Quantifiable outcome

• $3.34 billion+ in transaction volume
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Skyqueen RealtyminorOthersMWBE (Minority/Women-owned Business Enterprise) affiliate of RM Friedland, providing diversity in commercial real estate services. Millicent Becker serves as the MWBE Affiliate contact.
• KZA RealtyminorOthersAffiliate company of RM Friedland, operating as part of the RMF ecosystem of real estate services.
• Foretold Predictive AnalyticsminorStrategic or Co-development PartnerCollaborated with RM Friedland to produce the 2024 Westchester County Development Report presented at the BCW Fordham Business Series in January 2025. The partnership combined RM Friedland's market expertise with Foretold's predictive analytics capabilities.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• CBRE Group: Largest global CRE services firm with full-service brokerage and investment sales across industrial, office, and retail. The dominant scaled competitor in the same Tri-State geography.
• Cushman & Wakefield: Global CRE services firm offering brokerage, investment sales, and advisory across industrial, office, and retail. Directly comparable multi-asset platform competing for the same Tri-State institutional and corporate clients as RM Friedland.
• NAI Global: Network of independently owned CRE brokerage firms offering multi-asset commercial brokerage and investment sales; comparable as a regional/mid-market brokerage platform with multi-asset coverage.
• Transwestern: National commercial real estate services firm providing leasing, investment sales, and advisory across office, industrial, and retail; comparable multi-asset brokerage model competing in overlapping U.S. Northeast markets.
• Marcus & Millichap: Public CRE investment sales brokerage with a strong institutional and private-capital focus across multiple asset types. Comparable to RM Friedland's Investment Sales Division in deal profile and target investor base.
• Newmark Group: Public CRE services firm with strong investment sales, office, and industrial brokerage capabilities, including a significant New York metro presence. Closely comparable in product mix and target clients to RM Friedland.
• Lee & Associates: National commercial real estate brokerage firm offering brokerage and advisory across industrial, office, retail, and investment sales; similar regional/multi-office structure and service mix to RM Friedland.
• JLL: Global real estate services firm with brokerage, investment sales, and advisory across all major CRE asset classes. Competes head-to-head with RM Friedland for Tri-State office, industrial, and retail mandates.
• Colliers: Global CRE services and investment firm with strong brokerage and capital markets capabilities across industrial, office, and retail; comparable in multi-asset platform structure to RM Friedland.
• Avison Young: Mid-sized global CRE services firm with multi-asset brokerage and investment sales; similar in scale and structure to RM Friedland and active in the Northeast U.S. market.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rmfriedlandcre
• YouTubeyoutube.com/channel/UCckcCk2qxeUz2wE4K2rBsXw
• Facebookfacebook.com/RMFriedland
• LinkedInlinkedin.com/company/rmfriedland
• Instagraminstagram.com/rmfriedland

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RM Friedland