What Phil Long Glenwood Springs Subaru does

Phil Long Glenwood Springs Subaru is a privately held, single-rooftop automotive franchise dealership located at 175 Storm King Road, Glenwood Springs, Colorado, operating under a franchise agreement with Subaru of America, Inc. and as part of the parent Phil Long Dealerships network. The dealership sells new Subaru vehicles across the gas (Outback, Forester, Crosstrek, Ascent, BRZ, WRX, Impreza, Legacy), hybrid (Forester Hybrid, Crosstrek Hybrid), and electric (Solterra, Trailseeker, Getaway) powertrains, alongside a multi-make used inventory of approximately 1,441 units and a Subaru Certified Pre-Owned program offering 7-year/100,000-mile powertrain coverage. It serves a geographically concentrated customer base across the Roaring Fork Valley and surrounding Colorado mountain communities including Aspen, Carbondale, Basalt, Rifle, New Castle, and Vail, with a no-dealer-handling-fees transparent pricing policy, military discounts, and brand financing offers (e.g., 1.9% APR on 2026 Outback, 0% APR on 2026 Solterra).

The business operates across seven revenue streams: new vehicle sales, used vehicle sales, certified pre-owned sales, factory-trained service and repairs, genuine Subaru parts and accessories, vehicle financing and F&I products (including a new Affirm installment-finance partnership for service bills), and protection products (extended service agreements, Cilajet ceramic coating, ForeverStart battery protection, Crystal Fusion windshield treatment). Distribution is through the physical showroom plus an online channel (gwsubaru.com) offering inventory browsing, trade-in valuation, finance applications, and service scheduling. The dealership actively participates in the Subaru Love Promise community program with six regional nonprofit partnerships (Colorado Animal Rescue, River Bridge Regional Center, The Leukemia & Lymphoma Society, YouthZone via Operation Warm, Adopt-A-Classroom, Clear The Air Foundation), receiving national recognition from Subaru of America in 2025.

The dealership is led by General Manager Christopher Hamlin and Platform Manager Carroll Winkler, with department heads covering Sales, Finance, Service, and Parts, and a published careers portal indicating ongoing hiring. The company is privately held, revenue and financials are not publicly disclosed, and there are no reported funding rounds, M&A activity, or restructuring events in the input material.

Name

Phil Long Glenwood Springs Subaru

Legal name

Phil Long Glenwood Springs Subaru

Website

https://gwsubaru.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Subaru franchise dealership in Glenwood Springs, Colorado (Phil Long Dealerships network) selling new, used, and CPO Subaru vehicles across gas, hybrid, and EV powertrains, plus service, parts, and financing for mountain-resort communities across the Roaring Fork Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Glenwood Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including Outback, Forester, Crosstrek, Ascent, Solterra, Trailseeker, and other models. Revenue from MSRP minus any applicable discounts and incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles from Subaru and other manufacturers including Ford, Toyota, Honda, Mercedes-Benz, and others. Inventory of 1,441 vehicles available.
3. Certified Pre-Owned Sales: Subaru CPO vehicles with 7-year/100,000-mile powertrain coverage, 152-point inspection, roadside assistance, and additional benefits
4. Service and Repairs: Maintenance and repair services including oil changes, tire rotations, brake repairs, and comprehensive service center with factory-trained technicians
5. Parts and Accessories: Genuine Subaru parts, accessories, and OEM components for repairs and customization
6. Vehicle Financing: Financing and leasing options for vehicle purchases, working with lenders to provide loan and lease plans
7. Protection Products: Extended service agreements, Crystal Fusion windshield treatment, ForeverStart battery protection, Cilajet Ceramic coating, and Added Security plans

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Authorized Subaru franchise dealership selling new Subaru vehicles (Outback, Forester, Crosstrek, Ascent, Solterra, Trailseeker, Getaway, WRX, BRZ, Impreza, Legacy) plus used and certified pre-owned vehicles. Operates a full-service center with factory-trained technicians providing maintenance and repairs, a parts department stocking genuine Subaru OEM parts and accessories, and a finance center offering auto loans, leasing, and protection products.

Product overview

Phil Long Glenwood Springs Subaru is an authorized Subaru dealership offering a comprehensive portfolio of vehicles and automotive services. Their core product portfolio centers on new Subaru vehicles including the Outback, Forester, Crosstrek, Ascent, Solterra, Trailseeker, and Getaway (EV) models available in gas, hybrid, and fully electric powertrains. Supporting the vehicle sales are certified pre-owned vehicles, vehicle financing services, factory-trained maintenance and repair services, genuine Subaru parts and accessories, and the Subaru Love-Encore owner program. The dealership serves the greater Glenwood Springs, Colorado area including Aspen, Carbondale, Rifle, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Subaru Outback Mid-size crossover SUV with standard Symmetrical All-Wheel Drive, available in gas and Wilderness off-road variants, featuring EyeSight Driver Assist Technology and up to 75.7 cubic feet of cargo space.
• Subaru Forester Compact SUV standard with Symmetrical All-Wheel Drive and EyeSight Driver Assist Technology, available in hybrid variant with up to 581-mile total driving range.
• Subaru Crosstrek Subcompact crossover SUV with standard Symmetrical All-Wheel Drive, available as hybrid model with up to 597 miles total range.
• Subaru Ascent Large three-row SUV seating up to 8 passengers, standard Symmetrical All-Wheel Drive, 2.4L turbocharged BOXER engine producing 260 horsepower, maximum 5,000-pound towing capacity.
• Subaru Solterra All-electric compact SUV with up to 288-mile range, standard Symmetrical All-Wheel Drive, fast charging capability, and advanced driver assist technologies.
• Subaru Trailseeker All-electric SUV with up to 280-mile range, 375-hp dual motors, standard Symmetrical All-Wheel Drive, and 8.5 inches ground clearance for off-road capability.
• Subaru Getaway All-new three-row electric SUV with 420-hp drivetrain, estimated 300-mile range, seating for up to 7 passengers, and towing capacity up to 3,500 lbs.
• Subaru Forester Hybrid Hybrid SUV combining 2.0L BOXER engine with electric motor, achieving estimated 38 MPG combined fuel economy with standard Symmetrical AWD.
• Subaru Crosstrek Hybrid Hybrid compact crossover with advanced hybrid-electric system delivering up to 597 miles total range and 38% better city fuel economy than gas models.
• Subaru BRZ Rear-wheel-drive sports coupe featuring a horizontally opposed BOXER engine, manual transmission option, and sport-tuned suspension.
• Subaru WRX Sport-tuned sedan with turbocharged BOXER engine, standard Symmetrical All-Wheel Drive, and performance-oriented features.
• Subaru Impreza Compact hatchback and sedan available with Symmetrical All-Wheel Drive, offering practical transportation with standard safety features.
• Subaru Legacy Mid-size sedan featuring Symmetrical All-Wheel Drive, advanced safety technology, and refined interior comfort.
• Subaru Certified Pre-Owned Program Certification program offering 7-year/100,000-mile powertrain coverage, 152-point inspection, 24/7 roadside assistance, CARFAX report, and $500 owner loyalty coupon for qualifying pre-owned Subaru vehicles.
• Used Vehicle Sales Sale of pre-owned vehicles from Subaru and other manufacturers including Ford, Toyota, Honda, Mercedes-Benz, with an inventory of 1,441 vehicles available across Phil Long locations.
• Vehicle Financing Services Financing and leasing options for vehicle purchases, working with lenders to provide loan and lease plans. Includes promotional rates such as 1.9% APR for 72 months on 2026 Outback, 0% APR for 48 months on 2026 Solterra, and 0.9% APR for 72 months on 2026 Ascent.
• Vehicle Service and Repair Factory-trained technicians providing maintenance, repairs, and service using genuine Subaru parts including oil changes, tire rotations, brake service, multi-point inspections, and alignment. Service specials include $74.95 synthetic oil and filter change and free multi-point inspection.
• Genuine Subaru Parts and Accessories OEM parts and accessories designed for specific Subaru models including pet-friendly accessories, cargo solutions, performance upgrades, and tire store offerings.
• Protection Products Extended service agreements, Crystal Fusion windshield treatment, ForeverStart battery protection, Cilajet Ceramic coating, and Added Security plans offered through the dealership finance center.
• Subaru Love-Encore Delivery Experience Complimentary follow-up delivery experience for new Subaru owners featuring personalized vehicle orientation, feature demonstrations, and settings customization by a Love-Encore Delivery Specialist.

Quantifiable outcome

• 96% of Subaru vehicles sold in last 10 years still on the road today
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, supporting and community.

• Subaru of America, Inc.coreStrategic or Co-development PartnerFranchise partnership with Subaru of America for authorized dealership operations. Includes Subaru Love Promise program participation, national marketing support, CPO program administration, and manufacturer incentives. Dealership nationally recognized for dedication to community in 2025.
• AffirmsupportingTechnology or IntegrationPayment partnership allowing customers to finance service and repair costs with installment payments. Rates as low as 0% APR with no fees and easy monthly payments.
• Colorado Animal RescuecommunityGTM or Marketing PartnerSubaru Loves Pets Month partnership waiving adoption fees. Helped 55 pets find homes through their combined efforts.
• River Bridge Regional CentercommunityGTM or Marketing PartnerRecipient of $20,500 donation through 2024 Subaru Share the Love Event for child abuse prevention and victim services.
• The Leukemia & Lymphoma SocietycommunityGTM or Marketing PartnerSubaru Loves to Care initiative delivering comfort items to cancer patients at Grand River Health.
• Adopt-A-ClassroomcommunityGTM or Marketing PartnerSubaru Loves Learning initiative providing teachers with school supplies and flexible funding for Sopris Elementary School.
• Operation WarmcommunityGTM or Marketing PartnerPartnership to provide coats to children in urgent need. Donated 120 coats to YouthZone on 01/15/2025.
• Clear The Air FoundationcommunityGTM or Marketing PartnerEnvironmental partnership commitment through Clear The Air Foundation showing dedication to community and environmental responsibility.
• MySubaru Connected ServicessupportingTechnology or IntegrationSubaru connectivity platform providing emergency responder access, convenience features, automatic collision notification, roadside assistance, and remote vehicle services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: Public U.S. franchised and EchoPark used-vehicle dealer group. Comparable broad incumbent operating franchised new-vehicle dealerships under similar OEM franchise terms.
• Lithia Motors: Major U.S. auto retailer operating Lithia & Driveway with hundreds of rooftops across multiple brands. Comparable broad incumbent demonstrating scaled dealer economics, against which single-point franchises benchmark.
• Asbury Automotive Group: Public U.S. franchised auto retailer operating across multiple brands and geographies. Comparable broad incumbent in retail automotive; provides reference points on dealer-group operating leverage.
• Group 1 Automotive: Public multi-brand U.S. and U.K. automotive retailer. Comparable broad incumbent in franchised auto retail; benchmarks operational scale and franchise-economics best practices against single-point dealers.
• AutoNation: Largest U.S. auto retailer with multiple brands and rooftops nationwide. Comparable as a broad incumbent in retail auto, though diversified across brands versus Phil Long Glenwood Springs' Subaru-only concentration.
• Penske Automotive Group: Public global automotive retailer with premium-brand franchise concentration. Comparable broad incumbent in franchised retail; useful for benchmarking premium-brand franchise economics versus Subaru.

Direct peers

• Groove Subaru: Authorized Subaru franchise in Boulder, Colorado. Directly comparable single-brand Subaru dealer in the Colorado Front Range market, competing for the same regional Subaru buyers and operating under similar OEM franchise economics.
• Mike Shaw Subaru: Authorized Subaru franchise in the Denver metro area. Comparable single-brand Subaru dealer competing in the broader Colorado market with overlapping brand, OEM, and customer dynamics.
• Heuberger Subaru: Authorized Subaru franchise in Colorado Springs, Colorado. Comparable single-brand Subaru dealer operating in a different Colorado region, subject to the same Subaru of America franchise terms, CPO program, and Love Promise framework.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with national footprint and standardized no-haggle pricing model. Comparable as an emerging-format competitor in used-vehicle sales that shares the transparent-pricing positioning and increasingly competes for trade-in inventory and used-vehicle consideration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GWsubaru
• Facebookfacebook.com/PhilLongSubaru
• LinkedInlinkedin.com/company/glenwood-springs-subaru

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phil Long Glenwood Springs Subaru