Homapal
Homapal GmbH is a German manufacturer of decorative real-metal high-pressure laminates (aluminum, copper, brass, stainless steel) for commercial interior design, selling through authorized dealers across the DACH region and internationally. It is a subsidiary of Broadview Materials.
- Company typePrivate
- Founded-
- HeadquartersHerzberg Am Harz, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Homapal does
Homapal GmbH is a German manufacturer of decorative real-metal high-pressure laminates (HPL) for interior design applications. The company produces thin-rolled metal foil laminates — aluminum, copper, brass, and stainless steel — bonded to phenolic/HPL cores via proprietary high-pressure lamination and specialized embossing processes that yield distinctive surface textures. Its European collection comprises over 150 designs across five product lines: Elements (pure metal surfaces), Gestures (hand-finished unique surfaces), Perspectives (deeply structured textured surfaces), SRM Scratch Resistant Matt (horizontal-application surfaces), and Magnetic & Boards (magnetic-receptive writeable panels), plus the Aquaris SpaSystem wet-room panels. A 2025 launch extended the line with 20 new decors.
The company operates as a B2B manufacturer selling exclusively through a network of authorized dealers and distributors, primarily across the DACH region (Germany, Austria, Switzerland) with international reach into France, the UK, and the Netherlands. Its primary customer segment is commercial interior designers and architects specifying premium metallic surfaces for commercial interior projects. The DACH sales organization is structured into four geographic regions (Nord-Ost, Nord-West, Süd-Ost, Süd-West) with both inside and outside sales representatives, led by a Gesamtvertriebsleiter. Free A5 samples are fulfilled directly from the website to lower evaluation friction, while purchase orders flow through certified dealers on EXW Herzberg terms. Pricing is not publicly disclosed and is negotiated at the dealer level.
Homapal is a privately held GmbH headquartered and manufactured in Herzberg am Harz, Germany, and is a subsidiary of Broadview Materials, a European diversified materials group whose portfolio includes Arpa, FENIX, Trespa, Formica Group, Westag, and Direct Online Services. Through its parent group, Homapal participates in a shared sustainability methodology and has access to Formica Group's distribution infrastructure in North America. Certifications include GREENGUARD, GREENGUARD Gold, FSC Chain of Custody, IMO certifications, REACH compliance, formaldehyde emission testing per DIN EN 717-1, EUTR due diligence, and Environmental Product Declarations (EPDs).
Homapal firmographics
Firmographics- Name
- Homapal
- Legal name
- HOMAPAL GmbH
- Website
- https://homapal.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Homapal GmbH is a German manufacturer of decorative real-metal high-pressure laminates (aluminum, copper, brass, stainless steel) for commercial interior design, selling through authorized dealers across the DACH region and internationally. It is a subsidiary of Broadview Materials.
- Ownership category
- akta.pro rank
Where Homapal is headquartered
LocationHeadquarters
- HQ city
- Herzberg Am Harz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Homapal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Metal Laminate Product Sales: One-time product sales of metal laminate panels sold through authorized dealer/distributor network. Products sold as flat panels in standard formats with various thicknesses (0.8-1.8mm). Customers order via dealer network with EXW Herzberg delivery terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Product sample (A5 size) - Free |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Homapal product offering
Product offeringCore offering
Homapal manufactures and sells real metal high-pressure laminates (HPL) for decorative interior design. The product range consists of thin-rolled aluminum, copper, brass, and stainless steel foils processed through specialized embossing techniques and bonded to HPL cores, organized into five collections (Elements, Gestures, Perspectives, SRM, and Magnetic & Boards) totaling over 150 designs. The company also offers the Aquaris SpaSystem for wet room applications and sells exclusively through an authorized dealer network.
Product overview
Homapal offers a European collection of decorative metal high-pressure laminates (HPL) for interior design. The product portfolio includes five distinct product lines: Elements (pure metal surfaces with brushed and glossy finishes), Gestures (hand-finished unique metal surfaces), Perspectives (structured metal surfaces with deep textures and light effects), SRM Scratch Resistant Matt (scratch-resistant matte surfaces for horizontal applications), and Magnetic & Boards (magnetic and writeable surfaces). The collection encompasses over 150 decors made from thin-rolled aluminum, copper, brass, and stainless steel foils with unique structures created through specialized embossing processes. Additionally, the company offers the Aquaris SpaSystem for wet room applications and new decor additions released annually.
Differentiator
Problem solved
Functional benefit
Brands
- Homapal Metals - Elements: Collection featuring real metal surfaces with brushed and glossy finishes, emphasizing the expressive power of pure metal for interior design.
- Homapal Metals - Gestures
- Homapal Metals - Perspectives
- Homapal Metals - SRM Scratch Resistant Matt
- Homapal Magnetic & Boards
- Aquaris SpaSystem
Products and services
- Homapal Metals - Elements Real metal HPL laminates featuring brushed and glossy surface finishes, emphasizing the expressive power of pure metal for commercial interior design applications.
- Homapal Metals - Gestures Hand-finished real metal surfaces featuring unique structures and patterns created through traditional metal finishing processes, with each surface individually crafted for exclusive, unmistakable designs.
- Homapal Metals - Perspectives Structured metal surfaces with imaginative, vivid, and exciting deep textures plus fascinating light effects for distinctive interior design projects.
- Homapal Metals - SRM Scratch Resistant Matt Super-matte metal HPL surfaces with enhanced scratch and abrasion resistance plus anti-fingerprint properties, specifically designed to be suitable for horizontal applications.
- Homapal Magnetic & Boards Magnetic laminate panels with high magnetic holding power combined with a writeable surface, achieved through an embedded iron foil layer, allowing infinite rewriting and magnet-based reorganization.
- Aquaris SpaSystem Wet room panels processable with standard tools, available in a variety of decors to enable individual creativity in bathroom and spa interior applications.
Companies that use Homapal
Customer profileSegments1 record
Ideal customer profiles1 record
Homapal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Homapal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Formica GroupcoreFormica Group serves as the exclusive distributor for Homapal Metal Laminates in North America. Formica Group announced the launch of new Homapal Metal Laminates designed to meet evolving design needs in North America, with collections inspired by modern aesthetic research.
- Broadview Materials GroupcoreHomapal GmbH is part of Broadview Materials group alongside other brands including Arpa, DOS, FENIX, Formica Group, Trespa, and Westag. The group follows a shared sustainability methodology with focus on reducing CO2 footprint.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Homapal competitors and assessment
Company assessmentDirect peers
- Trespa: Sister brand within Broadview Materials specializing in high-pressure laminates for architectural cladding and interior surfaces; competes for the same commercial interior designer and architect customers.
- Wilsonart: Major North American HPL and decorative surface manufacturer; competes directly with Formica-distributed Homapal in commercial interior design specifications.
- Formica Group: Global decorative laminate manufacturer and exclusive North American distributor of Homapal; sister brand under Broadview Materials with overlapping HPL product lines and design-driven commercial interior customer base.
- FENIX: Innovative interior design materials brand under Broadview Materials, offering matte smart-surface panels; competes with Homapal for premium commercial and residential interior specifications.
- Lamin-Art: Premium decorative laminate manufacturer focused on design-forward surfaces for commercial interiors; overlaps with Homapal's design-driven customer segment.
- Arpa Industriale: Italian decorative HPL manufacturer and fellow Broadview Materials brand; comparable product range of decorative laminates for furniture and interior design applications.
- Móz Designs: US-based manufacturer of architectural metal surfaces, screens, and panels for interiors; closest like-for-like competitor to Homapal in real-metal decorative surfaces.
- Abet Laminati: Italian manufacturer of decorative high-pressure laminates with a strong design-led portfolio; comparable in targeting architects and designers for commercial interiors.
- Chemetal: Manufacturer of metal designs, laminates, and surface materials used in interior design and architecture; directly comparable product category to Homapal's metal laminate line.
Broad incumbents
- 3A Composites (ALUCOBOND): Large-scale manufacturer of aluminum composite panels used in architecture and interior cladding; broader portfolio but competes in metal-finish decorative wall surfaces.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Homapal social profiles
Digital presenceHomapal compliance and trust
Trust signalCompliance5 records
Homapal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homapal leadership team
Management profileNumber of profiles
Profiles3 records
Homapal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homapal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homapal
What does Homapal do?
Homapal manufactures and sells real metal high-pressure laminates (HPL) for decorative interior design. The product range consists of thin-rolled aluminum, copper, brass, and stainless steel foils processed through specialized embossing techniques and bonded to HPL cores, organized into five collections (Elements, Gestures, Perspectives, SRM, and Magnetic & Boards) totaling over 150 designs. The company also offers the Aquaris SpaSystem for wet room applications and sells exclusively through an authorized dealer network.
Is Homapal a public or private company?
Homapal is a private company. It is classified as corporate owned and is currently operating.
When was Homapal founded?
Homapal was founded in -1. It employs 101 to 250 people.
Where is Homapal based?
Homapal is headquartered in Herzberg Am Harz, Germany, in the Europe region.
How does Homapal make money?
One revenue line is on record: metal Laminate Product Sales.
Who are Homapal's main competitors?
Direct peers on record are Trespa, Wilsonart, Formica Group, FENIX, Lamin-Art, Arpa Industriale, Móz Designs, Abet Laminati and Chemetal. 3A Composites (ALUCOBOND) is listed as a broad incumbent.
Does Homapal have an API?
No public API is recorded for Homapal.