Fenix
Fenix Móveis Especiais is a Brazilian custom luxury furniture manufacturer founded in 1987 that designs, produces, and installs bespoke furnishings for global luxury retail brands, luxury hotels, automotive showrooms, aviation, and yacht clients across 26 countries.
- Company typePrivate
- Founded1987
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fenix does
Fenix Móveis Especiais is a Brazilian-headquartered custom furniture manufacturer founded in 1987 that designs, produces, and installs bespoke furnishings for luxury brands across retail, hospitality, residential, aviation, and marine end-markets. The company operates a 10,200m² integrated production facility in Itatiba, São Paulo, combining artisan carpentry with high-precision machining, woodworking, polishing, and assembly across wood, glass, metal, and fabric substrates, supported by a 20-person in-house design team and a workforce of approximately 200 employees. Its client roster spans luxury retail (Louis Vuitton, Gucci, Prada, Chanel, Dior, Cartier, Hermès, Tiffany & Co., Apple, Burberry, Balenciaga, Chloé, Ferragamo, Ermenegildo Zegna, Armani, Luxottica, H. Stern), luxury hospitality (Hyatt, Hilton, Four Seasons, Rosewood), automotive showrooms (Porsche, Audi), with project execution across 26 countries.
Revenue is generated on a project-by-project, quote-based basis tied to design specifications, materials, and scope; multi-year contracts are used for ongoing rollout programs. The go-to-market is direct enterprise sales targeting procurement and design decision-makers at brand headquarters, supplemented by a Miami-based US office (201 S. Biscayne Blvd, Suite 1200) that manages North American project execution, installation, and after-sales maintenance. Marketing is portfolio-driven through the company website, LinkedIn, Instagram, and YouTube, with no third-party distributor or reseller channel. Sustainability credentials — FSC and ISO 14001 certifications, 77% certified-source wood panels, 72% reforestation-derived inputs, and 6.5% landfill waste — function as procurement gating credentials for European and North American luxury clients with ESG mandates.
Fenix firmographics
Firmographics- Name
- Fenix
- Legal name
- Fenix Móveis Especiais
- Website
- https://moveisfenix.com.br
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fenix Móveis Especiais is a Brazilian custom luxury furniture manufacturer founded in 1987 that designs, produces, and installs bespoke furnishings for global luxury retail brands, luxury hotels, automotive showrooms, aviation, and yacht clients across 26 countries.
- Ownership category
- akta.pro rank
Fenix industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Fenix is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fenix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Furniture Projects: Bespoke furniture solutions for luxury retail, hotels, residences, aircraft, and yachts. Projects include design, production, installation, and maintenance services as a complete package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fenix product offering
Product offeringCore offering
Fenix designs, manufactures, and installs bespoke luxury furniture for international brands across retail stores, hotels, residences, private aircraft, and yachts. Projects span multiple materials (wood, glass, metal, fabric) within a 10,200m² in-house factory in Itatiba, Brazil, with end-to-end service from concept design through production, installation, and after-sales maintenance.
Product overview
Fenix is a custom furniture manufacturer established in 1987, offering a comprehensive suite of services including project design, production, installation, and customer support. The company produces bespoke furniture for diverse sectors including retail (stores), hotels, residential, airplanes, and yachts. Their operations span multiple materials—wood, glass, metal, and fabric—within a 10,200m² factory featuring advanced technology alongside traditional craftsmanship. With international reach across 26 countries and offices in Brazil (headquarters in Itatiba, SP) and the USA (Miami, FL), Fenix serves high-end clients such as Louis Vuitton, Porsche, Audi, Hermès, Cartier, Gucci, and major hotel chains.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Furniture Solutions
Quantifiable outcome
- 120+ international projects completed across 26 countries
- +3 more outcomes
Companies that use Fenix
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles6 records
Fenix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fenix partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights5 records
Fenix competitors and assessment
Company assessmentDirect peers
- Roche Bobois: French luxury furniture manufacturer and retailer producing high-end custom and collection furniture for residential and contract clients worldwide. Comparable in bespoke furniture manufacturing across multiple materials and premium brand positioning.
- Flexform: Italian luxury furniture maker specializing in high-end upholstered seating and casegoods for premium residential and contract projects. Comparable in craft-led manufacturing, luxury positioning, and international project execution.
- Walter Knoll: German premium furniture maker producing custom and contract furniture for luxury residential, hospitality, and corporate clients. Comparable in craft quality, custom capability, and high-end commercial/hospitality end markets.
- Minotti: Italian luxury furniture brand producing high-end upholstered and casegood furniture for premium residential, hospitality, and contract projects globally. Comparable in luxury positioning, custom capability, and international project delivery model.
- Poltrona Frau: Italian luxury furniture maker specializing in bespoke leather seating and contract furniture for high-end retail, hospitality, aviation, and yacht clients. Most directly comparable to Fenix given its similar custom-manufacturing model for luxury brands and similar vertical mix.
- Cassina: Italian luxury furniture maker (part of Haworth) producing high-end residential and contract furniture, including custom projects for hotels and flagship retail. Comparable in bespoke furniture manufacturing, multi-material capability, and international luxury client base.
- Giorgetti: Italian luxury furniture manufacturer producing bespoke wood and upholstered pieces for high-end residential, hospitality, and yacht projects. Comparable in craftsmanship-led custom manufacturing and premium-end customer mix.
- B&B Italia: Premium Italian furniture manufacturer serving luxury residential, hospitality, and contract clients with high-end custom and collection pieces. Comparable to Fenix in craft positioning, materials range (wood, metal, upholstery), and luxury end-market focus.
Broad incumbents
- Knoll (MillerKnoll): Large-scale US contract furniture manufacturer producing premium office, hospitality, and residential furniture for global brands. Comparable as a custom commercial furniture maker for high-end enterprise clients, though Knoll operates at materially larger scale and across broader price points.
- Restoration Hardware (RH): US-based luxury home furnishings brand with galleries in luxury shopping destinations. While primarily a retailer/brand, RH's custom contract galleries and bespoke services for hospitality place it in adjacent luxury-furniture territory to Fenix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fenix social profiles
Digital presenceFenix compliance and trust
Trust signalCompliance2 records
Fenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fenix leadership team
Management profileNumber of profiles
Fenix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fenix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fenix
What does Fenix do?
Fenix designs, manufactures, and installs bespoke luxury furniture for international brands across retail stores, hotels, residences, private aircraft, and yachts. Projects span multiple materials (wood, glass, metal, fabric) within a 10,200m² in-house factory in Itatiba, Brazil, with end-to-end service from concept design through production, installation, and after-sales maintenance.
Is Fenix a public or private company?
Fenix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fenix founded?
Fenix was founded in 1987. It employs 51 to 100 people.
Where is Fenix based?
Fenix is headquartered in Miami, United States, in the North America region.
How does Fenix make money?
One revenue line is on record: custom Furniture Projects.
Who are Fenix's main competitors?
Direct peers on record are Roche Bobois, Flexform, Walter Knoll, Minotti, Poltrona Frau, Cassina, Giorgetti and B&B Italia. Broad incumbents are Knoll (MillerKnoll) and Restoration Hardware (RH).
Does Fenix have an API?
No public API is recorded for Fenix.
What industry is Fenix in?
Fenix's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33712 and its SIC code is 2590.