Homapal

What Homapal does

Homapal GmbH is a German manufacturer of decorative real-metal high-pressure laminates (HPL) for interior design applications. The company produces thin-rolled metal foil laminates — aluminum, copper, brass, and stainless steel — bonded to phenolic/HPL cores via proprietary high-pressure lamination and specialized embossing processes that yield distinctive surface textures. Its European collection comprises over 150 designs across five product lines: Elements (pure metal surfaces), Gestures (hand-finished unique surfaces), Perspectives (deeply structured textured surfaces), SRM Scratch Resistant Matt (horizontal-application surfaces), and Magnetic & Boards (magnetic-receptive writeable panels), plus the Aquaris SpaSystem wet-room panels. A 2025 launch extended the line with 20 new decors.

The company operates as a B2B manufacturer selling exclusively through a network of authorized dealers and distributors, primarily across the DACH region (Germany, Austria, Switzerland) with international reach into France, the UK, and the Netherlands. Its primary customer segment is commercial interior designers and architects specifying premium metallic surfaces for commercial interior projects. The DACH sales organization is structured into four geographic regions (Nord-Ost, Nord-West, Süd-Ost, Süd-West) with both inside and outside sales representatives, led by a Gesamtvertriebsleiter. Free A5 samples are fulfilled directly from the website to lower evaluation friction, while purchase orders flow through certified dealers on EXW Herzberg terms. Pricing is not publicly disclosed and is negotiated at the dealer level.

Homapal is a privately held GmbH headquartered and manufactured in Herzberg am Harz, Germany, and is a subsidiary of Broadview Materials, a European diversified materials group whose portfolio includes Arpa, FENIX, Trespa, Formica Group, Westag, and Direct Online Services. Through its parent group, Homapal participates in a shared sustainability methodology and has access to Formica Group's distribution infrastructure in North America. Certifications include GREENGUARD, GREENGUARD Gold, FSC Chain of Custody, IMO certifications, REACH compliance, formaldehyde emission testing per DIN EN 717-1, EUTR due diligence, and Environmental Product Declarations (EPDs).

Name

Homapal

Legal name

HOMAPAL GmbH

Website

https://homapal.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Homapal GmbH is a German manufacturer of decorative real-metal high-pressure laminates (aluminum, copper, brass, stainless steel) for commercial interior design, selling through authorized dealers across the DACH region and internationally. It is a subsidiary of Broadview Materials.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzberg Am Harz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metal Laminate Product Sales: One-time product sales of metal laminate panels sold through authorized dealer/distributor network. Products sold as flat panels in standard formats with various thicknesses (0.8-1.8mm). Customers order via dealer network with EXW Herzberg delivery terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Homapal manufactures and sells real metal high-pressure laminates (HPL) for decorative interior design. The product range consists of thin-rolled aluminum, copper, brass, and stainless steel foils processed through specialized embossing techniques and bonded to HPL cores, organized into five collections (Elements, Gestures, Perspectives, SRM, and Magnetic & Boards) totaling over 150 designs. The company also offers the Aquaris SpaSystem for wet room applications and sells exclusively through an authorized dealer network.

Product overview

Homapal offers a European collection of decorative metal high-pressure laminates (HPL) for interior design. The product portfolio includes five distinct product lines: Elements (pure metal surfaces with brushed and glossy finishes), Gestures (hand-finished unique metal surfaces), Perspectives (structured metal surfaces with deep textures and light effects), SRM Scratch Resistant Matt (scratch-resistant matte surfaces for horizontal applications), and Magnetic & Boards (magnetic and writeable surfaces). The collection encompasses over 150 decors made from thin-rolled aluminum, copper, brass, and stainless steel foils with unique structures created through specialized embossing processes. Additionally, the company offers the Aquaris SpaSystem for wet room applications and new decor additions released annually.

Differentiator

Problem solved

Functional benefit

Brands

• Homapal Metals - Elements: Collection featuring real metal surfaces with brushed and glossy finishes, emphasizing the expressive power of pure metal for interior design.
• Homapal Metals - Gestures
• Homapal Metals - Perspectives
• Homapal Metals - SRM Scratch Resistant Matt
• Homapal Magnetic & Boards
• Aquaris SpaSystem

Products and services

• Homapal Metals - Elements Real metal HPL laminates featuring brushed and glossy surface finishes, emphasizing the expressive power of pure metal for commercial interior design applications.
• Homapal Metals - Gestures Hand-finished real metal surfaces featuring unique structures and patterns created through traditional metal finishing processes, with each surface individually crafted for exclusive, unmistakable designs.
• Homapal Metals - Perspectives Structured metal surfaces with imaginative, vivid, and exciting deep textures plus fascinating light effects for distinctive interior design projects.
• Homapal Metals - SRM Scratch Resistant Matt Super-matte metal HPL surfaces with enhanced scratch and abrasion resistance plus anti-fingerprint properties, specifically designed to be suitable for horizontal applications.
• Homapal Magnetic & Boards Magnetic laminate panels with high magnetic holding power combined with a writeable surface, achieved through an embedded iron foil layer, allowing infinite rewriting and magnet-based reorganization.
• Aquaris SpaSystem Wet room panels processable with standard tools, available in a variety of decors to enable individual creativity in bathroom and spa interior applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Formica GroupcoreGTM or Marketing Partner · 28 October 2025Formica Group serves as the exclusive distributor for Homapal Metal Laminates in North America. Formica Group announced the launch of new Homapal Metal Laminates designed to meet evolving design needs in North America, with collections inspired by modern aesthetic research.
• Broadview Materials GroupcoreStrategic or Co-development PartnerHomapal GmbH is part of Broadview Materials group alongside other brands including Arpa, DOS, FENIX, Formica Group, Trespa, and Westag. The group follows a shared sustainability methodology with focus on reducing CO2 footprint.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trespa: Sister brand within Broadview Materials specializing in high-pressure laminates for architectural cladding and interior surfaces; competes for the same commercial interior designer and architect customers.
• Wilsonart: Major North American HPL and decorative surface manufacturer; competes directly with Formica-distributed Homapal in commercial interior design specifications.
• Formica Group: Global decorative laminate manufacturer and exclusive North American distributor of Homapal; sister brand under Broadview Materials with overlapping HPL product lines and design-driven commercial interior customer base.
• FENIX: Innovative interior design materials brand under Broadview Materials, offering matte smart-surface panels; competes with Homapal for premium commercial and residential interior specifications.
• Lamin-Art: Premium decorative laminate manufacturer focused on design-forward surfaces for commercial interiors; overlaps with Homapal's design-driven customer segment.
• Arpa Industriale: Italian decorative HPL manufacturer and fellow Broadview Materials brand; comparable product range of decorative laminates for furniture and interior design applications.
• Móz Designs: US-based manufacturer of architectural metal surfaces, screens, and panels for interiors; closest like-for-like competitor to Homapal in real-metal decorative surfaces.
• Abet Laminati: Italian manufacturer of decorative high-pressure laminates with a strong design-led portfolio; comparable in targeting architects and designers for commercial interiors.
• Chemetal: Manufacturer of metal designs, laminates, and surface materials used in interior design and architecture; directly comparable product category to Homapal's metal laminate line.

Broad incumbents

• 3A Composites (ALUCOBOND): Large-scale manufacturer of aluminum composite panels used in architecture and interior cladding; broader portfolio but competes in metal-finish decorative wall surfaces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCA3HSDruGYwHw3-Wq43yCmQ
• Facebookfacebook.com/homapal.de
• LinkedInlinkedin.com/company/homapal-gmbh
• Instagraminstagram.com/homapal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homapal