What Pinot & Picasso does

Pinot & Picasso is a franchise-based paint and sip entertainment operator founded in 2018 in Penrith, New South Wales. It delivers guided, step-by-step art sessions in a studio setting where participants consume BYO beverages while a trained artist host walks them through creating a themed artwork over a 2–3 hour session. The product portfolio spans public ticketed sessions, private functions (corporate team building, hens nights, baby showers, birthdays, kids parties, Christmas parties), mobile/pop-up events at external venues, and virtual events where painting kits are mailed to participants for live-streamed hosting. Specialty formats include Neon Nights (UV/glow-in-the-dark), Textured Art (mixed media with modelling paste and wool on canvas), Paint Your Pet, and pop-culture theme nights such as FRIENDS and Mamma Mia.

Underlying technology is a standard e-commerce and marketing stack: a web-based booking and ticketing platform with studio locator and gift card purchase, payment processing through Stripe, PayPal, and Afterpay, email automation via Klaviyo, and web/social analytics through Google Analytics and Meta. No proprietary AI/ML, mobile application, or public API was disclosed; the differentiator is operational rather than technical. The central IP is the registered Pinot & Picasso brand and Pierre mascot introduced in the 2024 rebrand, plus a curated artwork library refreshed with 12 new pieces in mid-2024.

The business model operates on two layers. Individual studios are owned and operated by independent franchisees as small businesses, generating ticket, deposit, and add-on revenue (grazing boxes, frames, merchandise, gift cards). The franchisor entity, Veuve Ventures Pty Ltd, captures brand royalties and fees, sells gift card float and virtual kits, and runs any company-operated studios. Pricing is one-time per ticket for public sessions, deposits of $200–$500 plus final balance for private events, a $1.99–2.5% processing fee, and a $2.95 Pinot Guarantee rescheduling add-on. Distribution is direct-to-consumer online booking supplemented by corporate direct sales, with marketing driven by social media (Facebook, Instagram, YouTube), an SEO-oriented blog of local event guides, email/newsletter promotions, and earned media across Australian television, radio, and press.

Name

Pinot & Picasso

Legal name

Veuve Ventures Pty Ltd

Website

https://pinotandpicasso.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinot & Picasso is an Australian-founded paint and sip franchise operating 75+ studios across Australia, New Zealand, and the UK. It sells guided group art sessions with BYO beverages to consumers, corporate teams, and private event customers via online booking and a franchise network.

Ownership category

akta.pro rank

Product category

Paint and Sip Entertainment

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Paint and sip
• Guided art sessions
• Creative workshops
• Team building events
• Private party venue

Headquarters

HQ city

Penrith

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Public Session Tickets: Individual tickets sold for scheduled group paint and sip sessions at studios. Includes all art materials, artist guidance, glassware, and aprons. Customers BYO drinks and food.
2. Private Event Functions: Exclusive venue hire for groups including corporate team building, hens parties, birthdays, baby showers, kids parties. Requires deposits ($200-$500) with final payment due 14 days prior.
3. Gift Cards: Digital gift vouchers in denominations of $40, $60, $120, $180, and $240. Valid for 3 years from issue. Redeemable for public sessions only.
4. Processing Fees: $1.99 non-refundable processing fee per public ticket. 2.5% processing fee for private events. Pinot Guarantee add-on at $2.95 per ticket.
5. Add-on Products: Grazing boxes, pizza add-ons, frames, and art merchandise available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pinot & Picasso operates a franchise network of paint and sip studios where professional artists guide participants step-by-step through creating artwork while customers bring their own beverages. The core offering includes public group sessions, private functions (birthdays, hens nights, baby showers, team building), virtual events with mailed kits, and themed experiences such as Neon Nights UV sessions and Textured Art. All materials (canvas, paints, brushes, easel, apron, glassware) are provided, and tickets are sold per session through an online booking platform.

Product overview

Pinot & Picasso is a franchise-based paint and sip entertainment business offering guided art experiences where participants create paintings under professional artist guidance while enjoying BYO beverages. The core offering comprises public sessions and private functions (including corporate team building, hens parties, birthdays, baby showers, and kids sessions). Specialty experiences include Neon Nights (UV/glow-in-the-dark), Textured Art (mixed mediums), Paint Your Pet, and seasonal theme nights. The business operates a multi-unit franchise model with over 75 studios across Australia, New Zealand, and the UK, with headquarters trading as Veuve Ventures Pty Ltd. Add-on products include Gift Cards (available in set denominations with Exclusive and Flexi options), Pinot Guarantee (rescheduling protection), and Art Boxes for virtual experiences. The brand completed a major rebrand in 2024 introducing a new mascot (Pierre) and visual identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Paint and Sip Sessions
• Private Functions
• Team Building and Corporate Events
• Christmas Party Packages
• Virtual Paint and Sip Functions
• Mobile and Pop-Up Events
• Neon Nights UV Paint Experience
• Textured Art Mixed Mediums Sessions
• Paint Your Pet Sessions
• Kids Sessions and Birthday Parties
• Gift Cards
• Franchise Opportunities

Quantifiable outcome

• No talent necessary - accessible for complete beginners
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• voco HotelscoreStrategic or Co-development Partner · 1 January 2023Sustainable art experiences partnership with voco Hotels, bringing Pinot & Picasso creative sessions to hotel guests for events and experiences.
• Decked OutminorGTM or Marketing Partner · 1 January 2023Creative workshops collaboration with Decked Out for lifestyle and creative content partnerships.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pinot's Palette: US-based paint-and-sip franchise offering guided art sessions with beverage service. Operates a similar franchise studio model targeting social groups, date nights, and private events.
• Cork & Canvas: Australian paint-and-sip operator with a comparable guided-painting-plus-drinks format serving social groups and private functions. Direct domestic competitor in the same geography.
• The Paint Mixer: Paint-and-sip brand offering guided group painting experiences in studios. Competes in the same category of social, beginner-friendly painting events with alcoholic beverage components.
• Painting with a Twist: Largest US paint-and-sip franchise with a comparable model of guided public painting sessions and BYO beverages. Closest global analogue to Pinot & Picasso's franchise-led paint-and-sip playbook.
• Tipsy Canvas: Paint-and-sip studio brand offering guided painting sessions with beverage pairings. Targets the same social, beginner-friendly customer base for date nights and group outings.

Broad incumbents

• Holey Moley Golf Club: Australian mini-golf and bar concept under Funlab. Targets adults seeking group social activities with beverages, overlapping with P&P's hens nights, birthdays, and team-building customers.
• Funlab: Australian parent company of Strike, Holey Moley, and Archie Brothers; a scaled multi-brand experiential entertainment operator and a relevant strategic comparable for a multi-site leisure franchise roll-up.
• Archie Brothers Cirque Electriq: Funlab's adult-arcade entertainment venue featuring drinks, games, and rides. Competes for the same adult group-outing discretionary spend in Australian capitals where P&P also operates.
• Strike Bowling: Australian multi-concept entertainment venue operator (bowling, karaoke, bars) owned by Funlab. Competes for the same discretionary group-entertainment occasion in the same Australian geographies.

Emerging players

• Colour Me Mine: Ceramic-painting studio chain with a similar drop-in creative-entertainment model and franchise footprint. Different medium (ceramics vs. canvas) but adjacent consumer occasion and demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCE3hwJuN1HSCJkJ0117x1Ag
• Facebookfacebook.com/pinotandpicassoau
• Instagraminstagram.com/pinotandpicassoau/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinot & Picasso