Decked Out
- Company typePrivate
- Founded1998
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Decked Out firmographics
Firmographics- Name
- Decked Out
- Legal name
- Decked Out
- Website
- https://deckedout.ca
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Ownership category
- akta.pro rank
Decked Out industry classification
Industry- Product category
- Vinyl Fencing Manufacturing and Installation
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Rubber and Plastics Hoses and Belting Manufacturing (326220)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Fence Installation & Replacement (HSAIAJAA)
- akta.pro secondary industries
- Fence Installation & Replacement (HSAPALAC), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)
Keywords
Decked Out business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel
Revenue model
- Full-Service Fence Installation: Complete installation service including demolition of old fence, site preparation, new fence installation, and cleanup. Revenue from labor and materials combined for customers who want turnkey solutions.
- Wholesale Vinyl Products: Volume-based pricing for contractors purchasing fencing materials. Progressive contractor pricing based on volume and accrued project bookings. In-house fabrication allows customization for contractor projects.
- DIY Product Sales: Sale of vinyl fencing products to homeowners undertaking self-installation projects. Support provided through guides and equipment rental recommendations.
- Custom Vinyl Products: Gazebos, railings, garden boxes, raised beds, and other outdoor vinyl products beyond fencing. Custom sizing available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Contractor Volume Pricing |
| Other | Pay-as-you-go | Full-Service Installation |
| Unit Pricing | Pay-as-you-go | DIY Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Decked Out product offering
Product offeringCore offering
Decked Out manufactures and installs vinyl fencing products including privacy, picket, and ranch rail fences, plus complementary outdoor vinyl products (gazebos, railings, garden boxes, raised beds, drainage diverters). The company serves the Alberta market from its Airdrie showroom through three channels: full-service installation (demolition through cleanup), wholesale supply to contractors with volume pricing, and DIY product sales with installation support and equipment rental guidance.
Product overview
Decked Out is a family-owned Alberta vinyl fencing company offering a portfolio of fencing and outdoor living products. The core product line includes Privacy Fences, Picket Fences, and Ranch Rail fences, all manufactured in-house for customization flexibility. Beyond fencing, the company extends its vinyl expertise to complementary outdoor products including Gazebos, Railings, Garden Boxes, Raised Beds, and drainage accessories. The company provides three service models: Full-Service Installation (handling everything from demolition to final cleanup), Wholesale Vinyl Products (contractor pricing with volume discounts), and DIY Product & Support (providing materials, guidance, and equipment access for self-installers).
Differentiator
Problem solved
Functional benefit
Products and services
- Privacy Fences Vinyl privacy fences offering complete seclusion and security, available in solid, semi-private, or decorative accent options, designed to be beautiful from both sides for residential and contractor customers.
- Picket Fences Classic vinyl picket fences available in closed, scalloped, and straight designs with various colors, weather resistant with minimal upkeep required, for residential properties.
- Ranch Rail Rustic modern vinyl ranch rail fences with 2, 3, and 4 rail options designed to withstand harsh Alberta weather while adding estate-style definition to properties.
- Gazebos Vinyl gazebos designed as outdoor living space enhancements, built for long-lasting durability with easy maintenance and never requiring painting.
- Railings Vinyl railings for outdoor spaces, including white picket railing options that are low maintenance and weather resistant.
- Garden Boxes Custom-sized vinyl garden boxes that are strong, durable, and never require painting, built to exact customer specifications.
- Raised Beds Vinyl raised beds for gardening applications, built to last without the hassle of painting or staining.
- Downspout and Eavestrough Diverters Vinyl drainage accessories including eavestrough diverters designed to manage water runoff around properties.
- Full-Service Fence Installation Complete fence installation service for residential customers, including demolition of the old fence, site preparation, new fence installation using galvanized steel posts pounded into the ground, and full cleanup. Most yards are completed in 1-3 days.
- Wholesale Vinyl Products Volume-based contractor supply program with progressive pricing tied to volume and accrued project bookings, dedicated Contractor Project Team, competitive trade pricing, and in-house fabrication for customization flexibility on contractor projects.
- DIY Product & Support Self-installation support offering for DIY customers, including how-to guides, specialist advice, equipment rental recommendations, and competitive pricing on vinyl fencing products purchased directly.
Quantifiable outcome
- 144 feet of fencing completed in 2 days for residential project
- +1 more outcomes
Companies that use Decked Out
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Decked Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Decked Out partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlygemcorePlygem provides the lifetime warranty backing for Decked Out vinyl products. The warranty covers against yellowing, tearing, peeling, rotting, splintering, rusting and corroding. Decked Out passes this warranty onto their customers as a key selling point.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Decked Out competitors and assessment
Company assessmentBroad incumbents
- Cornerstone Building Brands (Ply Gem): Ply Gem is Decked Out's actual warranty partner and one of North America's largest exterior building products manufacturers, including vinyl fencing and railing. Comparable as a vinyl fence manufacturer with national scale, but serves a much broader portfolio of products and channels than Decked Out's regional Alberta focus.
- Home Depot: Home Depot is a major retail channel for vinyl fence products and offers installation services across North America. Comparable as both a product retail competitor (DIY/Decked Out's DIY channel) and an installation service competitor, though with vastly greater scale.
- Lowe's: Lowe's competes with Decked Out on both retail vinyl fencing SKUs and fence installation services in the Canadian market. Broad incumbent in the same end-customer purchase decision with much larger scale and digital infrastructure.
Direct peers
- CertainTeed: CertainTeed manufactures vinyl and aluminum fencing under its Outdoor Living portfolio, directly competing in the same product category as Decked Out. Both companies sell through contractor and DIY channels with lifetime-style warranties on vinyl products.
- Barrette Outdoor Living: Barrette Outdoor Living produces vinyl, aluminum, and wood fencing under brands like Freedom Outdoor Living, RDI, and ActiveYards. Direct competitor in vinyl fence manufacturing with comparable product breadth across privacy, picket, and ranch rail styles.
- ActiveYards: ActiveYards is a vinyl fence manufacturer selling through dealer/installer networks across North America. Comparable business model of selling branded vinyl fence systems to regional installers and contractors, similar to Decked Out's wholesale channel.
- Master Halco: Master Halco is a leading North American fence product distributor and manufacturer (including vinyl), supplying fencing materials to contractors and installers. Comparable as a wholesale fence materials supplier serving contractors with volume-based relationships.
Emerging players
- Trex: Trex has expanded from composite decking into fencing with composite fence systems. Comparable as a premium, low-maintenance outdoor structure brand competing for the same residential homeowner wallet, though Trex is a much larger, publicly-traded company.
Regional players
- Home Hardware: Home Hardware is Canada's largest dealer-owned home improvement retailer with strong presence in Alberta. Comparable as a Canadian regional channel for fence building materials and complementary products, though operates a dealer/store network rather than direct installation.
- Rona: Rona is a major Canadian home improvement retailer with significant Alberta presence selling fencing materials and installation services. Comparable regional competitor in the same end market with overlapping DIY and installation offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Decked Out social profiles
Digital presenceDecked Out compliance and trust
Trust signalCompliance2 records
Decked Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decked Out leadership team
Management profileNumber of profiles
Profiles4 records
Decked Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decked Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decked Out
What does Decked Out do?
Decked Out manufactures and installs vinyl fencing products including privacy, picket, and ranch rail fences, plus complementary outdoor vinyl products (gazebos, railings, garden boxes, raised beds, drainage diverters). The company serves the Alberta market from its Airdrie showroom through three channels: full-service installation (demolition through cleanup), wholesale supply to contractors with volume pricing, and DIY product sales with installation support and equipment rental guidance.
Is Decked Out a public or private company?
Decked Out is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decked Out founded?
Decked Out was founded in 1998.
How does Decked Out make money?
Four revenue lines are on record. Full-Service Fence Installation is the primary driver. The others are wholesale Vinyl Products, DIY Product Sales and custom Vinyl Products.
Who are Decked Out's main competitors?
Broad incumbents on record are Cornerstone Building Brands (Ply Gem), Home Depot and Lowe's. Direct peers are CertainTeed, Barrette Outdoor Living, ActiveYards and Master Halco. Trex is listed as an emerging player. Regional players are Home Hardware and Rona.
Does Decked Out have an API?
No public API is recorded for Decked Out.
What industry is Decked Out in?
Decked Out's product category is Vinyl Fencing Manufacturing and Installation. Its primary akta.pro industry code is HSAIAJAA, Fence Installation & Replacement, with a secondary code of HSAPALAC, Fence Installation & Replacement. Its NAICS code is 444 and its SIC code is 2820.