CBRC Health & Wellness Clinic

What CBRC Health & Wellness Clinic does

CBRC Health & Wellness Clinic (legal entity: Columbia Basin Fitness Club, LTD, dba Columbia Basin Racquet Club) is a privately held, single-location health and fitness club operating a 125,000 square foot facility at 1776 Terminal Drive, Richland, Washington, in the Tri-Cities market. The company generates the majority of its revenue from recurring membership dues, augmented by personal training, massage therapy, youth sports programs, group exercise classes, nutrition coaching (Balanced Habits Life Nutrition with Styku 3D body composition scanning), triathlon coaching, and event/birthday-party hosting. Its facility footprint includes indoor and outdoor pools, tennis and pickleball courts, a Pilates studio, group exercise studios, racquetball, and the seasonal Pelican Bay outdoor water park with a lazy river, water slides, and AquaTrack floating obstacle course. CBRC licenses nine Les Mills group exercise formats and runs more than 100 classes weekly, supported by Club Automation for member management, Mindbody Online for massage scheduling, Daxko for billing, and MYZONE for heart-rate-based fitness tracking.

The company's go-to-market is direct-to-consumer, with on-site and online enrollment, supplemented by a medical-fitness referral channel established in 2022 via a multi-specialty Medical Advisory Board and a partnership with Kadlec Rehabilitation and Therapy Services for on-site physical therapy. Customer segments span general adult members, families with children (Kids Club childcare and youth sports), individuals managing chronic conditions (prediabetes, diabetes, heart disease, arthritis, Parkinson's, cancer recovery), and event hosts. A separately licensed Les Mills On Demand affiliate subscription ($9.99/month post-trial) extends the club's content footprint outside the four walls. CBRC's identity is tightly coupled to local Tri-Cities community engagement, including long-running charity partnerships with Skyline Adventures, Communities in Schools Benton-Franklin, Jefferson Elementary, the Tri-City Union Gospel Mission, and the Mid-Columbia Tennis Association.

Name

CBRC Health & Wellness Clinic

Legal name

Columbia Basin Fitness Club, LTD dba Columbia Basin Racquet Club (CBRC)

Website

https://mycbrc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CBRC Health & Wellness Clinic is a privately held, single-location fitness and wellness club in Richland, WA operating a 125,000 sq ft facility with recurring memberships, aquatics, racquet sports, group exercise, personal training, and on-site physical therapy serving Tri-Cities families, general adult members, and medical-fitness referral patients.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKAJAH

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Fitness club membership
• Group exercise classes
• Personal training services
• Aquatics and swimming
• Wellness programs

Headquarters

HQ city

Richland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Dues: Recurring membership fees providing access to the 125,000 square foot facility, fitness equipment, pools, tennis courts, group exercise classes, and member amenities
2. Personal Training Services: One-on-one and small group training sessions with certified personal trainers holding various certifications (CSCS, NSCA-CPT, ISSA, NASM)
3. Event Hosting (Birthday Parties): Venue rental for birthday parties with multiple party themes including Traditional, Rockwall Climbing, Bounce House, and Pelican Bay Pool Party options
4. Fitness Challenges and Programs: Entry fees for programs like Winter Warrior Challenge ($12 entry fee) and other fitness incentive programs
5. Charitable Pass Programs: 12 Days of Christmas passes ($15 per adult) where proceeds support Skyline Adventures nonprofit
6. Les Mills On Demand Subscription: 30-day free trial with $9.99/month subscription for on-demand workout streaming (affiliate program)
7. Massage Therapy Services: Therapeutic massage services including deep tissue, Swedish, myofascial, and sports massage ($30 for 30-minute sessions)
8. Youth Programs: Youth sports and fitness programs including Try It Ball Sports and SAQ training for children ages 7-18

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CBRC Health & Wellness Clinic operates a 125,000 square foot full-service health and fitness club in Richland, WA (Tri-Cities area) providing comprehensive memberships that grant access to fitness equipment, indoor and outdoor pools, tennis and pickleball courts, and group exercise studios. The core offering is supplemented by add-on services including Les Mills group fitness classes, certified personal training, swim lessons, massage therapy, youth programs, Kids Club childcare, nutrition coaching, triathlon training, karate, Pilates, yoga, and seasonal facilities such as the Pelican Bay outdoor water park. The club also hosts birthday parties and events, runs seasonal challenges such as the Winter Warrior Challenge, and operates an on-site deli for members.

Product overview

CBRC Health & Wellness Clinic is a comprehensive health and fitness club offering a single unified membership platform with multiple integrated service modules. The core product is the gym membership providing access to a 125,000 square foot facility. This core is augmented by add-on modules including Les Mills group fitness classes, personal training with certified trainers, aquatics (indoor pools, Pelican Bay outdoor water park, AquaTrack obstacle course), racquet sports (tennis, pickleball), martial arts (karate), mind-body classes (yoga, Pilates), wellness programs (youth, senior, medical fitness), nutrition coaching (Balanced Habits Life Nutrition), triathlon training, massage therapy, and physical therapy (via Kadlec partnership). Additional services include Kids Club childcare, birthday parties and events, club rentals, and seasonal challenges like Winter Warrior. The Medical Advisory Board, established in 2022, provides clinical oversight for health programs. Members access services through Club Automation for account management and can stream Les Mills On Demand for at-home workouts.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Advisory Board (MAB): An advisory board established in 2022 to assist in developing programs and aligning best practices for disease management, prevention, health-risk reduction, therapeutic lifestyle programs, personalized health screenings, and enhancing community health.

Products and services

• Gym Membership Comprehensive health and fitness club membership providing access to a 125,000 square foot facility with fitness equipment, group exercise classes, aquatics, tennis, pickleball, and personal fitness training programs. Members enroll on-site or via the website.
• Personal Training One-on-one and small group personal training delivered by certified trainers holding CSCS, NSCA-CPT, ISSA, NASM certifications and degrees in exercise science/kinesiology, including Starting Point Assessment and Functional Movement Screening.
• Massage Therapy Therapeutic massage services including deep tissue, Swedish, myofascial, and sports massage offered at $30 per 30-minute session and scheduled through Mindbody Online.
• Physical Therapy On-site physical therapy delivered in partnership with Kadlec Rehabilitation and Therapy Services, with appointments scheduled through Kadlec Healthplex.
• Aquatics and Swimming Indoor and outdoor pool programming including swim lessons for all ages, water aerobics, prenatal/postpartum water aerobics, lifeguard training, and Masters Swim programs.
• Pelican Bay Water Park Seasonal outdoor water park open May through September with a lazy river, water slides, interactive play structure, zero-depth entry pool, diving board, drop slide, basketball water hoops, and poolside climbing wall.
• Tennis Professional tennis instruction and court access for all skill levels, including private lessons, group programs, and court reservations.
• Pickleball Pickleball courts and programs available to members for play and instruction.
• Kids Club Childcare services offered to members while they work out, with age-appropriate activities, games, crafts, and supervised play, plus monthly Kids Carnival events.
• Wellness Programs Comprehensive wellness offerings including Youth Fitness Programs, Senior Fitness Programs, Medical Fitness Programs, Functional Group Personal Training, and Personal Fitness Programs designed for various health conditions, overseen by the Medical Advisory Board.
• Balanced Habits Life Nutrition Customized nutrition program teaching sustainable eating habits with balanced macronutrients and sensible portions, including a Kick Start program, Styku 3D body composition scanning, and food coaching.
• Triathlon Training Adult triathlon coaching program led by certified coach Stacy Rush covering swimming, cycling, and running training for all skill levels preparing for various triathlon distances.
• Birthday Parties and Events Event hosting with four party experiences: Traditional Party, Rockwall Climbing Party, Bounce House Party, and Pelican Bay Pool Party, offered as two-hour celebrations with three package options.
• Club Rentals Facility rental options for private events, corporate functions, and group gatherings.
• Winter Warrior Challenge 12-week accountability fitness challenge running November through January with a $12 entry fee, gold star rewards for meeting weekly workout minimums, and prize drawings.
• CPR and First Aid Training CPR and first aid certification classes offered at the club for members and the community.
• Food Service (The Deli) On-site deli offering smoothies and refreshments for members.
• Les Mills On Demand On-demand workout streaming service available to members through an exclusive CBRC affiliate benefit, with a 30-day free trial and a $9.99/month subscription, providing access to 13 Les Mills programs and over 800 workouts.

Quantifiable outcome

• Swim 4,000 miles (member achievement)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mid-Columbia Tennis Association (MCTA)coreStrategic or Co-development Partner · 1 January 2016The annual Phyllis Meyer Turkey Tournament, held each November in memory of longtime CBRC member Phyllis Meyer, benefits the MCTA. In 2015, events subsidized $9,000 worth of tennis equipment for local juniors. MCTA was established to grow tennis throughout the Mid-Columbia community.
• Kadlec Rehabilitation and Therapy ServicescoreStrategic or Co-development PartnerCBRC has partnered with Kadlec Rehabilitation and Therapy Services to provide on-site physical therapy appointments at the CBRC Health & Wellness Clinic. Physical therapy services are scheduled through Kadlec and occur at CBRC's facility, integrating clinical rehabilitation with fitness services.
• Skyline AdventuresminorStrategic or Co-development PartnerCBRC's 12 Days of Christmas program provides passes for non-members to enjoy CBRC classes and equipment, with 100% of proceeds supporting Skyline Adventures. This local nonprofit brings winter skiing and snowboarding to young people lacking opportunity or with special needs, as well as healing veterans. CBRC contributed over $4,000 to Skyline Adventures.
• Tri-City Union Gospel MissionminorOthersCBRC collects gently-worn coats at its entrance for donation to the Tri-City Union Gospel Mission, supporting those experiencing housing insecurity and families who cannot afford winter clothing.
• Jefferson ElementaryminorStrategic or Co-development PartnerCBRC partners with Jefferson Elementary to identify families in need for the Adopt A Family holiday program, collecting gift wish lists and distributing donated items to three local families.
• Communities in Schools Benton-FranklinminorStrategic or Co-development PartnerCBRC's annual food drive collects items that are combined with donations from other collection sites to fill complete boxes delivered to Jefferson Elementary and Communities in Schools Benton-Franklin for food-insecure families.
• Club AutomationcoreTechnology or IntegrationCBRC uses Club Automation as its membership management platform, enabling members to update information, make payments, register for lessons and camps, view schedules, and reserve court time through the online portal and member app.
• Les MillscoreTechnology or IntegrationCBRC offers Les Mills On Demand as an exclusive affiliate benefit, providing members access to 13 Les Mills programs with 800+ workouts. The club also hosts Les Mills group exercise classes including BodyPump, BodyCombat, BodyFlow, BodyStep, RPM, BodyAttack, CXWORX, Les Mills Sprint, and Les Mills Tone.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 24 Hour Fitness: National multi-format fitness chain with group classes, personal training, and pool-equipped locations; competes with CBRC for mid-market members in the broader fitness category though without CBRC's clinical and aquatics depth.
• Anytime Fitness: Largest 24/7 franchise fitness network offering small-format personal-training-oriented clubs; competes with CBRC for convenience-seeking members but lacks the aquatics and family programming depth.
• Equinox: Premium full-service fitness club operator with group fitness, personal training, spa services and member amenities; comparable in facility scope to CBRC though positioned at a substantially higher price tier.
• LA Fitness / Esporta Fitness: Large multi-state club operator offering full-service amenities including pools, group exercise, racquetball, and personal training at mid-market price points — overlapping competitor for general membership acquisition.
• Gold's Gym: Established multi-site fitness brand offering memberships, group classes, personal training, and youth programs — comparable in service breadth though positioned more as a gym than a clinical wellness destination.

Emerging players

• Orangetheory Fitness: Heart-rate-based group training franchise with premium per-class pricing; competes with CBRC's personal training and group exercise segments for results-oriented members.
• Club Pilates: Fast-growing boutique Pilates franchise with reformer-based classes; overlaps with CBRC's Pilates studio offering and represents the boutique studio segment siphoning share from full-service clubs.
• USA Triathlon / Multisport Coaching Studios: Specialty endurance-sports coaching providers (e.g., Playtri, TEAMHP) that deliver triathlon training similar to CBRC's program; relevant for the swim/bike/run segment CBRC monetizes as an add-on.

Direct peers

• Life Time Fitness: Life Time operates large-format, full-service athletic clubs with aquatics, tennis, group fitness, kids programming, and spa/massage — the closest publicly-traded analog to CBRC's multi-discipline facility model.
• YMCA: YMCA branches deliver membership-based fitness, swim lessons, youth sports, family programming, and community-focused wellness services, mirroring CBRC's broad community-centric programming model at a single regional site.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ColumbiaBasinRacquetClub
• Xx.com/mycbrc
• LinkedInlinkedin.com/company/columbia-basin-racquet-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBRC Health & Wellness Clinic