The Frosty Pop Corps

What The Frosty Pop Corps does

The Frosty Pop Corps, operating as Frosty Pop Games Inc., is an independent video game studio founded in 2014 by Faisal Sethi in Vancouver, British Columbia. The company operates as a fully distributed and remote organization, self-funded and bootstrapped since inception with no disclosed institutional investment. Frosty Pop develops original, playful video games spanning multiple genres—word puzzles, idle simulations, FPS, horror, sports, and arcade titles—distributed across every major consumer gaming platform: Apple Arcade, Netflix Games, Nintendo Switch eShop, Steam, the iOS App Store, and Google Play. The portfolio comprises approximately 40 titles, including licensed games based on Jeopardy! and Wheel of Fortune, plus the recently launched TED Tumblewords co-developed with TED.

Frosty Pop monetizes through a dual model: premium one-time game sales on Steam, App Store, and Nintendo eShop, and freemium monetization (in-app purchases and advertising) on mobile titles. Distribution leverage comes from platform partnerships with Apple Arcade and Netflix Games, where titles reach subscription audiences without direct consumer marketing spend. The company has secured co-development arrangements with high-profile brands (TED) and licenses for established media IP (Jeopardy!, Wheel of Fortune), providing differentiation in a crowded indie mobile gaming market. App Store editorial has featured Frosty Pop titles over 350 times, and the studio's games have been covered by major outlets including LA Times, Washington Post, USA Today, IGN, and CNN.

Frosty Pop serves end-consumer gaming audiences across mobile, console, and PC, with a horizontal segmentation strategy that targets multiple player types rather than a single vertical. The studio's positioning emphasizes genre versatility and playful, original design rather than depth in one category. No proprietary technology stack, AI/ML capabilities, or enterprise tooling is disclosed; the core capability is creative game production and multi-platform publishing operations. The company is privately held, with Faisal Sethi as the only identified member of the management team.

Name

The Frosty Pop Corps

Legal name

Frosty Pop Games Inc.

Website

https://frostypop.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Frosty Pop Games Inc. is a Vancouver-based, self-funded independent video game studio developing 40+ original games across iOS, Android, Nintendo Switch, Steam, Apple Arcade, and Netflix Games, serving mobile, console, and PC gamers worldwide.

Ownership category

akta.pro rank

Product category

Indie Video Game Development

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Mobile game development
• Indie video games
• Puzzle game development
• Multi-platform game publishing
• Word puzzle games

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game Sales and Platform Licensing: Revenue generated through direct game sales on App Store, Steam, and Nintendo Switch, as well as licensing deals with Apple Arcade and Netflix Games platforms.
2. In-App Purchases and Advertising: Many games are free-to-play with in-game advertising and in-app purchase monetization, based on privacy policy mentioning ad engagement data collection and ad rewards.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Frosty Pop is an independent video game studio that designs, develops, and publishes original, playful games across multiple genres (puzzle, word, FPS, horror, sports, arcade, idle sim) and distributes them across iOS, Android, Nintendo Switch, Steam, Apple Arcade, and Netflix Games. The studio also co-develops branded titles with partners (TED) and holds licensing relationships with established IP such as Jeopardy! and Wheel of Fortune.

Product overview

Frosty Pop is an independent video game developer offering a diverse portfolio of original games across multiple platforms (Nintendo Switch, Steam, Netflix Games, Apple Arcade, and App Store). Their portfolio spans various genres including puzzle games (Flip & Spell, TED Tumblewords, Letters & Sodas), idle simulation games (The Completionist series), word games (Lyrical Letters, Sprnkls), action/FPS games (Don't Bug Me!, I Am Your Beast, Ninja Attack), horror games (Life Eater, Co-op Kaiju Horror Cooking), sports games (Big Time Sport, Slap Shots!, Kingpin Bowling, Bowling Ballers), party/arcade games (Pillow Champ, Deck 'Em!, The Contender), and licensed games (Jeopardy! Daily, Wheel of Fortune Daily, This is a True Story, Netflix Playground titles). The company also developed TED Tumblewords in collaboration with TED. Games are distributed across multiple digital storefronts and subscription gaming services.

Differentiator

Problem solved

Functional benefit

Products and services

• Flip & Spell Memory match word puzzle game for mobile (iOS) users in the App Store.
• Flip & Spell: Word Match Free-tier memory match word puzzle game for iOS users on the App Store.
• The Completionist: 1980-1989 Strategic 1980s-themed idle zine simulation game for iOS users.
• The Completionist: 1990-1999 Strategic 1990s-themed idle zine simulation game for iOS users.
• Don't Bug Me! First-person-shooter tower defense game available on the App Store.
• Co-op Kaiju Horror Cooking Absurd co-op horror game for PC players on Steam.
• Jeopardy! Daily Jeopardy!-style daily quiz game licensed for Apple Arcade subscribers and App Store users.
• TED Tumblewords Word puzzle mobile game co-developed with TED, blending Boggle-style letter play with Rubik's Cube-style row/column mechanics, free on iOS and Android.
• Big Time Sport Arcade button-tap sports game paying homage to Track & Field, available on the App Store.
• Wheel of Fortune Daily Daily Wheel of Fortune-style bonus puzzle game licensed for Apple Arcade subscribers and App Store users.
• The Get Out Kids Interactive fiction adventure novel game for iOS users on the App Store.
• El Paso, Elsewhere Narrative FPS game focused on slow-motion vampire-slaying combat, available on the App Store.
• Kings of the Castle Multiplayer party game with a princess-saves-prince fantasy theme, available on the App Store.
• I Am Your Beast Covert revenge-thriller FPS for PC players on Steam.
• Life Eater Horror-fantasy kidnapping simulator for PC players on Steam.
• Pillow Champ Street Fighter-style pillow fighting party game for PC players on Steam.
• Escape From the Red Planet Tower defense lite FPS set on Mars, available on Steam for PC players.
• Deck 'Em! Solitaire-style boxing game available on both Steam and the App Store.
• This is a True Story Interactive narrative game about a quest for water, available on Netflix Games and the App Store.
• Shooting Hoops Ball-blasting basketball arcade game available on Netflix Games and the App Store.
• Teeter Balance-based arcade game available on Netflix Games and the App Store.
• Krispee Street Feel-good hidden object game available on Netflix Games and the App Store.
• Bowling Ballers Arcade-style bowling game available on Netflix Games and the App Store.
• High Dive Soaring arcade game for iOS users on the App Store.
• Kitty Pops Cat-themed casual arcade game for iOS users on the App Store.
• Walls & Balls Mini-golf, pinball, and pong hybrid arcade game available on the App Store.
• BeanKind Tappy-place building simulation game available on the App Store.
• Invaders... From Space! Intergalactic geography-themed arcade action game available on the App Store.
• Ten Large Safe-cracking puzzle game available on the App Store.
• Slap Shots! One-touch arcade hockey game available on the App Store.
• Kingpin Bowling Endless arcade-style bowling game available on the App Store.
• Jelly Dance Beat-matching hip-hop rhythm game available on the App Store.
• Puff Flappy Bird meets Downwell-style vertical action game available on the App Store.
• The Contender Stretchy-arm arcade boxing game available on the App Store.
• rvlvr Meditative circular puzzle game available on the App Store.
• Ninja Attack Trippy arcade ninja FPS available on the App Store.
• Letters & Sodas Tile-sliding word game available on the App Store.
• Lyrical Letters Music-themed word puzzle game available on the App Store.
• Sprnkls Match-3 puzzle game with a twist available on the App Store.
• Space Warlord Baby Trading Simulator Comedic space-trading simulation game available on Steam for PC players.
• Red Fish Blue Fish Dr. Seuss-inspired mini-game included in the Netflix Playground collection for Netflix Games subscribers.
• Horton Dr. Seuss-inspired mini-game included in the Netflix Playground collection for Netflix Games subscribers.
• The Sneetches Dr. Seuss-inspired mini-game included in the Netflix Playground collection for Netflix Games subscribers.
• The Pinball Wizard Pinball dungeon-crawler game published across Nintendo Switch, Steam, and the App Store.

Quantifiable outcome

• Featured over 350+ times on the App Store

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• TEDcoreStrategic or Co-development Partner · 4 September 2025TED collaborated with Frosty Pop to co-develop TED Tumblewords, a word puzzle game that combines Boggle-style gameplay with Rubik's Cube mechanics. The game is described as 'Built with TED' and was released on September 4, 2025 for iOS and Android. This is a co-development partnership leveraging TED's educational brand and Frosty Pop's game development expertise.
• Apple ArcadecoreChannel Partner/ Reseller/ DistributorApple Arcade is a subscription gaming service where Frosty Pop publishes games including Jeopardy! Daily and Wheel of Fortune Daily. Frosty Pop games are featured on the platform, reaching Apple Arcade subscribers.
• Netflix GamescoreChannel Partner/ Reseller/ DistributorNetflix Games is a mobile gaming platform available to Netflix subscribers. Frosty Pop has published multiple titles on the platform including This is a True Story, Shooting Hoops, Teeter, Krispee Street, Bowling Ballers, and the Netflix Playground collection.
• NintendominorChannel Partner/ Reseller/ DistributorNintendo Switch platform where Frosty Pop publishes games including The Pinball Wizard. Games are available through the Nintendo eShop.
• SteamminorChannel Partner/ Reseller/ DistributorSteam PC gaming platform where Frosty Pop publishes titles including Co-op Kaiju Horror Cooking, I Am Your Beast, The Pinball Wizard, Pillow Champ, and Deck 'Em!

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supergiant Games: Small independent studio producing critically acclaimed, design-distinctive games (Hades, Bastion). Comparable in indie scale, design-led brand, and multi-platform release strategy.
• Annapurna Interactive: Indie-focused game publisher known for distinctive, critically acclaimed titles. Comparable in curating/distributing original indie games across PC and console ecosystems.
• Playdead: Danish independent studio (Limbo, Inside) producing design-distinctive, multi-platform indie games. Comparable in small-team scale and design-led, multi-platform indie approach.
• Finji: Independent game developer and publisher (Overland, Tunic) operating across PC, console, and mobile with a small team. Closely comparable to Frosty Pop in indie scale, genre versatility, and multi-platform footprint.
• Ustwo Games: Boutique game studio behind Monument Valley, producing polished, design-forward mobile and multi-platform indie titles. Comparable to Frosty Pop in team size, design-led ethos, and cross-platform indie strategy.
• Noodlecake Studios: Independent mobile and indie game developer/publisher based in Canada, publishing original and curated games across iOS, Android, and consoles. Directly comparable to Frosty Pop in scale, indie positioning, and multi-platform distribution.
• Devolver Digital: Indie game publisher/developer known for publishing distinctive PC and console titles. Comparable as a multi-platform indie game operator, though Devolver is significantly larger and public.

Broad incumbents

• Voodoo: Large mobile game publisher specializing in hyper-casual and casual games at scale. Comparable as a mobile F2P operator, though Voodoo operates at vastly larger scale and with different distribution economics.
• King (Activision Blizzard): Major mobile game publisher (Candy Crush) operating casual and puzzle games globally. Comparable as a mobile casual/puzzle game operator, though at incumbent scale with much larger marketing budget.
• Rovio Entertainment: Mobile game studio and publisher (Angry Birds) producing casual mobile titles. Comparable as a mobile-first casual game operator, though at much larger, public-company scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FrostyPopCorps
• Instagraminstagram.com/frostypopgames
• Facebookfacebook.com/frostypopcorps
• LinkedInlinkedin.com/company/frosty-pop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Frosty Pop Corps