Dibba Bay Oysters

What Dibba Bay Oysters does

Dibba Bay Oysters, legally East Coast Shellfish LLC, is a UAE-based aquaculture company founded in 2016 by Ramie Murray and headquartered in Dibba, Fujairah. It operates the first and only gourmet oyster farm in the Middle East, cultivating Pacific Cupped oysters on 9 hectares of marine concessions in the warm waters of Dibba Bay. The company's core technical differentiation is its proprietary warm-water cultivation methodology using longline lantern net systems, which delivers a 7-9 month growth cycle (versus 2-3 years for European competitors) and oysters with 20-30% higher meat content. A proprietary purification tank system is used to cleanse oysters before sale. Production is harvested twice weekly to support freshness, and the company holds Friend of the Sea, ISO 27001, and HACCP certifications.

The business operates through three primary revenue channels. First, direct-to-consumer sales via two company-owned farm shops (the flagship at Fishing Harbor 2 in Umm Suqeim, Dubai, and the farm shop in Dibba, Fujairah), complemented by an online ordering platform (store.dibbabay.com on Shopify) that offers same-day 90-100 minute delivery within Dubai and Talabat partnership fulfillment for Fujairah. Second, B2B supply to fine-dining restaurants, oyster bars, and luxury hotel groups including Four Seasons, Marriott, Jumeirah, Fairmont, and Pullman. Third, catering services featuring roaming shuckers, trolleys, and displays for events. Pricing is unit-based in AED with a Sunset Oyster Hour promotion (oysters from AED 8) and tiered delivery fees. Exports reach Russia, Oman, China, Maldives, and other GCC countries through international distributors. The company employs 109 staff from over 20 nationalities and has received explicit endorsement from the UAE Ministry of Food and Water Security for its contribution to national food security.

Name

Dibba Bay Oysters

Legal name

East Coast Shellfish LLC

Website

https://dibbabay.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Dibba Bay Oysters (East Coast Shellfish LLC) is the Middle East's first gourmet oyster farm, founded in 2016, cultivating Pacific Cupped oysters on 9 hectares in Dibba, Fujairah, and selling via farm shops, e-commerce, luxury hospitality, and exports.

Ownership category

akta.pro rank

Product category

Oyster Aquaculture

NAICS

Shellfish Farming (112512), Aquaculture (11251), Fish and Seafood Retailers (445250), Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB)

akta.pro secondary industry

Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK)

Keywords

• Oyster farming
• Aquaculture products
• Fresh seafood
• Gourmet oysters
• Sustainable aquaculture

Headquarters

HQ city

Fujairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Oyster Sales: Sale of fresh oysters directly to consumers through company-owned farm shops in Dubai and Fujairah, and through online ordering with delivery within Dubai (90-100 minutes). Products sold in four sizes (No. 1-4).
2. B2B Restaurant/Hotel Supply: Supply of fresh oysters to restaurants, hotels, and retailers across UAE including major brands like Four Seasons, Marriott, Jumeirah Group, and export to Russia, Oman, China, Maldives, and GCC countries.
3. Catering Services: Exclusive catering experience offering roaming shuckers, trolleys, and displays for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Dibba Bay Oysters farms, processes, and distributes fresh Pacific Cupped oysters (Crassostrea gigas) cultivated in Dibba, Fujairah, UAE. The company sells graded live oysters in multiple sizes to consumers via farm shops and online ordering, and supplies wholesale oysters to hotels, restaurants, catering companies, and international distributors.

Product overview

Dibba Bay Oysters is the first and only gourmet oyster farm in the Middle East, founded in 2016 by Ramie Murray. The company operates the Dibba Bay Farm Shop locations in Dubai and Fujairah as its primary retail outlets, complemented by catering services for events and online ordering with same-day delivery across Dubai. The core product is premium Pacific Cupped oysters available in four sizes (1-4), sold directly to consumers at farm shops and through online orders, and to restaurants and hotels through B2B channels. The company emphasizes its farm-to-table concept with oysters harvested twice weekly from its 9-hectare sea concession.

Differentiator

Problem solved

Functional benefit

Products and services

• Dibba Bay Oysters (Live Pacific Cupped Oysters) Fresh, live Pacific Cupped (Crassostrea gigas) oysters cultivated using longline lantern net systems in Dibba, Fujairah. Graded into sizes such as Petite, Medium, Large, and X-Large. Sold by the half dozen and dozen to consumers and wholesale to hospitality buyers.
• Dubai Farm Shop Retail and dine-in farm shop in Dubai where customers can purchase fresh Dibba Bay oysters directly and consume them on-site as part of an oyster-tasting experience.
• Fujairah Farm Shop Retail and dine-in farm shop in Dibba, Fujairah, located near the oyster farm, providing direct retail sales of fresh oysters and on-site dining experiences.
• Online Ordering & UAE Home Delivery E-commerce ordering of graded live oysters via the Dibba Bay online store, with home delivery across UAE emirates and free delivery on orders above AED 495. Also distributed via the Talabat on-demand delivery platform.
• B2B Wholesale Supply to Hotels and Restaurants Bulk supply of fresh, graded Dibba Bay oysters to UAE hospitality buyers (hotels, restaurants, caterers) on a recurring wholesale basis.
• Catering & Events Service Catering and events offering that supplies fresh oysters for private events, banquets, and hospitality functions.
• International Distribution / Export Export supply of Dibba Bay oysters to international distributors serving overseas markets.

Quantifiable outcome

• Oysters have 20-30% higher meat content than other oysters in the market
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• TalabatcoreChannel Partner/ Reseller/ DistributorDelivery partnership with Talabat for online ordering and delivery from the Fujairah farm shop location.
• ShopifycoreTechnology or IntegrationShopify powers the online store for Dibba Bay Oysters, enabling e-commerce functionality.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clearwater Seafoods: Large North American shellfish and seafood company supplying premium restaurants and retailers globally; comparable product category (shellfish) and B2B premium hospitality channel, but with vastly broader portfolio and scale.
• Taylor Shellfish Farms: One of the largest shellfish producers in the US with farm shops, restaurant distribution, and a broader portfolio of clams, mussels, and oysters; comparable vertically integrated shellfish aquaculture and DTC operations but at materially larger scale.

Direct peers

• Chelsea Farms: Pacific Northwest oyster farm combining wholesale supply to restaurants with retail and DTC channels, a multi-generational specialty aquaculture operator that mirrors Dibba Bay's vertically integrated, hospitality-led model.
• Penn Cove Shellfish: Washington-state oyster and mussel farm with B2B supply to fine-dining chefs and direct consumer channels; shares Dibba Bay's focus on premium Pacific species sold into the top tier of the restaurant industry.
• Tomales Bay Oyster Company: California-based shellfish producer selling directly from the farm and through wholesale channels, with a comparable small-scale, premium, single-origin identity built around terroir-driven oyster cultivation.
• Hama Hama Oysters: Pacific Northwest oyster farm operating its own farm store, online ordering, and B2B supply to chefs; structurally mirrors Dibba Bay's combination of farm-gate retail, DTC shipping, and restaurant partnerships in a single-region aquaculture footprint.
• Hog Island Oyster Co. Premier US West Coast shellfish farm with a flagship farm-to-table retail outlet, wholesale to top restaurants, and DTC e-commerce. Highly comparable vertically-integrated oyster farming model with farm shop + B2B + shipping, analogous to Dibba Bay's Dubai/Fujairah farm shops and hotel channel.
• Wright Brothers: UK shellfish specialist operating oyster bars, farm supply, and B2B distribution to British restaurants; highly comparable retail-plus-wholesale shellfish model with strong chef-driven brand identity.

Emerging players

• Rockabill Shellfish: Irish premium oyster farm with DTC online sales and B2B supply to restaurants; comparable niche single-origin oyster producer selling into top hospitality accounts, though operating in traditional cold-water conditions.

Regional players

• The Fish Counter (UAE seafood retailer): UAE-based premium seafood retailer and distributor servicing hotels and consumers; overlapping regional customer base with Dibba Bay but focused on multi-species seafood rather than oyster farming, useful as a regional channel benchmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dibbabayoysters

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dibba Bay Oysters