HJ Media Groep

What HJ Media Groep does

HJ Media Groep B.V. is a privately held Dutch communication agency headquartered in Ridderkerk, Netherlands, founded in 2008/2009. The company provides integrated marketing and communication services to more than 100 clients across diverse verticals including automotive (Amega Groep, ~450 employees), religious publishing (Gereformeerde Bijbelstichting), education (Ds. Abraham Hellenbroekschool), fashion retail (Nederlof Mode), energy cooperatives (De Groene Stroom), and environmental services (Dit is Bas). The agency operates with approximately 20 staff — roughly half in a development team — and uses a direct, relationship-led B2B sales motion targeting Dutch SMBs and mid-market organizations.

The company delivers a full-service offering spanning strategy, branding, design, web development (websites, webshops, web applications), SEO/SEA, social media management, print production, signage, and interactive presentations. Its distinguishing technical asset is the "Data Communication Center," a proprietary database system that analyzes and enriches client customer data to automate personalized, profiled communications across online and offline channels. The underlying technology stack is conventional (HTML, CSS, JS, PHP, Python, MySQL, WordPress, WooCommerce, Plesk) and the company is Plesk Academy certified. A structural advantage is the sister organization Pretore B.V. in Dordrecht, which provides captive print production capacity — including specialized limited-edition Bible printing — enabling short lead times and tight design-to-print integration.

The business model is professional services revenue, project-based and quote-driven, with no publicly disclosed pricing, no recurring SaaS contracts, and no external funding. The company is family-owned (multiple van der Rhee family members lead Strategy, Data, and Finance), and is pursuing ISO9001 certification while holding "Erkend leerbedrijf" (SBB-recognized training company) status. Revenue is not disclosed; based on headcount and Dutch SMB-agency benchmarks, annual revenue is most likely in the $1M–$5M range, though confidence is low.

Name

HJ Media Groep

Legal name

HJ Media Groep B.V.

Website

https://hjmediagroep.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

HJ Media Groep is a privately held Dutch communication agency in Ridderkerk serving 100+ SMB and mid-market clients with integrated marketing services, including strategy, web development, design, print, and data-driven cross-media campaigns powered by its proprietary Data Communication Center.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Data-driven marketing
• Cross-media communication
• Web development
• Branding and design
• Print and signage

Headquarters

HQ city

Ridderkerk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Marketing & Communication Services: Full-service marketing agency providing strategic marketing, branding, content creation, web development, design, print, and signing services. Revenue generated through project-based work and ongoing client relationships.
2. Web Development & Digital Solutions: Development of technical websites, shops, and business systems. Also developing own products and webshops for consumer and business markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HJ Media Groep is a Dutch communication agency providing data-driven marketing services that combine creative production (branding, design, photography, video, content) with technical web development (websites, webshops, web applications) and offline production (print, signage, outdoor advertising). The agency uses its proprietary Data Communication Center to analyze customer data and deliver personalized, cross-media campaigns to over 100 clients in the Netherlands.

Product overview

HJ Media Groep is a Dutch communication agency in Ridderkerk that combines creativity with data-driven strategies to deliver both online and offline marketing solutions. The company operates a unified platform-plus-services model, offering custom-built Websites & Webshops alongside specialized applications like the Webshop & Bijbelapplicatie and BMUonline Platform. Their core Data Communication Center enables personalized, cross-media campaigns, while service offerings include Branding & Content, SEO/SEA, Print & Drukwerk, Signing & Buitenreclame, Interactieve Presentaties, and Social Media Management. They serve over 100 clients with an in-house team of UI/UX designers, developers, photographers, and marketing specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & Webshops Custom-built websites, webshops, and web applications developed by HJ Media Groep's in-house development team using modern web technologies, tailored for clients across wholesale, retail, and service sectors.
• Data Communication Center A proprietary database-driven communication system that analyzes and enriches customer data files to connect the right communication expressions with target audiences, enabling automated, personalized, and result-oriented marketing communications across channels.
• Branding & Content Services Strategy & marketing, design & branding, copywriting & PR, and photography & video services for campaign creation with impact, providing end-to-end creative production for clients.
• SEO/SEA Services Search engine optimization (SEO) and search engine advertising (SEA) services to improve clients' online visibility and manage Google Ads campaigns.
• Print & Drukwerk Professional inkjet printing services for house styles, promotional materials, magazines, and books, with personalized and profiled output delivered through HJ Media Groep and sister organization Pretore.
• Signing & Buitenreclame Signage and outdoor advertising services including facade signage, interior signage, and vehicle lettering using durable materials, helping clients achieve physical brand presence.
• Interactieve Presentaties Professional business presentations and interactive animations that bridge offline and online experiences for clients.
• Social Media Management Content creation and management services for social media visibility, including regular content updates and posts to maintain client brand presence on platforms like Instagram and LinkedIn.

Quantifiable outcome

• Higher returns than non-profiled communication expressions through data-driven marketing
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pretore B.V.coreStrategic or Co-development PartnerSister organization that handles all print work for HJ Media Groep. Close collaboration from design to realization results in short delivery times and minimal communication issues. Pretore specializes in printing Bibles and books in limited editions.
• ICTWaarborgminorOthersICT branch association and community in the Netherlands. HJ Media Groep is affiliated as a member, providing industry recognition and networking opportunities.
• SBB (Stichting Samenwerking Beroepsonderwijs Bedrijfsleven)minorOthersHJ Media Groep holds the 'Erkend leerbedrijf' (recognized learning company) title, providing practical training to students in collaboration with educational institutions.
• ISO9001minorOthersHJ Media Groep is pursuing ISO9001 certification to ensure the best quality for customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Springbok: Dutch full-service marketing agency offering strategy, creative, content, and digital services. Comparable to HJ Media Groep in serving Dutch SMB and mid-market clients with integrated marketing solutions.
• Tam Tam: Dutch full-service marketing and communication agency serving B2B clients with integrated online and offline capabilities. Highly comparable to HJ Media Groep in scale, full-service model, and Dutch regional focus.
• Total Design: Dutch design and branding agency with capabilities spanning identity, print, and digital. Comparable to HJ Media Groep's design, branding, and cross-media production capabilities, particularly the print and brand work.
• Woedend!: Dutch creative and marketing agency offering branding, content, and digital services for B2B and B2C clients. Comparable to HJ Media Groep in integrated Dutch mid-market marketing delivery.
• Studio Dumbar: Dutch design studio specializing in branding, identity, and visual communication. Comparable to HJ Media Groep's design and branding services, though more focused on the creative/branding layer.
• Ace Agency: Dutch marketing and communication agency offering branding, content, and digital services to mid-market clients. Overlaps with HJ Media Groep in integrated marketing delivery for Dutch SMBs.
• N=5: Amsterdam-based Dutch creative and digital agency with end-to-end marketing services. Comparable to HJ Media Groep in providing strategy, design, development, and content under one roof for Dutch clients.

Broad incumbents

• Isobar: Global digital agency network (Dentsu) with significant Dutch operations offering digital experience, marketing, and commerce services. Overlaps with HJ Media Groep's digital marketing and web capabilities as a larger incumbent.
• Mirabeau: Dutch digital agency (part of Cognizant) providing digital strategy, marketing, and technology services. Comparable to HJ Media Groep's data-driven marketing and web development offerings but at enterprise scale.
• Dept: Large Dutch-headquartered digital agency offering marketing, technology, and creative services globally. Overlaps with HJ Media Groep's digital marketing and web development capabilities but operates at significantly greater scale with international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hjmediagroep
• Instagraminstagram.com/hjmediagroep
• Xx.com/hjmediagroep
• Facebookfacebook.com/HJ-Media-Groep-488160894621153

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HJ Media Groep