Sun Gold

What Sun Gold does

Sun Gold (SG Manufacturing Corp.) is a privately held, Boise, Idaho-based manufacturer of a single super-concentrated, non-toxic, biodegradable all-purpose cleaning product, operating since 1978 (with research roots to 1976). The company's core product is a water-based enzymatic concentrate that lifts grease and stains without abrasives, ammonia, or caustic agents, available in paste and liquid formats and sold in 3.5-gallon buckets, pints (cases of 24), multi-case packs, and liquid concentrate. The formula holds NSF A-1 certification from the National Sanitation Foundation and USDA certification, making it one of very few cleaners approved for use in and around food preparation areas; additional certifications include BBB A+ accreditation and Made-in-USA designation.

The product is positioned as an industrial-grade all-purpose cleaner that can be diluted to produce anywhere from 1 to 672 gallons of usable solution per pint, depending on application, with claimed cost savings of 3-4x and storage savings of roughly 20x versus competitors. The company operates primarily a direct-to-consumer go-to-market via its e-commerce website and phone orders, with free shipping and 24-hour order processing, while also welcoming distributor inquiries. Named customers span major restaurant chains (Culvers, Texas Roadhouse, Chili's, Applebee's, Freddy's, Dairy Queen, A&W,Boise Fry Company, Goodwood BBQ), hospitality brands (Holiday Inn, Best Western Plus, Shilo Inn, Comfort Inn), nonprofits (Salvation Army), and individual consumers across multiple verticals including commercial kitchens, hospitality, automotive, schools, and agriculture.

Sun Gold is a small, founder or family-owned company with 11-50 employees, no disclosed institutional investors, no funding rounds, and no M&A activity. There are no patents, no disclosed R&D pipeline, no senior leadership information, and no digital marketing presence beyond the company website. The business model is unit pricing on a one-time purchase basis with no subscription or recurring revenue disclosed, and the product roadmap is limited to the existing cleaner line and its liquid variant.

Name

Sun Gold

Legal name

SG Manufacturing Corp.

Website

https://sungold.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Gold (SG Manufacturing Corp.) is a privately held Boise, Idaho manufacturer founded in 1978 that produces a single super-concentrated, NSF A-1 certified, non-toxic biodegradable all-purpose cleaner, sold primarily direct-to-consumer online and to commercial kitchen, hospitality, automotive, and residential customers across the United States.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Products

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Specialty Stain Removers & Spot Treatments (Non-laundry) (CRAJAKAJ)

akta.pro secondary industry

Spot Stain Treatment (Food, Beverage, Grease, Ink) (HSAJAKAA)

Keywords

• Industrial cleaning products
• Biodegradable all-purpose cleaner
• Concentrated cleaning solutions
• Commercial kitchen supplies
• Food-safe cleaning agents

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Cleaning Product Sales: Sun Gold generates revenue through direct sales of their concentrated cleaning products. They sell various packaging options including 3.5 gallon buckets, pints (cases of 24), and liquid concentrate. Products are sold directly to consumers and businesses via their website and phone orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sun Gold manufactures and sells a super-concentrated, non-toxic, biodegradable all-purpose cleaner available in paste and liquid forms. The enzyme-based formula lifts stains, is NSF A-1 rated for use in and around food preparation areas, and is offered in 3.5-gallon buckets, cases of 24 pints, multi-case packs, and liquid concentrate.

Product overview

Sun Gold offers a single core product line — the Sun Gold All Purpose Cleaner — available in both concentrated paste and liquid forms. The product is designed as an industrial-grade, all-purpose cleaning solution that can be diluted for light, medium, or heavy-duty applications. Key product variants include 3.5 Gallon buckets, individual pints (24 per case), and full cases (96 pints), as well as a liquid concentrate option. The product is positioned as an alternative to multiple specialized cleaning products, combining degreaser, glass cleaner, and general-purpose cleaner capabilities in one formulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun Gold All Purpose Cleaner A super-concentrated, non-toxic, biodegradable, enzyme-based all-purpose cleaner available in paste and liquid forms. NSF A-1 rated for food-preparation areas. Sold in 3.5-gallon buckets, cases of 24 pints, 4-case packs of 96 pints, and liquid concentrate configurations. Used by restaurants, hotels, automotive detailers, schools, dairy/farm operations, and residential customers.

Quantifiable outcome

• 1 pint makes 1-24 gallons depending on dilution ratio
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Diversey Holdings: Diversey sells specialty cleaning, sanitization, and hygiene products to foodservice, hospitality, and institutional customers. It is a broad incumbent competitor in the same verticals Sun Gold serves, particularly restaurants and lodging.
• SC Johnson Professional: SC Johnson Professional supplies cleaning and hygiene solutions to commercial and institutional customers, including foodservice and lodging. Comparable as a broad-incumbent alternative to Sun Gold in commercial cleaning chemistry.
• Ecolab: Ecolab is the dominant institutional cleaning and sanitation chemical supplier to foodservice, hospitality, and healthcare. It is comparable to Sun Gold as the benchmark incumbent Sun Gold competes against in commercial kitchens and lodging, though Ecolab's portfolio is vastly broader and sold via dedicated distributors.
• Clorox Company: Clorox manufactures a broad portfolio of household and institutional cleaners and disinfectants including concentrated degreasers. It is comparable as a large incumbent with overlapping product categories, though its distribution is far broader and includes big-box retail.

Direct peers

• Seventh Generation: Seventh Generation sells plant-based, non-toxic household and commercial cleaning concentrates targeting eco-conscious buyers. It overlaps with Sun Gold on the biodegradable, non-toxic claim and horizontal all-purpose positioning, though it leans more consumer/DTC than foodservice.
• ECOS (Earth Friendly Products): ECOS produces plant-based, non-toxic, biodegradable cleaning products for household and institutional use. Comparable to Sun Gold on green-chemistry positioning and dilution/concentrate format, with similar cross-vertical reach.
• Simple Green: Simple Green manufactures non-toxic, biodegradable concentrated all-purpose cleaners for industrial, commercial, and consumer use. It is the closest direct peer to Sun Gold in positioning, chemistry family, and multi-vertical application set.

Emerging players

• Branch Basics: Branch Basics sells a concentrated, non-toxic, multi-surface cleaning system targeting health-conscious households. Comparable to Sun Gold as a smaller concentrated all-purpose cleaner brand emphasizing non-toxicity, though Branch Basics is consumer-DTC focused rather than foodservice.
• Better Life: Better Life produces non-toxic, biodegradable cleaning products for household use. It is comparable to Sun Gold on the safe, plant-based cleaner positioning, though currently focused on the consumer channel rather than commercial foodservice.
• Puracy: Puracy makes plant-based, non-toxic household cleaners and laundry products. It overlaps with Sun Gold on the green-chemistry and concentrate-positioning claims, primarily in the consumer/DTC channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sungoldcleaner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Gold