Exprimo Communication

What Exprimo Communication does

Exprimo Communication (legally Exprimo S.r.l.) is a privately held Italian creative and communication agency founded in 1989 and headquartered in Sassuolo, Modena. The agency delivers integrated brand communication services — brand positioning, brand and product identity, content and storytelling, web design and SEO/SEM, video production, 3D rendering and CGI, social media marketing, and event concept and design — to B2B clients primarily in the ceramics, bathroom fixtures, industrial equipment, infrastructure, real estate, and healthcare sectors. Its core client base is concentrated in Italy's Sassuolo ceramic district, with extension into the USA (Landmark Ceramics), Egypt (Cleopatra Group), and the UAE.

The agency's technology stack centers on creative production rather than software products. In-house capabilities span 3D rendering and CGI animation, motion graphics, SEO-oriented web development, corporate and product video production, and integrated multi-channel campaign orchestration. Affiliated sister company ExprimoStile provides dedicated photorealistic 3D rendering and interior design services. Exprimo maintains recognized partnerships with UNA (Aziende della Comunicazione Unite), UNA Plus, Art Directors Club Italiano, More Agencies, and event production partner TRILOGIA Eventi.

Exprimo operates a sales-led, relationship-driven B2B professional services model. Revenue is generated through project-based engagements with long-tenured enterprise clients (Atlas Concorde, 10+ years; Pramac, Bongio, Confindustria Ceramica, Mirage, A4 Holding, Novellini, Refin) supplemented by a smaller portfolio of SMB clients. Pricing is custom and non-public, and the firm competes primarily on domain specialization in the Italian ceramic industry, integrated multi-channel execution, and an established portfolio of award-winning work (MediaStars 2021, Media Key Venice Award 2024, L'Italia che Comunica 2018 and 2021).

Name

Exprimo Communication

Legal name

Exprimo S.r.l.

Website

https://exprimo.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Exprimo Communication is a Sassuolo-based Italian creative agency offering integrated brand communication — branding, video, web, 3D/CGI, events, and digital marketing — primarily to enterprise clients in ceramics, bathroom fixtures, industrial, and manufacturing sectors.

Ownership category

akta.pro rank

Product category

Advertising and Branding Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Technology & B2B PR (BPAFADAI)

Keywords

• Branding services
• Advertising agency
• Creative communication
• Video production
• Trade fair design

Headquarters

HQ city

Sassuolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Branding and Identity: Brand strategy, logo design, visual identity systems, and brand storytelling services for B2B clients. Projects typically include naming, brand guidelines, and corporate identity materials.
2. Digital Marketing Services: Web design, SEO/SEM, social media marketing, and digital advertising campaign management. Ongoing retainer arrangements for digital presence maintenance.
3. Video and Multimedia Production: Corporate video, product launch videos, brand videos, and motion graphics production. One-time project-based revenue with potential for ongoing video content creation.
4. Event and Trade Fair Communication: Trade fair stand design, event concept and design, exhibition communication materials, and event marketing support.
5. Catalog and Print Materials: Design and production of product catalogs, brochures, corporate publications, and printed marketing materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Exprimo Communication is a B2B creative communication and branding agency that designs and delivers integrated brand communication for industrial clients. Its work spans brand strategy and identity, website design, video and multimedia production (including CGI and 3D rendering), trade fair and event design, social media marketing, SEO/SEM, and catalogs/print collateral.

Product overview

Exprimo Comunicazione is a full-service communication and branding agency based in Sassuolo, Modena, Italy. The company operates as a creative agency rather than a software product company, offering integrated communication services including brand positioning, content and creativity, and online/offline brand experience. Their core service portfolio encompasses website design and development, video production (corporate and product videos with CGI and 3D rendering), event concept and design, social media marketing, storytelling, graphic design, brand identity development, catalogs and brochures, and SEO/SEM services. The agency specializes in serving clients in the ceramics, design, automotive, and manufacturing sectors, with notable work for Atlas Concorde, Pramac, A4 Holding, and various other Italian and international brands.

Differentiator

Problem solved

Functional benefit

Brands

• ExprimoStile: 3D rendering and interior design division of Exprimo, specialized in photorealistic 3D renders and interior design services for architecture and design projects.

Products and services

• Brand Positioning Services Strategic brand positioning services to define and establish market positioning for clients across ceramics, automotive, design, and manufacturing industries.
• Content & Creativity Services Creative content development including copywriting, storytelling, and visual content creation for integrated brand communication campaigns.
• Online & Offline Brand Experience Integrated communication services spanning digital marketing, website design, SEO/SEM, social media marketing, video production, and event concept & design delivered to B2B clients.
• Website Design & Development Website design, UI/UX development, and web copywriting services for corporate and e-commerce websites, including SEO-oriented design.
• Video Production Corporate video, product video, and promotional video production including CGI, 3D rendering, and motion graphics for B2B clients.
• Event Concept & Design Event concept, design, and execution including trade fair stands, corporate events, dealership openings, and experiential marketing activations.
• Social Media Marketing Social media strategy, content creation, and marketing campaigns across platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Storytelling Services Brand storytelling and narrative development for multi-channel communication campaigns.
• Graphic Design & Brand Identity Visual identity design, logo design, catalogs & brochures, and graphic design for brand and product communication.
• Catalogs & Brochures Design and production of product catalogs, corporate brochures, and sales materials.
• Brand & Product Identity Comprehensive brand identity and product identity services for new and existing brands, including naming and brand book development.
• Corporate Video

Quantifiable outcome

• 10+ years of ongoing partnership with Atlas Concorde for Marvel collection communication
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Exprimo StilecoreOthersSister company/division specializing in 3D rendering and interior design services. Collaborative partner for projects requiring advanced 3D visualization and interior design expertise. Website: exprimostile.it
• UNA (Aziende della Comunicazione Unite)minorGTM or Marketing PartnerItalian communication companies association. Partnership provides industry networking, professional development, and recognition through UNA awards programs.
• UNA PlusminorGTM or Marketing PartnerPremium tier of UNA association offering additional benefits and recognition for member agencies.
• Art Directors Club Italiano (ADCI)minorGTM or Marketing PartnerItalian art directors professional association for creative excellence recognition and industry community.
• More AgenciesminorGTM or Marketing PartnerNetwork of independent communication agencies for collaboration and mutual referrals.
• TRILOGIA EventiminorChannel Partner/ Reseller/ DistributorEvent production partner for event concept and execution. Specialized in event organization and production services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DLV BBDO: Italian full-service creative agency with strong B2B and industrial client portfolio. Closely comparable to Exprimo in terms of integrated brand communications, video production, and event activation capabilities serving Italian enterprise clients.
• MetaDesign: International brand design consultancy with strong European footprint and industrial/B2B heritage. Comparable to Exprimo in brand identity, naming, and visual systems work, though typically operating at a larger scale and on bigger multinational mandates.
• Landor & Fitch: Global branding and design consultancy with strong industrial and B2B heritage. Comparable to Exprimo in the brand identity, naming, and visual systems offerings, though operating at materially larger scale and broader geographic footprint.
• DLV Creative Group (Italy): Italian creative agency specializing in trade marketing, events, and integrated B2B communication. Comparable to Exprimo in its focus on trade-fair activation, experiential design, and industrial client base across Italian manufacturing sectors.
• BCube: Milan-based independent creative agency offering integrated brand, digital, content, and event services. Comparable to Exprimo in its full-service B2B positioning, mid-size boutique scale, and emphasis on brand storytelling for industrial and design clients.

Broad incumbents

• Grey Italy: Italian arm of Grey Global providing advertising, digital, and brand experience services. Comparable to Exprimo in offering integrated communication, though positioning as a broad incumbent network rather than a boutique specialist.
• Serviceplan Group: Largest independent German-owned creative agency network offering integrated brand communication across advertising, digital, content, and events. Comparable to Exprimo in full-service B2B capabilities but operates as a broader incumbent with significantly larger scale.
• DDB Italy: Italian operations of DDB Worldwide offering creative, digital, and integrated brand campaigns. Comparable to Exprimo in multi-channel campaign work and trade-fair activation, but competing as part of a global holding-company network.
• MullenLowe Italy: Global creative network's Italian operations offering advertising, brand strategy, and content production. Comparable to Exprimo in integrated campaign execution but serves a broader client mix at a larger scale through network infrastructure.

Emerging players

• Caffeina Creative Agency: Italian independent creative agency offering branding, content, digital, and social media services to mid-market enterprise clients. Comparable to Exprimo in full-service integrated capabilities, though positioned slightly down-market in client scale and brand sophistication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exprimo Communication