Dramamine

What Dramamine does

Dramamine is an over-the-counter consumer healthcare brand specializing in motion sickness and nausea relief products, owned and operated by Prestige Consumer Healthcare Inc. (NYSE: PBH), a publicly traded company headquartered in Tarrytown, New York, with a Consumer Affairs office in Lynchburg, Virginia. The brand markets two principal product lines: (1) medicated OTC motion sickness treatments using the active pharmaceutical ingredients dimenhydrinate (Original Formula, Chewable, For Kids) and meclizine HCl (Less Drowsy, Less Drowsy Chewable, Less Drowsy Powder, Long Lasting), with onset times of 30–60 minutes and durations of 4–6 hours or up to 24 hours depending on formulation; and (2) the Advanced Herbals sub-brand of non-medicated dietary supplements built on clinically tested ginger root extract (Zingiber officinale), including capsules, soft chews, kids gummies, and a combined nausea + stress support lozenge with ashwagandha. The product portfolio is designed to address multiple nausea occasions beyond travel — including morning sickness during pregnancy, stress-related digestive discomfort, upset stomach, and nausea induced by GLP-1 weight-loss medications such as Ozempic and Wegovy.

Dramamine generates revenue through one-time OTC product sales distributed via major retail chains, pharmacies, grocery stores, mass merchandisers, and online channels across the US, Canada, Australia, and additional international markets. The brand's marketing strategy is content-driven and education-focused: an active blog covers motion sickness prevention, natural remedies, and GLP-1 side effects; a Healthcare Professionals page provides clinical data and white papers; email, paid digital advertising, and social media (Facebook/Meta, YouTube) support awareness and conversion. The company website functions as an informational hub and conversion channel with symptom-checker and where-to-buy functionality.

Dramamine holds the #1 Pharmacist-Recommended Brand designation for motion sickness remedies in 2025 (Pharmacy Times and U.S. News & World Report), which underpins its category leadership. Target customer segments span motion sickness sufferers (primary), parents of children ages 2–12, pregnant women experiencing morning sickness, GLP-1 medication users, and general nausea sufferers. The brand's growth posture is defined by deliberate adjacency expansion — moving from acute travel use cases into recurring nausea occasions and from medicated OTC drugs into the herbal supplement space — while leveraging Prestige Consumer Healthcare's established manufacturing and retail distribution infrastructure.

Name

Dramamine

Legal name

Prestige Consumer Healthcare Inc.

Website

https://dramamine.com

Company type

Public

Operating status

Operating

Short description

Dramamine is a consumer healthcare brand (owned by Prestige Consumer Healthcare Inc.) that sells over-the-counter motion sickness medications and ginger-based herbal supplements to consumers in the US, Canada, Australia, and additional international markets via retail, pharmacy, and online channels.

Ownership category

akta.pro rank

Product category

OTC Motion Sickness & Nausea Relief

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Nonchocolate Confectionery Manufacturing (31134)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Sleep, Stress & Mood Support (HLAIADAG)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Pediatric OTC Medicines (HLAIADAL)

Keywords

• Motion sickness medication
• Nausea relief products
• OTC pharmaceutical brand
• Consumer healthcare brand
• Dietary supplements

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. OTC Pharmaceutical Product Sales: Dramamine generates revenue through sales of over-the-counter motion sickness and nausea relief products. Products are sold through retail channels (pharmacies, mass retailers, grocery stores) and direct-to-consumer via the company website. Revenue is one-time transaction based with no subscription component. Multiple product lines at various price points from entry-level to premium (Advanced Herbals supplements).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dramamine manufactures and markets over-the-counter motion sickness medications and nausea relief dietary supplements. The product portfolio spans two main lines: (1) OTC medications using dimenhydrinate (Original Formula, Chewable, For Kids) for 4-6 hour relief and meclizine HCl (Less Drowsy, Less Drowsy Chewable, Less Drowsy Powder, Long Lasting) for up to 24-hour protection; and (2) Advanced Herbals, a sub-brand of non-medicated ginger-based dietary supplements for everyday nausea relief including morning sickness, upset stomach, and GLP-1 medication side effects.

Product overview

Dramamine is a consumer healthcare brand offering over-the-counter motion sickness medications and dietary supplements. The product portfolio consists of two main lines: (1) Dramamine® prescription-free OTC medications featuring dimenhydrinate (Original Formula, Chewable, For Kids) for fast-acting 4-6 hour relief, and meclizine (Less Drowsy, Less Drowsy Chewable, Less Drowsy Powder, Long Lasting) for up to 24-hour protection; and (2) Advanced Herbals® sub-brand of non-medicated dietary supplements containing clinically tested ginger extract for nausea relief from motion sickness, morning sickness, upset stomach, stress, and GLP-1 medication side effects. The brand is the #1 Doctor and Pharmacist-Recommended Brand for motion sickness as recognized by Pharmacy Times and U.S. News & World Report for 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Herbals®: Dietary supplements providing non-medicated nausea relief made with clinically tested dose of ginger extract, available in chew, capsule and lozenge formats.

Products and services

• Dramamine Original Formula Flagship motion sickness medication containing dimenhydrinate 50mg. Provides fast-acting relief from nausea, dizziness, vomiting, and queasiness for 4-6 hours. Marketed as the #1 Doctor and Pharmacist-Recommended Brand.
• Dramamine Chewable Chewable tablet form of the Original Formula with dimenhydrinate 50mg. Provides on-the-go convenience without water for motion sickness relief lasting 4-6 hours.
• Dramamine Less Drowsy Motion sickness relief with meclizine HCl 25mg featuring less drowsiness. Provides up to 24 hours of protection with a single dose. Available in 8-count travel vial.
• Dramamine Less Drowsy Chewable Chewable version of the Less Drowsy formula with meclizine HCl 25mg in Raspberry Cream flavor. Offers up to 24 hours of motion sickness protection in a convenient chewable format.
• Dramamine Less Drowsy Powder Pre-measured powder stick packs containing meclizine hydrochloride 50mg in Orange flavor. No water needed; provides up to 24 hours of relief in a portable format.
• Dramamine Long Lasting Long-lasting motion sickness formula with meclizine HCl 25mg providing up to 24 hours of prevention and relief from nausea, dizziness, and vomiting.
• Dramamine For Kids The only medicated motion sickness relief product formulated specifically for children ages 2-12. Contains dimenhydrinate 25mg in a fun, chewable grape flavor with safe, precise dosing.
• Advanced Herbals Non-Drowsy The first truly non-drowsy offering from Advanced Herbals containing clinically tested ginger root (Zingiber officinale) 500mg. Provides non-medicated nausea relief safe for everyday use. Available in 18-count bottle.
• Advanced Herbals Ginger Chews Non-medicated ginger chews with clinically tested dose in a convenient soft chew with lemon-honey-ginger flavor. Helps relieve nausea from upset stomach, morning sickness, motion sickness, and occasional heartburn. Also helps relieve nausea from GLP-1 medications.
• Advanced Herbals Kids Gummies Non-medicated ginger extract gummies formulated for children ages 6+. Gluten-free and dairy-free in a kid-approved strawberry and ginger flavor for frequent use.
• Advanced Herbals Nausea + Stress Support Lozenges combining ginger extract (31.25mg) for nausea relief with ashwagandha extract (25mg) for stress support. Tropical fruit and ginger flavored dietary supplement for dual relief.

Quantifiable outcome

• Dramamine Less Drowsy provides up to 24 hours of relief per dose
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nauzene: Nauzene (Alva-Amco Pharmacal) is an OTC nausea relief product line targeting upset stomach and motion sickness. It competes with Dramamine on pharmacy and mass-retail shelves with similar chewable/dissolvable formats and a multi-symptom nausea positioning.
• Emetrol: Emetrol (WellSpring Pharmaceutical) is an OTC liquid antiemetic for nausea and upset stomach. It overlaps with Dramamine's general nausea use cases (non-motion sickness) and is positioned in similar drugstore and grocery channels.
• Sea-Band: Sea-Band manufactures acupressure wristbands marketed for motion sickness, morning sickness, and chemotherapy-induced nausea. It is a direct competitor in the anti-nausea category with a non-medicated mechanism, appealing to consumers seeking drug-free alternatives to Dramamine.
• Reliefband: Reliefband produces wearable neuromodulation devices that relieve nausea from motion sickness, morning sickness, and chemotherapy. It competes directly with Dramamine for the same end-use occasions via a differentiated, drug-free technology approach.

Regional players

• Stugeron (Cinnarizine): Stugeron (Janssen / Johnson & Johnson) is a cinnarizine-based motion sickness remedy widely used outside the United States. It is a regional/international competitor to Dramamine for travelers in Europe, Asia, and Latin America.
• Gravol: Gravol (Church & Dwight, Canada) is the leading Canadian dimenhydrinate-based motion sickness brand. It directly competes with Dramamine in the Canadian market with similar formulations and pharmacist-recommended positioning.

Broad incumbents

• Tums: Tums (Haleon) is a leading OTC antacid brand addressing heartburn and acid-related upset stomach. It is a broader-incumbent GI player that occasionally competes with Dramamine for upset-stomach occasions, though its core mechanism differs.
• Pepto-Bismol: Pepto-Bismol (Procter & Gamble) is a mass-market OTC GI remedy covering nausea, upset stomach, and heartburn. While broader in indication than Dramamine, it competes for the same nausea occasion with strong brand equity and dominant retail distribution.
• Imodium: Imodium (Johnson & Johnson / Kenvue) is a mass-market OTC GI remedy focused on diarrhea. It is a broad-incumbent player in the digestive-health aisle where Dramamine is also merchandised, sharing retail shelf and consumer mindshare.

Emerging players

• Psi Bands: Psi Bands makes acupressure wristbands for motion sickness, morning sickness, and chemotherapy-induced nausea. As a smaller, fashion-forward brand, it competes with Dramamine in drug-free alternatives, particularly for pregnancy and travel-nausea segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DramamineOfficial
• Xx.com/dramamine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dramamine