Pepto-Bismol
- Company typePrivate
- Founded1901
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Pepto-Bismol firmographics
Firmographics- Name
- Pepto-Bismol
- Legal name
- Procter & Gamble
- Website
- https://pepto-bismol.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pepto-Bismol industry classification
Industry- Product category
- Over-the-counter digestive health
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)
- akta.pro secondary industries
- Gastrointestinal & Digestive Health (HLAIADAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Pepto-Bismol is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
Pepto-Bismol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- OTC Pharmaceutical Product Sales: Pepto-Bismol generates revenue through the sale of over-the-counter upset stomach and digestive relief products. The brand offers multiple product lines (Original, Ultra, Kids, Targeted Relief) sold through retail and pharmacy channels. Revenue is generated through one-time purchase transactions at retail stores.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pepto-Bismol product offering
Product offeringCore offering
Pepto-Bismol manufactures and markets over-the-counter (OTC) digestive relief products containing bismuth subsalicylate, simethicone, and meclizine HCl. The brand offers multi-symptom relief (nausea, heartburn, indigestion, upset stomach, and diarrhea) in liquid, chewable tablet, caplet, liquicap, chew, and gummy forms across Original, Ultra, Kids, Nausea, and Gas + Bloating lines. Products are sold through mass retail and pharmacy channels in the United States.
Product overview
Pepto-Bismol is a portfolio of over-the-counter digestive health products organized into three main categories: Multi-Symptom Relief (Original and Ultra sub-brands using bismuth subsalicylate for 5-symptom relief), Kids products (bubblegum-flavored formulations for children ages 2+), and Targeted Relief (Pepto Nausea for motion sickness and Pepto Gas + Bloating using simethicone). The core Original line offers liquids, caplets, chewables, chews, fast melts, and liquicaps in various flavors (original wintergreen, cherry, berry mint). Ultra variants provide 2X concentrated formulas. Products are distributed by Procter & Gamble and are HSA/FSA eligible.
Differentiator
Problem solved
Functional benefit
Brands
- Pepto Bismol Original: Classic Pepto formula providing 5-symptom relief for nausea, heartburn, indigestion, upset stomach, and diarrhea.
- Pepto Bismol Ultra
- Pepto Kids
- Pepto Nausea
- Pepto Gas + Bloating
- Pepto LiquiCaps
Products and services
- Pepto Bismol Original Liquid Classic pink liquid form providing 5-symptom relief (nausea, heartburn, indigestion, upset stomach, diarrhea) with bismuth subsalicylate. Available in 16 oz bottle for adult consumers.
- Pepto Bismol Original Liquid - Cherry Flavor
Quantifiable outcome
- #1 Pharmacist Recommended Brand for Upset Stomach - based on Pharmacy Times Survey
Companies that use Pepto-Bismol
Customer profileSegments3 records
Ideal customer profiles4 records
Pepto-Bismol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pepto-Bismol partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pepto-Bismol competitors and assessment
Company assessmentBroad incumbents
- Prilosec OTC: Procter & Gamble's own OTC proton pump inhibitor for frequent heartburn. Same parent company as Pepto-Bismol, representing portfolio overlap rather than pure competition within P&G's digestive health franchise.
Direct peers
- Pepcid: Johnson & Johnson's OTC acid reducer (famotidine). Competes with Pepto-Bismol for heartburn and sour stomach occasions, often adjacent on the same retailer shelves.
- Alka-Seltzer: Bayer's flagship effervescent digestive relief brand. Competes with Pepto in heartburn, indigestion, and upset stomach, with similar long-standing brand heritage and broad US distribution.
- Phillips': Bayer's magnesium-based digestive brand (Milk of Magnesia, stool softeners). Adjacent digestive health competitor that competes with Pepto in occasional upset stomach and related symptom categories.
- Tums: Haleon's (formerly GSK Consumer Healthcare) leading antacid chewable brand. Directly competes with Pepto on heartburn and indigestion relief across the same pharmacy and grocery channels.
- Rolaids: Antacid brand now owned by Haleon. Directly competes with Pepto in the heartburn/acid indigestion segment across mass retail and pharmacy channels.
- Imodium: Johnson & Johnson's flagship anti-diarrheal OTC brand (loperamide). Directly competes with Pepto-Bismol in the anti-diarrheal segment and traveler's diarrhea use case that Pepto explicitly targets.
- Kaopectate: OTC anti-diarrheal and upset stomach brand also based on bismuth subsalicylate, historically owned by Chattem/Sanofi. Directly competes with Pepto-Bismol on the same active ingredient and same core symptoms (diarrhea, upset stomach).
- MiraLAX: Bayer's leading osmotic laxative powder brand. Sits adjacent to Pepto's digestive health portfolio and competes for the same household 'digestive remedies' budget at retail.
Emerging players
- Nexium 24HR: AstraZeneca/Pfizer OTC version of the prescription proton pump inhibitor esomeprazole. Competes with Pepto-Bismol for heartburn sufferers, particularly in the frequent-heartburn segment where Pepto's episodic positioning is weaker.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pepto-Bismol social profiles
Digital presencePepto-Bismol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepto-Bismol leadership team
Management profileNumber of profiles
Profiles1 record
Pepto-Bismol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepto-Bismol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepto-Bismol
What does Pepto-Bismol do?
Pepto-Bismol manufactures and markets over-the-counter (OTC) digestive relief products containing bismuth subsalicylate, simethicone, and meclizine HCl. The brand offers multi-symptom relief (nausea, heartburn, indigestion, upset stomach, and diarrhea) in liquid, chewable tablet, caplet, liquicap, chew, and gummy forms across Original, Ultra, Kids, Nausea, and Gas + Bloating lines. Products are sold through mass retail and pharmacy channels in the United States.
Is Pepto-Bismol a public or private company?
Pepto-Bismol is a private company. It is classified as corporate owned and is currently operating.
When was Pepto-Bismol founded?
Pepto-Bismol was founded in 1901. It employs 101 to 250 people.
Where is Pepto-Bismol based?
Pepto-Bismol is headquartered in Cincinnati, United States, in the North America region.
How does Pepto-Bismol make money?
One revenue line is on record: OTC Pharmaceutical Product Sales.
Who are Pepto-Bismol's main competitors?
Prilosec OTC is listed as a broad incumbent. Direct peers are Pepcid, Alka-Seltzer, Phillips', Tums, Rolaids, Imodium, Kaopectate and MiraLAX. Nexium 24HR is listed as an emerging player.
Does Pepto-Bismol have an API?
No public API is recorded for Pepto-Bismol.
What industry is Pepto-Bismol in?
Pepto-Bismol's product category is Over-the-counter digestive health. Its primary akta.pro industry code is CRADAMAE, Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC), with a secondary code of HLAIADAD, Gastrointestinal & Digestive Health. Its NAICS code is 3113 and its SIC code is 2090.