Masterpiece Living, LLC
Masterpiece Living, LLC (DBA Masterpiece) is a privately-held B2B content and programming platform founded in 1999 that delivers research-backed healthy longevity content, assessments, and turnkey programs to senior living communities, at-home wellness organizations, 55+ communities, and wellness centers serving older adults.
- Company typePrivate
- Founded1999
- HeadquartersPalm Beach Gardens, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Masterpiece Living, LLC does
Masterpiece Living, LLC (DBA Masterpiece) is a privately-held B2B content and programming platform founded in 1999 that delivers research-backed healthy longevity programming to senior living communities, at-home wellness organizations, 55+ active adult communities, and wellness centers. The platform is built on six areas of focus — Physical Health, Intellectual Vitality, Peace & Fulfillment, Social Engagement, Personal Attributes, and Movement & Motion — derived from the MacArthur Foundation's "Successful Aging" study and the 1998 book by Robert Kahn and John W. Rowe. The core engagement mechanism is the Lifestyle Profile, an online assessment that produces a snapshot of resident lifestyle markers and indexes articles, videos, audio, podcasts, and worksheets accordingly, with content delivered through a self-driven, partner-branded online experience. The company operates from Palm Beach Gardens, Florida, with 11-50 employees.
The product portfolio layers the Lifestyle Profile and Content Library with turnkey Community Programs (Recharging Resilience, Neurobics, Building Brain Health, Fending Off Falls, etc.), engagement Campaigns (Living It, Movement Matters, Navigating Together, Master the Moment), Team Member Development micro-training, and Measurement Tools / Data & Reports that aggregate resident-level data for partner decision-making. Masterpiece monetizes through a B2B subscription/partnership model, selling its content and data stack to enterprise and mid-market operators who use it to differentiate from amenity-only competitors, support occupancy, and demonstrate wellness program impact. Visible named customers include Acacia Creek (partner since May 2010), Salemtowne (since June 2016), and Peconic Landing, all life-plan/lifecare communities. The firm is bootstrapped and founder-led, with Larry Landry serving as Chairman and Dr. Roger Landry (preventive medicine physician, author of "Live Long, Die Short") as President & Chief Content Officer. The company rebranded from "Masterpiece Living" to "Masterpiece" in 2021 and has progressively expanded its vertical coverage from senior living into at-home and 55+ wellness adjacencies.
Masterpiece Living, LLC firmographics
Firmographics- Name
- Masterpiece Living, LLC
- Legal name
- Masterpiece Living, LLC
- Website
- https://mymasterpieceliving.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Masterpiece Living, LLC (DBA Masterpiece) is a privately-held B2B content and programming platform founded in 1999 that delivers research-backed healthy longevity content, assessments, and turnkey programs to senior living communities, at-home wellness organizations, 55+ communities, and wellness centers serving older adults.
- Ownership category
- akta.pro rank
Masterpiece Living, LLC industry classification
Industry- Product category
- Senior Wellness Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where Masterpiece Living, LLC is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Markets served
Masterpiece Living, LLC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- B2B Partnership/Subscription Model: Masterpiece partners with senior living communities, at-home wellness organizations, 55+ active adult communities, and wellness centers to provide their healthy longevity platform. The company provides Lifestyle Programs, Team Member Development, and Continuous Data solutions to partners.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Masterpiece Living, LLC product offering
Product offeringCore offering
Masterpiece Living provides a research-backed healthy longevity platform delivered to senior living communities, at-home wellness organizations, 55+ active adult communities, and wellness centers. The platform centers on a Lifestyle Profile assessment that directs a personalized content journey across six areas of focus (Physical Health, Intellectual Vitality, Peace & Fulfillment, Social Engagement, Personal Attributes, Movement & Motion). Partner organizations receive Content Library access, Community Programs, Campaigns, Team Member Development training, and aggregate data/reporting to support resident wellness and differentiation.
Product overview
Masterpiece offers a holistic 360-degree wellness platform providing personalized content and programming for healthy longevity to senior living communities, at-home wellness organizations, and 55+ active adult communities. The core platform is built around the Lifestyle Profile assessment tool, which generates personalized content recommendations across six areas of focus: Physical Health, Intellectual Vitality, Social Engagement, Peace & Fulfillment, Personal Attributes, and Movement & Motion. The product portfolio includes the core Masterpiece Platform, Lifestyle Profile assessment, Content Library (articles, videos, audio, podcasts), Community Programs (turnkey educational content), Campaigns (focused healthy habit programs), Team Member Development training, Measurement Tools for data collection, and Data & Reports for organizational insights. The platform analyzes millions of lifestyle markers to direct a comprehensive content strategy supported by research and expert guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Masterpiece Platform A holistic 360-degree healthy longevity platform providing personalized content and programming for senior living communities, at-home wellness organizations, and 55+ active adult communities, organized around six areas of focus: Physical Health, Intellectual Vitality, Social Engagement, Peace & Fulfillment, Personal Attributes, and Movement & Motion.
- Lifestyle Profile A resident-driven online assessment that creates a snapshot of lifestyle markers across six areas of focus and generates a personalized content journey for the individual. Completed in under ten minutes, it can be repeated to track progression over time and is used by partner communities as the on-ramp to Masterpiece's content library.
- Content Library A treasury of articles, videos, audio, podcasts, and worksheets categorized by six areas of focus and tiered by complexity, providing comprehensive personalized content for each user's lifestyle growth journey.
- Team Member Development Mobile-friendly training delivered in micro-sessions of no longer than five minutes, designed to raise awareness about ageism, promote a culture of growth and independence, and equip staff with communication skills for resident engagement at partner communities.
- Data & Reports Individual and community-level data reporting providing aggregate measurements that enable partner organizations to make targeted decisions on lifestyle programs, client impact, and sales and marketing.
Quantifiable outcome
- 84% of residents at partner communities said the lifestyle of health and wellbeing was a key reason for move-in
- +3 more outcomes
Companies that use Masterpiece Living, LLC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Masterpiece Living, LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Masterpiece Living, LLC partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Masterpiece Living, LLC competitors and assessment
Company assessmentDirect peers
- iN2L (It's Never 2 Late): Senior living engagement technology platform providing content, activities, and wellness programming to communities. Competes head-to-head with Masterpiece for community-level wellness/content differentiation budgets.
- Linked Senior: Digital engagement and wellness platform purpose-built for senior living communities, offering personalized content, programs, and resident engagement tools. Direct competitor to Masterpiece's content/engagement positioning in the same senior living customer base.
- Blue Zones: Longevity-focused well-being program that certifies communities and workplaces via research-backed longevity principles. Overlaps with Masterpiece in research-backed healthy longevity methodology applied to senior living and 55+ segments.
Broad incumbents
- Yardi: Dominant senior living and multifamily software suite covering operations, EHR, resident engagement, and marketing. A broad incumbent whose resident engagement modules compete with Masterpiece at the platform layer.
- WellSky: Healthcare and senior care technology platform with analytics, EHR, and engagement capabilities spanning post-acute and senior living. Represents a broader-stack incumbent alternative to best-of-breed content platforms like Masterpiece.
Emerging players
- Lifespark: Senior wellness provider combining aging-in-place services, life plan communities, and a technology platform. Overlaps with Masterpiece's healthy longevity value proposition at the intersection of content, services, and senior living operators.
- Silvertree: Active-aging engagement platform providing digital fitness, wellness content, and connection tools marketed to older adults and senior living operators. Competes in the same digital wellness-for-seniors category from a technology-first angle.
- GetSetUp: Online learning and engagement community for older adults offered through senior living partners and insurers. Adjacent peer delivering content/engagement to the same older adult demographic via a B2B channel model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Masterpiece Living, LLC social profiles
Digital presenceMasterpiece Living, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masterpiece Living, LLC leadership team
Management profileNumber of profiles
Profiles4 records
Masterpiece Living, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masterpiece Living, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masterpiece Living, LLC
What does Masterpiece Living, LLC do?
Masterpiece Living provides a research-backed healthy longevity platform delivered to senior living communities, at-home wellness organizations, 55+ active adult communities, and wellness centers. The platform centers on a Lifestyle Profile assessment that directs a personalized content journey across six areas of focus (Physical Health, Intellectual Vitality, Peace & Fulfillment, Social Engagement, Personal Attributes, Movement & Motion). Partner organizations receive Content Library access, Community Programs, Campaigns, Team Member Development training, and aggregate data/reporting to support resident wellness and differentiation.
Is Masterpiece Living, LLC a public or private company?
Masterpiece Living, LLC is a private company. It is classified as family owned and is currently operating.
When was Masterpiece Living, LLC founded?
Masterpiece Living, LLC was founded in 1999. It employs 11 to 50 people.
Where is Masterpiece Living, LLC based?
Masterpiece Living, LLC is headquartered in Palm Beach Gardens, United States, in the North America region.
How does Masterpiece Living, LLC make money?
One revenue line is on record: B2B Partnership/Subscription Model.
Who are Masterpiece Living, LLC's main competitors?
Direct peers on record are iN2L (It's Never 2 Late), Linked Senior and Blue Zones. Broad incumbents are Yardi and WellSky. Emerging players are Lifespark, Silvertree and GetSetUp.
Does Masterpiece Living, LLC have an API?
No public API is recorded for Masterpiece Living, LLC.
What industry is Masterpiece Living, LLC in?
Masterpiece Living, LLC's product category is Senior Wellness Platform. Its primary akta.pro industry code is HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching. Its NAICS code is 624120 and its SIC code is 7372.