Creative Training

What Creative Training does

Creative Training (operating as kreativtraining.ch gmbh) is a Swiss experiential learning and outdoor coaching provider founded in 1997, headquartered in Langenthal, Switzerland. The company operates one of Europe's largest dedicated outdoor training facilities in Affoltern i.E. in the Emmental region, featuring purpose-built challenge courses, balance trails, and team-building elements integrated into the landscape, complemented by a traditional Emmental 'Spycher' barn converted into a seminar facility. Its core methodology translates everyday workplace challenges into physical outdoor exercises designed to surface communication patterns, leadership behavior, and organizational dynamics, with the explicit aim of moving participants outside their comfort zones.

The service portfolio spans leadership and individual coaching, team development, organizational development, team events (outdoor cooking, balance trail, X-Trail, XXL human table football, winter cooking events), educational programs for schools and apprentices in Starter/Advanced/Master formats, and a coach certification program (Ausbildung Coach Outdoortraining). Programs are delivered directly at the company's own facility, supported by a network of partner seminar hotels, catering providers, and accommodations within an 8–38km radius. Go-to-market is sales-led B2B, relying on the company website, direct outreach, and a strong roster of named enterprise references.

The company serves a predominantly enterprise client base across Switzerland and Europe, including ABB, Novartis, Roche, UBS, Credit Suisse, AXA Winterthur, Swisscom, Coop, Holcim, Emmi, BKW, Bühler, Deloitte, Daimler Chrysler Stuttgart, the Schweizerische Bundespolizei, Fachhochschule Zürich, and Swiss Ski, plus universities, schools, social institutions, and private individuals. Revenue is generated through custom-quoted professional services engagements; pricing is not publicly disclosed. Ownership is held by Renate Tschudin, who took over the company in 2018, together with Jan Tschudin (co-managing director and partner), with no external institutional investors identified in the source material.

Name

Creative Training

Legal name

kreativtraining.ch gmbh

Website

https://kreativtraining.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Training is a Swiss experiential learning provider operating one of Europe's largest outdoor training facilities in Emmental, delivering team development, leadership coaching, organizational programs, and youth education formats to enterprise, government, education, and individual clients.

Ownership category

akta.pro rank

Product category

Corporate Training and Experiential Learning

NAICS

Professional and Management Development Training (611430), Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAAAOAE

Corporate Outdoor Training & Team-Building Programs (Experiential Learning)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Educational Adventure Programs (Outdoor Education, Skill Development)

SECONDARYTHAAAOAA

Outdoor & Wilderness Education Schools (Field-Based Learning)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Educational Adventure Programs (Outdoor Education, Skill Development)

SECONDARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDAJAJAJ

Outdoor Education & Adventure Programs (School-Run)

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

SECONDARYTHAAAKAM

Adventure Multi-Sport Camps & Skills Academies

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Outdoor team training
• Experiential leadership coaching
• Corporate team events
• Outdoor coach certification
• Team development programs

Headquarters

HQ city

Langenthal

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outdoor Coaching Programs: Experiential team development and leadership coaching programs conducted at the outdoor facility. Programs include individual coaching for leadership, team development, organizational development, and personal growth.
2. Training Certifications: Coach certification programs for outdoor training including training for coaches, employee training, specialist lectures, and seminar room rentals.
3. Team Events: Team events including outdoor cooking, balance trail, X-Trail, XXL human table football, outdoor team challenges, and winter cooking events.
4. Programs for Schools and Training Companies: Youth development programs in Starter, Advanced, and Master formats for vocational training and schools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Creative Training (Kreativ Training) designs and delivers outdoor coaching, team events, and leadership development programmes on its large outdoor training facility "Outdoorland" in Affoltern i.E. (Emmental), Switzerland. The company also runs certified coach training (Ausbildung Coach Outdoortraining) and tailored programmes for schools, universities, and corporate clients. Services are delivered by trained coaches and guides on modular outdoor elements including rope bridges, stone runs, mud tracks, raft building, and tree climbing.

Product overview

Creative Training offers a unified portfolio of outdoor coaching and team development services centered around their extensive outdoor training facility in Emmental, Switzerland. The core offering includes experience-oriented coaching and outdoor training programs for teams, leadership, and organizations, complemented by team events (Teamevents) such as outdoor cooking, balance trails, and X-trail challenges. Additional offerings include educational programs for schools and training companies, coach training certification, specialist lectures, and a seminar room facility. The programs are designed for companies, universities, schools, social institutions, and private individuals seeking personal and professional development through experiential learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Coaching and Training Programmes Structured outdoor coaching and training programmes delivered at the Outdoorland facility and at client locations, combining experiential modules (rope bridge, stone run, mud track, raft building, tree climbing) with reflection and process work. Targeted at corporate teams, leaders, and groups seeking experiential development.
• Teamevents (Team Events) Team events designed to strengthen collaboration, trust, and group dynamics among corporate teams, delivered as facilitated outdoor group experiences at Outdoorland or on client premises.
• Entwicklung / Coaching / Prozess (Development, Coaching and Process) Development, coaching, and process-oriented services supporting leadership, team, and organizational change, delivered as longer-term engagements rather than single events.
• Programme für Schulen und Lehrbetriebe (Programmes for Schools and Training Companies) Structured outdoor programmes tailored for school classes, apprentices, and vocational training organizations, focused on social competencies, team skills, and experiential learning.
• Ausbildung Coach Outdoortraining (Outdoor Coach Training Certification) Certified training programme qualifying participants to design and deliver outdoor coaching, intended for aspiring and practising coaches, trainers, and HR/L&D professionals.
• Seminarraum (Seminar Room Rental) Rental of seminar room facilities at Creative Training's site to support indoor workshops and reflection sessions paired with outdoor programme elements.
• Fachvorträge (Specialist Lectures) Specialist lectures delivered by Creative Training's coaches on topics related to outdoor training, leadership, and team development for client audiences.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered coaching partner.

• Beweggrund GmbHcoaching partnerStrategic or Co-development PartnerCoaching partner organization collaborating on coaching and organizational development programs. Michel Riesen, co-owner of Beweggrund GmbH, is also part of the team for programs for schools and training companies.
• Mehrsichtcoaching partnerStrategic or Co-development PartnerCoaching partner organization visible in the partnership logos section of the company website.
• MWGuidingcoaching partnerStrategic or Co-development PartnerCoaching partner organization visible in the partnership logos section of the company website.
• EmmePluscoaching partnerStrategic or Co-development PartnerCoaching partner organization visible in the partnership logos section of the company website.
• Chaebecoaching partnerStrategic or Co-development PartnerCoaching partner organization visible in the partnership logos section of the company website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kienbaum: Large German consulting and leadership advisory firm; broader portfolio of executive search, leadership development, and coaching services that overlap with Kreativ Training's enterprise leadership development work at a much larger scale.
• Haufe Group: Major German provider of corporate training, HR, and professional development content — broad incumbent whose leadership and management training catalog competes for the same corporate training budgets as Kreativ Training.
• Outward Bound International: Global umbrella organization for Outward Bound schools offering outdoor experiential education worldwide; comparable methodology with significantly broader geographic footprint than Kreativ Training.

Direct peers

• AHA! Erlebnisagentur: Swiss outdoor and adventure event agency running team events and corporate experience programs — overlaps with Kreativ Training's Teamevents and outdoor offerings in Switzerland.
• Ortegie GmbH: DACH-based provider of outdoor team development, leadership training, and adventure-based learning — overlaps with Kreativ Training's experiential methodology and target customer base.
• InsideOut Development: US-based outdoor experiential learning provider delivering wilderness-based leadership and team programs for corporations — directly comparable methodology to Kreativ Training's outdoor coaching approach.
• Metrum Management AG: Switzerland-based consultancy offering team development, leadership coaching, and organizational development; comparable to Kreativ Training's enterprise-facing B2B coaching and team programs.
• EOS Erlebnispädagogik: Germany-based experiential education provider offering outdoor team training, leadership programs, and adventure-based learning for schools and companies — directly comparable methodology and customer base to Kreativ Training.
• Outward Bound Switzerland: Swiss outdoor experiential education and adventure-based learning organization delivering team, leadership, and personal development programs for adults and youth — directly comparable to Kreativ Training's outdoor coaching model.

Emerging players

• Ropes Courses Switzerland: Swiss provider of rope courses and high-element team challenges — partial overlap with Kreativ Training's outdoor challenge infrastructure, though narrower in scope (single activity vs. full coaching programs).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kreativtraining
• LinkedInlinkedin.com/company/kreativ-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Training