What InsideOut Development does

InsideOut Development is a privately held professional training and coaching company headquartered in Alpine/South Jordan, Utah, founded in 1985 by Alan Fine, who co-created the GROW Model roughly four decades ago. The company builds its products around a proprietary four-phase coaching framework (Goal, Reality, Options, Way Forward) paired with a complementary Performance Wheel framework covering Knowledge, Focus, Faith, and Fire, and offers a portfolio that includes GROW Coaching, Breakthroughs, CoachMasters, GROW Lab, Ready to GROW, Just-In-Time Coaching, Executive Coaching, Business Impact Solutions consulting, and speaking engagements delivered by Alan Fine.

Its core technology stack is methodology-driven rather than platform-driven: the GROW Model and Performance Wheel are registered trademarks, supported by trademarked sub-brands (InsideOut Approach, InsideOut Mindset, SayDoCo) and a Results Framework that aligns coaching to business outcomes. Programs are delivered as instructor-led virtual or in-person workshops, multi-day certification cohorts, asynchronous self-paced digital courses, and on-demand 30-minute coaching sessions. Distribution runs through enterprise field sales with consultative demos, recurring certification events in Americas, EMEA, and APAC, plus an extensive content-marketing layer (blogs, webinars, video library, case studies, free resource library) and organic social channels.

Revenue mechanics combine professional-services engagements (training, certification, executive coaching, consulting), subscription-like digital access (Reinforcement course, Ready to GROW), usage-based pricing on Just-In-Time Coaching at $109 per 30-minute session, and speaking engagements led by the founder. Customers are predominantly enterprise organizations across healthcare, pharmaceutical, manufacturing, financial services, transportation, retail, technology, and government (logos include Pfizer, Oracle, 3M, Nestle, UnitedHealthcare, Kraft, Levi's, FDA, American Red Cross, Boehringer Ingelheim, Skyworks, OCLC, WESCO, Cox Communications, Peterbilt/PACCAR, and Valleywise Health). The company operates with 11-50 employees, is founder-controlled, has never disclosed outside funding, and currently bills Bill Bennett as CEO following a 2021 leadership transition.

Name

InsideOut Development

Legal name

InsideOut Development

Website

https://insideoutdev.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

InsideOut Development is a privately held Utah-based professional training company that delivers enterprise leadership coaching and certification programs around its proprietary GROW Model, serving large organizations across healthcare, manufacturing, financial services, and government.

Ownership category

akta.pro rank

Product category

Leadership Development & Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Leadership development training
• Executive coaching services
• Coaching culture programs
• Professional training services
• Manager coaching certification

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services - Instructor-Led Training: Revenue generated from in-person and virtual instructor-led training programs including GROW Coaching workshops, certification programs, and coaching facilitation training. Programs are delivered full-day or multi-day with professional facilitators.
2. On-Demand/Self-Paced Learning: Self-paced digital courses including GROW Coaching Reinforcement and Ready to GROW. These asynchronous courses offer volume discounts for organizations with continued success.
3. Just-In-Time Coaching Sessions: 30-minute on-demand coaching sessions priced at $109 per session, providing real-time guidance from certified GROW Coaching experts for leaders facing high-stakes decisions or conversations.
4. Speaking Engagements: Revenue from keynote speeches, workshops, half-day and full-day sessions, and one-on-one engagements with Alan Fine, delivered both virtually and in-person.
5. Executive Coaching: Individualized executive coaching programs for senior and C-suite leaders with customized engagements including calibration, analysis, goal setting, and implementation with feedback.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels13 records

Core offering

InsideOut Development is a professional training and coaching company that sells enterprise coaching and leadership development programs built around its proprietary GROW® Model. Its core offerings include instructor-led GROW Coaching® workshops, certification programs, self-paced digital courses, on-demand coaching sessions, executive coaching, and consulting services designed to help organizations build a coaching culture and improve leadership effectiveness. Programs are delivered virtually, in-person, and through self-paced formats to enterprise clients across multiple industries.

Product overview

InsideOut Development offers a comprehensive portfolio of coaching and leadership development programs built around its proprietary GROW® Model methodology. The core offering is the GROW Coaching® program, which teaches leaders to coach in everyday conversations. This is complemented by advanced programs like CoachMasters™ for mastery and GROW® Lab for skills practice. Individual contributor programs include Breakthroughs™ and Ready to GROW®. The company provides on-demand support through Just-in-Time Coaching™ and professional services including Executive Coaching and Business Impact Consulting. The ecosystem also includes speaking engagements, certification programs, and free resources like webinars, case studies, and videos. All programs are delivered in virtual, in-person, and self-paced formats.

Differentiator

Problem solved

Functional benefit

Brands

• GROW® Model: A decision-making framework for coaching that stands for Goal, Reality, Options, and Way Forward. Developed by Alan Fine.
• InsideOut Approach™
• InsideOut Mindset™
• Performance Wheel™
• GROW Coaching®
• CoachMasters™
• Breakthroughs™
• GROW® Lab
• Just-In-Time Coaching™
• Ready to GROW®

Products and services

• GROW Coaching® The core coaching program that teaches leaders to coach in everyday conversations using the GROW® Model and Performance Wheel™. It creates psychological safety and helps leaders have more effective, focused conversations with their teams. Designed for enterprise leaders and managers seeking to build a coaching culture.
• Breakthroughs™ Individual contributor program that teaches employees to coach themselves, increase their own performance, and execute at their personal best. Designed for individuals motivated to improve and support team coaching initiatives.
• CoachMasters™ Mastery program for GROW® Coaching graduates who want to fully apply the GROW® methodology in the workplace. Features structured practice and feedback with small groups of 4-6 participants through video sessions and professional coach-led conference calls.
• GROW Coaching® Reinforcement Self-paced virtual course designed to enhance the skills of GROW Coaching® graduates and ensure long-lasting results through asynchronous digital modules with real-world applications.
• GROW® Lab Ongoing application workshop that helps leaders move from knowing the GROW® Model to using it with confidence. Uses role plays, activities, experiments, and feedback loops in a low-risk setting.
• Just-in-Time Coaching™ On-demand coaching service connecting leaders with InsideOut Master Coaches in real-time. Provides 30-minute focused sessions for high-stakes moments, critical conversations, or when immediate guidance is needed. Priced at $109 per session.
• Ready to GROW® Self-paced course for employees that teaches the fundamentals of GROW® Model to prepare teams to have better conversations with their leaders. Complements GROW Coaching® for leaders.
• Business Impact Solutions (Consulting) Custom consulting solutions centered around executive teams to establish measurable, attainable goals. Uses a Results Framework that aligns people, performance, and priorities with coaching efforts tied directly to business outcomes.
• Executive Coaching One-on-one coaching program for senior and C-Suite leaders. Uses a variety of tools with seasoned executive coaches tailored to individual needs, focusing on developing skills, behaviors, and attitudes for success.
• Speaking Engagements Dynamic keynote speeches, workshops, and leadership development sessions led by Alan Fine. Available in virtual and in-person formats, tailored to meet specific audience needs.
• GROW Program & Certification Full-day immersive workshops and 2-Day GROW Coaching Certification programs for organizations. Available in Americas, EMEA, and APAC regions with virtual, in-person, and self-paced formats.
• Leader-as-Coach Open House 60-minute introductory open house sessions exploring the Leader-as-Coach solution and how it transforms everyday conversations into results. Available monthly.

Quantifiable outcome

• 60% higher employee engagement for organizations with a strong coaching culture
• +5 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetterUp: Tech-enabled coaching platform offering 1:1 and group coaching for enterprise leaders and managers. Directly comparable as an enterprise coaching solution competing for the same L&D budget, though differentiated by a software-first delivery model.
• CoachHub: Global digital coaching platform serving enterprise clients across EMEA and globally. Comparable as a direct enterprise coaching competitor with a strong EMEA footprint that overlaps with InsideOut's customer base.
• Wilson Learning: Global provider of sales, leadership, and interpersonal skills training for enterprise. Comparable as a closely aligned mid-sized corporate training company with a mix of instructor-led, virtual, and customized enterprise solutions.

Broad incumbents

• FranklinCovey: Established leadership and organizational performance company offering The 7 Habits and other enterprise training programs. Comparable as a broader incumbent in leadership development and corporate training that competes for similar enterprise L&D dollars.
• Dale Carnegie & Associates: Long-standing corporate training provider offering leadership, presentation, and interpersonal skills programs. Comparable as an established incumbent in enterprise training with global delivery and a similar facilitator-led model.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering executive education, coaching, and assessments. Comparable as an established leadership development incumbent serving enterprise and government clients with custom programs.
• DDI (Development Dimensions International): Global leadership and talent development firm specializing in leadership pipelines, assessment, and frontline manager training. Comparable as a broad incumbent serving enterprise L&D across industries with similar buyer personas.
• Ken Blanchard Companies: Management training and leadership development company built around the Situational Leadership model. Comparable as a methodology-led, facilitator-driven enterprise training company with comparable offerings like coaching and Situational Leadership.
• Korn Ferry: Global organizational consulting firm with a large executive coaching and leadership development practice. Comparable as a broader incumbent that bundles executive coaching with consulting, assessment, and talent solutions for enterprise clients.
• VitalSmarts (now part of Crucial Learning): Corporate training company offering courses like Crucial Conversations and Crucial Influence for leadership effectiveness. Comparable as an established corporate training provider selling methodology-driven leadership and communication programs to enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/InsideOutDev/featured
• Facebookfacebook.com/insideout-development-growcoachingbreakthrough-performance-211048862681
• LinkedInlinkedin.com/company/574015
• Instagraminstagram.com/insideoutdev
• Xx.com/insideoutdev

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsideOut Development