Cricket NSW

What Cricket NSW does

Cricket NSW (legal name: New South Wales Cricket Association) is the official state governing body for cricket in New South Wales, Australia, affiliated with Cricket Australia. It operates two state representative teams — the NSW Blues (men's Sheffield Shield) and NSW Breakers (women's WNCL) — and is the parent ecosystem for two Big Bash League franchises, the Sydney Sixers and Sydney Thunder. The organisation runs a layered cricket portfolio spanning elite pathways (Country Academy squads, Youth Championships, Premier Cricket), community participation (Woolworths Cricket Blast, Smash Series, school programs), and inclusion verticals (All Abilities squads, First Nations Cricket programs) serving First Nations communities, players with disabilities, women and girls, and regional/rural participants across NSW.

Its core service infrastructure combines physical and digital assets. The Cricket Central headquarters in Silverwater houses 15 indoor cricket nets (9 available for public hire), an ICC-compliant main oval, an amphitheatre, lecture room and outdoor terrace supporting corporate bookings, oval hire and large-scale events. Digital infrastructure is largely delivered through Cricket Australia's PlayHQ platform for registration and competition management, supplemented by E-Scoring, the Coach Hub education platform, and the Cricket Blast Coordinator Hub. The Cricket NSW Foundation functions as the charitable arm, targeting $5,000,000 of fundraising by 2027 across three pillars — Pathways & Performance, Participation & Access, and Beyond the Boundary — and distributes infrastructure grants through ACIF and the Grassroots Cricket Fund. The organisation operates with 251-500 employees and is not publicly listed.

Name

Cricket NSW

Legal name

New South Wales Cricket Association

Website

https://cricketnsw.com.au

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Cricket NSW is the state governing body for cricket in New South Wales, operating the NSW Blues and Breakers representative teams, running community participation and inclusion programs, and managing the Cricket Central venue and Foundation charitable arm across NSW.

Ownership category

akta.pro rank

Product category

Sports Association Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Cricket Leagues (MPAKAAAF)

Keywords

• Cricket governing body
• Community cricket programs
• Sports venue rental
• Cricket talent pathways
• State cricket association

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Cricket NSW (New South Wales Cricket Association) is the state governing body for cricket in New South Wales. It operates elite state teams (NSW Blues and NSW Breakers), runs community participation programs (Woolworths Cricket Blast, Smash Series, Premier Cricket, inclusion and First Nations programs), manages the Cricket Central venue for indoor net hire and corporate events, and channels charitable support through the Cricket NSW Foundation.

Product overview

Cricket NSW is the governing body for cricket in New South Wales, operating as a not-for-profit sporting organization rather than a commercial software product company. Its service portfolio spans elite athlete development (NSW Blues and NSW Breakers state teams), community cricket participation (Woolworths Cricket Blast, Smash Series, Premier Cricket), inclusion programs (All Abilities and First Nations Cricket), and facility operations (Cricket Central venue hire). The organization also provides digital platforms including PlayHQ for registration and E-Scoring for competition management, education resources through the Coach Hub, and grant funding programs including ACIF and Grassroots Cricket Fund. The Cricket NSW Foundation serves as the charitable arm supporting pathways, participation, and community support across the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket NSW Foundation

Quantifiable outcome

• Over 1,100 young cricketers participated in First Nations Youth Programs across Casino, Coraki, Orange, Newcastle, Gunnedah, Shoalhaven and Cricket Central
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cricket Western Australia: Cricket Western Australia runs the Western Australian state teams (Western Warriors / WA Fire), Premier Cricket, community programs, and a charitable foundation — a near-identical state-NGB model operating in a different Australian state with its own venue infrastructure (WACA).
• Cricket Tasmania: Cricket Tasmania is the state NGB for cricket in Tasmania, running state teams (Tigers), Premier Cricket, community programs, and the Hobart Hurricanes BBL franchise — directly comparable in scope and NGB model despite operating at a smaller population scale than Cricket NSW.
• Cricket Victoria: Cricket Victoria is the state governing body for cricket in Victoria and the most direct functional peer of Cricket NSW — operating elite state teams (Bushrangers / VicSpirit), Premier Cricket competitions, community programs, inclusion pathways, and a foundation arm under the same Cricket Australia affiliation model.
• Cricket South Australia: Cricket South Australia operates the South Australian state teams (Redbacks / Strikers), Premier Cricket, and the BBL Adelaide Strikers franchise — an equivalent state governing body running the same multi-team, foundation, and community-program model as Cricket NSW.
• Cricket Queensland: Cricket Queensland is the analogous state cricket governing body in Queensland, running state teams (Bulls / Fire), Premier Grade competitions, junior participation programs, and a charitable foundation — operating the same NGB franchise from Cricket Australia that Cricket NSW does.

Regional players

• Football NSW: Football NSW is the state governing body for association football in NSW, operating the same NGB-plus-participation-plus-pathway model in the same NSW market — directly comparable as a state-level sports federation competing for participants and funding.
• New South Wales Rugby League (NSWRL): NSWRL is the governing body for rugby league in New South Wales, the dominant competing winter sport in the same geographic market — directly comparable as a state NGB operating elite teams, community participation, foundation, and government-relations functions in NSW.

Broad incumbents

• Cricket Australia: Cricket Australia is the apex national governing body and parent affiliation for Cricket NSW; it sets national policy, distributes funding to states, owns the men's and women's national teams, and operates the Big Bash League commercial framework that drives much of Cricket NSW's economic value.
• England and Wales Cricket Board (ECB): The ECB is the national governing body for cricket in England and Wales, operating The Hundred, county cricket, and England national teams — a larger, more internationally focused analog of Cricket NSW's NGB-plus-teams-plus-foundation model.

Emerging players

• Sydney Sixers: Sydney Sixers is one of the BBL franchises partnered with Cricket NSW (alongside Sydney Thunder), competing in the same T20 commercial and on-field ecosystem as the NSW Blues — a directly affiliated commercial entity and partial peer in the high-performance cricket space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cricketnsw
• YouTubeyoutube.com/user/CricketNSW
• Facebookfacebook.com/CricketNSW
• Instagraminstagram.com/cricketnsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket NSW