Western Australia Cricket Association

What Western Australia Cricket Association does

The Western Australian Cricket Association (WACA), founded in 1885 and headquartered at the WACA Ground in East Perth, is the state-level governing body for cricket in Western Australia. It operates as a non-profit association (legal name: Western Australian Cricket Association Limited) with 51-100 employees, overseeing elite teams (Western Australia Men's and Women's), the Perth Scorchers T20 franchise competing in the national Big Bash League (BBL) and Women's Big Bash League (WBBL), and the broader community cricket infrastructure including Premier Cricket clubs and the High Performance Pathways talent development program. The organization also operates the WACA Ground as a multi-purpose venue hosting domestic and international matches, corporate functions, the newly launched Wally Edwards Function Centre, ground tours, a cricket museum, and an Indoor Centre.

The association's revenue model is diversified across match tickets and membership programs (recurring subscription), venue hire and events (professional services), corporate sponsorship, and emerging streams including the Perth Scorchers Institute of Sport and Business (education) and the Pledge a Picket heritage campaign. Ticketing is delivered through Ticketmaster as the official channel partner, while grassroots participation is administered through PlayHQ. The WACA Ground is supported by Pulse Live technology for player information, fixtures, and match statistics. The go-to-market motion is community-led, with direct engagement through Premier Cricket clubs, local associations, and grassroots "Play" programs, supplemented by active social media presence across Instagram, Facebook, TikTok, Twitter/X, and YouTube.

Recent strategic emphasis has been on venue diversification (Wally Edwards Function Centre, 2026), women's cricket development (Her Way initiative), corporate engagement (WA Cricket Business XI), and heritage monetization (Pledge a Picket). On-field performance has been a strength historically, with three consecutive Sheffield Shield and One Day Cup titles from 2021-2024, though the 2025-26 season saw WA Men finish 6th in the Shield standings. The Perth Scorchers operate as a wholly-owned subsidiary, and the WA Cricket Foundation provides charitable support for community programs.

Name

Western Australia Cricket Association

Legal name

Western Australian Cricket Association Limited

Website

https://wacricket.com.au

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

51–100 employees

Short description

The Western Australian Cricket Association (WACA) is the state-level governing body for cricket in Western Australia, founded in 1885, operating the WACA Ground, elite men's and women's state teams, the Perth Scorchers BBL/WBBL franchise, Premier Cricket clubs, and community/talent pathway programs.

Ownership category

akta.pro rank

Product category

Sports Governance and Venue Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Cricket Leagues (MPAKAAAF), Team Sports Matches (Club & National) (MPAGAMAB), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Cricket governance
• Domestic cricket competitions
• Sports venue operations
• Cricket membership programs
• Talent development pathways

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Match Tickets and Membership: Revenue from ticket sales for domestic cricket matches at WACA Ground and membership programs offering access and perks to supporters
2. Venue Hire and Events: WACA Ground generates revenue through event hosting, functions, venue hire, ground tours, museum visits, and the Indoor Centre

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WACA governs cricket in Western Australia, fielding the state men's and women's teams in domestic competitions (Sheffield Shield, One Day Cup, WNCL) and operating the Perth Scorchers T20 franchise. It runs the WACA Ground as a match and event venue, supports around 50 Premier Cricket clubs, and offers membership, ticketing, venue hire, function centre events, ground tours, museum visits, indoor cricket facilities, and the High Performance Pathways talent development program.

Product overview

The Western Australia Cricket Association (WACA) operates as a state cricket governing body and venue operator managing a multi-level cricket portfolio. The core offerings include the Western Australia Men's and Women's cricket teams competing in domestic competitions (Sheffield Shield, One Day Cup, WNCL), the WACA Ground as the primary match venue, and the Perth Scorchers franchise in the Big Bash League. Supporting products include community cricket programs (Premier Cricket, Her Way), talent development (High Performance Pathways), venue services (ground tours, indoor centre, event spaces), membership and ticketing services, charitable initiatives (WA Cricket Foundation), and heritage programs (Pledge a Picket). The organization also operates the Perth Scorchers Institute of Sport and Business for professional education.

Differentiator

Problem solved

Functional benefit

Brands

• Perth Scorchers: Elite T20 cricket franchise competing in the Big Bash League, representing Western Australia.
• WA Cricket Foundation
• WACA Ground
• Pledge a Picket
• Perth Scorchers Institute of Sport and Business

Products and services

• WACA Ground Iconic cricket ground in Perth serving as the home venue for Western Australian cricket teams, hosting domestic and international matches, providing event and function spaces, and offering ground tours, museum experiences, and indoor cricket facilities.
• Western Australia Men's Cricket Team State men's cricket team competing in domestic first-class (Sheffield Shield) and limited-overs (One Day Cup) competitions under the WA Cricket banner.
• Western Australia Women's Cricket Team State women's cricket team competing in the Women's National Cricket League (WNCL) and women's domestic cricket programs.
• Perth Scorchers (BBL/WBBL Franchise) Wholly-owned T20 cricket franchise representing Western Australia in the men's Big Bash League (BBL) and Women's Big Bash League (WBBL), delivering professional T20 cricket, merchandise, and content.
• Premier Cricket Community-level cricket competition structure supporting club cricket across Western Australia, with around 50 affiliated clubs providing pathways to state representation.
• High Performance Pathways Structured talent development program identifying and progressing promising cricketers from junior and community cricket through to state and national representation.
• WA Cricket Membership Annual membership program offering tiered access to WA Men's and Women's domestic matches, exclusive content, and supporter benefits at WACA Ground.
• WACA Ground Indoor Centre Indoor cricket facility at the WACA Ground providing training, practice, and hire capabilities for cricketers and community groups.
• WACA Ground Tours and Museum Heritage tourism experience offering guided tours of the WACA Ground and access to cricket memorabilia, museum, and educational experiences for fans and visitors.
• WA Cricket Foundation Charitable foundation supporting cricket development, community programs, facility improvements, and fundraising initiatives for Western Australian cricket.
• Pledge a Picket Campaign Heritage fundraising campaign allowing cricket supporters to pledge a donation and have their names etched into the picket fence surrounding the iconic WACA Ground.
• WA Cricket Business XI Business networking initiative connecting corporate supporters with WA Cricket through social and professional cricket events and matches.
• Her Way (Women's Cricket Initiative) Women's cricket initiative promoting female participation, development, and pathway opportunities in cricket across Western Australia.
• Perth Scorchers Institute of Sport and Business Education and professional development institute combining cricket expertise with business and sports management training, programs, and certifications.
• Wally Edwards Function Centre Function and events venue at the WACA Ground hosting weddings, corporate events, functions, and conferences in Perth.
• WA Community Cricket Awards Annual recognition program celebrating volunteers, administrators, and contributors to community cricket in Western Australia.

Quantifiable outcome

• Three consecutive Sheffield Shield and One Day Cup titles (2021-2024)
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Perth ScorcherscoreStrategic or Co-development PartnerPerth Scorchers is WA's professional T20 cricket franchise competing in both the Big Bash League (BBL) and Women's Big Bash League (WBBL). The franchise represents Western Australia at the national T20 level and operates the Perth Scorchers Institute of Sport and Business. WA Cricket maintains the Scorchers page on its website as a key partner.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for WACA Ground venue, providing online ticket sales infrastructure for domestic and international cricket matches.
• PlayHQcoreTechnology or IntegrationOfficial platform for community cricket participation, managing player registrations, club administration, and grassroots cricket operations across Western Australia.
• WA Cricket FoundationflagshipStrategic or Co-development PartnerCharitable foundation supporting WA Cricket initiatives. Promoted as a key partner on the main website, focusing on fundraising and community support for cricket in Western Australia.
• Perth Scorchers Premium HospitalityminorGTM or Marketing PartnerPremium hospitality service for Perth Scorchers matches, offering corporate entertainment and VIP experiences at WACA Ground.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sydney Sixers: NSW-based BBL/WBBL T20 franchise competing in the same leagues as Perth Scorchers; directly comparable as a state-affiliated T20 franchise with shared broadcast and sponsorship dynamics.
• Queensland Cricket: Governing body for cricket in Queensland and operator of the Brisbane Heat (BBL/WBBL); directly comparable as a state cricket association with elite teams, Premier Cricket infrastructure, and a T20 franchise.
• Cricket NSW: Governing body for cricket in New South Wales and operator of the Sydney Cricket Ground; directly comparable as an Australian state cricket association running elite teams, a Premier Cricket club network, and venue operations.
• Melbourne Stars: Victorian BBL/WBBL T20 franchise directly comparable to Perth Scorchers in format, audience, and revenue model; operates within the same national league structure as WACA's flagship T20 asset.
• Brisbane Heat: Queensland BBL/WBBL T20 franchise; comparable to Perth Scorchers in T20 format, audience reach, and integration with a state cricket association (Queensland Cricket).
• Adelaide Strikers: South Australian BBL/WBBL T20 franchise operating from Adelaide Oval; directly comparable to Perth Scorchers as a state-affiliated T20 team sharing league structure and revenue mechanics.
• Cricket Victoria: Victorian state cricket association operating the Melbourne Cricket Ground ecosystem; comparable in scale, structure, and elite team operations including the Melbourne Stars BBL/WBBL franchise.
• Tasmanian Cricket Association: Governing body for cricket in Tasmania operating the Hobart Hurricanes (BBL/WBBL); comparable as a smaller Australian state cricket association with elite teams and a T20 franchise.
• South Australian Cricket Association: South Australian state cricket association running Adelaide Oval cricket operations and the Adelaide Strikers BBL/WBBL franchise; directly comparable as a state body combining venue, elite teams, and grassroots infrastructure.

Broad incumbents

• Cricket Australia: National governing body for Australian cricket that oversees the Sheffield Shield, BBL, WBBL, and WNCL competitions in which WACA participates; broader incumbent providing the competitive framework and broadcast/sponsorship umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WACA_Cricket
• YouTubeyoutube.com/user/WACricketAssociation
• Facebookfacebook.com/wacricket
• Instagraminstagram.com/waca_cricket
• TikToktiktok.com/@wa_cricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Australia Cricket Association