AT MEDIA
AT MEDIA is an Alessandria-based Italian marketing agency founded in 2012, combining traditional digital marketing services with its patented Coperniko 360° VR platform to serve Italian SMEs, large brands, and government cultural-heritage clients.
- Company typePrivate
- Founded2012
- HeadquartersAlessandria, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AT MEDIA does
AT MEDIA S.r.l. is an Italian marketing, communication, and digital advertising agency founded in 2012 in Alessandria by Antonio Testa, operating as a privately held, founder-owned S.r.l. The company serves a heterogeneous client base spanning Italian small and medium enterprises, large corporate brands, public administrations, and ministries — across cultural heritage, tourism, food production, agrifood, automotive, and optical industries. Its service portfolio combines traditional agency work (web design, SEO positioning, Google and Facebook campaigns, social media management, brand identity) with proprietary immersive technology built around Coperniko, a patented 360° video navigation platform (Patent No. 102015000081867) co-developed with the University of Piemonte Orientale that enables hands-free VR exploration using only head movement, without mouse, keyboard, or VR headset.
The firm's go-to-market combines field consultants who visit client premises throughout Italy with a digital storefront at at-media.it and a free marketing consultation offer (extended through 31 July 2026) as its primary lead generation tool. Beyond Coperniko-powered VR experiences, AT MEDIA offers consulting for government funding — including Industry 4.0 digitalization grants, internationalization funds, regional, national, EU, and PNRR contributions — which it bundles with creative and technology services. The Coperniko suite has expanded into sub-products (Experientia, Evolvo, Actio/Orbis/Corpus) and adjacent AR applications, supported by partnerships including Nital/Nikon for 360° camera distribution, Willeasy for accessibility-focused hospitality, and multiple Italian universities for R&D and talent development. The company is registered as a PMI Innovativa (innovative SME), certified as a TEM society, and holds Google Partner status, with innovation credentials including the 2016 SMAU Torino Innovation Prize and a 72% IMP3ROVE assessment score.
AT MEDIA firmographics
Firmographics- Name
- AT MEDIA
- Legal name
- AT MEDIA S.R.L.
- Website
- https://at-media.it
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AT MEDIA is an Alessandria-based Italian marketing agency founded in 2012, combining traditional digital marketing services with its patented Coperniko 360° VR platform to serve Italian SMEs, large brands, and government cultural-heritage clients.
- Ownership category
- akta.pro rank
AT MEDIA industry classification
Industry- Product category
- Digital Marketing and Immersive Technology Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Paid Social Media Buying (BPAFABAD), Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where AT MEDIA is headquartered
LocationHeadquarters
- HQ city
- Alessandria
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
AT MEDIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Marketing and Communication Services: Core agency services including web design, digital campaigns on Google and Facebook, editorial plans for social media, brand identity development, and creative marketing strategy.
- Immersive VR/AR Technology Services: VR experience development, 360° video production, virtual tours, AR applications, and immersive content creation for cultural institutions, enterprises, and government clients.
- Consulting for Government Funding: Consulting services for obtaining various types of contributions including Industry 4.0 digitalization grants, internationalization funds, regional, national, European, and PNRR funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Free Marketing Consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
AT MEDIA product offering
Product offeringCore offering
AT MEDIA is an Italian marketing and communication agency that delivers integrated digital marketing services (web design, SEO, Google/Facebook campaigns, social media management, brand identity) alongside proprietary immersive technology through its patented Coperniko platform. The agency produces 360° video virtual tours, VR experiences, AR applications, immersive installations, and short VR films for SMEs, large brands, and public administrations across Italy. It also provides consulting to help clients obtain government funding (Industry 4.0, PNRR, regional, national, and European grants).
Product overview
AT MEDIA is a marketing and communication agency offering a unified platform combining traditional digital marketing services with proprietary immersive technology. The core offering centers on COPERNIKO, their patented technology (Patent No. 102015000081867) enabling head-movement-controlled navigation of 360° content without mouse or keyboard. COPERNIKO powers three product lines: Virtual Tour 360° for cultural, tourism, and corporate applications; VR Experience for immersive installations and gaming; and AR Experience for augmented reality solutions. Supporting services include Short Film VR production, website development, brand identity, e-commerce solutions, and comprehensive digital marketing (SEO, social media, advertising). The company serves diverse sectors including culture, healthcare, automotive, food production, and public administration, with projects spanning museums, UNESCO heritage sites, trade events, and corporate facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Coperniko: Proprietary patented immersive 360° virtual reality technology enabling navigation through head movement without mouse, keyboard, or VR headsets. Includes services: Experientia (virtual tour navigation), Evolvo (document browsing), Orbis, Actio, and Corpus.
Products and services
- Coperniko VR Platform Patented immersive technology (Patent No. 102015000081867) enabling navigation of 360° videos and virtual tours using head movement without mouse or keyboard. Provides VR experiences, virtual tours, and immersive installations for enterprises, cultural institutions, and government clients.
- Virtual Tour 360° Immersive 360° video and photo virtual tours for museums, real estate, tourism destinations, cultural sites, and corporate facilities. Features head-controlled navigation for experiential viewing using the Coperniko platform.
- VR Experience
Quantifiable outcome
- VR short film 'Ho sognato di sognare un sogno' won Best Film VR at Barcelona Planet Film Festival
- +3 more outcomes
Companies that use AT MEDIA
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
AT MEDIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
AT MEDIA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Nital S.p.A. (NIKON Italy)flagshipStrategic partnership with Nital, official Italian distributor of NIKON products. Users purchasing NIKON KEYMISSION 360 cameras can upload and view 360° videos on the Coperniko portal using the patented technology.
- Università del Piemonte Orientale (UPO)coreAT MEDIA established R&D collaboration with University of Piemonte Orientale to develop new interactive web creativity technologies. This partnership led to the creation of Coperniko, with joint research activities in computer science at national and international levels.
- ASSOFERMETminorPartnership with national association of iron, steel, non-ferrous metals, and scrap merchants. AT MEDIA provides communication, web marketing, social media, and brand identity services for the association and its members.
- Edotto srlminorPartnership providing additional services for professional clients, particularly accountants and labor consultants. Edotto specializes in fiscal, tax, and labor information provision.
- Associazione per il Patrimonio dei Paesaggi Vitivinicoli di Langhe-Roero e MonferratocoreAgreement for '(Land)escape the disabilities - Un paesaggio per tutti' project, funded by Ministry of Cultural Heritage, enabling UNESCO vineyard landscapes to become immersive experiences using Coperniko technology for accessibility.
- Università Bocconi di MilanominorInternship convention activated with Bocconi University Milan for student placement and training programs.
- Accademia delle Belle Arti di MilanominorInternship convention for Training and Orientation internships open to students and graduates from the Academy of Fine Arts of Milan.
- Università degli Studi di TorinominorInternship agreement for Training and Orientation internships open to students and graduates from University of Turin.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AT MEDIA competitors and assessment
Company assessmentBroad incumbents
- H-FARM: Italian innovation platform combining education, venture incubation, and digital consulting services. Comparable as an Italian digital services company working at the intersection of marketing, technology, and innovation for corporate clients.
- Reply: Large Italian-listed digital services and consulting group with deep capabilities in immersive technology, customer experience, and enterprise marketing. Comparable as a much larger Italian-headquartered peer offering marketing-tech services including AR/VR to enterprise clients.
- Jakala: Italian martech and digital transformation group offering integrated marketing services, data, and technology solutions to enterprise clients across multiple verticals. Comparable as a larger Italian-headquartered marketing/tech services firm, though AT MEDIA specializes more narrowly in immersive XR.
- Quazar (WPP/GroupM Italy): Italy-focused media and creative operations within global agency holding WPP, providing full-service media planning, buying, and creative campaigns to enterprise clients. Comparable as a competing Italian full-service marketing agency with broader scale and holding-company backing.
Emerging players
- Emoze (Tiscali Group): Italian immersive content and AR/VR production studio serving brand and cultural clients. Comparable as an emerging European studio producing branded VR/AR experiences for cultural and commercial clients, though smaller in scale.
Direct peers
- TSW (Together We Stand): Italian digital marketing agency offering full-service creative, web, social media, and technology services to enterprise clients across Italy. Comparable as a similarly-sized full-service marketing agency operating in the Italian enterprise and public-sector market.
- Virtualware: European VR/AR content studio developing immersive training, industrial, and cultural heritage experiences for enterprise and government clients. Comparable as a peer in the immersive content production space, particularly for industrial and heritage applications.
- Involve (Immotion Group): European immersive experience provider developing VR installations for entertainment, education, and cultural venues. Comparable as an XR studio building location-based and cultural institution immersive experiences using proprietary content production capabilities.
- Webranking: Italian digital marketing agency focused on SEO, content, and performance marketing for B2B and enterprise clients. Comparable as an Italian-headquartered digital agency serving similar enterprise and SME customer segments with measurable performance services.
Regional players
- Catenda: Norwegian-headquartered provider of BIM and VR collaboration tools for construction and infrastructure. Comparable as a European niche VR/BIM SaaS player serving enterprise and government, but operating in the AEC vertical rather than marketing/cultural heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AT MEDIA social profiles
Digital presenceAT MEDIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AT MEDIA leadership team
Management profileNumber of profiles
Profiles7 records
AT MEDIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AT MEDIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AT MEDIA
What does AT MEDIA do?
AT MEDIA is an Italian marketing and communication agency that delivers integrated digital marketing services (web design, SEO, Google/Facebook campaigns, social media management, brand identity) alongside proprietary immersive technology through its patented Coperniko platform. The agency produces 360° video virtual tours, VR experiences, AR applications, immersive installations, and short VR films for SMEs, large brands, and public administrations across Italy. It also provides consulting to help clients obtain government funding (Industry 4.0, PNRR, regional, national, and European grants).
Is AT MEDIA a public or private company?
AT MEDIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AT MEDIA founded?
AT MEDIA was founded in 2012. It employs 1 to 10 people.
Where is AT MEDIA based?
AT MEDIA is headquartered in Alessandria, Italy, in the Europe region.
How does AT MEDIA make money?
Three revenue lines are on record. Marketing and Communication Services are the primary driver. The others are immersive VR/AR Technology Services and consulting for Government Funding.
Who are AT MEDIA's main competitors?
Broad incumbents on record are H-FARM, Reply, Jakala and Quazar (WPP/GroupM Italy). Emoze (Tiscali Group) is listed as an emerging player. Direct peers are TSW (Together We Stand), Virtualware, Involve (Immotion Group) and Webranking. Catenda is listed as a regional player.
Does AT MEDIA have an API?
No public API is recorded for AT MEDIA.
What industry is AT MEDIA in?
AT MEDIA's product category is Digital Marketing and Immersive Technology Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 541810 and its SIC code is 7311.