Apollo Sports

What Apollo Sports does

Apollo Sports is a Lahore, Pakistan-based multichannel sportswear and sporting goods retailer founded in 2004, operating six owned-and-operated retail showrooms across the city's key residential catchments (DHA Phase 1, Bahria Town, Johar Town, Allama Iqbal Town, Faisal Town, EME Canal Road) alongside a Shopify-powered e-commerce storefront at apollosports.pk that ships nationwide with Cash on Delivery and free shipping above Rs. 20,000. The company's product portfolio spans men's and women's activewear, sports footwear, fitness equipment, and sport-specific gear (cricket, badminton, football, tennis, squash, basketball, swimming, table tennis, Padel), combining a proprietary APOLLO private-label apparel line with authorized distribution for international brands including Yonex, Victor, HEAD, Wilson, Babolat, Butterfly, and Speedo.

The company's core technology differentiation sits in its fabric finishing capabilities and fit engineering: Dri-Fit moisture-wicking treatments with anti-UV, anti-static, and quick-dry performance; proprietary fabric constructions (Micro Stripe nylon-polyester, Micro Twill polyester-spandex, Micro Interlock polyester, dual-layer cotton-polyester blends); and a Smart Fit sizing system adapted from European tailoring to Pakistani body frames (XS-4XL, heights 5'2"-6'4", waists 30"-44"). The technology stack is otherwise conventional retail e-commerce (Shopify, Judge.me verified reviews) with no disclosed AI/ML, proprietary data assets, or platform integrations beyond standard payment and shipping.

Apollo's business model is a hybrid physical-retail and DTC e-commerce model targeting Pakistani fitness enthusiasts, multi-sport athletes, and style-conscious consumers across both genders, with pay-as-you-go unit pricing across all categories (T-shirts Rs. 1,200-2,800; running shoes Rs. 12,600-18,000; fitness and sports equipment at varying price points). Revenue is generated from one-time retail and online purchases augmented by shipping fees on sub-threshold orders. The company is privately held with no disclosed external investors, no parent organization, and operates a 51-100 employee headcount, with 943 Judge.me verified reviews (859 five-star) signaling a high-satisfaction but modest-scale transactional base.

Name

Apollo Sports

Legal name

Apollo Sports

Website

https://apollosports.pk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Apollo Sports is a Lahore-based multichannel retailer selling its own APOLLO activewear label and authorized international sporting brands (Yonex, HEAD, Wilson, etc.) through six retail showrooms and a nationwide Shopify e-commerce site, serving Pakistani fitness enthusiasts and multi-sport athletes.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Badminton Equipment & Accessories Retail (CRAMAFAC), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sportswear retail
• Athletic apparel
• Fitness equipment
• Sporting goods
• Activewear store

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from six physical retail store locations across Lahore, Pakistan, serving walk-in customers with immediate product purchases.
2. E-commerce Sales: Revenue generated through their Shopify-powered online store (apollosports.pk) with nationwide delivery across Pakistan, offering both pre-payment and Cash on Delivery options.
3. Shipping Charges: Additional revenue from shipping charges for orders below Rs. 20,000 threshold, with charges calculated based on product weight or volumetric weight.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Apollo Sports imports and retails sportswear, footwear, fitness equipment, and sporting goods through six physical retail stores across Lahore and a nationwide Shopify-powered e-commerce platform (apollosports.pk). The offering spans private-label Apollo products and curated international brands (Yonex, Wilson, Babolat, Speedo, Joma, Mizuno, etc.), covering activewear, sport-specific footwear, gym and yoga equipment, and gear for ten-plus sports including cricket, football, badminton, tennis, table tennis, squash, basketball, swimming, and padel.

Product overview

Apollo Sports is Pakistan's premier sportswear and sporting goods retailer operating both an e-commerce platform and multiple physical retail stores. The company's product portfolio consists primarily of Apollo-branded activewear and fitness apparel alongside curated third-party sporting goods and equipment. Core offerings include men's and women's activewear (T-shirts, polo shirts, shorts, trousers, sweatshirts, hoodies, compression wear, jackets), sports footwear (running, training, badminton, cricket, football, tennis shoes), fitness equipment (weight training gear, yoga accessories, boxing/MMA equipment), and sports-specific equipment (swimming, badminton, table tennis, cricket, football, tennis, squash, basketball, padel gear). The company also retails accessories including bags, water bottles, socks, caps, and sports support braces. Apollo differentiates through proprietary fabric technologies like Dri-Fit moisture-wicking and a Smart Fit sizing system tailored for Pakistani body types.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Activewear
• Women's Activewear
• Sports Footwear
• Fitness Equipment
• Sports Equipment
• Sports Accessories

Quantifiable outcome

• 943 verified customer reviews with high satisfaction ratings (859 five-star reviews)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alkaram Studio: Alkaram Studio is a major Pakistani textile-to-retail brand offering apparel including activewear lines. Its combination of proprietary manufacturing and multi-channel retail makes it a comparable peer in Pakistan's local activewear market.
• Sapphire: Sapphire is a Pakistani textile and apparel retailer that has expanded into casual and athleisure wear, with its own retail footprint and online store. It is a comparable peer to Apollo in the local apparel-retail space targeting Pakistani consumers.
• Outfitters: Outfitters is one of Pakistan's largest youth-focused fashion retailers with an expanding athleisure and sportswear line. It shares Apollo's hybrid physical-store-plus-e-commerce model and targets the same urban, style-conscious Pakistani consumer, making it a directly comparable sportswear retailer.
• Khaadi Sports: Khaadi is a leading Pakistani vertically integrated fashion retailer that has expanded into sportswear and athleisure. Like Apollo, it operates both physical stores and an e-commerce channel serving Pakistani consumers with locally tailored apparel and accessories, making it a direct horizontal peer in sports-adjacent retail.
• Charcoal by Outfitters: Charcoal is Outfitters' men's contemporary line with a strong athleisure and activewear focus. It competes for the same male urban Pakistani consumer Apollo targets with its men's activewear, polos, shorts, and hoodies.
• J. (Junaid Jamshed): J. is a long-established Pakistani fashion and apparel brand with nationwide retail presence and activewear categories. Like Apollo, it combines physical showrooms with e-commerce and serves mass-market and mid-tier Pakistani consumers, making it a directly comparable omni-channel retail peer.

Broad incumbents

• Decathlon: Decathlon is the world's largest sporting goods retailer offering apparel, footwear, and equipment across dozens of sports at value prices. While not strongly established in Pakistan yet, its global full-line sporting goods superstore model is the closest international analog to Apollo's broad assortment strategy.
• Intersport: Intersport is a global multi-brand sporting goods retail chain combining proprietary labels with international brands (Adidas, Nike, Salomon, etc.). Its model of offering both private label and branded sports products across multiple categories parallels Apollo's hybrid Apollo-branded-plus-international-brand assortment.
• Nike: Nike is a global athletic apparel and footwear giant whose brand is referenced in Apollo's own customer reviews as the benchmark for value comparison. Nike's potential expansion of direct distribution in Pakistan represents the principal premium-brand competitive threat to Apollo's value-for-money positioning.

Regional players

• Sun & Sand Sports: Sun & Sand Sports is a leading multi-brand sporting goods retailer in the Middle East carrying Nike, adidas, Puma, and others across apparel, footwear, and equipment. It is a strong regional comparable for Apollo in terms of multi-brand sports retail playbook, though it operates in GCC rather than South Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Sports