Larry Jordan

What Larry Jordan does

Larry Jordan is a founder-operated training and education business specializing in Apple Final Cut Pro and Adobe Premiere Pro video editing software. Founded in 2004 and based in California City, the company delivers webinars, step-by-step tutorials, and structured training programs authored primarily under the personal brand of its founder, an Apple Certified Trainer with two decades of industry experience. The platform serves individual video editors and post-production professionals as its primary audience, with secondary offerings for corporate teams and educational institutions.

The business model combines free top-of-funnel content (weekly webinars, blog, free tutorials, curated "Larry Recommends" resources, and a newsletter) with monetized channels including an online store selling training courses, a recurring membership program, and customized private, small-group, corporate, and educational training engagements. Distribution is digitally delivered with global reach through the company's own storefront. The company is privately held, founder-owned, and operates with 11-50 employees; no institutional funding, parent company, or M&A activity is disclosed.

The underlying technology stack is a content and commerce platform (website, store, membership, webinar delivery) rather than a proprietary software product. There is no disclosed AI/ML capability, no APIs or SDKs, and no app product. Competitive positioning rests on the founder's personal brand, Apple Certified Trainer credential, and sustained free-content engine rather than on defensible technology or network effects.

Name

Larry Jordan

Legal name

Larry Jordan

Website

https://larryjordan.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Larry Jordan, founded in 2004, is a founder-operated training business offering webinars, tutorials, and courses for Apple Final Cut Pro and Adobe Premiere Pro, serving individual video editors, corporate teams, and educational institutions.

Ownership category

akta.pro rank

Product category

Video Production Training

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Training, Safety & Compliance Video (MPADAEAM), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Video editing training
• Final Cut Pro training
• Premiere Pro training
• Post-production education
• Video production tutorials

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels5 records

Core offering

Larry Jordan provides structured training, tutorials, and webinars for video editors and post-production professionals, focused primarily on Apple Final Cut Pro and Adobe Premiere Pro. The company sells training materials through an online store, offers a membership program for ongoing content access, and delivers customized live training to corporate teams, small groups, and educational institutions.

Product overview

Larry Jordan operates a single unified training and tutorial platform focused on video editing education. The offering centers on free and paid tutorials, weekly webinars, and various training programs (private, corporate, and educational) specifically targeting Apple Final Cut Pro and Adobe Premiere Pro users. The platform also includes a Store for purchasing training materials and a Membership option for ongoing access to resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Weekly Webinar Free live webinar sessions delivered weekly by Larry Jordan, providing ongoing video editing education and software updates for video editors and post-production professionals.
• Membership Program Subscription-based membership granting ongoing access to Larry Jordan's training content and educational resources for individual video editors.
• Online Store Training Materials E-commerce storefront selling individual training courses and educational materials focused on Apple Final Cut Pro and Adobe Premiere Pro for individual learners.
• Private and Small Group Training Customized live training sessions delivered privately or to small groups, focused on Final Cut Pro and Premiere Pro skill development for individual learners and small teams.
• Corporate Training Customized training programs designed for organizations with in-house video editing teams, providing consistent skill development and standardized editing workflows.
• Educational Programs Structured educational programs for schools, colleges, and universities that integrate hands-on Final Cut Pro and Premiere Pro training into their video production curricula.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Skillshare: Broad creative skills marketplace with video editing courses covering Final Cut Pro and Premiere Pro. Operates as a much larger incumbent platform hosting many individual creators including niche video editing instructors.
• LinkedIn Learning: Large-scale subscription learning platform with extensive video editing curricula. Broad incumbent with overlapping Final Cut Pro and Premiere Pro training that competes for the same learner attention.
• Pluralsight: Enterprise-focused technology and creative skills training platform with video editing content. Comparable B2B and individual training model aimed at technical upskilling.
• Udemy: Mass-market online course marketplace with extensive Final Cut Pro and Premiere Pro courses. Competes for the same self-paced learner demand at very low price points.

Direct peers

• Ripple Training: Specialist in Apple Final Cut Pro, Motion, and Compressor training with paid tutorial libraries and instructor-led sessions. Direct competitor serving the same Final Cut Pro niche as Larry Jordan.
• Premiere Gal: Specialized Adobe Premiere Pro training provider offering courses, tutorials, and resources. Direct competitor focused on one of Larry Jordan's two core platforms.
• macProVideo: Subscription-based training platform for music and video production software including Final Cut Pro and Premiere Pro. Closely comparable business model and target audience to Larry Jordan's training platform.

Emerging players

• MZed: Premium filmmaking and video production education platform with curated masterclasses from working professionals. Comparable in delivering production-focused training content to committed learners.
• Blackmagic Design (DaVinci Resolve Training): Vendor offering official DaVinci Resolve training and certification. Represents the competitive alternative NLE whose adoption could shrink Larry Jordan's Final Cut/Premiere-focused addressable market.

Others

• FxFactory Pro: Plugin and effects ecosystem for Final Cut Pro and Premiere Pro editors. Adjacent ecosystem participant whose news and product releases Larry Jordan actively curates, signaling overlap in audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/larryjordanfcp
• Facebookfacebook.com/larry-jordan-174158732452

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larry Jordan