PinPoint Collective
PinPoint Collective is a Chicago-based, women-owned research and design strategy consultancy offering modular research engagements called "Pins" ($14,000 each) and quarterly PinPoint Partnerships to enterprises across food & beverage, healthcare, banking, education, and other verticals seeking customer-driven strategy and actionable playbooks.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PinPoint Collective does
PinPoint Collective is a Chicago-based, women-owned research and design strategy consultancy founded in 2018 by Faith Hurley and Stacy Callighan. The firm operates under a "Collective" model, combining a small core team with an extended network of specialists in design, animation, branding, and user experience to deliver customer research engagements for enterprises and growth-stage companies across food & beverage, healthcare, banking, education, hospitality, and pharmaceutical verticals. Named clients include Wild Fork, Byline Bank, Vanderbilt University, American Dental Association, Coapt, Big Blue Swim School, and Lou Malnati's.
The company's core product is a modular service architecture called "Pins," consisting of twelve named research and strategy modules (e.g., Forecast Your Audience, Strategic Positioning, Identify Your Audience, Become Your Audience, Uncover Your Industry, Listen To Your Team, PinPoint Playbook, Implementation Consulting). Each Pin is priced at $14,000 on a pay-per-project basis, or clients can subscribe to a PinPoint Partnership — a quarterly, customized engagement positioning the firm as an out-of-house research, strategy, and design arm. The proprietary "Pin Process" methodology combines quantitative data with qualitative interviews and workshops to produce actionable playbooks that bridge brand strategy and downstream design execution across messaging, services, products, packaging, digital touchpoints, and physical spaces.
PinPoint distributes services through direct sales (website contact form and Calendly-scheduled introductory meetings), supported by content marketing via blog articles, mini trend reports, and an organic social presence on LinkedIn, Facebook, and Instagram. The firm publishes transparent pricing and frames its women-owned, women-led identity around a stated mission to impact 100 million women's lives, leveraging the broader Great Wealth Transfer narrative. No external funding, parent company, or app/software product was disclosed; revenue, headcount beyond a small core team, and formal legal entity type were not publicly stated.
PinPoint Collective firmographics
Firmographics- Name
- PinPoint Collective
- Legal name
- PinPoint Collective
- Website
- https://pinpointcollective.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PinPoint Collective is a Chicago-based, women-owned research and design strategy consultancy offering modular research engagements called "Pins" ($14,000 each) and quarterly PinPoint Partnerships to enterprises across food & beverage, healthcare, banking, education, and other verticals seeking customer-driven strategy and actionable playbooks.
- Ownership category
- akta.pro rank
Where PinPoint Collective is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PinPoint Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Pay Per Pin: Modular research and strategy service delivered as individual 'Pins'. Clients select specific Pins based on their needs at $14,000 per pin. Pins cover areas like audience forecasting, strategic positioning, industry analysis, team workshops, and implementation consulting.
- PinPoint Partnership: Ongoing quarterly engagement providing continuous access to PinPoint as an out-of-house research, strategy, and design arm. Customized scope for clients needing sustained strategic support across multiple initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay Per Pin - Single module engagement at $14,000 |
| Subscription | Annual | PinPoint Partnership - Quarterly customized engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PinPoint Collective product offering
Product offeringCore offering
PinPoint Collective delivers modular customer research and design strategy engagements called "Pins," each priced at $14,000 and centered on its proprietary Pin Process that blends quantitative data with qualitative interviews. Pins cover audience identification and forecasting, surveys, industry and competitor analysis, internal team listening and empathy workshops, strategic positioning, and implementation consulting, producing actionable playbooks that translate customer insights into brand, product, digital, and physical design guidelines. The firm also offers a quarterly PinPoint Partnership for clients needing an out-of-house research, strategy, and design arm.
Product overview
PinPoint Collective is a women-owned, women-led research and design strategy consultancy offering a modular service called 'Pins'. These structured research engagements help companies understand their customers through both quantitative data and qualitative research. The Pin offerings include Forecast Your Audience, Strategic Positioning, Identify Your Audience, Become Your Audience, Survey Your Audience, Uncover Your Industry, Shadow Your Industry, Listen To Your Team, Empathize With Your Team, Collaborate With Your Team, PinPoint Playbook, and Implementation Consulting. Services are available through Pay Per Pin pricing ($14,000 per pin) or the PinPoint Partnership model (quarterly, customized). The firm specializes in translating business opportunities into design guidelines and creating actionable playbooks for brand, product, digital, and physical design.
Differentiator
Problem solved
Functional benefit
Products and services
- Pins (Research Service Modules)
Companies that use PinPoint Collective
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles2 records
PinPoint Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PinPoint Collective partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
PinPoint Collective competitors and assessment
Company assessmentBroad incumbents
- Siegel+Gale: Global brand strategy and customer experience consultancy that leverages research to inform brand positioning and experience design. Comparable to PinPoint's research-to-playbook workflow and audience-driven strategic positioning offering.
- FutureBrand: Global brand consultancy using research and strategy to deliver brand positioning and experience work for enterprise clients. Comparable to PinPoint in research-led brand and customer strategy, with similar Translate-Research-Into-Design methodology at larger scale.
- Kelton Global: Insights and strategy consultancy offering quantitative and qualitative research, brand strategy, and communications research. Comparable to PinPoint in its mix of survey work, audience identification, and strategic positioning engagements for enterprise clients.
- Lippincott: Brand strategy and design consultancy delivering customer-insight-driven brand positioning work. Comparable to PinPoint's Strategic Positioning and Identify Your Audience Pins in particular, with similar focus on translating research into brand and customer-experience decisions.
- IDEO: Global design and innovation consultancy offering human-centered research, strategy, and design services to enterprises. Directly comparable to PinPoint Collective in the human-centered design and research playbook offering, but at much larger scale and broader geographic reach.
- frog (frog design): Global design and strategy firm (now part of Capgemini Invent) that delivers research-driven innovation and design strategy for Fortune 500 clients. Comparable to PinPoint in its blend of qualitative research and design translation, but operates at enterprise scale with global delivery.
Direct peers
- Bold Insight: Boutique UX and human factors research consultancy delivering qualitative and quantitative user research for enterprise clients. Comparable to PinPoint's 'Survey Your Audience', 'Identify Your Audience', and 'Become Your Audience' Pins, with similar research methodologies and client profile.
- ReD Associates: Boutique strategy consultancy specializing in qualitative, ethnographic research that translates human insights into business strategy. Highly comparable to PinPoint's qualitative research-driven playbook approach, particularly the 'Become Your Audience' and 'Forecast Your Audience' Pins.
- SY Partners: Boutique consultancy focused on leadership, culture, and customer-experience work using qualitative interviews and human-centered design. Comparable to PinPoint's 'Listen To Your Team' and 'Empathize With Your Team' Pins and its translation of qualitative insight into strategic action.
Emerging players
- Hot Coffee Club (research/design studios): A category of small, women-owned research and design boutiques competing in the same inclusive, human-centered design space as PinPoint. Comparable in size, positioning, and target client (mid-market and enterprise needing tailored research).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PinPoint Collective social profiles
Digital presencePinPoint Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
PinPoint Collective leadership team
Management profileNumber of profiles
Profiles13 records
PinPoint Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PinPoint Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PinPoint Collective
What does PinPoint Collective do?
PinPoint Collective delivers modular customer research and design strategy engagements called "Pins," each priced at $14,000 and centered on its proprietary Pin Process that blends quantitative data with qualitative interviews. Pins cover audience identification and forecasting, surveys, industry and competitor analysis, internal team listening and empathy workshops, strategic positioning, and implementation consulting, producing actionable playbooks that translate customer insights into brand, product, digital, and physical design guidelines. The firm also offers a quarterly PinPoint Partnership for clients needing an out-of-house research, strategy, and design arm.
Is PinPoint Collective a public or private company?
PinPoint Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PinPoint Collective founded?
PinPoint Collective was founded in 2018. It employs 1 to 10 people.
Where is PinPoint Collective based?
PinPoint Collective is headquartered in Chicago, United States, in the North America region.
How does PinPoint Collective make money?
Two revenue lines are on record. Pay Per Pin is the primary driver. The others are pinPoint Partnership.
Who are PinPoint Collective's main competitors?
Broad incumbents on record are Siegel+Gale, FutureBrand, Kelton Global, Lippincott, IDEO and frog (frog design). Direct peers are Bold Insight, ReD Associates and SY Partners. Hot Coffee Club (research/design studios) is listed as an emerging player.
Does PinPoint Collective have an API?
No public API is recorded for PinPoint Collective.