The Market Place

What The Market Place does

The Market Place (TMP) is a full-service marketing and advertising agency based in Ocala, Florida, focused exclusively on the agriculture vertical. Founded in 2000 by Erin Freel and acquired by Dillon Media Group on June 1, 2022, the firm has served hundreds of agricultural clients over more than two decades, including American Farm Bureau Federation, Sunbelt Ag Expo, Florida FFA Association, Duda, and Gulf Citrus. Its service portfolio spans custom website design and development, professional video production, digital marketing (social media management, Google Ads, Constant Contact-based email marketing), event planning and trade show coordination, and photography, all delivered with explicit emphasis on agricultural storytelling and producer audiences.

The underlying technology is a commodity, best-of-breed stack rather than proprietary infrastructure: WordPress is the standard CMS, Wufoo is used for client-facing forms, Constant Contact powers email marketing passthrough, and Google Ads is the paid search platform. Pricing is tiered and transparent, ranging from $500 one-page weblets to $5,000-$7,000 dynamic corporate sites, plus recurring hosting at $10 per email address per year and a discounted annual maintenance plan. Go-to-market is sales-led and event-driven, with active participation at Florida FFA, Alabama State FFA, and Sunbelt Ag Expo conventions, and direct client engagement via phone, email, text, and on-site travel for shoots.

The revenue model combines one-time project fees (websites, video productions, event coordination) with recurring streams (hosting, maintenance plans, domain email services, Constant Contact pass-through). The team is small, with owner Jeff Dillon, Operations Manager TJ Ready, Digital Production Manager Clinton Grubbs, and Accounting lead Gina England all identified as Dillon Media personnel. Customer concentration sits in the agriculture vertical with marquee nonprofit and enterprise anchors alongside a long tail of farms, ranches, and small agribusinesses, and 15+ year client relationships indicate meaningful retention.

Name

The Market Place

Legal name

The Market Place

Website

https://tmpstyle.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Market Place is a full-service marketing agency based in Ocala, Florida, serving agricultural businesses, commodity groups, and equine clients with website design, video production, digital marketing, event planning, and photography. The firm operates as a subsidiary of Dillon Media Group following its 2022 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Weirsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Web Design & Development Services: Custom website development including weblets, static sites, dynamic corporate sites. Includes domain registration, hosting, and ongoing maintenance services. One-time project fees plus recurring hosting and maintenance.
2. Video Production Services: Professional video production including TV commercials, promotional videos, event coverage, and storytelling content for agricultural clients.
3. Email Marketing Services: Email marketing setup, template design, database management, and newsletter creation. Fees include one-time setup and per-newsletter charges plus Constant Contact platform fees.
4. Website Hosting & Maintenance: Annual web hosting services and maintenance plans including discounted annual maintenance packages with 12 hours of designer support.
5. Event Planning Services: Trade show coordination, event planning, speakers, and presentations for agricultural organizations.
6. Domain & Email Services: Domain registration and domain-specific email hosting services at $10 per email per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

The Market Place (TMP) is a full-service agricultural marketing and advertising agency offering website design and development, professional video production, digital marketing (social media, email via Constant Contact, Google Ads), event planning, and photography. All services are purpose-built for farms, ranches, agribusinesses, agricultural associations, and equine businesses to establish an online presence, tell their story, and reach customers 24/7.

Product overview

The Market Place (TMP) is a full-service agricultural marketing and advertising agency offering a unified portfolio of services centered on web design, video production, digital marketing (social media, email, Google Ads), event planning, and photography. The core offering is website design and video production, supplemented by digital marketing campaigns and event coordination services. All services are focused on the agriculture industry and designed to help farms, ranches, and agribusinesses tell their stories and reach customers online and at events.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom website design and development services for agribusinesses. Includes responsive design, WordPress sites, content management systems, database integration, and e-commerce/payment collection capabilities. Pricing ranges from $500 for one-page weblets to $5,000-$7,000 for larger dynamic corporate sites.
• Video Production Professional agricultural video production services including TV commercials, promotional videos, event documentation, and storytelling content for farms, ranches, and agricultural organizations.
• Digital Marketing Comprehensive digital marketing services including social media campaigns (Facebook, Instagram, Twitter, Snapchat), email marketing via Constant Contact partnership, and Google Ads management for search and Maps advertising.
• Event Planning Trade show coordination, online registration, speaker management, and presentation development services. Experience with FFA conventions and agricultural events.
• Photography

Quantifiable outcome

• Social media campaign for Florida Ag in the Classroom increased 'likes' from 196 to over 850 in 8 weeks

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Dillon Media GroupcoreStrategic or Co-development Partner · 1 June 2022Dillon Media Group, based in Ocala, Florida, acquired The Market Place on June 1, 2022. Dillon Media Group is a video production and web design company with national experience and over 37 years in the business. They run The Market Place with the same care and attention to client needs, bringing a larger production team while maintaining local hometown feel.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AdFarm: North America's largest agriculture-focused marketing agency, offering advertising, digital, PR, and strategy services to ag input, equipment, and food brands. Direct competitor for ag-vertical agency work, but at substantially larger scale.
• Lessing-Flynn: Midwestern agency combining advertising, digital, PR, and video for agricultural and rural clients. Comparable integrated offering with similar regional-to-national ambition.
• MorganMyers: Waukesha, Wisconsin-based agency specializing in ag communications, public relations, and marketing for crop inputs, animal health, and food companies. Overlapping service model and ag-vertical focus.
• FLM+ (now Curious Plot): Hybrid strategy/creative/digital agency focused on ag, food, and lifestyle — the predecessor entity to Curious Plot. Highly comparable service mix and vertical concentration.
• Rhea + Kaiser: Naperville, Illinois-based agency serving agricultural input companies, equipment manufacturers, and food brands. Comparable size and vertical focus, competing for the same type of client engagements.
• Curious Plot: Full-service marketing and communications firm serving the agriculture, food, and lifestyle industries. Comparable service mix (brand, digital, content, video) and ag-centric client roster.
• Osborn Barr (O+B): St. Louis-based agency purpose-built for agricultural and rural clients, with services spanning brand, digital, and content. Closest functional peer in terms of vertical specialization and integrated offerings.
• Paulsen: Sioux Falls-based agency focused exclusively on agriculture, rural lifestyle, and food marketing. Direct competitor for the same producer/commodity-group buyer persona TMP serves.

Emerging players

• WebFX: Large digital marketing agency with broad SEO, web design, and paid media capabilities. Represents the generalist digital agency threat now expanding into vertical-specific accounts including ag-adjacent businesses.

Broad incumbents

• Bader Rutter: Larger independent agency with a long-standing agricultural practice alongside broader B2B and consumer work. Represents the 'incumbent scaling up' competitive threat for larger ag accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tmpstyle
• YouTubevimeo.com/tmpstyle
• Facebookfacebook.com/TheMarketPlace
• LinkedInlinkedin.com/company/the-market-place---agricultural-marketing-and-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Market Place