Rhea + Kaiser
- Company typePrivate
- Founded1978
- HeadquartersNaperville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Rhea + Kaiser firmographics
Firmographics- Name
- Rhea + Kaiser
- Legal name
- Rhea & Kaiser Advertising, Inc.
- Website
- https://rkconnect.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Rhea + Kaiser is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rhea + Kaiser business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and Communications Services: Rhea + Kaiser provides end-to-end strategy, campaign development, execution and optimization services as a marketing and communications agency. They act as a proactive extension of clients' teams delivering custom marketing services including consulting, strategic marketing plans, media plans, PR planning, branding, advertising campaign management, media activation, creative development, content strategy, digital marketing, and performance analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Rhea + Kaiser product offering
Product offeringCore offering
Rhea + Kaiser is an integrated marketing and advertising agency that delivers end-to-end strategy, campaign development, execution, and optimization services primarily for agriculture, rural lifestyle, equipment, and B2B brands. Its offering is organized around four service pillars: Strategy & Planning, Campaign Execution, Content & Digital Marketing, and Performance & Analytics, supported by a proprietary Hub-and-Spoke content methodology and certified platform partnerships.
Product overview
Rhea + Kaiser is a B2B advertising and integrated marketing communications agency specializing in agriculture, rural lifestyle, and B2B markets. The agency offers four integrated service pillars: Strategy & Planning (consulting, media plans, PR, branding), Campaign Execution (advertising management, programmatic/social/search media buying, influencer programs, creative development), Content & Digital Marketing (content strategy, social media, SEO, audience segmentation), and Performance & Analytics (dashboards, campaign analytics, site analytics). These services are delivered through a multi-channel, data-informed approach using paid, owned, and earned media (POE), supported by free resources like the Discovery Map strategic planning tool and Toolbox resource library.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Planning Strategic consulting, marketing plans, online and offline media plans (TV, radio, print, out-of-home), PR planning and media outreach, and branding services delivered to agriculture and B2B clients as part of a contracted agency engagement.
- Campaign Execution Advertising campaign management, programmatic, social, and search media activation and buying, industry media partnerships, influencer programs, digital toolkits, dealer and in-store support, trade show planning, and creative development for agriculture and rural-lifestyle brands.
- Content & Digital Marketing Content strategy, audits, and creation; social media strategy and content; SEO planning; and audience segmentation services for agriculture, rural lifestyle, and B2B clients.
- Performance & Analytics Salesforce/MCI dashboards, campaign analytics, SEO/SEM, site analytics, creative performance tracking, and social and earned media monitoring provided to agency clients.
- Discovery Map A free strategic planning tool that helps marketers organize information, develop strategies, and identify insights for business goals.
Quantifiable outcome
- $25MM in additional sales in first year for Bayer Delaro Complete
- +6 more outcomes
Companies that use Rhea + Kaiser
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Rhea + Kaiser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability8 records
Feature2 records
Rhea + Kaiser partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Association of National AdvertisersminorIndustry membership organization for national advertisers. Rhea + Kaiser maintains membership for industry networking, best practices, and professional development.
- National Agri-Marketing AssociationminorProfessional association for agricultural marketers. Membership provides access to industry events, research, and networking with agricultural marketing professionals.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Rhea + Kaiser competitors and assessment
Company assessmentDirect peers
- AdFarm: Agriculture-focused integrated marketing agency serving crop input, livestock, and equipment clients. Closely comparable to R+K in vertical specialization, agency-of-record model, and B2B ag client base.
- Bader Rutter: Long-standing integrated marketing agency with a dedicated agriculture and animal health practice, serving enterprise ag-input and equipment clients comparable to R+K's Bayer and CNH engagements.
- Broadhead: Mid-size agency specializing in agriculture, food, and rural lifestyle marketing — directly comparable to R+K in vertical focus, rural audience expertise, and integrated campaign delivery.
- Colle McVoy: Independent integrated agency with deep agriculture and CPG expertise. Comparable to R+K in offering strategy, creative, media, and analytics under one roof for enterprise ag and consumer clients.
- Curious Plot: Marketing and communications firm focused on food, agriculture, and rural lifestyle brands. Comparable in vertical specialization and integrated service mix to R+K.
- Osborn Barr Paramore (OBP): Full-service agency with roots in rural and agricultural marketing, serving enterprise clients across crop protection, equipment, and rural lifestyle — closely comparable to R+K.
Broad incumbents
- VMLY&R: Global agency network with an established agriculture practice serving Bayer and other major ag-input clients. Competes with R+K for the same enterprise AOR relationships at significantly larger scale.
- McCann Worldgroup: Global agency holding company with a dedicated agriculture and health practice. Competes for the same multinational ag-input accounts as R+K with broader geographic and channel reach.
- Publicis Sapient: Large digital transformation and marketing services firm with agriculture and industrial clients. Competes with R+K for digital strategy, data, and technology-enabled marketing engagements.
Emerging players
- Tombras: Independent full-service agency with growing rural and ag-adjacent client work. Comparable in integrated media and analytics capabilities but with broader vertical reach than R+K.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rhea + Kaiser social profiles
Digital presenceRhea + Kaiser compliance and trust
Trust signalCompliance15 records
Rhea + Kaiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhea + Kaiser leadership team
Management profileNumber of profiles
Rhea + Kaiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhea + Kaiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhea + Kaiser
What does Rhea + Kaiser do?
Rhea + Kaiser is an integrated marketing and advertising agency that delivers end-to-end strategy, campaign development, execution, and optimization services primarily for agriculture, rural lifestyle, equipment, and B2B brands. Its offering is organized around four service pillars: Strategy & Planning, Campaign Execution, Content & Digital Marketing, and Performance & Analytics, supported by a proprietary Hub-and-Spoke content methodology and certified platform partnerships.
Is Rhea + Kaiser a public or private company?
Rhea + Kaiser is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rhea + Kaiser founded?
Rhea + Kaiser was founded in 1978. It employs 51 to 100 people.
Where is Rhea + Kaiser based?
Rhea + Kaiser is headquartered in Naperville, United States, in the North America region.
How does Rhea + Kaiser make money?
One revenue line is on record: marketing and Communications Services.
Who are Rhea + Kaiser's main competitors?
Direct peers on record are AdFarm, Bader Rutter, Broadhead, Colle McVoy, Curious Plot and Osborn Barr Paramore (OBP). Broad incumbents are VMLY&R, McCann Worldgroup and Publicis Sapient. Tombras is listed as an emerging player.
Does Rhea + Kaiser have an API?
No public API is recorded for Rhea + Kaiser.