Above the Influence

What Above the Influence does

Above the Influence is a nonprofit, web-based drug prevention and youth mental health education platform primarily serving American teenagers aged 13 and older who are navigating peer pressure, substance use decisions, and mental health challenges such as depression. The product is a single informational website (abovetheinfluence.com) offering a structured content experience built around several core modules: a drug facts database covering more than 20 substances including alcohol, marijuana, prescription drugs, and cocaine; an interactive "How Are You Doing?" assessment quiz; an expert panel Q&A featuring named medical professionals such as Dr. Drew Pinsky; a user-generated Inspiration Wall for peer stories; compiled crisis hotlines and text-line resources; and the #GotYourBack peer-support campaign. The platform was originally created as part of the federal National Youth Anti-Drug Media Campaign under the Office of National Drug Control Policy, was transferred to the Partnership for Drug-Free Kids (now Partnership to End Addiction) in 2014, and operates today in a maintenance posture with site content no longer being updated.

The company generates no commercial revenue: it is a free public health resource with no disclosed pricing, no monetization surface, and no transactions processed on-site. Distribution is fully digital and consumer self-serve, concentrated on the website plus organic social channels on Facebook, Instagram, Tumblr, YouTube, and X. Secondary audience segments include parents, caregivers, educators, and healthcare professionals, all of whom are redirected to the parent nonprofit's drugfree.org domain for ongoing resources. The implicit operating budget is funded through donations to the parent Partnership to End Addiction rather than through any revenue-bearing commercial activity tied to the Above the Influence brand.

From an investment perspective, Above the Influence is best understood as a legacy public-health communications asset rather than a growing business. Its competitive position rests on accumulated brand equity, an indexed library of expert-validated content, and historical reach into teen audiences via multi-platform social distribution. There are no disclosed funding rounds, no acquirer or acquirée relationships, no hiring signals, and no product roadmap; the trajectory indicates continued maintenance under the parent nonprofit with strategic value confined to brand, traffic referrals, and archived content.

Name

Above the Influence

Legal name

Partnership to End Addiction

Website

https://abovetheinfluence.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Above the Influence is a nonprofit, web-based drug prevention and mental health education platform serving American teenagers with drug facts, expert Q&A, an interactive assessment quiz, crisis hotlines, and user-submitted peer stories, operated by the Partnership to End Addiction since 2014 and no longer actively updated.

Ownership category

akta.pro rank

Product category

Youth Drug Prevention Education

NAICS

Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industries

Substance Use Prevention & Recovery Lifestyle Education (Non-clinical) (EDAAAHAL), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Drug prevention education
• Youth substance abuse
• Teen mental health
• Peer pressure resources
• Nonprofit public health

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

Above the Influence is a free, web-based drug prevention and youth mental health education program operated by the Partnership to End Addiction. It delivers factual drug information across more than 20 substance categories, expert Q&A from medical professionals, interactive self-assessment tools, peer-submitted inspiration stories, and curated crisis intervention hotlines targeted at American teenagers navigating peer pressure, substance use decisions, and depression-related challenges.

Product overview

Above the Influence is a single unified informational website providing teen drug prevention education and mental health resources. The platform centers on the main website offering interactive assessments (How Are You Doing? Quiz), comprehensive drug facts information covering 20+ substances, expert Q&A from medical professionals, user-generated inspiration content through the Inspiration Wall, crisis resources including hotlines and text lines, and peer support campaigns like #GotYourBack. The site does not offer a technical product with modules but serves as a centralized hub connecting teens with information, self-assessment tools, expert guidance, and crisis support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Above the Influence Website

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partnership to End Addiction (formerly Partnership for Drug-Free Kids)primaryStrategic or Co-development Partner · 1 January 2014Above the Influence transitioned to become a program of the Partnership to End Addiction (formerly Partnership for Drug-Free Kids) in 2014 after separating from federal oversight. The Partnership operates the website and continues to provide the program's resources, redirecting users to drugfree.org for comprehensive parent and professional resources. The Partnership for Drug-Free Kids is a nonprofit organization focused on helping parents prevent and cope with teen substance abuse.

Recent moves4 records

Broad incumbents

• Shatterproof: National nonprofit focused on addiction treatment access and substance use disorder (SUD) prevention advocacy. Comparable in the SUD prevention/recovery space, with broader focus across the treatment continuum than Above the Influence's prevention-only scope.
• Community Anti-Drug Coalitions of America (CADCA): Coalition-building organization supporting community drug prevention efforts across the U.S. Comparable in the substance use prevention space, with a focus on coalition/network building rather than direct teen-facing content.
• Mental Health America: Largest U.S. nonprofit addressing mental health, including co-occurring substance use among youth. Comparable in the youth mental health and substance use prevention space, with broader mental health remit than Above the Influence.
• National Council on Alcoholism and Drug Dependence (NCADD): Established national advocacy organization focused on alcoholism and other drug addictions, with prevention and education programming. Comparable in substance use prevention mission, though more advocacy-focused than Above the Influence's teen-content orientation.
• The Truth Initiative: Large, well-funded nonprofit operating youth-focused tobacco and substance prevention campaigns (including the 'truth' brand). Comparable in targeting teens with prevention messaging via media campaigns, though broader in scope and deeper-pocketed than Above the Influence.

Direct peers

• Just Think Twice: DEA Prevention Portal targeting teens with substance use prevention education and fact-based content. Directly comparable in mission, audience, and content-style to Above the Influence — both are federal-affiliated teen drug prevention platforms.
• Partnership to End Addiction: Above the Influence's parent nonprofit (formerly Partnership for Drug-Free Kids) and the entity to which ATI redirects all parent/caregiver/educator traffic. Operates comprehensive family-facing substance use prevention and recovery resources at drugfree.org with overlapping mission and audience.
• Students Against Destructive Decisions (SADD): Student-led national organization focused on preventing destructive behaviors including substance use among teens. Comparable in delivering prevention messaging through youth peer networks and school-based chapters.
• NIDA for Teens: National Institute on Drug Abuse's teen-facing educational portal, directly comparable in mission and target audience. Provides factual drug information, interactive tools, and prevention resources for adolescents — a government-backed competitor to Above the Influence.

Regional players

• Mothers Against Drunk Driving (MADD): National nonprofit focused on preventing drunk driving and underage drinking through awareness, education, and victim support. Comparable in mission-adjacent substance use prevention and youth-education space, but with a narrower focus on alcohol/impaired driving.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/abvethinfluence
• YouTubeyoutube.com/abovetheinfluence
• Facebookfacebook.com/AbovetheInfluence
• Instagraminstagram.com/abovetheinfluence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Above the Influence