What Shatterproof does

Shatterproof is a national 501(c)(3) nonprofit organization, founded in 2013 by Gary Mendell after the loss of his son Brian to an overdose, headquartered in Boston, Massachusetts with 51-100 employees. The organization's mission is to reverse the U.S. addiction crisis across three pillars: transforming the addiction treatment system, ending addiction stigma, and supporting recovery through community education and policy advocacy. It serves individuals living with substance use disorder (SUD), their families, employers, healthcare providers, and federal and state policymakers.

Shatterproof's core product surface consists of digital platforms and programs anchored around Treatment Atlas, a free anonymous search tool for locating quality addiction treatment programs; the Shatterproof Addiction Stigma Index (SASI), described as the largest U.S. survey of public attitudes about SUD, first fielded in 2021 and re-fielded in 2024; and the National Principles of Care, evidence-based clinical best practices for addiction treatment. Supporting programs include Just Five (workplace education), the National Stigma Initiative, the annual Shatterproof Walk to End Addiction held across seven cities plus a virtual option, the Speaker Series podcast and video program, the National Addiction Memorial, and crisis resources covering naloxone and fentanyl test strips. A Shatterproof Fundraising mobile app is available on iOS and Android with integrations into Apple Health, Android Health Connect, Fitbit, Strava, and Garmin for activity-based fundraising credits. Shatterproof also operates a wholly-owned subsidiary, Shatterproof ATLAS, housing the Treatment Atlas platform.

As a 501(c)(3), Shatterproof does not sell products or services and provides all resources free of charge. Its revenue model is contribution-based, drawing on individual donations (including recurring monthly), corporate sponsorships (including a National Teams program with $10,000 minimum collective fundraising goals), foundation grants (e.g., Alkermes for SASI), peer-to-peer event fundraising through the Walks, and planned giving via the Brian Mendell Legacy Giving Society. The organization reports that over 80 cents of every dollar goes directly to programs and services. Strategic and financial partners include The Hartford as founding partner of the National Movement to End Addiction Stigma, Optum, Harvard Pilgrim HealthCare, National Safety Council, Dell Medical School, Commonwealth of Pennsylvania, Mental Health Coalition, Milken Institute, National Academy of Medicine, and Lemonada Media, alongside healthcare partners such as Fidelis Care.

Name

Shatterproof

Legal name

Shatterproof, Inc.

Website

https://shatterproof.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Shatterproof is a national 501(c)(3) nonprofit that addresses the U.S. addiction crisis through evidence-based treatment tools (Treatment Atlas, National Principles of Care), stigma-reduction research (SASI), workplace education (Just Five), community fundraising Walks in seven cities, and federal and state policy advocacy.

Ownership category

akta.pro rank

Product category

Substance Use Disorder Advocacy and Treatment Access

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Substance use disorder advocacy
• Addiction treatment locator
• Addiction stigma research
• Workplace addiction education
• Nonprofit health advocacy

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual Donations: Donations from individual supporters, including one-time gifts and monthly recurring donations through the organization's website and fundraising platform
2. Corporate Sponsorships: Sponsorships from companies for the annual Shatterproof Walk events and organizational partnerships, including National Teams program requiring minimum $10,000 collective fundraising goal
3. Foundation Grants: Support from foundations including Alkermes for the Shatterproof Addiction Stigma Index research
4. Event Fundraising: Peer-to-peer fundraising through annual Shatterproof Walk events where participants raise funds from their networks
5. Planned Giving: Bequests, IRA distributions, and life insurance beneficiary designations through the Brian Mendell Legacy Giving Society

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shatterproof is a U.S. national nonprofit that provides free digital tools, research, education, and advocacy programs to address substance use disorder. Its core offerings include the Treatment Atlas (a free online treatment locator), the Shatterproof Addiction Stigma Index research, the National Principles of Care clinical standards, workplace education through Just Five, and annual community Walk to End Addiction fundraising events. The organization operates without selling any products or services, funding operations through donations, grants, and corporate sponsorships.

Product overview

Shatterproof is a national nonprofit organization that offers a portfolio of programs and digital tools focused on transforming addiction treatment, ending stigma, and supporting recovery. The core offerings include Treatment Atlas (a free treatment locator tool), the Shatterproof Addiction Stigma Index (SASI) research initiative, and the National Principles of Care (evidence-based treatment standards). Additional programs include Just Five (workplace education), the National Addiction Memorial, the Shatterproof Walk to End Addiction fundraising events, the Speaker Series educational content, Crisis Resources for overdose prevention, and a National Stigma Initiative. The organization also provides a mobile fundraising app that integrates with health and fitness platforms. These products work together to provide a comprehensive ecosystem supporting prevention, treatment access, advocacy, and community support for those affected by substance use disorder.

Differentiator

Problem solved

Functional benefit

Products and services

• Shatterproof Treatment Atlas A free, anonymous online search tool that helps patients and families find and compare quality addiction treatment programs across the United States.
• Shatterproof Addiction Stigma Index (SASI) The largest U.S. survey of public attitudes about substance use disorder and people with SUD, designed to measure progress and hold the nation accountable for reducing addiction stigma.
• National Principles of Care Evidence-based, clinical best practices established to improve outcomes for individuals living with addiction, representing a standard of addiction care for treatment facilities.
• Just Five Workplace Education Program A workplace education program designed to educate employees and communities about addiction as a disease and reduce stigma in the workplace.
• National Addiction Memorial A memorial platform honoring individuals lost to addiction, allowing families to create memorials and share stories of their loved ones.
• Shatterproof Walk to End Addiction The nation's largest platform for educating, empowering, and supporting individuals impacted by addiction through community fundraising walks held in multiple U.S. cities plus a virtual Walk Your Way option.
• Shatterproof Speaker Series Monthly interviews with individuals working to reverse the addiction crisis, featuring stories of recovery, treatment insights, and advocacy, distributed as podcast and video content.
• Crisis Resources

Quantifiable outcome

• Decline in overdose deaths attributed to ongoing investments in prevention, treatment, harm reduction, and naloxone access
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and foundational.

• Fidelis CarecoreGTM or Marketing Partner · 24 October 2025Fidelis Care partnered with Shatterproof to end addiction stigma by participating in the 2025 NYC Shatterproof Walk to End Addiction. The collaboration focuses on improving access to addiction treatment, education, and reducing barriers in underserved populations.
• The HartfordfoundationalStrategic or Co-development PartnerThe Hartford, a leader in workers' compensation and disability insurance, is a long-time sponsor and acts as strategic advisor for the National Movement to End Addiction Stigma. Chairman and CEO Christopher Swift serves as a founding partner championing business engagement to fight the national opioid crisis.
• Commonwealth of PennsylvaniacoreStrategic or Co-development PartnerCommitted to delivering a first-of-its kind, evidence-based health communications campaign to reduce the stigma surrounding opioid use disorder in Pennsylvania as part of the National Movement to End Addiction Stigma.
• National Safety CouncilcoreStrategic or Co-development PartnerCoalition member committed to engaging their 50,000+ employer members to reduce stigma surrounding addiction in the workplace and beyond through thought leadership and resource development.
• Dell Medical SchoolcoreStrategic or Co-development PartnerAcademic health system working to end addiction stigma among providers and to ensure compassionate and effective treatment of people with substance use disorders.
• OptumcoreStrategic or Co-development PartnerEducation partner committed to educating their employees and communities through Just Five, a key first-step workplace program to reduce stigma.
• Harvard Pilgrim HealthCarecoreStrategic or Co-development PartnerEducation partner committed to educating their employees and communities through Just Five workplace education program.
• Mental Health CoalitioncoreStrategic or Co-development PartnerCoalition member including passionate and influential organizations, brands, and individuals who have joined forces to end the stigma surrounding mental health and change the way people talk about, and care for, mental illness.
• National Academy of MedicinecoreStrategic or Co-development PartnerThe Action Collaborative on Countering the U.S. Opioid Epidemic facilitated a separate, blinded, and academically rigorous peer review of Shatterproof's 'A Movement to End Addiction Stigma White Paper' on a pro-bono basis.
• Dr. John Kelly - Harvard Medical SchoolcoreStrategic or Co-development PartnerDr. John Kelly, Elizabeth R. Spallin Professor of Psychiatry in Addiction Medicine at Harvard Medical School and Founder/Director of the Recovery Research Institute at Massachusetts General Hospital, serves as a key research and thought leadership partner for Shatterproof.
• Lemonada MediacoreStrategic or Co-development PartnerCo-produced the In Recovery podcast with Dr. Nzinga Harrison and provides multimedia content for the Shatterproof Speaker Series, sharing unfiltered stories of addiction and recovery.
• The Public Good ProjectscoreStrategic or Co-development PartnerHealth communications nonprofit offering substantial thought partnership and expertise regarding the development of Shatterproof's stigma reduction campaign.
• Milken InstitutecoreStrategic or Co-development PartnerPlayed a critical advisory role on outreach and positioning to advance stigma reducing efforts through research and strategic guidance.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Caron Treatment Centers: National nonprofit addiction treatment provider with clinical services, research, and family education programs — comparable nonprofit structure and integrated treatment-plus-advocacy model.
• Hazelden Betty Ford Foundation: Large national addiction treatment provider and advocacy organization combining clinical care, research, and public education — broader scope than Shatterproof but overlaps heavily on treatment standards and stigma reduction.
• American Addiction Centers: National network of addiction treatment facilities with patient-facing content and treatment-locator functionality — broader commercial scope but overlapping mission of expanding access to quality SUD treatment.

Others

• Mental Health Coalition: Cross-cutting coalition of organizations working to end mental health stigma — Shatterproof is a member; comparable advocacy and stigma-reduction focus but at a broader mental health scope.
• National Safety Council: Workplace safety organization that has expanded into substance use stigma reduction — Shatterproof is already a coalition member; comparable employer-channel engagement and workplace-education focus.

Direct peers

• SMART Recovery: Nonprofit addiction recovery support organization offering mutual-support meetings and self-empowerment programs — comparable direct-to-consumer recovery support and community-building model.
• Partnership to End Addiction: National nonprofit focused on supporting families impacted by addiction through helpline, education, and advocacy — directly comparable mission, donor base, and policy-advocacy model to Shatterproof.
• Faces & Voices of Recovery: Recovery-focused advocacy nonprofit promoting public awareness and civil rights for people in recovery — directly comparable community-mobilization and policy-advocacy mission to Shatterproof.
• National Council on Alcoholism and Drug Dependence (NCADD): Long-standing national nonprofit advocating for prevention, treatment, and recovery from addiction — overlapping advocacy and public-education role with Shatterproof.

Emerging players

• Phoenix Multisport: Nonprofit sober-active community organization combining fitness and peer recovery support — niche overlap with Shatterproof's community-mobilization and walk-event model.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShatterproofHQ
• Facebookfacebook.com/ShatterproofHQ
• Instagraminstagram.com/weareshatterproof
• LinkedInlinkedin.com/company/shatterproof

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shatterproof