Promeca

What Promeca does

Promeca (legal entity: Promeca Distribution) is a French e-commerce distributor of professional tools, industrial supplies, and technical components, headquartered in Brives-Charensac and founded in 1992. The company operates an online catalog of over 700,000 SKUs spanning hand tools, power tools, welding equipment, lifting and handling gear, transmission and mechanical components, pneumatics and valves, personal protective equipment, and hardware/consumables. Its distribution portfolio covers 139 professional brands including FACOM, Bosch Professional, Milwaukee, GYS, ESAB, Prevost, Camozzi, Hikoki, King Tony, and Orapi, alongside an in-house private-label line (PROMECA branded SPI seals, hydraulic seals, copper gaskets, braided packing seals, and textile lifting slings).

The technology foundation is a transactional e-commerce storefront with standard catalog search, customer accounts, quote-request workflow for larger orders, and integration with logistics providers (GLS Express for next-day delivery, relay-point delivery, and heavy-freight service for parcels above 30kg). Revenue is generated through unit-priced online sales to a horizontally segmented base of professional artisans and mechanics, industrial companies, public organizations, and demanding individuals, with free relay delivery thresholded at €140. The business model is purely transactional B2B/B2C e-commerce with no subscription, recurring, or platform-revenue components disclosed.

The company's go-to-market is single-channel e-commerce with supporting social media presence (Facebook, YouTube, Instagram, Twitter), seasonal promotional campaigns, and an email newsletter. No disclosed funding rounds, M&A activity, leadership changes, or institutional ownership are present in the source data; ownership structure is not publicly disclosed and the entity appears to be privately held.

Name

Promeca

Legal name

Promeca Distribution

Website

https://promeca.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Promeca is a French e-commerce distributor of professional tools and industrial supplies, headquartered in Brives-Charensac, offering over 700,000 SKUs across 139 brands to artisans, mechanics, industrial buyers, and demanding individuals across France.

Ownership category

akta.pro rank

Product category

Industrial Tools and Equipment Distribution

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Other Professional Equipment and Supplies Merchant Wholesalers (42349), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware (5072)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Industrial supplies distribution
• Professional tools retail
• Hand tools wholesale
• Welding equipment supplies
• Power tools distribution

Headquarters

HQ city

Brives-charensac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Promeca generates revenue through direct online sales of professional tools, industrial equipment, and consumables to professionals and individuals. The model is transactional with options for quote-based requests for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Promeca operates an online wholesale and distribution platform selling over 700,000 professional tools, industrial supplies, and technical parts across more than 139 professional brands. The catalog spans hand tools, power tools, welding equipment, lifting and handling gear, mechanical transmission components, pneumatics, personal protective equipment, and hardware/consumables, serving professional artisans, industrial companies, public organizations, and demanding individuals across France.

Product overview

Promeca is an online B2B/B2C professional tool and industrial equipment distributor offering over 700,000 products in stock. The platform operates as a single unified e-commerce catalog with private-label products (PROMECA branded seals, gaskets, and lifting slings) alongside featured professional brands (FACOM, Bosch Professional, Milwaukee, GYS, ESAB, Prevost, Camozzi, Orapi). The product portfolio spans hand tools, power tools, welding equipment, lifting and handling, transmission/mechanics components, pneumatics/valves, personal protective equipment, and hardware/consumables. Delivery is primarily via GLS Express (next-day) and standard carrier services across France, with free point relay delivery for orders starting from €140.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Tools (Outillage à main) Professional hand tools including wrenches, ratchets, sockets, torque tools, screwdrivers, and striking tools from brands such as FACOM and King Tony, sold to professional artisans, mechanics, and industrial buyers.
• Power Tools (Outillage Electroportatif) Cordless and corded power tools including drill/drivers, impact wrenches, grinders, heat guns, sanders, and rotary hammers from brands such as Bosch Professional, Milwaukee, and Hikoki.
• Welding Equipment and Accessories (Soudage et accessoires) Complete welding solutions including MIG/MAG, TIG, ARC, plasma cutting stations, welding wires, electrodes, gases, and welder protective equipment from brands such as GYS, ESAB, Lincoln Electric, and Charledave.
• Lifting and Handling (Levage et Manutention) Lifting accessories (cables, rings, hooks), tie-down straps, wheels and casters, chains, pallet trucks, manual winches, hoist trolleys, slings, and sheet lifters from brands such as FACOM, Promac, and Blickle.
• Transmission and Mechanics (Transmission et Mécanique) Mechanical transmission components including couplings, linear guides, self-aligning bearings, belt pulleys, electric motors, bearings, belts, chains, seals (SPI, o-rings, cylinder seals), silent blocks, hubs, chain sprockets, and rod ends.
• Pneumatics and Valves (Pneumatique et Robinetterie) Pneumatic and fluid control products including clamps, solenoid valves, pneumatic distributors, quarter-turn valves, hoses/tubes, pneumatic reels, air treatment (filters, regulators, lubricators, pressure switches), pneumatic tools, and stainless steel fittings from brands such as Prevost and Camozzi.
• Personal Protective Equipment (Protection individuelle) Safety equipment including safety shoes, work clothing, respiratory protection, welder protection, hearing protection, helmets, gloves, safety glasses, single-use items, and fall protection (harnesses, lanyards, lifelines).
• Hardware and Consumables (Quincaillerie et Consommables) Standard elements (circlips, pins, filter media), construction aggregates, oils and greases, rubber products, discs and abrasives, fasteners (rivets, nuts, washers, screws), tapes and adhesives, aerosol products, cutting tools, and similar consumables from brands such as Orapi, Alpha Coupe, Fischer, and Izar Tools.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toolstation: Multi-country European retailer (UK, Netherlands, Germany, France) of tools, hardware, and trade supplies targeting tradespeople and DIY customers via e-commerce and branch network. Directly comparable to Promeca on product categories, customer persona, and click-and-collect / rapid delivery operating model.
• Manutan: French-headquartered multi-channel B2B distributor of industrial supplies, tools, and workplace equipment serving professionals and businesses across Europe. Direct comparable to Promeca on customer base (artisans, industrial accounts, public sector), product breadth, and B2B/B2C e-commerce operating model.
• Bricozor: French online retailer of tools, hardware, and DIY/construction supplies serving professionals and demanding individuals. Comparable to Promeca on e-commerce-only GTM, French customer base, and product mix spanning hand tools to construction consumables.
• Screwfix: UK-leading trade tools and hardware retailer (Kingfisher-owned) selling professional-grade tools, fixings, and consumables to tradespeople via dense branch and online channels. Comparable to Promeca on target customer, SKU breadth in tools/hardware/consumables, and rapid-delivery value proposition.
• Master Outillage: French online retailer specializing in professional tools, power tools, and industrial equipment sold directly to artisans and demanding individuals. Closely comparable to Promeca on product mix, brand portfolio, B2C e-commerce focus, and French customer base.

Broad incumbents

• Conrad Electronic: Pan-European electronics, tools, and industrial supplies distributor serving professionals and businesses online. Comparable to Promeca as a broad incumbent operating a large multi-brand catalog with professional and B2B demand across European markets.
• Rexel: Major French-listed distributor of electrical, lighting, and industrial supplies serving professionals and industrial customers through multi-channel distribution. Comparable to Promeca as a broad incumbent in French industrial distribution with overlapping professional customer segments and B2B procurement workflows.
• Würth: Global market leader in professional tools, fasteners, and consumables distribution with a direct-sales force and growing e-commerce operations across Europe. Comparable to Promeca as a broad incumbent serving the same professional trades with overlapping product categories such as hand tools, fasteners, and PPE.
• Amazon Business: B2B marketplace and procurement platform extending Amazon's logistics into professional tools, industrial supplies, and workplace consumables. Comparable to Promeca as a broad incumbent e-commerce competitor pressuring pricing, logistics speed, and customer acquisition in the French professional tools segment.
• Leroy Merlin Pro: Professional-trade division of French DIY leader Leroy Merlin offering tools, equipment, and supplies to artisans and small businesses via omnichannel retail. Comparable to Promeca as a broad incumbent targeting the same French professional trades with overlapping categories and price-driven competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/promeca
• Facebookfacebook.com/promeca
• Instagraminstagram.com/promeca
• Xx.com/promeca_distrib
• LinkedInlinkedin.com/company/promeca-distribution

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promeca