Bricozor
Bricozor is a French online hardware retailer (legal entity Le comptoir d'Émile) selling over 69,000 SKUs from 600 brands to DIY consumers and trade professionals, with 24-hour dispatch from its Normandy warehouse.
- Company typePrivate
- Founded2010
- HeadquartersMondeville, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Bricozor firmographics
Firmographics- Name
- Bricozor
- Legal name
- Le comptoir d'Émile
- Website
- https://bricozor.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bricozor is a French online hardware retailer (legal entity Le comptoir d'Émile) selling over 69,000 SKUs from 600 brands to DIY consumers and trade professionals, with 24-hour dispatch from its Normandy warehouse.
- Ownership category
- akta.pro rank
Where Bricozor is headquartered
LocationHeadquarters
- HQ city
- Mondeville
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Bricozor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time sale of hardware, tools, plumbing, electrical, and DIY products through online catalog. Both B2C (individual DIY customers) and B2B (professional contractors) revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual DIY customers |
| Unit Pricing | Pay-as-you-go | Professional pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Bricozor product offering
Product offeringCore offering
Bricozor is a French e-commerce retailer selling more than 70,000 hardware, DIY, tool, plumbing, electrical, heating, and construction products from more than 600 professional brands. It serves individual DIY customers and professional buyers through an online store, with stock held in a Normandy warehouse and same-day delivery cited in the input.
Product overview
Bricozor is an online French hardware retailer operating as an e-commerce platform with over 70,000 products across multiple categories including Quincaillerie (hardware/locks/fasteners), Outillage (power tools), Electro (electrical equipment/generators), Plomberie (plumbing), Chauffage (heating solutions), Sanitaire (bathroom fixtures), EPI (safety equipment), Jardin/Motoculture (garden equipment), Droguerie (paints/chemicals), Ameublement (furniture hardware), Matériel de chantier (construction equipment), and Électricité (electrical installations). The platform also offers digital tools like a crémone configurator and maintains content platforms including the Comptoir de Bricozor blog and buying guides. For professionals, Bricozor provides a dedicated Pro service with net pricing, priority delivery, and specialized support. The company carries over 600 professional brands including BOSCH, MAKITA, DEWALT, EINHELL, FISCHER, FERCO, VACHETTE, and Könner & Söhnen. Key product subcategories include cordless power tools, generators, hammer drills, pipe clamps, door hardware (crémones), and portable power stations. Bricozor ships from a Normandy warehouse with 24-hour delivery capability across France.
Differentiator
Problem solved
Functional benefit
Brands
- Comptoir de Bricozor: A blog and DIY advice platform operated by Bricozor providing guides, tutorials, and articles for hobbyists and professionals.
Products and services
- Hardware products
- DIY supplies
- Tools
- Plumbing products
- Electrical products
- Heating products
- Construction products
Quantifiable outcome
- 4.7/5 customer satisfaction rating from 110,675 reviews
- +2 more outcomes
Companies that use Bricozor
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Bricozor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Bricozor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Avis VérifiéscoreThird-party review platform used to collect and display customer reviews. Site displays 4.7/5 rating from 110,675 reviews collected via this service. Reviews are visible on product pages and institutional pages.
- PayPalcorePayment processing partner allowing customers to pay via PayPal checkout option.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bricozor competitors and assessment
Company assessmentDirect peers
- ManoMano: France-headquartered pure-play DIY and home improvement e-commerce marketplace with overlapping product categories and a similar B2C/B2B motion. The closest direct competitor to Bricozor in the online French hardware space.
- Outillage Online: France-focused online tool and hardware specialist serving both DIY and professional buyers. Closely comparable catalog mix, brand portfolio, and digital-first GTM motion.
- Maxoutil: French online retailer specializing in professional and DIY tools and equipment. Competes head-to-head in the same pro trade category with similar brand authorization and pricing posture.
Broad incumbents
- Leroy Merlin: Largest French home improvement retailer (Adeo group) with extensive omnichannel presence. Competes on the same product categories but with a national store network and private-label program that Bricozor cannot match.
- Castorama: Major French big-box DIY retailer (Kingfisher group) operating stores plus a sizable online platform. Sells the same professional tool brands and competes directly on plumbing, electrical, and hardware categories.
- Brico Dépôt: Discount-focused home improvement chain in France with a strong pro/tradesperson customer base. Overlaps with Bricozor's Pro segment positioning on price-led, no-frills hardware supply.
- Mr.Bricolage: French franchise-based home improvement retailer with combined store and online offering. Targets the same bricoleur and small-trade customer segments as Bricozor's dual motion.
- Amazon.fr: Dominant French e-commerce marketplace carrying Bricozor's same brand portfolio in DIY, tools, and home improvement. Sets the price-discovery benchmark against which niche retailers must compete.
- Würth France: Major European B2B supplier of fasteners, hardware, and tools for trade and industry. Represents a larger, more embedded competitor in the professional hardware segment Bricozor targets.
Regional players
- Toolstation: UK-based trade supplier with a growing French footprint focused on professional tradespeople. Comparable low-friction, click-and-collect model targeting the same artisan customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bricozor social profiles
Digital presenceBricozor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bricozor leadership team
Management profileNumber of profiles
Bricozor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bricozor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bricozor
What does Bricozor do?
Bricozor is a French e-commerce retailer selling more than 70,000 hardware, DIY, tool, plumbing, electrical, heating, and construction products from more than 600 professional brands. It serves individual DIY customers and professional buyers through an online store, with stock held in a Normandy warehouse and same-day delivery cited in the input.
Is Bricozor a public or private company?
Bricozor is a private company. It is classified as unknown and is currently operating.
When was Bricozor founded?
Bricozor was founded in 2010. It employs 11 to 50 people.
Where is Bricozor based?
Bricozor is headquartered in Mondeville, France, in the Europe region.
How does Bricozor make money?
One revenue line is on record: product Sales.
Who are Bricozor's main competitors?
Direct peers on record are ManoMano, Outillage Online and Maxoutil. Broad incumbents are Leroy Merlin, Castorama, Brico Dépôt, Mr.Bricolage, Amazon.fr and Würth France. Toolstation is listed as a regional player.
Does Bricozor have an API?
No public API is recorded for Bricozor.