Mall Sport

What Mall Sport does

Mall Sport is a privately held, sports-themed shopping center located in the Las Condes district of Santiago, Chile, founded in 2004. It operates as a destination retail and experience mall aggregating more than 60 specialty stores across over 20 sports categories — fitness, cycling, running, outdoor/mountaineering, snow sports, water sports, motor sports, racket/team sports, electromobility, nutrition, and travel gear — alongside anchor tenant brands such as Nike, Adidas, Under Armour, Salomon, Patagonia, The North Face, Asics, and Supletech. The property is multi-floor and integrates a 2,500+ m² in-house fitness center (DMOOV) with cardio, strength, group studios (cycling, dance, pilates, yoga), functional and coworking zones, a spa, and a training terrace; a 300 m² motorsport heritage museum (Living de Chaleco) tied to sub-brand PowerSports; and approximately 15 paid activity attractions including La Ola (an artificial surf wave with a 3-meter tube, the only one in Latin America), VR Racing simulators, an indoor climbing wall (Muro), Air Trail and Tirolesa ziplines, Autopista (electric car track), Rally Karting, Safaria, Innovacción water games, and Happyland family entertainment.

The company's digital infrastructure is limited but functional: a website with a tenant directory, a real-time weather and conditions dashboard covering seven Chilean ski centers (La Parva, Valle Nevado, El Colorado, Portillo, Nevados de Chillán, Corralco, Pucón), a license-plate-based smart parking system (SMARTKI), and a TikTok-led social presence. Operations are direct-to-consumer via foot traffic, supported by event-based marketing (FanZone, X-Otia, concerts, sports activations) and email. Service extensions include free bicycle parking, EV charging (Green Park), and an in-mall technology repair service (iHelp).

Mall Sport's revenue model is a hybrid of recurring and transactional streams. Recurring/lease revenue comes from retail store leases, restaurant area rentals in Laguna Restaurantes (Draft House, Taringuita, Mit Burger, Krossbar, Subway, Krispy Kreme, Starbucks), and DMOOV gym memberships (monthly subscriptions). Transactional revenue comes from paid activities (CLP 4,000–19,900 per experience), event/exhibition rentals, and parking (CLP 23 per minute with a 10-minute exit grace period, free after 21:30). Pricing for retail merchandise is set independently by tenants. Customer segments are consumer-facing and span fitness enthusiasts, outdoor and adventure athletes, cyclists, snow sports participants, families seeking entertainment, and diners, served through a single physical location in Las Condes.

Name

Mall Sport

Legal name

Mall Sport

Website

https://mallsport.cl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Mall Sport is a privately held, sports-focused shopping center in Las Condes, Santiago, Chile, aggregating 60+ specialty sports retailers, restaurants, a 2,500+ m² in-house gym (DMOOV), paid activities (including the only artificial surf wave in Latin America), and a motorsport museum, serving Chilean sports, outdoor, and family-entertainment consumers.

Ownership category

akta.pro rank

Product category

Sports Retail Mall

NAICS

Sporting Goods Retailers (459110), Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Retail-Misc General Merchandise Stores (5399), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Sports retail mall
• Fitness shopping center
• Outdoor gear store
• Sports activities venue
• Shopping center dining

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Leases: Revenue from leasing retail space to sports and outdoor brand stores including Nike, Adidas, Under Armour, Salomon, Patagonia, The North Face, and specialty retailers. Tenants span fitness, cycling, running, outdoor, snow sports, and other sporting categories.
2. Restaurant and Food Court: Revenue from Laguna Restaurantes area featuring restaurants like Draft House, Taringuita, Mit Burger, Krossbar, Subway, Krispy Kreme, and Starbucks.
3. Activities and Experiences: Revenue from paid activities including Air Trail, Autopista, Happyland, La Ola surf wave, Muro climbing wall, VR Racing, Safaria, Tirolesa zipline, Innovaccion water games, and Rally Karting.
4. DMOOV Gym Memberships: On-site fitness center with 2,500+ m² featuring cardio, strength training, group classes, functional zones, spa, and wellness services.
5. Parking Services: Parking fees at $23 pesos per minute, with 10-minute exit grace period. Also includes electric vehicle charging stations.
6. Event and Exhibition Space Rental: Revenue from hosting events, exhibitions, and experiences such as the FanZone, X-Otia interactive experience, and Living de Chaleco museum.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mall Sport is a sports-themed shopping mall located in Las Condes, Santiago, Chile, leasing retail space to 60+ specialty sports and outdoor brands (Nike, Adidas, Salomon, Patagonia, The North Face, ASICS, etc.) and operating an on-site fitness center (DMOOV), a curated restaurant area (Laguna Restaurantes), paid leisure attractions (La Ola surf wave, VR Racing, climbing wall, ziplines, go-kart track), museum and event spaces, parking, and complementary services for individual consumers.

Product overview

Mall Sport is a sports retail mall located in Las Condes, Santiago, Chile. It operates as a comprehensive sports shopping destination featuring over 60 specialty retail stores organized by sport categories (Fitness, Cycling, Mountain/Outdoor, Snow Sports, Water Sports, Motor Sports, Electromobility, Technology, Nutrition), dining options at Laguna Restaurantes, entertainment activities including La Ola surfing wave, VR Racing, climbing walls, ziplines, go-karts, and the DMOOV fitness center. The mall also hosts the Living de Chaleco motorsport museum and FanZone event spaces. Services include bicycle parking, electric vehicle charging, technology repair (iHelp), and ski resort weather information.

Differentiator

Problem solved

Functional benefit

Brands

• DMOOV: Gym and fitness center operated within Mall Sport, featuring training facilities, group classes, and wellness services across 2,500+ m² on the second floor
• PowerSports

Products and services

• DMOOV Gym 2,500+ m² fitness center on the second floor of Mall Sport offering cardio equipment, strength training, group class studios (cycling, dance, Pilates, yoga), a functional training zone, coworking zone, training terrace, and spa/wellness services. Operated on a membership basis Monday–Friday 06:00–22:00, Saturday 09:00–18:00, and Sundays/holidays 09:00–14:00.
• La Ola Mall Sport Artificial surfing wave attraction in Latin America with a tube up to 3 meters, located at the Laguna Restaurantes area inside Mall Sport. Positioned as a unique leisure activity for visitors and surf enthusiasts.
• VR Racing Motorsport simulator experience with racing seats, cockpits, and virtual reality options located in the PowerSports area of Mall Sport. Priced between $10,000 and $15,000 CLP depending on seat type.
• Air Trail Indoor zipline experience running over 15 meters inside the Mall Sport shopping center. Priced at $13,900 CLP per ride.
• Muro Mall Sport Indoor climbing wall with bouldering area in a climate-controlled environment for year-round training. Priced at $14,900 CLP for 40 minutes.
• Tirolesa Indoor zipline that crosses the interior of the Mall Sport shopping center. Priced at $12,990 CLP per launch.
• Autopista Electric car track with 25 meters of course and 5 lanes designed for children and adults to race inside the mall. Priced at $4,000 CLP for 20 laps.
• Rally Karting Go-kart racing experience located in the parking area of Mall Sport. Priced at $8,990–$19,990 CLP.
• Safaria Strolling carts that allow visitors to tour the mall in an entertaining way. Priced at $5,000–$9,000 CLP for 20–60 minutes.
• Innovacción Water play area with inflatable rollers and pedalo boats operating on weekends at Laguna Mall Sport. Priced at $5,000–$7,000 CLP for 10 minutes.
• Happyland Family entertainment area with over 15 attractions designed for children of various ages.
• Living de Chaleco 300 m² museum located on floor -2 dedicated to the Chilean motorcycling legacy of Francisco 'Chaleco' López, displaying 200+ historical motorcycle pieces.
• FanZone Mall Sport International Fan Zone inside Mall Sport featuring the LEGO Football Challenge interactive experience, World Cup qualifier screenings, and family activities.
• Laguna Restaurantes Dining destination inside Mall Sport centered on an artificial lake, aggregating restaurants including Draft House, Taringuita, Mit Burger, Krossbar, Subway, Krispy Kreme, and Starbucks.
• Bicycle Parking Free secure bicycle parking with staff presence, located on floor -1 of Mall Sport and operating 09:30 to 22:00.
• Electric Vehicle Charging Green Park zone at Mall Sport with 2 electric vehicle chargers operating 10:00 to 20:00.
• iHelp Technology Service In-mall technology repair service for phones, tablets, laptops, speakers, Apple Watch, hard drives, headphones, and gaming consoles.
• Ski Centers Information Service Live weather information service on the Mall Sport website displaying real-time conditions for seven Chilean ski centers: La Parva, Valle Nevado, El Colorado, Portillo, Nevados de Chillán, Corralco, and Pucón.
• Parking Services On-site paid parking using the SMARTKI license-plate recognition system for automatic payment, priced at $23 CLP per minute with a 10-minute exit grace period and free parking after 21:30.
• X-Otia Interactive Experience Interactive visitor experience hosted at Mall Sport, with general admission priced at $10,000 CLP and free entry for children under 90 cm.

Quantifiable outcome

• Over 60 sports brands and specialty retailers
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Open Plaza: Chilean regional shopping mall operator (Ripley-owned) running multi-format retail centers; directly comparable to Mall Sport as a domestic mall operator competing for tenant leases and footfall in Chile.
• Smart Fit: Latin America's largest gym chain; directly comparable to Mall Sport's DMOOV gym sub-brand as a fitness subscription business targeting similar mass-market to premium Chilean consumers.
• Decathlon: Global multi-sport retailer with strong Latin American presence; comparable as a sports-goods retail format competing for similar customer wallet share across the same product categories.

Broad incumbents

• Cencosud Shopping: Owns and operates major shopping centers across Chile and LatAm; directly comparable as a large-scale shopping center landlord with diversified tenant and F&B revenue streams.
• REI Co-op: US outdoor sports retail cooperative with in-store experiences, classes, and community events; comparable as a multi-sport retailer that integrates shopping with experiential and educational offerings.
• Parque Arauco: Premium Chilean mall operator; comparable as a high-end shopping center operator targeting Las Condes-equivalent demographics, though broader retail mix versus Mall Sport's sports-only focus.
• Mall Plaza: Largest Chilean mall operator by footprint; comparable as a multi-format shopping center landlord with significant F&B and entertainment components, though not sports-specialized.
• Bass Pro Shops: US outdoor/sports retail concept combining large-format stores with attractions (aquariums, archery); comparable as a sports-anchored retail-plus-experience destination similar in spirit to Mall Sport's integrated model.

Regional players

• Costanera Center: Iconic Santiago shopping mall in the same Las Condes / Providencia corridor as Mall Sport; comparable as a destination shopping center drawing premium Santiago consumers.

Emerging players

• Xscape Theatres / Andretti Indoor Karting: Mixed-use entertainment venues with paid attractions (karting, VR, climbing) plus F&B; comparable to Mall Sport's activities layer (La Ola, VR Racing, Rally Karting, climbing wall) as experiential entertainment operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@mallsport
• Facebookfacebook.com/mallsport
• LinkedInlinkedin.com/company/mall-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mall Sport