What Moving2Canada does

Moving2Canada is a Vancouver-based digital media platform founded around 2011-2012 that provides free information, tools, and resources to individuals and families immigrating to Canada. It serves primary personas including immigrants to Canada, international students, temporary foreign workers, IEC working holiday applicants (ages 18-35), and Express Entry candidates, addressing pain points around navigating 100+ immigration pathways, Express Entry CRS optimization, PNP selection, study and work permits, and post-arrival settlement. The platform has accumulated 200k+ registered users, 170k+ newsletter subscribers, and 16k+ jobs on its Jobs Board.

The product surface is built on a WordPress content management system augmented with interactive web tools including an Immigration Quiz for program matching, a CRS Score Calculator, a PNP Live Tracker, an Express Entry Draw Tracker covering 2026 category-based draws, an IEC Working Holiday Visa Odds Calculator, a Budget Calculator, an LMIA Employers List, and document checklists. Content is produced by an RCIC-led editorial team (Rebecca Major, RCIC #R511564) with first-hand immigrant contributors, supported by YouTube city tour videos and a destination guide library.

The business model is 100% freemium with no paid user tiers; revenue is generated exclusively through affiliate referral commissions from a concentrated partner ecosystem led by Scotiabank (flagship banking), BestQuote and Cigna (insurance), Wise (money transfers), Rentals.ca (housing), and a Translation Agency, with referral fees also earned from a network of RCIC immigration consultants. Distribution is organic-first via SEO, content marketing, the newsletter, and earned media coverage in CBC, CTV, Globe and Mail, Washington Post, and Toronto Star. The company also operates Outpost Recruitment as a sister company focused on construction and engineering job placements.

Name

Moving2Canada

Legal name

Moving2Canada

Website

https://moving2canada.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Moving2Canada is a Vancouver-based free online platform founded circa 2012 that helps immigrants navigate Canadian immigration pathways via interactive tools, RCIC-led content, and a jobs board, monetizing through affiliate referrals to financial, insurance, and immigration service partners.

Ownership category

akta.pro rank

Product category

Immigration Information Services

NAICS

Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Immigration, Visa & Work Permit Support (Relocation-Related) (HSAKACAH)

akta.pro secondary industry

Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF)

Keywords

• Immigration information services
• Newcomer settlement resources
• Express entry tools
• Immigration pathway guides
• Affiliate referral platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Partner Commissions: Revenue generated through referral commissions from financial services partners (Scotiabank), insurance providers (BestQuote, Cigna), and immigration consultants. Site prominently features partner offers and earns commissions for successful referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Moving2Canada is a free online information platform providing tools, calculators, guides, and a job board to help individuals immigrate to Canada and settle after arrival. The platform offers interactive tools including an Immigration Quiz, CRS Score Calculator, PNP Live Tracker, Express Entry Draw Tracker, IEC Odds Calculator, Budget Calculator, and personalized checklists. Revenue is generated through affiliate referrals to financial services (Scotiabank), insurance providers (BestQuote, Cigna), housing, money transfer services, and a network of Regulated Canadian Immigration Consultants.

Product overview

Moving2Canada is a free online information resource platform designed to help people immigrate to Canada and succeed after arrival. The platform operates as a comprehensive toolkit offering multiple interconnected tools and resources including an Immigration Quiz for program matching, CRS Score Calculator, PNP Live Tracker, Express Entry Draw Tracker, IEC Working Holiday Visa Odds Calculator, Jobs Board, LMIA Employers List, Budget Calculator, Immigration Roadmaps, Document Checklists, and Destination Guides. The platform also offers personalized immigration consultations with Regulated Canadian Immigration Consultants (RCICs). Key complementary services include free resume/cover letter templates, news and updates on immigration policies, and partner offerings through Scotiabank for banking solutions. The platform serves as a central hub connecting newcomers with immigration pathways, job opportunities, and settlement resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Canadian Immigration Quiz A free online assessment that matches users to the best Canadian immigration programs based on their qualifications, providing personalized program recommendations.
• Express Entry CRS Score Calculator An interactive tool that calculates estimated Comprehensive Ranking System (CRS) scores for Express Entry candidates and analyzes pool performance without requiring personal contact information.
• PNP Live Tracker A real-time tracking tool monitoring Provincial Nominee Program (PNP) draws across Canadian provinces to help users identify suitable provinces for their immigration profile.
• Express Entry Draw Tracker Live tracking and historical data for Express Entry draw results, including CRS cut-off scores and number of invitations issued, including category-based draws.
• IEC Working Holiday Visa Odds Calculator Tool that calculates real-time odds of receiving an invitation to apply for IEC Working Holiday, Young Professionals, or International Co-op visas based on country and pool status.
• Jobs Board A regularly updated job board featuring employment opportunities targeting newcomers to Canada, including priority openings from employer partners committed to hiring immigrants.
• LMIA Employers List Free tool listing Canadian companies that have previously secured Labour Market Impact Assessments (LMIA), helping foreign talent identify employers with experience hiring international workers.
• Budget Calculator for Newcomers An interactive budgeting tool that helps newcomers plan for Canada's cost of living by estimating expenses and income scenarios.
• Immigration Roadmaps Step-by-step guides covering Express Entry, study permits, and other immigration pathways with personalized checklists for users.
• Immigration Document Checklist A comprehensive document checklist tool for Express Entry applicants to prepare required paperwork including passport, language test results, work experience documentation, and police certificates.
• Immigration Consultations Personalized 1:1 immigration consultations with Rebecca Major, a Regulated Canadian Immigration Consultant (RCIC), providing professional Canadian immigration advice and application assistance.
• Free Canadian Resume Template Interview-winning Canadian resume and cover letter templates designed by recruiters specializing in helping newcomers transition to Canada's job market.
• Destination Guides Comprehensive city guides for Canada's most popular destinations including Toronto, Vancouver, Montreal, Calgary, Ottawa, and others to help newcomers choose where to live.
• IEC News and Rounds Updates Weekly updates on IEC pool status and invitation rounds, providing selection odds and quota announcements for IEC Working Holiday participants.
• Global Talent Stream Guide Information resource on Canada's Global Talent Stream work permit pathway, which can secure approval in as fast as 10 days for skilled workers.
• Category-Based Draws Hub Resource center covering Express Entry category-based draws including French-language proficiency, healthcare, STEM, trades, education, transport, physicians, and other priority occupations for 2026.

Quantifiable outcome

• 100,000+ resumes and cover letters improved
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ScotiabankflagshipGTM or Marketing PartnerFlagship partnership with Scotiabank offering exclusive banking deals for newcomers including up to $2,300 value in first year through the StartRight program. Scotiabank offers credit up to $15,000 for newcomers without credit history, no monthly account fees for first year, and unlimited no-fee international money transfers. Moving2Canada receives referral traffic and commissions from this partnership.
• BestQuotecoreGTM or Marketing PartnerInsurance partner comparing leading providers to find best rates for IEC health insurance. BestQuote is recommended for mandatory IEC health insurance coverage.
• CignacoreGTM or Marketing PartnerHealth insurance partner offering international health insurance plans for individuals, couples, and families in Canada. Cigna plans are promoted for comprehensive coverage.
• Wise Money TransfersminorGTM or Marketing PartnerInternational money transfer partner offering competitive rates for newcomers sending or receiving money to/from Canada.
• Rentals.caminorGTM or Marketing PartnerHousing partner helping newcomers find accommodation in Canada through rental listings platform.
• Translation Agency of CanadacoreGTM or Marketing PartnerDocument translation partner offering certified translations in 200+ languages for immigration documents including birth certificates, visas, and diplomas meeting Canadian government standards. Offers 5% discount with Moving2Canada code.
• Outpost RecruitmentminorOthersSister company specializing in construction and engineering sector job placements for newcomers with relevant experience.
• Immigration Consultants (RCIC Network)coreGTM or Marketing PartnerNetwork of Regulated Canadian Immigration Consultants (RCICs) recommended by Moving2Canada for personalized immigration assistance. Includes Rebecca Major RCIC who offers 1:1 immigration consultations. Moving2Canada earns referral fees for consultations booked through the platform.
• Employer PartnerscoreGTM or Marketing PartnerEmployers across different industries committed to providing job opportunities for immigrants. These employers are featured on the Now Hiring page and Jobs Board targeting newcomers. All employer partners are verified for their commitment to hiring newcomers.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Settlement.org: Ontario-funded newcomer settlement information portal serving immigrants across Canada with pathway, housing, and settlement resources. Indirect competitor for organic newcomer search traffic, though non-commercial and free.
• Welcome to Canada (CIC / IRCC): Government of Canada's official immigration portal. Represents the baseline authoritative source that Moving2Canada competes against in organic search and around which it must differentiate via tools, community, and partner offers.
• Arrive (RBC): RBC-backed newcomer platform offering content, banking offers, and settlement tools. Competes as a bank-sponsored alternative to Moving2Canada's Scotiabank partnership and represents both a peer and a potential partnership/channel.
• Indeed Canada: Dominant Canadian job search platform with general-ist employer listings and resources. Competes with Moving2Canada's Jobs Board for newcomer employer traffic and resume-tool discovery.

Regional players

• Jobboom: Quebec-based Canadian job board with newcomer-oriented content and employer listings. Comparable as a regional newcomer employment marketplace intersecting Moving2Canada's Jobs Board offering.

Direct peers

• Canadim: Montreal-based Canadian immigration law firm with a substantial free online resource library covering pathways, forms, and guides. Competes directly for newcomer organic traffic and RCIC referral share.
• Immigroup: Canadian immigration consulting and information platform offering self-serve tools, paid RCIC services, and content similar to Moving2Canada. Operates a comparable business model combining free resources with paid consultation conversion.
• CanadaVisa: One of the longest-running Canadian immigration information platforms, offering pathway guides, forums, and paid RCIC consultant referrals. Directly comparable as a content + affiliate + lead-gen monetized newcomer information portal competing for the same SEO keywords and RCIC referrals.

Others

• Outpost Recruitment: Sister company specializing in construction/engineering placements for newcomers. Useful as a sibling-service adjacent to Moving2Canada's jobs/recruitment vertical.
• Translators without Borders / certified translation providers: Translation and certified document services for immigration. Comparable as ecosystem partners (Translation Agency of Canada) but not direct competitors; useful for understanding the document-services adjacency around immigration workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Moving2Canadainfo
• Facebookfacebook.com/moving2canadainfo
• Xx.com/info2canada
• LinkedInlinkedin.com/company/moving2canada-recruitment

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving2Canada